HelloFresh offers 100+ meals each week, while BlueApron has about 70+. Both brands have ever-changing menu options, meaning new recipes are added each week.
HelloFresh allows you to mix and match from all meal plans, regardless of which you signed up for. Blue Apron limits you to meals from the plan you initially sign up for. However, you can change your plan at any time.
As far as dietary considerations go, HelloFresh has a slight edge here—but neither company has a ton of customization options available. While both brands do clearly mark any meals containing the top eight major allergens (wheat, milk, soy, eggs, tree nuts, peanuts, fish, and shellfish), neither uses a dedicated kitchen, so cross-contamination is a possibility.
While not allergen-friendly, HelloFresh’s meals can be customized to be beef-free, pork-free, and seafood-free. There are also a handful of vegetarian options and vegan options (about six total out of the 40+ on the menu) but no gluten-free, dairy-free, or nut-free meals. Some, but not all, ingredients are organic.
HelloFresh does allow you to change, swap, or add on about 12 sides and proteins each week. For example, if a meal features beef but you prefer chicken, you can make a request when selecting your recipes.
Blue Apron has fewer dietary considerations. The company offers a vegetarian plan, and you can filter by beef-, pork-, and fish-free meals, but that’s really it as far as customizations go. Like HelloFresh, some ingredients are organic.
