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Honda as much as 15.7% share, market off -64.8% – Finest Promoting Automobiles Weblog


2023 is a write-off in Pakistan with November sales down another -64.8% year-on-year to just 6,475 units. This brings the year-to-date tally down -63.6% to 76,402 vs. 209,749 through November 2022. These figures are from PAMA. Note Changan and Kia do not share sales data with PAMA but are reported to be quite successful here. Suzuki (-71.7%) falls faster than the market to 54.1% share, and it’s Honda (-48.6%) that manages the performance of the month by rising to #2 and 15.7% share vs. #3 and 12.8% so far this year. Toyota (-70.5%) is toppled to #3 while Hyundai (+48.5%) soars but holds 10.1% of the market vs. 11% year-to-date. Sazgar Haval (+26.3%) is also up.

The Suzuki Alto (-73.2%) remains by far the favourite new car in Pakistan with a round 30% share, better than the 25% it holds year-to-date. The Honda Civic is estimated to climb to 2nd place with 8% of the market, distancing the Suzuki Cultus (-58.7%) and Honda City (-39.6%). The Suzuki Ravi (-28.3%) resists ahead of the Toyota Corolla (-64.2%) and Yaris (-64.1%). 

Previous month: Pakistan October 2023: Suzuki Alto breaks share record at 42.1%, Hyundai Santa Fe lands

One year ago: Pakistan November 2022: Suzuki up to 67.4% share, market down -1.7%

Full November 2023 Top 9 All brands and Top 23 All models below.

Pakistan November 2023 – brands:

Pos Brand Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Suzuki 3,506 54.1% -71.7% 1 35,255 46.1% -69.2% 1 1
2 Honda 1,015 15.7% -48.6% 4 9,760 12.8% -66.3% 3 3
3 Toyota 956 14.8% -70.5% 2 19,311 25.3% -62.8% 2 2
4 Hyundai 655 10.1% 48.5% 3 8,407 11.0% -31.5% 4 4
5 Sazgar Haval 269 4.2% 26.3% 5 2,448 3.2% 488.5% 5 8
6 JAC 58 0.9% -23.7% 6 416 0.5% -45.4% 7 5
7 Isuzu 16 0.2% -61.9% 8 104 0.1% -67.9% 9 9
8 BAIC 0 0.0% -100.0% 7 139 0.2% -70.9% 8 7
9 Chery  n/a n/a n/a n/a 562 0.7% -14.7% 6 6

Pakistan November 2023 – models:

Pos Model Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Suzuki Alto 1,944 30.0% -73.2% 1 19,071 25.0% -68.0% 1 1
2 Honda Civic (est) 520 8.0% -39.5% 8 4,009 5.2% -72.4% 7 5
3 Suzuki Cultus 469 7.2% -58.7% 4 3,424 4.5% -73.1% 9 6
4 Honda City (est) 392 6.1% -39.6% 11 3,059 4.0% -72.1% 11 8
5 Suzuki Ravi 388 6.0% -28.3% 7 2,756 3.6% -67.4% 13 9
6 Toyota Corolla (est) 378 5.8% -64.2% 2 6,279 8.2% -69.4% 2 2
7 Toyota Yaris (est) 315 4.9% -64.1% 3 5,219 6.8% -69.4% 3 3
8 Suzuki Swift 276 4.3% -87.7% 5 4,055 5.3% -64.4% 6 7
9 Sazgar Haval H6 269 4.2% 26.3% 6 2,448 3.2% 488.5% 15 21
10 Suzuki WagonR 260 4.0% -63.8% 9 3,085 4.0% -78.6% 10 4
11 Hyundai Tucson 209 3.2% -1.4% 15 4,088 5.4% -25.0% 5 13
12 Hyundai Porter 171 2.6% 98.8% 12 1,440 1.9% -6.7% 16 17
13 Suzuki Bolan 169 2.6% -66.5% 13 2,864 3.7% -64.6% 12 10
14 Toyota Hilux (est) 145 2.2% -79.9% 14 4,304 5.6% -45.6% 4 11
15 Hyundai Santa Fe 123 1.9% new 10 298 0.4% new 21  –
16 Toyota Fortuner (est) 118 1.8% -79.9% 16 3,509 4.6% -45.6% 8 12
17 Hyundai Elantra 105 1.6% 4.0% 19 1,306 1.7% -59.7% 17 15
18 Honda BR-V & HR-V 103 1.6% -77.8% 17 2,692 3.5% -21.4% 14 14
19 JAC X200 58 0.9% -23.7% 18 416 0.5% -45.4% 20 18
20 Hyundai Sonata 47 0.7% 11.9% 20 1,275 1.7% -37.7% 18 16
21 Isuzu D-Max 16 0.2% -61.9% 22 104 0.1% -67.9% 23 22
22 BAIC BJ40L 0 0.0% -100.0% 21 139 0.2% -70.2% 22 20
23 Chery Tiggo n/a n/a n/a n/a 562 0.7% -14.7% 19 19

Source: PAMA

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