If you have been considering starting up as an online seller, the chances are you have heard something about Amazon FBA. But what it is, is it any good and how do you go about setting one up?
Let’s take a look
What is Amazon FBA?
An Amazon FBA business is a system in which you, as the seller, get to decide what product you want to offer, locate a supplier, order the products, package, and ship them. Amazon does all of these tasks for you. Everything is stored in one of Amazon’s numerous Fulfillment Centers, and the company is responsible for everything else after that.
Even though it has both positive and negative aspects, as well as a great deal of information that a seller needs to comprehend, the FBA business model is an appealing one.
Getting started
Business plan
Before you do anything, you need a business plan. Not only will having this give you a step-by-step path to follow, but if you ever need to raise funds to fund the expansion of your firm, then you will have a business plan to submit to investors.
However, regardless matter how your plan develops along with your company, it should always have the following seven components:
- An overview – a summary of each section of your plan
- A description of your business – breakdown your business model, the current market, and your competitors
- A marketing plan – who is your target audience? How are you going to address them?
- An operational plan – the resources you need for the business and the operational processes
- Organization and management plan – who is going to help you run your business?
- Financial statements – an overview of your financial structure, including cash flow projections, revenue streams, and balance sheets.
- Appendices – include all of the supporting documentation for your plan
What are you going to sell?
Picking out your initial offering is going to be the most challenging part of this procedure.
Picking the correct product to launch your company with will determine the success or failure of your enterprise.
If there is little or no demand for your first product, if it is competing in an extremely competitive market, or if it is expensive to purchase in bulk, then you may not see the profitable returns you had hoped for.
Give yourself enough time to think of ideas, conduct research on the market, and investigate the various alternatives for suppliers.
Keep in mind that this initial product could be the beginning of a continuous process that involves trial and error. Even if you put in a lot of effort to choose a product that seems like it has a good chance of becoming successful, there will always be more desirable options available to list or more effective ways to provide or sell the product.
Find a supplier
Because the cost will dictate where and how you supply your goods, it is in your best interest to investigate the possibility of obtaining it from a country other than the United States.
If you are looking for domestic suppliers in the United States (or if you prefer to use companies in your area), you can purchase a trade magazine online or at your local bookstore, or you can use Google to find local tradeshows that plan on hosting the big-hitters in the industry.
Since you have chosen a competitive niche market, it is important, when evaluating alternative suppliers, to determine whether or not they make other products that you might be able to sell in the near or distant future. If they do, you should make an effort to cultivate a constructive relationship with them right from the start to maximize your chances of long-term success.
Shipping
When you are trying to figure out how to source your product, you will also need to consider whether or not you have the financial means to source your products by ship, plane, or by train. The answer to this question will determine whether or not you will source your product domestically or internationally.
There are a great number of rules and regulations that regulate every mode of shipment, but there are even more that are involved in the process of importing goods from another country.
Shipping goods by rail is a common way to move things from a port, and this way of moving things can be very helpful for moving things over long distances. Even though it isn’t as flexible as transporting goods by truck, which is another land-based option, it might be a good choice for moving large, bulky items within the country.
Shipping their items by boat is the option that the majority of Amazon FBA firms use since it helps them to save money and securely receive their products. This is because overseas suppliers typically have some of the most competitively priced products.
If you are sending products overseas, then you will be required to go through customs procedures and adhere to international shipping laws, regardless of the mode of transportation you choose (rail, air, or boat) (and their taxes). But ocean freight is still less expensive overall and will help you make more money off of your product.
You also have the choice of sending your product directly to Amazon’s warehouse without going through a middleman by having it shipped directly from China (or from any other location). In this case, you are more likely to lose money, especially since you can’t check the quality of your products before they are put on the shelves of the fulfilment centre. In addition, there are fees associated with using a middleman if you decide to have someone else check the quality of the products. If you want to build a profitable FBA business, you should also consider the fees Amazon charges for storage and fulfilment. Do your research into how to get lower Amazon FBA Storage Fees.
Marketing
At this point, it is essential to think about how SEO keywords function and sites that specialize in keyword search engine optimization can assist you with optimizing your title. Be sure that the title of your product not only includes the particular name of your product but also makes use of the keywords that buyers most frequently look for. You also need some high-quality images of your products.
Once you have a catchy and searchable product page title and a few high-quality photos for the listing, the next step is to write clear, error-free bullet points that show all of your product’s details and give a great product description.
It’s too easy to just list the product’s features and specs. If you want to sell your product, you need to connect with your audience and earn their trust with a product description that shows a bit of your personality. If you want your product to sell, you will need to engage with your audience and get them to trust you.
Pay-per-click (PPC) advertising is a great, low-cost option that could also help you reach more people. Once you have that awesome product listing, it is vital to look into advertising. Once you have that awesome product listing, it is important to look into advertising.
When you conduct a search for a product using Google or one of the other major search engines, “sponsored content” will appear on the page. This is an example of pay-per-click (PPC) marketing. If you run an Amazon FBA business, you are required to make a tiny payment for every click that your product receives from the firm or search engine that is responsible for marketing your goods.
Final thoughts
An Amazon FBA business is a low-risk, affordable way to launch your own e-commerce business. Follow the steps above and you will be well on your way to success.
