Once you find the color palette that suits you, you can do more research on the “color season” you’re assigned. For example, winter palettes consist of cool undertones and muted features, while autumn colors are warmer-toned with rich, deep hues.
Why does this matter? Well, once you find your color season, you’ll be able to hunt down eyeshadow colors, lipstick shades, and even clothing that will best complement your own undertones.
This doesn’t mean you should only follow your color palette, but it is certainly a helpful tool if you struggle to pick items that flatter your skin, hair, lips, etc. So why not give it a shot?