The Hyundai Custin is inside the Taiwanese Top 20 for March.
44,161 new cars joined Taiwanese roads in March, a 12% year-on-year improvement. The Q1 2022 tally stands at 111,768 units, up 7.1% over the same period last year. Toyota (-9.2%) retrogrades to 23.9% share vs. 27.2% year-to-date and goes against the positive market. Lexus (+50%) repeats at a record 2nd place with 7.4% share above Honda (-9%). Tesla (+54.9%) jumps to #4 as the end of quarter month brings good fortunes. Hyundai (+157.1%) is the most dynamic Top 10 member, with Mercedes (+16.4%) also beating the market. Below, BMW (+82.2%) shines year-on-year but misses out on a Top 10 finish whereas it ranks #9 year-to-date.
The Toyota Corolla Cross (-3.4%) is once again the most popular vehicle in Taiwan with a dominant 7.6% share. The Tesla Model Y jumps to 2nd place overall with 5.2% share and now ranks #13 year-to-date vs. #28 over the Full Year 2022. The Honda CR-V (-24.2%) repeats at #3 despite a hefty year-on-year loss. Below, the Toyota Town Ace (+48.8%) and Lexus NX (+67.8%) both sport splendid year-on-year gains. But the rest of the Top 10 underperforms: the Ford Focus is up 10.9%, the CMC Veryca down -10.2%, the Toyota Yaris off -10.1%, the Toyota Corolla Altis at -18.6% and the Nissan Kicks at -14.6%. Just outside the Top 10, the Toyota RAV4 (-33.5%) is in freefall. Notice also the MG HS up to a record #14.
Previous month: Taiwan February 2023: Lexus breaks share record at 8.7%, market bouncing back up 35.2%
One year ago: Taiwan March 2022: Tesla Model 3 up to #3 in market down -8.7%
Full March 2023 Top 13 brands and Top 60 models below.
Taiwan March 2023 – brands:
| Pos | Brand | Mar-23 | % | /22 | Feb | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 10,533 | 23.9% | -9.2% | 1 | 30,412 | 27.2% | -5.0% | 1 | 1 |
| 2 | Lexus | 3,265 | 7.4% | 50.0% | 2 | 7,779 | 7.0% | 35.2% | 2 | 8 |
| 3 | Honda | 3,092 | 7.0% | -9.0% | 3 | 7,060 | 6.3% | -12.9% | 3 | 2 |
| 4 | Tesla | 2,529 | 5.7% | 54.9% | n/a | 3,122 | 2.8% | 35.8% | 12 | 12 |
| 5 | Ford | 2,384 | 5.4% | -14.5% | 5 | 5,889 | 5.3% | -1.4% | 5 | 3 |
| 6 | Nissan | 2,303 | 5.2% | 1.8% | 9 | 5,626 | 5.0% | -13.8% | 6 | 4 |
| 7 | Mercedes | 2,076 | 4.7% | 16.4% | 4 | 6,445 | 5.8% | 0.6% | 4 | 5 |
| 8 | CMC | 1,879 | 4.3% | -11.3% | 7 | 4,848 | 4.3% | -17.0% | 8 | 6 |
| 9 | Hyundai | 1,800 | 4.1% | 157.1% | 6 | 5,148 | 4.6% | 77.6% | 7 | n/a |
| 10 | Mitsubishi | 1,724 | 3.9% | 14.9% | 10 | 3,824 | 3.4% | -1.9% | 10 | 7 |
| 11 | BMW | 1,591 | 3.6% | 82.2% | 12 | 4,501 | 4.0% | 27.7% | 9 | 9 |
| 12 | Mazda | 1,300 | 2.9% | -22.5% | 8 | 3,048 | 2.7% | -23.8% | 13 | 10 |
| 13 | Volkswagen | 1,081 | 2.4% | n/a | 11 | 3,221 | 2.9% | 43.7% | 11 | 11 |
Taiwan March 2023 – models:
| Pos | Model | Mar-23 | % | /22 | Feb | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota Corolla Cross | 3,339 | 7.6% | -3.4% | 1 | 9,137 | 8.2% | -4.4% | 4 | 1 |
| 2 | Tesla Model Y | 2,302 | 5.2% | n/a | 21 | 2,725 | 2.4% | n/a | 13 | 28 |
| 3 | Honda CR-V | 1,648 | 3.7% | -24.2% | 3 | 4,166 | 3.7% | -4.6% | 6 | 5 |
| 4 | Toyota Town Ace | 1,613 | 3.7% | 48.8% | 4 | 4,527 | 4.1% | 164.0% | 5 | 10 |
| 5 | Lexus NX | 1,589 | 3.6% | 67.8% | 2 | 3,533 | 3.2% | 64.6% | 9 | 13 |
| 6 | Ford Focus | 1,486 | 3.4% | 10.9% | 5 | 3,420 | 3.1% | 12.5% | 10 | 7 |
| 7 | CMC Veryca | 1,355 | 3.1% | -10.2% | 6 | 3,538 | 3.2% | -14.3% | 8 | 4 |
| 8 | Toyota Yaris | 1,259 | 2.9% | -10.1% | 9 | 3,124 | 2.8% | -10.0% | 12 | 8 |
| 9 | Toyota Corolla Altis | 1,250 | 2.8% | -18.6% | 7 | 3,893 | 3.5% | -14.8% | 7 | 3 |
| 10 | Nissan Kicks | 1,063 | 2.4% | -14.6% | 14 | 2,623 | 2.3% | -22.8% | 14 | 6 |
| 11 | Toyota RAV4 | 1,016 | 2.3% | -33.5% | 12 | 3,413 | 3.1% | -43.0% | 11 | 2 |
| 12 | Mitsubishi Delica | 925 | 2.1% | 8.7% | 10 | 2,177 | 1.9% | -0.3% | 15 | 11 |
| 13 | Honda Fit | 883 | 2.0% | -20.7% | 59 | 1,062 | 1.0% | -62.8% | 30 | 14 |
| 14 | MG HS | 740 | 1.7% | new | 11 | 2,117 | 1.9% | new | 16 | n/a |
| 15 | Mercedes GLC Class | 737 | 1.7% | 39.3% | 30 | 1,446 | 1.3% | 8.5% | 19 | 20 |
| 16 | Ford Kuga | 655 | 1.5% | -47.3% | 22 | 1,991 | 1.8% | -20.8% | 17 | 9 |
| 17 | Hyundai Custin | 639 | 1.4% | new | 24 | 1,345 | 1.2% | new | 21 | n/a |
| 18 | Lexus UX | 585 | 1.3% | 279.9% | 18 | 1,287 | 1.2% | 54.7% | 25 | 27 |
| 19 | Nissan Sentra | 582 | 1.3% | 2.5% | 31 | 1,323 | 1.2% | -18.9% | 22 | 19 |
| 20 | Honda HR-V | 548 | 1.2% | 442.6% | 8 | 1,798 | 1.6% | 237.3% | 18 | 21 |
| 21 | Lexus RX | 535 | 1.2% | 0.9% | 15 | 1,431 | 1.3% | -0.3% | 20 | 30 |
| 22 | CMC Zinger | 524 | 1.2% | -14.0% | 19 | 1,310 | 1.2% | -20.0% | 23 | 18 |
| 23 | Toyota Sienta | 478 | 1.1% | -33.6% | 25 | 1,241 | 1.1% | -35.1% | 26 | 15 |
| 24 | Mazda CX-5 | 475 | 1.1% | -14.6% | 27 | 1,022 | 0.9% | -16.4% | 32 | 17 |
| 25 | Hyundai Venue | 411 | 0.9% | 121.0% | 26 | 1,210 | 1.1% | 22.8% | 27 | 22 |
| 26 | Toyota Vios | 394 | 0.9% | -55.0% | 29 | 1,297 | 1.2% | -36.7% | 24 | 16 |
| 27 | Toyota Camry | 369 | 0.8% | 88.3% | 36 | 1,093 | 1.0% | 72.9% | 29 | 25 |
| 28 | Nissan Tiida | 368 | 0.8% | 114.0% | 38 | 876 | 0.8% | 27.9% | 35 | 35 |
| 29 | Hyundai Porter | 365 | 0.8% | 155.2% | 28 | 1,056 | 0.9% | 44.5% | 31 | 24 |
| 30 | Mitsubishi Colt Plus | 362 | 0.8% | 7.4% | 34 | 842 | 0.8% | -1.9% | 36 | 23 |
| 31 | Porsche Macan | 355 | 0.8% | -4.3% | n/a | 507 | 0.5% | n/a | 50 | n/a |
| 32 | BMW X1 | 353 | 0.8% | 249.5% | n/a | n/a | n/a | n/a | n/a | n/a |
| 33 | VW Tiguan | 352 | 0.8% | 188.5% | 23 | n/a | n/a | n/a | n/a | 38 |
| 34 | Mazda3 | 349 | 0.8% | -35.6% | 20 | 879 | 0.8% | -28.2% | 34 | 31 |
| 35 | Suzuki Swift | 346 | 0.8% | 226.4% | 32 | 806 | 0.7% | n/a | 38 | n/a |
| 36 | Lexus LM | 296 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 37 | Volvo XC40 | 292 | 0.7% | -14.6% | n/a | n/a | n/a | n/a | n/a | 32 |
| 38 | Mazda CX-30 | 275 | 0.6% | -24.0% | 13 | n/a | n/a | n/a | n/a | 33 |
| 39 | Hyundai Tucson | 269 | 0.6% | -13.2% | 16 | 1,114 | 1.0% | -13.2% | 28 | 26 |
| 40 | Subaru Forester | 265 | 0.6% | 21.6% | 40 | 657 | 0.6% | n/a | 41 | n/a |
| 41 | Lexus ES | 245 | 0.6% | -26.6% | 35 | 1,014 | 0.9% | -6.0% | 33 | 29 |
| 42 | Mercedes E Class | 228 | 0.5% | 17.5% | 47 | 533 | 0.5% | -11.8% | 45 | n/a |
| 43 | Tesla Model 3 | 227 | 0.5% | -86.1% | n/a | 397 | 0.4% | -82.7% | 58 | 12 |
| 44 | BMW X3 | 207 | 0.5% | n/a | 58 | 449 | 0.4% | -15.8% | 54 | 40 |
| 45 | Kia K2500 | 205 | 0.5% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 46 | Volvo XC60 | 203 | 0.5% | 22.3% | 43 | 554 | 0.5% | 29.7% | 44 | 37 |
| 47 | VW Golf | 197 | 0.4% | 166.2% | 49 | 446 | 0.4% | 14.1% | 55 | n/a |
| 48 | Mitsubishi Canter | 191 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 49 | Suzuki Carry | 190 | 0.4% | 2.2% | n/a | n/a | n/a | n/a | n/a | n/a |
| 50 | Mercedes C Class | 185 | 0.4% | -35.5% | 33 | 817 | 0.7% | -27.4% | 37 | 34 |
| 51 | Toyota Hilux | 178 | 0.4% | -25.2% | 51 | 499 | 0.4% | -3.3% | 51 | n/a |
| 52 | Toyota Corolla Sport | 171 | 0.4% | 3.0% | 53 | 527 | 0.5% | 19.2% | 46 | n/a |
| 53 | Luxgen URX | 171 | 0.4% | 17.9% | 48 | 513 | 0.5% | 36.8% | 48 | n/a |
| 54 | Mercedes GLB Class | 163 | 0.4% | n/a | 46 | 589 | 0.5% | n/a | 42 | n/a |
| 55 | BMW X4 | 163 | 0.4% | n/a | 42 | 588 | 0.5% | 69.0% | 43 | n/a |
| 56 | Toyota Granvia | 160 | 0.4% | new | n/a | n/a | n/a | n/a | 1 | n/a |
| 57 | Nissan X-Trail | 156 | 0.4% | -28.1% | 37 | n/a | n/a | n/a | n/a | n/a |
| 58 | VW T-Roc | 144 | 0.3% | n/a | 39 | 667 | 0.6% | n/a | 40 | n/a |
| 59 | Mercedes CLA Class | 143 | 0.3% | 64.4% | 57 | 404 | 0.4% | 19.9% | 57 | n/a |
| 60 | Volvo XC90 | 141 | 0.3% | 19.5% | n/a | n/a | n/a | n/a | n/a | n/a |
Source: U-car
