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Hyundai (+27.2%), BYD (#12) shine, volumes up simply 5.1% – Finest Promoting Vehicles Weblog


The Hyundai Creta breaks its monthly volume record in November.

201,649 new light vehicles hit Brazilian roads in November, a 5.1% year-on-year improvement. The year-to-date volume is now up 10.7% or 187,000 units to 1,942,792. Fiat (-1.5%) goes against the positive market but still manages a very solid 22% share vs. 10.8% at home in Italy. Volkswagen (+1.2%) edges up to 14.9% share, confirming it is now avocet Chevrolet (-0.1%). Hyundai (+27.2%) delivers the largest year-on-year gain in the Top 7, climbing to #4 and 10.2% share vs. #5 and 8.5% year-to-date. Nissan (+52.9%) and Chery (+51.5%) are even more impressive in the remainder of the Top 10 while Honda (+3.4%) is muted and Toyota (-15.4%), Jeep (-11.8%) and Renault (-9.7%) struggle. BYD continues to surge ahead, smashing all its records at #12 with 3,622 sales and 1.8% share. It started at 0.2% share back in May. Ram (+377.9%) also posts a surreal year-on-year lift, with Porsche (+57.3%), Ford (+55.2%), Volvo (+51.3%), Land Rover (+43.6%), BMW (+40%) and Audi (+39.6%) strong below.

The Fiat Strada (+24.7%) remains the most popular vehicle in the country with 5.7% of the market, distancing the VW Polo (+373.8%) at 5.1%. The Hyundai HB20 (+6.3%) climbs up two spots on October to #3, passing the Chevrolet Onix (+32.6%). The Hyundai Creta (+32.6%) breaks its volume record just under 7,000 sales and reaches its highest ranking since last February at #5. The VW T-Cross (+26.1%) is also in great shape at #6 but the rest of the Top 13 is in freefall, with the Chevrolet Onix Plus (-32.5%), Fiat Argo (-31%) and Mobi (-27%) hit the hardest. The Ram Rampage continues to gear up, passing the 3,000 monthly sales milestone and breaking into the Top 30 at #27. The Chery Tiggo 5X (#30) wins the Chinese race ahead of the BYD Dolphin (#38), BYD Song Plus (#41) and GWM Haval H6 (#44).

Previous month: Brazil October 2023: Rampage lifts Ram up 474.1%

One year ago: Brazil November 2022: 46.4% places 3 models in Top 5, Hyundai HB20 #1 again

Full November 2023 Top 20 brands and Top 135 models below.

Brazil November 2023 – brands:

Pos Brand Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Fiat   44,269 22.0% – 1.5% 1 428,712 22.1% + 10.4% 1 1
2 Volkswagen 30,119 14.9% + 1.2% 2 301,428 15.5% + 27.8% 2 3
3 Chevrolet 27,037 13.4% – 0.1% 3 295,615 15.2% + 14.2% 3 2
4 Hyundai   20,567 10.2% + 27.2% 5 164,936 8.5% – 3.7% 5 5
5 Toyota   14,802 7.3% – 15.4% 4 171,973 8.9% + 0.8% 4 4
6 Renault   11,915 5.9% – 9.7% 6 111,138 5.7% – 3.3% 7 7
7 Jeep 11,746 5.8% – 11.8% 7 118,431 6.1% – 4.3% 6 6
8 Nissan 5,977 3.0% + 52.9% 8 65,145 3.4% + 34.1% 9 9
9 Honda 5,620 2.8% + 3.4% 9 65,455 3.4% + 29.2% 8 8
10 Chery 4,162 2.1% + 51.5% 10 27,391 1.4% – 16.0% 12 11
11 Citroen  3,762 1.9% – 13.8% 13 29,684 1.5% + 6.2% 11 12
12 BYD 3,622 1.8% n/a 15 12,441 0.6% n/a 17 n/a
13 Ram 3,441 1.7% + 377.9% 14 13,850 0.7% + 242.3% 15 20
14 Peugeot 3,396 1.7% – 26.6% 12 31,553 1.6% – 19.6% 10 10
15 Ford   2,880 1.4% + 55.2% 11 25,394 1.3% + 38.3% 13 14
16 Mitsubishi 1,854 0.9% – 3.2% 16 16,013 0.8% – 21.4% 14 13
17 BMW 1,501 0.7% + 40.0% 18 13,360 0.7% + 6.8% 16 15
18 GWM 1,356 0.7% new 17 8,683 0.4% new 18  –
19 Volvo 726 0.4% + 51.3% 19 7,119 0.4% + 58.7% 19 19
20 Audi 603 0.3% + 39.6% 20 5,625 0.3% + 21.7% 20 17
21 Porsche 398 0.2% + 57.3% 22 4,790 0.2% + 63.8% 22 22
22 Land Rover 359 0.2% + 43.6% 23 4,390 0.2% + 32.2% 23 21
n/a Mercedes 266 0.1% – 54.4% 24 5,042 0.3% – 10.0% 21 16

Brazil November 2023 – models:

Pos Model Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Fiat Strada 11,518 5.7% + 24.7% 1 110,028 5.7% + 6.5% 1 1
2 VW Polo  10,197 5.1% + 373.8% 2 93,246 4.8% + 1657.4% 2 52
3 Hyundai HB20 10,057 5.0% + 6.3% 5 79,278 4.1% – 11.2% 4 2
4 Chevrolet Onix 9,802 4.9% + 32.6% 3 91,204 4.7% + 20.4% 3 3
5 Hyundai Creta 6,989 3.5% + 32.6% 11 57,240 2.9% + 2.1% 10 11
6 VW T-Cross 6,525 3.2% + 26.1% 7 64,650 3.3% + 9.3% 7 8
7 Fiat Mobi 6,367 3.2% – 27.0% 4 66,033 3.4% + 0.8% 6 5
8 Renault Kwid 5,972 3.0% – 3.4% 9 55,213 2.8% + 5.6% 11 12
9 Chevrolet Tracker 5,899 2.9% – 18.4% 8 59,877 3.1% – 4.2% 9 7
10 Jeep Compass 5,751 2.9% – 10.3% 15 55,171 2.8% – 4.0% 12 10
11 Fiat Cronos 5,572 2.8% – 15.3% 14 44,423 2.3% + 19.8% 16 19
12 Chevrolet Onix Plus 5,423 2.7% – 32.5% 6 68,516 3.5% + 1.9% 5 4
13 Fiat Argo 5,335 2.6% – 31.0% 12 61,500 3.2% + 7.4% 8 9
14 Fiat Pulse 4,719 2.3% + 28.1% 17 41,271 2.1% – 11.2% 21 14
15 VW Nivus 4,421 2.2% – 9.0% 13 46,457 2.4% + 33.9% 14 20
16 Fiat Toro 4,418 2.2% + 27.2% 18 46,597 2.4% + 2.9% 13 15
17 Jeep Renegade 4,236 2.1% – 5.3% 25 44,157 2.3% – 4.0% 17 13
18 Nissan Kicks 4,189 2.1% + 60.7% 10 45,958 2.4% + 30.1% 15 21
19 Honda HR-V 3,924 1.9% + 35.1% 19 43,853 2.3% + 259.3% 18 37
20 Toyota Hilux 3,783 1.9% – 21.4% 20 41,856 2.2% – 2.3% 19 16
21 Fiat Fastback 3,709 1.8% + 16.3% 23 36,455 1.9% + 462.6% 24 47
22 Toyota Corolla 3,571 1.8% – 2.3% 21 38,876 2.0% + 0.8% 22 17
23 Hyundai HB20S 3,345 1.7% + 136.9% 24 27,246 1.4% + 20.7% 26 26
24 Citroen C3 3,307 1.6% + 3.6% 30 24,559 1.3% + 224.7% 28 42
25 Renault Duster 3,295 1.6% + 46.8% 28 23,331 1.2% + 14.2% 30 28
26 VW Saveiro 3,095 1.5% + 4.0% 16 41,317 2.1% + 102.6% 20 27
27 Ram Rampage 3,026 1.5% new 32 6,147 0.3% new 53  –
28 Peugeot 208 2,910 1.4% – 26.8% 29 25,994 1.3% – 7.6% 27 23
29 Toyota Corolla Cross 2,648 1.3% – 22.2% 22 37,681 1.9% – 2.4% 23 18
30 Chery Tiggo 5X 2,433 1.2% + 106.7% 33 12,175 0.6% + 35.8% 40 48
31 VW Virtus 2,431 1.2% + 305.2% 27 23,465 1.2% + 385.8% 29 55
32 Chevrolet Montana 2,263 1.1% n/a 26 27,536 1.4% n/a 25 n/a
33 Fiat Fiorino 2,194 1.1% + 3.9% 36 18,379 0.9% – 2.9% 35 31
34 Ford Ranger 2,141 1.1% + 66.7% 31 17,902 0.9% + 40.9% 36 38
35 VW Taos 1,863 0.9% + 62.1% 38 14,225 0.7% + 38.9% 38 41
36 Jeep Commander 1,736 0.9% – 28.3% 40 18,690 1.0% – 6.9% 33 29
37 Toyota Yaris Sedan 1,734 0.9% + 7.4% 34 17,870 0.9% + 29.7% 37 36
38 BYD Dolphin 1,694 0.8% new 43 4,561 0.2% new 56  –
39 Chevrolet Spin 1,630 0.8% – 14.3% 35 18,500 1.0% + 20.3% 34 33
40 Toyota Hilux SW4 1,544 0.8% + 1.4% 41 14,084 0.7% + 14.1% 39 39
41 BYD Song Plus 1,523 0.8% new 45 5,787 0.3% new 54  –
42 Toyota Yaris Hatch 1,405 0.7% – 40.6% 39 20,577 1.1% – 12.0% 32 25
43 Chevrolet S10 1,373 0.7% – 2.2% 37 22,835 1.2% – 3.9% 31 24
44 GWM Haval H6 1,295 0.6% new 42 8,619 0.4% new 46  –
45 Mitsubishi L200 1,152 0.6% – 8.0% 44 10,837 0.6% – 23.9% 43 35
46 Chery Tiggo 8 1,057 0.5% + 36.2% 52 8,390 0.4% – 13.7% 47 44
47 VW Amarok 932 0.5% + 20.4% 50 7,280 0.4% + 42.0% 50 53
48 Renault Oroch 891 0.4% – 36.8% 46 11,375 0.6% + 5.0% 41 40
49 Honda City 887 0.4% – 22.7% 49 10,911 0.6% – 47.6% 42 30
50 Renault Master 774 0.4% + 2.4% 47 9,478 0.5% + 3.8% 45 46
51 Nissan Versa 772 0.4% + 489.3% 48 7,835 0.4% + 51.3% 48 54
52 Nissan Frontier 689 0.3% – 37.8% 53 7,364 0.4% – 4.7% 49 50
53 Honda City Hatch 662 0.3% – 52.1% 51 9,989 0.5% – 31.6% 44 34
54 Chery Tiggo 7 600 0.3% – 10.7% 54 5,673 0.3% – 29.1% 55 49
55 Mitsubishi Eclipse Cross 539 0.3% + 13.2% 56 3,334 0.2% – 3.1% 64 59
56 Renault Sandero 524 0.3% – 60.9% 57 7,102 0.4% – 23.7% 51 43
57 BMW X1 382 0.2% + 416.2% 59 3,543 0.2% + 2.7% 62 62
58 Renault Logan 350 0.2% – 71.0% 73 4,144 0.2% – 55.9% 57 45
59 Chevrolet Equinox 350 0.2% + 21.5% 58 3,707 0.2% + 162.5% 61 77
60 VW Tiguan 334 0.2% n/a n/a n/a n/a n/a n/a n/a
61 Nissan Sentra 326 0.2% n/a 55 3,762 0.2% n/a 60 n/a
62 BYD Yuan Plus 286 0.1% new 69 1,281 0.1% new 87 n/a
63 VW Jetta 280 0.1% + 330.8% 62 1,952 0.1% + 277.6% 71 109
64 BMW 320i 256 0.1% – 61.6% 64 3,984 0.2% – 4.3% 58 57
65 Peugeot Expert 254 0.1% + 63.9% 70 1,776 0.1% – 47.5% 74 61
66 Ford Transit 241 0.1% – 12.0% 79 2,420 0.1% + 60.2% 67 71
67 Citroen C4 Cactus 232 0.1% – 76.9% 60 3,414 0.2% – 80.7% 63 32
68 Volvo XC60 228 0.1% + 109.2% 61 3,837 0.2% + 144.4% 59 75
69 Fiat Scudo 218 0.1% + 24.6% 63 3,188 0.2% + 300.0% 65 93
70 Kia K2500 213 0.1% – 19.9% 67 2,216 0.1% – 10.0% 68 66
71 Fiat Ducato 211 0.1% + 2537.5% 87 708 0.0% – 61.5% 104 76
72 Volvo XC40 207 0.1% – 19.5% 81 1,486 0.1% – 7.5% 83 74
73 Audi Q3 204 0.1% – 4.2% 80 1,484 0.1% + 9.6% 84 78
74 Audi Q5 193 0.1% + 99.0% 66 1,858 0.1% + 37.0% 72 80
75 BMW X5 177 0.1% + 1670.0% n/a 1,040 0.1% + 8.3% 94 94
76 Ford Bronco 170 0.1% + 17.2% 65 1,017 0.1% – 31.7% 95 79
77 Mitsubishi Pajero 163 0.1% – 12.4% 72 1,830 0.1% + 13.9% 73 73
78 Citroen Jumpy 162 0.1% – 3.0% 96 1,582 0.1% – 39.1% 78 65
79 VW/MAN Express 161 0.1% + 43.8% 78 1,704 0.1% – 13.8% 75 70
80 Ford Maverick 159 0.1% + 156.5% 71 1,499 0.1% + 19.5% 81 85
81 Ram Classic 149 0.1% – 28.0% 76 1,973 0.1% + 695.6% 70 108
82 BMW X4 148 0.1% n/a 92 1,050 0.1% n/a 93 99
83 Chevrolet Trailblazer 137 0.1% – 59.3% 68 1,570 0.1% – 46.1% 79 63
84 Volvo XC90 130 0.1% n/a 99 1,069 0.1% n/a 92 n/a
85 Ram 2500 124 0.1% + 300.0% 77 1,491 0.1% + 64.2% 82 92
86 Land Rover Discovery 120 0.1% + 122.2% 90 1,471 0.1% + 10.2% 85 82
87 Iveco Daily   119 0.1% – 14.4% 85 1,631 0.1% + 93.5% 76 96
88 Ram 3500 117 0.1% – 61.5% 75 2,985 0.2% + 70.4% 66 68
89 Peugeot 2008 109 0.1% – 48.1% 83 1,614 0.1% – 67.3% 77 56
90 Porsche 911 108 0.1% + 125.0% 82 938 0.0% + 66.3% 99 105
91 Chevrolet Cruze Sedan 106 0.1% – 71.4% 84 1,103 0.1% – 86.8% 91 51
92 Porsche Macan 98 0.0% + 34.2% 95 1,205 0.1% + 20.9% 89 91
93 Mini Cooper 90 0.0% + 8.4% 91 722 0.0% + 8.1% 103 100
94 Peugeot Partner 89 0.0% – 51.6% 93 1,512 0.1% – 21.2% 80 69
95 BYD Seal 81 0.0% new 130 183 0.0% new 133  –
96 Porsche Panamera 78 0.0% + 457.1% 102 453 0.0% + 123.2% 113 131
97 Effa V21 75 0.0% + 0.0% 94 803 0.0% + 21.5% 102 101
98 Hyundai HR 65 0.0% + 2066.7% 124 158 0.0% – 75.4% 136 104
99 Ford F-150 61 0.0% + 1425.0% 97 939 0.0% + 5116.7% 98 n/a
100 Audi A5 57 0.0% + 128.0% 103 517 0.0% + 92.9% 111 119
101 Mercedes Sprinter 315 56 0.0% – 49.1% 88 1,201 0.1% + 232.7% 90 115
102 Chery Arrizo 6 54 0.0% – 23.9% 89 950 0.0% – 29.5% 97 81
103 Renault Kangoo E-Tech 49 0.0% new n/a 53 0.0% new 159  –
104 Ford Territory 43 0.0% – 20.4% 74 999 0.1% + 7.9% 96 95
105 JAC E-JS1 43 0.0% + 16.2% 116 415 0.0% – 29.7% 114 106
106 Chevrolet Cruze Hatch 40 0.0% – 48.7% 110 380 0.0% – 71.5% 115 84
107 Iveco Daily 30-130 40 0.0% + 300.0% 120 202 0.0% – 55.5% 132 113
108 Audi A3 38 0.0% n/a 107 362 0.0% n/a 116 135
109 Porsche Cayenne 35 0.0% n/a 104 1,430 0.1% n/a 86 n/a
110 Audi A3 Sedan 33 0.0% + 450.0% 100 598 0.0% + 51.0% 108 110
111 Porsche Taycan 32 0.0% + 357.1% 115 279 0.0% + 19.7% 124 127
112 Hyundai Ioniq 31 0.0% n/a 114 259 0.0% + 7.9% 127 128
113 BMW M2 27 0.0% n/a n/a 46 0.0% n/a 164 n/a
114 Porsche Boxster 26 0.0% n/a 109 269 0.0% n/a 125 146
115 Ram 1500 25 0.0% – 86.0% 105 1,254 0.1% + 10.2% 88 86
116 Audi A4 25 0.0% – 13.8% 126 296 0.0% + 60.9% 123 124
117 Ford Mustang 24 0.0% + 33.3% 119 344 0.0% + 7.5% 118 122
118 Effa V22 24 0.0% – 29.4% 121 323 0.0% + 29.7% 121 125
119 BMW 330E 20 0.0% – 20.0% 106 553 0.0% + 2.0% 110 107
120 Porsche Cayman 20 0.0% + 1900.0% 108 204 0.0% + 397.6% 131 n/a
121 BMW 420i 19 0.0% + 35.7% 125 109 0.0% + 2.8% 140 138
122 BMW M3 17 0.0% + 112.5% 123 259 0.0% + 75.0% 126 134
123 Jeep Gladiator 16 0.0% + 100.0% 111 223 0.0% + 79.8% 128 140
124 BMW i4 15 0.0% new 132 146 0.0% new 138 n/a
125 VW Gol 14 0.0% – 99.8% 117 6,167 0.3% – 90.3% 52 6
126 Mercedes Sprinter 417 14 0.0% n/a n/a 47 0.0% n/a 163 n/a
127 Honda Civic 13 0.0% + 1200.0% 112 456 0.0% – 77.1% 112 72
128 Mercedes CLA35 13 0.0% + 333.3%  – 59 0.0% – 20.3% 156 148
129 Mercedes C Class 12 0.0% – 87.5% 101 665 0.0% – 32.6% 107 88
130 Mercedes Sprinter 517 12 0.0% new 128 77 0.0% new 146  –
131 JAC EJV5.5 12 0.0% new 134 51 0.0% new 161  –
132 Jaguar F-Type 10 0.0% + 66.7% 122 93 0.0% + 52.5% 141 n/a
133 Honda Accord 10 0.0% n/a 113 52 0.0% n/a 160 n/a
134 BMW 530E 9 0.0% – 25.0% n/a 87 0.0% – 20.2% 142 142
135 VW Fusca 9 0.0% + 125.0% 133 85 0.0% + 51.8% 143 n/a

Source: Fenabrave

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