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Hyundai (+5.8%), Honda (+75.8%) ignore diving market, Mazda CX-5 #1 once more – Greatest Promoting Vehicles Weblog


Hyundai is by far the #1 manufacturer in Vietnam in November.

According to local manufacturers association VAMA, new vehicle sales in Vietnam continue to crater at -23.1% in November to just 27,953 units. The year-to-date tally is now down -28.7% to 263,251. These figures climb to 35,933 (-19.3%) and 341,337 (-25.8%) when adding Hyundai who reports separately. Note VinFast stopped communicating monthly sales figures. Hyundai (+5.8%) braves the negative context to lead the brands charts with an impressive 22.2% share vs. 16.6% year-to-date. Toyota (-32.8%) freefalls but climbs back up to #2 ahead of Thaco-Kia (-17.4%). Ford (-13%) follows just above Mazda (+0.4%) and Honda (+75.8%) in fantastic shape. Peugeot (+17.6%), BMW+Mini (+59.8%) and Lexus (+159.7%) stand out below.

Model-wise, the Mazda CX-5 (+70.7%) surges ahead to secure a 4th consecutive month in pole position. It however remains in 2nd place year-to-date below the Mitsubishi Xpander (-38.1%) down to #4 for the month. The Hyundai Accent (-19.6%) ranks at a close #2 with the Toyota Vios (-21.6%) rounding out the podium. The Kia Sonet (+96.1%), Honda HR-V (+63.5%) Honda City (+52.4%), Hyundai Tucson (+42.1%) and Hyundai Santa Fe (+20.2%) all ignore the depleted market with fantastic gains.

Previous month: Vietnam October 2023: Hyundai and Mazda CX-5 in charge, sales sink -26.6%

One year ago: Vietnam November 2022: Toyota Corolla Cross #1, Ford Territory lands directly at #10

Full November 2023 Top 17 All brands and Top 70 All models below.

Note the brands ranking includes medium and heavy commercial vehicles, the models ranking does not. Some brands such as BMW, Lexus, Mini and Peugeot don’t share models detail.

Vietnam November 2023 – brands:

Pos Brand Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Hyundai 7,980 22.2% + 5.8% 1 56,606 16.6% – 21.4% 1 3
2 Toyota 5,833 16.2% – 32.8% 3 48,364 14.2% – 40.7% 3 1
3 Thaco-Kia 5,424 15.1% – 17.4% 2 50,828 14.9% – 35.5% 2 2
4 Ford 3,922 10.9% – 13.0% 5 33,470 9.8% + 39.2% 4 7
5 Mazda 3,505 9.8% + 0.4% 4 31,296 9.2% – 6.7% 5 5
6 Honda 2,525 7.0% + 75.8% 7 19,743 5.8% – 30.3% 8 6
7 Mitsubishi 2,517 7.0% – 26.9% 6 26,620 7.8% – 27.7% 6 4
8 Isuzu 833 2.3% – 0.7% 8 7,723 2.3% – 24.7% 10 10
9 Suzuki 674 1.9% – 39.5% 9 12,202 3.6% – 16.4% 9 9
10 Peugeot 408 1.1% + 17.6% 10 2,485 0.7% – 74.4% 11 11
11 Hino 248 0.7% – 35.6% 11 2,188 0.6% – 57.1% 12 12
12 BMW+Mini 211 0.6% + 59.8% 12 1,873 0.5% + 77.2% 13 15
13 Lexus 161 0.4% + 159.7% 13 1,558 0.5% + 9.1% 14 14
14 Hyundai Trucks 133 0.4% – 8.3% 14 1,086 0.3% – 41.2% 15 13
15 Samco 24 0.1% – 7.7% 15 208 0.1% – 8.4% 16 17
16 VEAM 17 0.0% + 70.0% 16 199 0.1% – 58.3% 17 16
17 Daewoo Bus 4 0.0% + 33.3% 17 186 0.1% + 353.7% 18 18
18 VinFast n/a n/a n/a n/a 21,480 6.3% n/a 7 8

Vietnam November 2023 – models:

Pos Model Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Mazda CX-5 1,727 4.8% 70.7% 1 14,758 4.3% + 23.1% 2 8
2 Hyundai Accent 1,686 4.7% – 19.6% 3 14,700 4.3% – 25.4% 3 2
3 Toyota Vios 1,556 4.3% – 21.6% 4 10,499 3.1% – 49.4% 5 1
4 Mitsubishi Xpander 1,467 4.1% – 38.1% 5 16,931 5.0% – 15.9% 1 3
5 Ford Ranger 1,463 4.1% – 26.7% 2 14,173 4.2% + 1.1% 4 5
6 Hyundai Creta 1,218 3.4% – 1.5% 7 8,766 2.6% – 14.2% 8 10
7 Kia Sonet 1,204 3.4% + 96.1% 8 10,012 2.9% + 11.9% 7 16
8 Hyundai Tucson 1,177 3.3% + 42.1% 6 5,017 1.5% – 35.0% 19 18
9 Toyota Veloz 1,116 3.1% – 31.2% 23 7,648 2.2% – 40.6% 12 7
10 Toyota Yaris Cross 1,092 3.0% new 37 1,507 0.4% new 45  –
11 Ford Territory 1,066 3.0% + 2.9% 16 6,948 2.0% + 570.7% 13 41
12 Hyundai Santa Fe 1,064 3.0% + 20.2% 10 5,528 1.6% – 42.7% 18 13
13 Kia Seltos 1,054 2.9% + 9.4% 9 8,388 2.5% – 29.8% 11 9
14 Ford Everest 1,049 2.9% – 5.1% 11 8,476 2.5% + 43.5% 9 21
15 Honda City 884 2.5% + 52.4% 12 8,391 2.5% – 37.9% 10 6
16 Hyundai Grand i10 752 2.1% + 3.2% 14 6,809 2.0% – 28.8% 14 12
17 Mazda3 716 2.0% – 32.6% 13 5,795 1.7% – 37.9% 16 14
18 Kia Carnival 550 1.5% – 38.2% 15 4,827 1.4% – 47.5% 21 17
19 Honda BR-V 544 1.5% new 19 2,341 0.7% new 36  –
20 Honda CR-V 539 1.5% + 5.1% 18 4,749 1.4% – 44.5% 22 15
21 Hyundai Custin 529 1.5% new 25 853 0.2% new 57  –
22 Toyota Avanza 445 1.2% + 13.5% 35 3,082 0.9% – 5.1% 31 35
23 Honda HR-V 443 1.2% + 63.5% 24 3,112 0.9% + 41.0% 30 40
24 Mitsubishi Attrage 425 1.2% – 1.2% 21 4,495 1.3% – 32.9% 23 20
25 Toyota Corolla Cross 355 1.0% – 85.3% 27 10,062 2.9% – 47.0% 6 4
26 Hyundai Stargazer 355 1.0% – 32.0% 17 3,450 1.0% + 560.9% 27 50
27 Kia K3 341 0.9% – 55.6% 29 2,836 0.8% – 73.5% 33 11
28 Mitsubishi Outlander 339 0.9% + 5.3% 34 2,098 0.6% – 51.4% 40 25
29 Kia Carens 337 0.9% – 37.0% 22 3,325 1.0% + 521.5% 28 51
30 Hyundai Elantra 331 0.9% – 33.0% 36 2,497 0.7% + 8.6% 35 38
31 Mazda2 323 0.9% – 33.5% 26 3,495 1.0% + 2.2% 26 30
32 Toyota Fortuner 293 0.8% – 55.4% 31 3,283 1.0% – 54.3% 29 19
33 Suzuki Carry 291 0.8% – 13.1% 33 3,068 0.9% – 24.4% 32 27
34 Mazda CX-8 279 0.8% – 20.5% 32 2,677 0.8% – 25.2% 34 32
35 Toyota Wigo 240 0.7% n/a 39 1,457 0.4% + 198.6% 46 58
36 Mazda CX-30 229 0.6% + 38.8% 38 1,521 0.4% – 6.7% 44 45
37 Ford Transit 228 0.6% – 26.0% 28 3,582 1.0% + 59.3% 25 39
38 Mitsubishi Triton 220 0.6% + 4.8% 20 2,240 0.7% – 51.1% 38 24
39 Kia Sportage 200 0.6% – 69.2% 40 2,085 0.6% – 29.8% 41 37
40 Toyota Innova Cross 162 0.5% new 43 305 0.1% new 63  –
41 Suzuki XL7 152 0.4% – 68.2% 42 2,331 0.7% – 61.8% 37 23
42 Kia Morning 146 0.4% + 27.0% 50 1,367 0.4% – 64.6% 48 29
43 Toyota Raize 136 0.4% – 58.5% 30 4,234 1.2% – 28.3% 24 22
44 Toyota Camry 133 0.4% – 70.6% 41 2,184 0.6% – 43.9% 39 26
45 Suzuki Ertiga 121 0.3% + 105.1% 46 812 0.2% + 4.6% 58 52
46 Ford Explorer 116 0.3% + 87.1% 66 291 0.1% – 59.1% 64 53
47 Toyota Innova 113 0.3% – 69.9% 44 1,727 0.5% – 40.7% 43 36
48 Kia Sorento 109 0.3% – 65.1% 47 1,311 0.4% – 69.3% 50 28
49 Honda Civic 105 0.3% + 98.1% 54 1,099 0.3% – 41.2% 52 44
50 Kia K5 102 0.3% + 6.3% 51 929 0.3% – 43.9% 55 46
51 Kia Soluto 95 0.3% – 35.8% 52 955 0.3% – 74.3% 54 33
52 Hyundai Palisade 94 0.3% new 55 155 0.0% new 67  –
53 Mazda CX-3 91 0.3% – 37.2% 48 1,294 0.4% – 23.5% 51 43
54 Mazda6 85 0.2% – 49.4% 53 1,006 0.3% – 16.3% 53 47
55 Toyota Corolla 80 0.2% – 79.6% 49 1,316 0.4% – 62.4% 49 31
56 Mitsubishi Pajero Sport 66 0.2% – 39.4% 59 856 0.3% – 20.6% 56 49
57 Mazda BT-50 55 0.2% – 46.6% 56 750 0.2% + 4.6% 59 54
58 Suzuki Super Carry Pro 43 0.1% – 70.7% 45 5,535 1.6% + 81.6% 17 34
59 Toyota Land Cruiser 42 0.1% + 366.7% 57 498 0.1% + 125.3% 60 63
60 Toyota Alphard 41 0.1% + 1950.0%  – 114 0.0% + 83.9% 70 65
61 Suzuki Carry Pro 37 0.1% new 62 79 0.0% new 71  –
62 Isuzu D-Max 27 0.1% – 50.0% 58 472 0.1% – 35.4% 61 55
63 Suzuki Swift 25 0.1% – 68.8% 60 344 0.1% – 37.6% 62 56
64 Isuzu MU-X 19 0.1% – 62.7% 61 194 0.1% – 53.7% 65 60
65 Toyota Prado 13 0.0% n/a 63 192 0.1% – 41.3% 66 61
66 Honda Accord 10 0.0% – 47.4% 65 51 0.0% – 78.2% 72 62
67 Toyota Hilux 9 0.0% n/a 64 127 0.0% + 1054.5% 69 69
68 Toyota Yaris 7 0.0% – 84.8% 67 129 0.0% – 78.1% 68 57
69 Suzuki Ciaz 4 0.0% – 73.3% 68 36 0.0% – 29.4% 73 66
70 VinFast VF e34 n/a n/a n/a n/a 6,253 1.8% n/a 15 n/a
71 VinFast VF 8 n/a n/a n/a n/a 4,998 1.5% n/a 20 n/a
72 VinFast VF 5 Plus n/a n/a n/a n/a 1,977 0.6% n/a 42  –
73 VinFast VF 9 n/a n/a n/a n/a 1,452 0.4% n/a 47   –

Source: VAMA, Hyundai

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