The Hyundai Grandeur is the best-selling vehicle in South Korea in April.
Sales of new light vehicles in South Korea climb 4.8% year-on-year in April to 149,497 as local manufacturers (+7.5%) fare much better than foreigners (-9.4%). The picture is similar year-to-date with a market up 12.8% to 578,530 including 495,421 locals (+15.9%) and 82,609 foreigners (-2.6%). Hyundai (+13.2%) is the #1 brand for the 5th consecutive month, beating its sister brand Kia (-1.6%). The gap between the two hero carmakers year-to-date is now up to 24,198. Genesis (+7.9%) is solid in third place, selling almost double its competitor Mercedes (-21%) which is followed by BMW (-12.3%). KG Mobility – ex Ssangyong – (+15.4%) and GM Korea (+77.2%) impress below whereas Renault Korea (-22.6%) sinks to new lows. Below, Land Rover (+142.9%), Lexus (+114.4%), Porsche (+24.8%) and Ford (+75.3%) are among the best performers.
In the domestic car ranking, the Hyundai Grandeur (+92.5%) almost doubles its sales year-on-year thanks to the new generation to rank #1 for the 2nd month in a row and the third time so far this year. At 5,179 sales, Its hybrid variant accounts for 52% of its April volume. It also ranks #1 year-to-date. The Hyundai Porter (+7.7%) stays in 2nd place while the Kia Sorento (+23.1%) ensures the podium is unchanged on March. The Kia Carnival (+26.6%) and Sportage (+37.9%) sport excellent year-on-year upticks whereas the Hyundai Avante (-17.3%) and Kia Bongo (-17.9%) struggle. The Genesis G80 (+13.7%) is back inside the Top 10 at #8 and the Kia Seltos (+22.4%) closes out the Top 10 in very dynamic fashion. Below, the Hyundai Kona (+423.7%) surges ahead thanks to the new generation. The Chevrolet Trax Crossover lands directly at #18 with over 3,000 sales.
Over in the foreign models lane, the BMW 5 Series (-33%) reclaims the top spot off the Mercedes E-Class (-54%) despite the two models recording drastic falls. Mercedes places four models in the April Top 5, with the GLE (+235.3%), GLC (+114.1%) and S Class (-40.1%) in tow. The Volvo XC60 (+227%), Porsche Cayenne (+114.1%), Lexus ES (+69.2%) and BMW X3 (+23.3%) also impress in the remainder of the Top 10.
Previous month: South Korea March 2023: Hyundai Grandeur (+63.8%) returns to #1, sales up 21.1%
One year ago: South Korea April 2022: Kia #1 for 3rd time in 4 months, Hyundai Porter and Kia Bongo on top
Full April 2023 Top 32 All brands, Top 55 All domestic models and Top 50 foreign models below.
South Korea April 2023 – brands:
Note Tesla isn’t a KAIDA member and therefore doesn’t appear in this ranking.
| Pos | Brand | Apr-23 | % | /22 | Mar | 2023 | % | /22 | Pos | FY22 |
| 1 | Hyundai | 54,472 | 36.4% | 13.2% | 1 | 215,453 | 37.2% | 28.4% | 1 | 1 |
| 2 | Kia | 49,314 | 33.0% | -1.6% | 2 | 191,255 | 33.1% | 11.4% | 2 | 2 |
| 3 | Genesis | 12,187 | 8.2% | 7.9% | 3 | 42,973 | 7.4% | -1.7% | 3 | 3 |
| 4 | Mercedes | 6,176 | 4.1% | -21.0% | 5 | 21,128 | 3.7% | -18.6% | 6 | 4 |
| 5 | BMW | 5,836 | 3.9% | -12.3% | 6 | 23,970 | 4.1% | -3.0% | 5 | 5 |
| 6 | KG Mobility (ex Ssangyong) | 5,583 | 3.7% | 15.4% | 4 | 28,402 | 4.9% | 47.0% | 4 | 6 |
| 7 | GM Korea | 5,230 | 3.5% | 77.2% | 10 | 9,067 | 1.6% | -12.4% | 7 | 8 |
| 8 | Renault Korea | 1,801 | 1.2% | -22.6% | 7 | 8,771 | 1.5% | -41.5% | 8 | 7 |
| 9 | Volvo | 1,599 | 1.1% | 20.0% | 9 | 5,589 | 1.0% | 19.1% | 10 | 11 |
| 10 | Porsche | 1,146 | 0.8% | 24.8% | 12 | 4,112 | 0.7% | 23.7% | 12 | 14 |
| 11 | Lexus | 1,025 | 0.7% | 114.4% | 11 | 4,321 | 0.7% | 114.0% | 11 | 15 |
| 12 | Mini | 946 | 0.6% | 21.4% | 13 | 2,598 | 0.4% | -27.9% | 13 | 12 |
| 13 | Chevrolet | 706 | 0.5% | 171.5% | 16 | 1,885 | 0.3% | 17.0% | 16 | 13 |
| 14 | Volkswagen | 675 | 0.5% | -20.3% | 18 | 1,840 | 0.3% | -56.4% | 17 | 10 |
| 15 | Toyota | 638 | 0.4% | -1.5% | 14 | 2,383 | 0.4% | 35.6% | 14 | 17 |
| 16 | Audi | 473 | 0.3% | -55.0% | 8 | 7,387 | 1.3% | 57.1% | 9 | 9 |
| 17 | Land Rover | 459 | 0.3% | 142.9% | 15 | 2,071 | 0.4% | 122.2% | 15 | 20 |
| 18 | Ford | 326 | 0.2% | 75.3% | 17 | 1,563 | 0.3% | 36.1% | 18 | 18 |
| 19 | Lincoln | 216 | 0.1% | -19.1% | 21 | 528 | 0.1% | -34.8% | 20 | 22 |
| 20 | Jeep | 207 | 0.1% | -63.4% | 19 | 1,324 | 0.2% | -35.3% | 19 | 16 |
| 21 | Peugeot | 111 | 0.1% | -31.9% | 20 | 417 | 0.1% | -44.1% | 21 | 23 |
| 22 | Cadillac | 66 | 0.0% | -8.3% | 22 | 294 | 0.1% | 39.3% | 23 | 24 |
| 23 | Honda | 55 | 0.0% | -71.8% | 23 | 356 | 0.1% | -59.0% | 22 | 19 |
| 24 | Polestar | 54 | 0.0% | -88.3% | 25 | 165 | 0.0% | -77.4% | 26 | 21 |
| 25 | GMC | 46 | 0.0% | new | 24 | 179 | 0.0% | new | 25 | – |
| 26 | Bentley | 45 | 0.0% | -31.8% | 26 | 212 | 0.0% | 12.8% | 24 | 25 |
| 27 | Maserati | 45 | 0.0% | -22.4% | 28 | 100 | 0.0% | -57.4% | 27 | 26 |
| 28 | Lamborghini | 31 | 0.0% | 55.0% | 30 | 85 | 0.0% | 2.4% | 28 | 27 |
| 29 | Rolls-Royce | 23 | 0.0% | 91.7% | 27 | 77 | 0.0% | -2.5% | 29 | 28 |
| 30 | Jaguar | 4 | 0.0% | -78.9% | 31 | 10 | 0.0% | -84.1% | 31 | 29 |
| 31 | DS | 2 | 0.0% | -50.0% | 29 | 14 | 0.0% | -57.6% | 30 | 30 |
| 32 | Citroen | 0 | 0.0% | -100.0% | – | 0 | 0.0% | -100.0% | 32 | 31 |
| – | Total local manufacturers | 128,587 | 86.0% | 7.5% | – | 495,921 | 85.7% | 15.9% | – | – |
| – | Total foreign manufacturers | 20,910 | 14.0% | -9.4% | – | 82,609 | 14.3% | -2.6% | – | – |
South Korea April 2023 – domestic models:
| Pos | Model | Apr-23 | /22 | Mar | 2023 | /22 | Pos | FY22 |
| 1 | Hyundai Grandeur | 9,997 | 92.5% | 1 | 39,861 | 119.6% | 1 | 3 |
| 2 | Hyundai Porter | 9,068 | 7.7% | 2 | 37,040 | 39.4% | 2 | 1 |
| 3 | Kia Sorento | 6,835 | 23.1% | 3 | 23,081 | 10.8% | 7 | 2 |
| 4 | Kia Carnival | 6,481 | 26.6% | 4 | 26,297 | 60.1% | 3 | 5 |
| 5 | Kia Sportage | 6,282 | 37.9% | 8 | 23,481 | 32.6% | 6 | 7 |
| 6 | Hyundai Avante | 5,278 | -17.3% | 6 | 24,333 | 25.4% | 5 | 6 |
| 7 | Kia Bongo | 5,258 | -17.9% | 5 | 24,621 | 13.1% | 4 | 4 |
| 8 | Genesis G80 | 4,573 | 13.7% | 11 | 17,590 | -3.1% | 9 | 11 |
| 9 | Kia Ray | 4,158 | 4.1% | 14 | 16,166 | 12.5% | 13 | 13 |
| 10 | Kia Seltos | 4,119 | 22.4% | 16 | 16,928 | 15.7% | 10 | 14 |
| 11 | Hyundai Tucson | 4,112 | -1.5% | 13 | 15,545 | 17.6% | 14 | 16 |
| 12 | Hyundai Palisade | 4,096 | -8.2% | 9 | 16,377 | -4.6% | 11 | 8 |
| 13 | Hyundai Kona | 4,048 | 423.7% | 10 | 12,928 | 340.6% | 16 | 38 |
| 14 | Kia K8 | 4,011 | -4.0% | 12 | 16,199 | 30.7% | 12 | 12 |
| 15 | KG Mobility Torres | 3,553 | new | 7 | 20,405 | new | 8 | 28 |
| 16 | Hyundai Casper | 3,420 | 0.0% | 18 | 12,902 | -10.4% | 17 | 10 |
| 17 | Hyundai Staria | 3,407 | 42.7% | 15 | 13,754 | 47.1% | 15 | 15 |
| 18 | Chevrolet Trax Crossover | 3,072 | new | – | 3,072 | new | 57 | – |
| 19 | Genesis GV80 | 2,916 | 66.3% | 22 | 9,256 | 25.6% | 21 | 26 |
| 20 | Hyundai Santa Fe | 2,774 | 38.9% | 20 | 10,651 | 38.4% | 19 | 21 |
| 21 | Genesis GV70 | 2,766 | 31.7% | 21 | 9,360 | 3.8% | 20 | 18 |
| 22 | Kia K5 | 2,739 | 4.4% | 17 | 11,373 | 1.8% | 18 | 17 |
| 23 | Kia EV6 | 2,694 | -9.5% | 19 | 7,654 | 2.2% | 25 | 25 |
| 24 | Kia Niro | 2,595 | -28.2% | 23 | 8,423 | -14.2% | 23 | 19 |
| 25 | Hyundai Sonata | 2,232 | -46.4% | 24 | 9,226 | -37.2% | 22 | 9 |
| 26 | Kia Morning | 2,164 | -22.4% | 26 | 8,153 | -14.9% | 24 | 20 |
| 27 | Hyundai Ioniq 5 | 2,123 | -28.3% | 27 | 5,811 | -44.9% | 26 | 23 |
| 28 | KG Mobility Rexton Sports | 1,358 | -41.2% | 28 | 4,843 | -54.5% | 28 | 24 |
| 29 | Hyundai Ioniq 6 | 1,316 | new | 25 | 5,171 | new | 27 | 33 |
| 30 | Chevrolet Trailblazer | 1,042 | -6.0% | 36 | 2,472 | -46.4% | 33 | 31 |
| 31 | Genesis G90 | 1,023 | -51.9% | 31 | 3,922 | -24.2% | 30 | 27 |
| 32 | Renault Korea QM6 | 994 | 17.4% | 29 | 4,218 | -49.0% | 29 | 22 |
| 33 | Kia K3 | 670 | -71.5% | 30 | 3,841 | -50.3% | 31 | 29 |
| 34 | Renault Korea XM3 | 612 | -44.6% | 32 | 3,572 | -30.1% | 32 | 30 |
| 35 | Genesis GV60 | 530 | -33.4% | 33 | 1,463 | -27.1% | 39 | 41 |
| 36 | Kia Mohave | 483 | -67.7% | 34 | 2,179 | -41.2% | 35 | 32 |
| 37 | Hyundai Venue | 449 | -43.2% | 37 | 2,113 | -29.6% | 36 | 37 |
| 38 | Kia K9 | 422 | -36.4% | 39 | 1,586 | -41.0% | 38 | 39 |
| 39 | Genesis G70 | 379 | -22.5% | 38 | 1,382 | -31.0% | 41 | 40 |
| 40 | Hyundai Nexo | 327 | -74.7% | 35 | 2,212 | -18.3% | 34 | 36 |
| 41 | Chevrolet Spark | 307 | -77.5% | 40 | 1,419 | -56.8% | 40 | 35 |
| 42 | KG Mobility Tivoli | 297 | -79.1% | 41 | 1,645 | -66.7% | 37 | 34 |
| 43 | Chevrolet Bolt EUV | 283 | 379.7% | 44 | 462 | 683.1% | 46 | 48 |
| 44 | KG Mobility Rexton | 259 | -15.6% | 42 | 950 | -17.0% | 42 | 44 |
| 45 | Renault Korea SM6 | 195 | -12.6% | 43 | 919 | 10.3% | 43 | 43 |
| 46 | Chevrolet Colorado | 184 | 148.6% | 45 | 567 | -47.6% | 44 | 45 |
| 47 | Chevrolet Traverse | 128 | 276.5% | 48 | 401 | 192.7% | 48 | 47 |
| 48 | KG Mobility Korando | 116 | -85.0% | 46 | 559 | -77.5% | 45 | 42 |
| 49 | Chevrolet Equinox | 80 | new | 49 | 266 | new | 49 | 51 |
| 50 | Kia Stinger | 61 | -74.0% | 47 | 437 | -44.2% | 47 | 46 |
| 51 | Chevrolet Bolt | 53 | n/a | 53 | 71 | n/a | 53 | 53 |
| 52 | GMC Sierra | 50 | new | 50 | 176 | new | 50 | – |
| 53 | Chevrolet Tahoe | 25 | -56.9% | 52 | 82 | 41.4% | 51 | 55 |
| 54 | Chevrolet Malibu | 5 | -95.5% | 51 | 78 | -85.2% | 52 | 49 |
| 55 | Renault Korea Master | 0 | -100.0% | – | 62 | -76.9% | 54 | 52 |
South Korea April 2023 – foreign models:
| Pos | Model | Apr-23 | /22 | Mar | 2023 | /22 | Pos | FY22 |
| 1 | BMW 5 Series | 1,601 | -33.0% | 2 | 7,655 | -2.1% | 1 | 2 |
| 2 | Mercedes E Class | 1,278 | -54.0% | 1 | 5,852 | -42.9% | 2 | 1 |
| 3 | Mercedes GLE | 902 | 235.3% | 12 | 1,698 | -12.9% | 14 | 8 |
| 4 | Mercedes GLC | 805 | 114.1% | 8 | 1,916 | 62.9% | 10 | 13 |
| 5 | Mercedes S Class | 771 | -40.1% | 3 | 3,831 | -29.1% | 3 | 3 |
| 6 | Lexus ES | 648 | 69.2% | 5 | 3,094 | 92.9% | 5 | 15 |
| 7 | Volvo XC60 | 582 | 227.0% | 7 | 1,638 | 76.5% | 15 | 32 |
| 8 | BMW 3 Series | 578 | -16.7% | 16 | 1,774 | -31.6% | 13 | 9 |
| 9 | Porsche Cayenne | 546 | 114.1% | 10 | 2,131 | 67.0% | 8 | 20 |
| 10 | BMW X3 | 534 | 23.3% | 9 | 2,274 | 24.4% | 7 | 10 |
| 11 | BMW X5 | 533 | 24.8% | 11 | 1,976 | -9.8% | 9 | 5 |
| 12 | Mercedes C Class | 405 | -68.1% | 15 | 1,791 | 23.7% | 12 | 21 |
| 13 | VW Tiguan | 399 | 120.4% | 31 | 988 | -10.7% | 23 | 11 |
| 14 | BMW 6 Series | 396 | -21.1% | 13 | 1,907 | 37.7% | 11 | 19 |
| 15 | BMW X4 | 385 | 112.7% | 14 | 2,387 | 81.8% | 6 | 14 |
| 16 | Mercedes G Class | 381 | 38.5% | n/a | 466 | 26.3% | 48 | 50 |
| 17 | Mini Cooper Hatch | 360 | 59.3% | 20 | 1,119 | -14.8% | 19 | 17 |
| 18 | BMW X6 | 306 | 2.0% | 19 | 1,133 | -13.6% | 17 | 16 |
| 19 | Mercedes GLS | 302 | 88.8% | 37 | 536 | -4.5% | 42 | 45 |
| 20 | Lexus NX | 297 | 9800.0% | 28 | 939 | n/a | 24 | n/a |
| 21 | Chevrolet Bolt EUV | 283 | 379.7% | 40 | 462 | n/a | 49 | 44 |
| 22 | Range Rover | 267 | 1568.8% | 22 | 1,132 | 1540.6% | 18 | n/a |
| 23 | Toyota Sienna | 248 | 275.8% | 38 | 731 | 131.3% | 28 | n/a |
| 24 | Ford Explorer | 241 | 170.8% | 17 | 1,085 | 51.5% | 20 | 25 |
| 25 | Volvo XC90 | 236 | 48.4% | 35 | 794 | 65.4% | 27 | 36 |
| 26 | Mini Countryman | 230 | 4.5% | 33 | 697 | -30.6% | 30 | 27 |
| 27 | Toyota RAV4 | 228 | -23.2% | 25 | 922 | 206.3% | 25 | 31 |
| 28 | BMW X7 | 225 | -7.0% | 24 | 1,006 | -37.3% | 22 | 18 |
| 29 | BMW i4 | 216 | -13.6% | 29 | 868 | 207.8% | 26 | 35 |
| 30 | BMW 7 Series | 215 | -43.4% | 46 | 609 | -37.2% | 37 | 26 |
| 31 | Volvo S90 | 206 | -52.0% | 21 | 1,140 | -25.8% | 16 | 12 |
| 32 | Mercedes GLB | 204 | -56.9% | 43 | 581 | -29.8% | 38 | 24 |
| 33 | Mini Clubman | 204 | 51.1% | 42 | 535 | -19.1% | 43 | 34 |
| 34 | Mercedes EQA | 187 | 101.1% | 23 | 547 | -2.1% | 41 | n/a |
| 35 | Volvo XC40 | 184 | -44.2% | 18 | 633 | -25.9% | 35 | 38 |
| 36 | Chevrolet Colorado | 184 | 148.6% | 41 | 567 | -47.6% | 40 | 28 |
| 37 | Audi A6 | 181 | -53.5% | 6 | 3,645 | 136.2% | 4 | 4 |
| 38 | Porsche Panamera | 169 | 138.0% | 48 | 650 | 72.9% | 33 | n/a |
| 39 | Mercedes CLS | 167 | -52.3% | 34 | 644 | -31.9% | 34 | 22 |
| 40 | Volvo S60 | 163 | 1381.8% | n/a | 520 | 55.7% | 44 | n/a |
| 41 | Toyota Camry | 157 | -21.1% | 27 | 669 | -18.0% | 32 | n/a |
| 42 | Mercedes EQE | 152 | new | 32 | 681 | new | 31 | n/a |
| 43 | Mercedes CLA | 151 | 38.5% | 36 | 698 | -19.8% | 29 | 41 |
| 44 | BMW iX3 | 138 | 48.4% | n/a | 266 | -33.0% | n/a | 39 |
| 45 | Porsche 911 | 136 | -22.7% | n/a | 401 | -25.0% | n/a | n/a |
| 46 | Mercedes EQB | 135 | new | 50 | 508 | new | 45 | n/a |
| 47 | Chevrolet Traverse | 128 | 276.5% | n/a | 316 | 192.7% | n/a | 42 |
| 48 | Porsche Taycan | 127 | 10.4% | n/a | 401 | -22.9% | n/a | n/a |
| 49 | Mercedes EQS | 124 | 72.2% | n/a | 434 | 277.4% | 50 | 47 |
| 50 | BMW X1 | 111 | -55.2% | n/a | 135 | -83.9% | n/a | 37 |
Source: KAIDA, manufacturers
