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January VFACTS: Ford Ranger on high, strongest market since 2018


The Australian new car market continues to show signs of recovery after a few years of supply chain chaos, with deliveries up 11.9 per cent in January year-on-year (YoY).

The data shows 84,873 deliveries in January, which is the best result for the year’s first month since 2018. It also continues a run of successive monthly growth YoY extending to last July.

“This data… shows that the industry is continuing to recover following years of supply chain disruption and delay,” said Federal Chamber of Automotive Industries chief executive Tony Weber.

Sales of electric, hybrid and plug-in hybrid cars accounted for 12 per cent (10,426) of sales, with BEVs about half of this, and the Tesla Model 3 topped the passenger car charts overall.

Sales were up across all regions, all buyer types were up, and as has become a familiar pattern, sales of SUVs and utes/vans accounted for three-quarters of the market.

On a side note, the VFACTS data compiled by the FCAI has updated some price parameters of its segments to reflect inflationary pressures. For example, the Light Car market is now split into price partitions greater or lesser and $30,000, rather than $25,000.

Brands

Toyota as usual led the market with a total of 13,363 vehicles sold, ahead of Mazda (9407), Ford (6624), Kia (6006) and Hyundai (5809) – meaning the Korean little sibling brand retains supremacy after beating Hyundai in 2022.

Brands with strong growth included GWM (up 115 per cent), Ram Trucks (up 109 per cent), Skoda (up 106 per cent as supply frees up), Chevrolet (up 101 per cent), Mini (up 84 per cent), SsangYong (up 83 per cent), Audi (up 72 per cent), Volkswagen (up 67 per cent), Ford (up 46 per cent), and Porsche (up 39 per cent).

Brands that battled for myriad reasons included Land Rover (down 47 per cent), Peugeot (down 39 per cent), Alfa Romeo (down 36 per cent), Jeep (down 31 per cent), Mercedes-Benz Cars (down 23.5 per cent), Mitsubishi (down 19 per cent), and Toyota (down 13 per cent).

See our searchable Flourish table of all the car brands below:

Brand Sales Delta
Toyota 13,363 -12.8%
Mazda 9407 -4.1%
Ford 6624 46.3%
Kia 6006 8.8%
Hyundai 5809 13.3%
Mitsubishi 5276 -19.2%
MG 4015 13.5%
Subaru 3601 32.3%
Tesla 3313 NA
Isuzu Ute 2671 -1.6%
Volkswagen 2542 66.5%
GWM 2503 115.2%
Nissan 2448 4.9%
Mercedes-Benz 2111 -17.4%
BMW 1480 -5.4%
LDV 1423 35.3%
Suzuki 1410 -0.2%
Audi 1353 72.1%
Honda 1103 -6.0%
Volvo Car 862 18.7%
Renault 716 11.0%
Skoda 679 105.8%
Lexus 502 -4.9%
SsangYong 464 83.4%
Ram 409 108.7%
Porsche 382 38.9%
Jeep 307 -31.2%
Mini 269 84.2%
BYD 267 NA
Chevrolet 241 100.8%
Land Rover 180 -46.9%
Polestar 164 NA
Fiat 164 36.7%
Cupra 148 NA
Peugeot 113 -38.6%
Genesis 106 32.5%
Jaguar 33 0.0%
Alfa Romeo 29 -35.6%
Ferrari 17 -15.0%
Maserati 13 -70.5%
Lamborghini 10 900.0%
Lotus 10 -16.7%
McLaren 10 150.0%
Citroen 8 -72.4%
Aston Martin 3 -57.1%
Rolls-Royce 2 NA

Models

The Ford Ranger was the highest-selling model with 4749 sales reported, bettering Toyota’s HiLux (4131), the Tesla Model 3 (2927), Mazda CX-3 (2417) and Mazda CX-5 (2189) – quite a one-two punch for the Japanese brand.

  1. Ford Ranger: 4749
  2. Toyota HiLux: 4131
  3. Tesla Model 3: 2927
  4. Mazda CX-3: 2417
  5. Mazda CX-5: 2189
  6. Toyota RAV4: 1958
  7. Isuzu D-Max: 1843
  8. MG ZS: 1842
  9. Mitsubishi Outlander: 1674
  10. Hyundai Tucson: 1615
  11. Kia Sportage: 1572
  12. Hyundai i30: 1565
  13. Subaru Forester: 1370
  14. MG 3: 1348
  15. Mazda BT-50: 1320
  16. Mitsubishi Triton: 1253
  17. Ford Everest: 1230
  18. Toyota Prado: 1182
  19. Toyota Corolla: 1116
  20. Mitsubishi ASX: 1096

Segments

  • Micro Cars: Kia Picanto (328), Fiat 500 (71)
  • Light Cars under $30,000: MG 3 (1348), Mazda 2 (660), Kia Rio (499)
  • Light Cars over $30,000: Mini Hatch (149), Skoda Fabia (57), Audi A1 (35)
  • Small Cars under $40,000: Hyundai i30 (1565), Toyota Corolla (1116), Mazda 3 (824)
  • Small Cars over $40,000: VW Golf (267), Subaru WRX (247), Mercedes-Benz A-Class (225)
  • Medium Cars under $60,000: Toyota Camry (372), Mazda 6 (199), Skoda Octavia (122)
  • Medium Cars over $60,000: Tesla Model 3 (2927), Mercedes-Benz C-Class (408), Polestar 2 (164)
  • Large Cars under $70,000: Kia Stinger (172), Skoda Superb (33), Citroen C5 X (3)
  • Large Cars over $70,000: Audi e-tron GT (33), BMW 5 Series (26), Mercedes-Benz EQE (14)
  • Upper Large Cars: BMW 7 Series (13), Mercedes-Benz S-Class (10), Porsche Panamera and BMW i7 (8)
  • People Movers: Kia Carnival (1029), Hyundai Staria (115), Mercedes-Benz V-Class (34)
  • Sports Cars under $80,000: Subaru BRZ (116), Mazda MX-5 (86), Ford Mustang (75)
  • Sports Cars over $80,000: BMW 4 Series (63), Mercedes-Benz C-Class (41), Porsche Cayman (24)
  • Sports Cars over $200,000: Porsche 911 (24), Ferrari (17), McLaren (10)
  • Light SUVs: Mazda CX-3 (2417), Hyundai Venue (672), Suzuki Jimny (593)
  • Small SUVs under $45,000: MG ZS (1842), Mitsubishi ASX (1096), Haval Jolion (875)
  • Small SUVs over $45,000: Volvo XC40 (408), Audi Q3 (403), Kia Niro (165)
  • Medium SUVs under $60,000: Mazda CX-5 (2189), Toyota RAV4 (1958), Mitsubishi Outlander (1674)
  • Medium SUVs over $60,000: Tesla Model Y (386), BMW X3 (384), Audi Q5 (301)
  • Large SUVs under $70,000: Ford Everest (1230), Toyota Prado (1182), Kia Sorento (1043)
  • Large SUVs over $70,000: Mercedes-Benz GLE (253), BMW X5 (206), Audi Q7 (153)
  • Upper Large SUVs under $120,000: Toyota LandCruiser Wagon (996), Nissan Patrol (253), Land Rover Discovery
  • Upper Large SUVs over $120,000: Lexus LX (82), BMW X7 (57), Range Rover (29)
  • Light Vans: Volkswagen Caddy (32), Peugeot Partner (5), Renault Kangoo (1)
  • Medium Vans: Toyota HiAce (439), Hyundai Staria Load (252), Ford Transit Custom (241)
  • Large Vans: LDV Deliver 9 (241), Mercedes-Benz Sprinter (235), Fiat Ducato (93)
  • Light Buses: Toyota HiAce (87), LDV Deliver 9 (24), Toyota Coaster (20)
  • 4×2 Utes: Toyota HiLux (1087), Ford Ranger (499), Isuzu D-Max (206)
  • 4×4 Utes: Ford Ranger (4250), Toyota HiLux (3044), Isuzu D-Max (1637)

Miscellaneous

Sales by region

  • New South Wales: 26,484, up 15 per cent
  • Victoria: 22,367, up 9.7 per cent
  • Queensland: 18,766, up 14.3 per cent
  • Western Australia: 7901, up 4.3 per cent
  • South Australia: 5786, up 11.9 per cent
  • Tasmania: 1510, up 2.9 per cent
  • Australian Capital Territory: 1394, up 18.6 per cent
  • Northern Territory: 665, up 7.8 per cent

Category breakdown

  • SUV: 46,698 sales, 55 per cent market share
  • Light commercials: 18,546 sales, 21.9 per cent market share
  • Passenger cars: 16,602 sales, 19.6 per cent market share
  • Heavy commercials: 3027 sales, 3.6 per cent market share

Top segments by market share

  • Medium SUV: 20.8 per cent
  • 4×4 Utes: 16.7 per cent
  • Small SUV: 13.0 per cent
  • Large SUV: 12.9 per cent
  • Light SUV: 6.7 per cent

Sales by buyer type

  • Private buyers: 46,202, up 8.6 per cent
  • Business fleets: 28,935, up 13.6 per cent
  • Rental fleets: 4605, up 31.9 per cent
  • Government fleets: 2104, up 0.5 per cent

Sales by propulsion or fuel type

  • Petrol: 44,831
  • Diesel: 26,589
  • Hybrid: 5136
  • Electric: 4852
  • PHEV: 438
  • Hydrogen FCEV: 0

Sales by country of origin

  • Japan: 22,538, down 14.5 per cent
  • Thailand: 20,441, up 14.2 per cent
  • Korea: 12,606, up 12.9 per cent
  • China: 12,486, up 99.3 per cent
  • Germany: 3076, up 28.5 per cent

Some previous monthly reports

Got any questions about car sales? Ask away in the comments and I’ll jump in!



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