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Jeep Avenger as much as #4, market up 20% – Greatest Promoting Vehicles Weblog


The Jeep Avenger BEV (pictured) only accounts for 5% of the nameplate’s volume.

New car sales in Italy jump 20% year-on-year in October to 139,052, lifting the year-to-date tally up 20.5% to 1,315,964. Private sales are up 21.4% to 83,122 and up 12.9% to 738,158 year-to-date, self registrations shoot up 70.4% to 16,220 for the month and up 41.2% to 132,982 year-to-date, long term leases edge up 4.9% to 31,263 and up 32.4% to 326,361 YTD, short term rentals actually drop -16.7% for the month to 1,863 but are up 27.2% YTD to 59,200 and company sales gain 22.6% to 9,262 and 19.7% YTD to 78,672. 

Petrol sales are up 21% to 39,018 and up 22.6% YTD to 376,065, diesel slides -1.9% to 21,564 but gains 9.9% YTD to 244,295, LPG soars 35.5% to 14,041 and up 26.2% YTD to 119,951, HEVs are up 29.6% to 55,321 and up 27.8% YTD to 481,832. That includes 16,316 full hybrids (+40.7%) and 39,005 mild hybrids (+25.5%) for the month, 129,653 (+30.7%) and 352,179 (+26.8%) respectively year-to-date. Meanwhile PHEVs drop -4.3% to 5,853 in October but gain 7.4% to 59,907 year-to-date. Finally BEVs advance 57.3% to 5,814 and 4.1% share vs. 3.1% a year ago and up 30.3% YTD to 51,877 and 3.9% share vs. 3.6% over the same period in 2022. These are among the lowest BEV market shares in Europe.

In the brands ranking, for once Fiat (+21.4%) manages to keep up with its home market and gain market share year-on-year to 11.7% vs. 11.3% so far this year. Toyota (+9.6%) repeats at #2 with a solid score given it had broken all its record a year ago in October 2022. Volkswagen (+12.9%) is stuck in third place but has an unsurmountable advantage over Toyota in the year-to-date charts. Dacia (+62.5%) posts the largest year-on-year gain in the Top 15 and notches a fourth Top 4 finish in the past 5 months. Renault (+31.6%) is also in great shape at #5 with Jeep (+36.8%) the only remaining Top 10 member to beat the market. 

Model-wise, the Fiat Panda (+32.3%) outpaces the market to reach a splendid 7.9% share vs. 6.4% year-to-date where it is down -3.9%. The Dacia Sandero (+114.8%) confirms it is “the best of the rest” by reinforcing its 2nd place overall with 3.8% share vs. 3.1% so far this year where it climbs up 50.9%. The Lancia Ypsilon (+15.4%) is back to the third place it holds year-to-date with 3% of the market. The event of the month is the Jeep Avenger breaking records again to land at #4 with 2.5% share. Note 95% of its sales are its petrol variant, with the EV variant only accounting for 5% of its volume both for the month and year-to-date. The Fiat 500X (+152.6%), Renault Captur (+60.4%) and Toyota Yaris Cross (+35.8%) also shine in the remainder of the Top 10.

Previous month: Italy September 2023: Jeep Avenger cracks Top 10, sales up 22.8%

One year ago: Italy October 2022: Toyota breaks all records in market up 14.6%

Full October 2023 Top 46 brands and Top 50 models below.

Italy October 2023 – brands:

Pos Brand Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Fiat 16,236 11.7% + 21.4% 1 148,963 11.3% – 2.2% 1 1
2 Toyota 9,896 7.1% + 9.6% 2 81,431 6.2% + 8.8% 3 3
3 Volkswagen 9,750 7.0% + 12.9% 3 102,938 7.8% + 19.4% 2 2
4 Dacia 8,077 5.8% + 65.2% 7 72,568 5.5% + 31.4% 4 6
5 Renault 7,685 5.5% + 31.6% 4 65,254 5.0% + 32.5% 7 7
6 Ford 6,821 4.9% + 3.2% 5 70,039 5.3% + 9.9% 5 4
7 Jeep 6,818 4.9% + 36.8% 8 61,687 4.7% + 46.1% 8 10
8 Audi 5,781 4.2% + 6.3% 10 57,178 4.3% + 27.2% 9 9
9 Peugeot 5,424 3.9% + 6.0% 6 69,638 5.3% + 18.6% 6 5
10 BMW 5,353 3.8% + 11.2% 11 49,193 3.7% + 26.2% 10 11
11 Citroen 5,150 3.7% – 4.2% 12 44,949 3.4% – 7.7% 11 8
12 Mercedes 4,685 3.4% + 5.2% 9 42,564 3.2% + 13.6% 12 12
13 Hyundai 4,323 3.1% + 17.1% 14 40,185 3.1% + 19.2% 14 15
14 Kia 4,251 3.1% + 4.8% 13 40,248 3.1% + 14.6% 13 14
15 Lancia 4,223 3.0% + 15.6% 16 37,881 2.9% + 8.9% 16 16
16 Suzuki 3,645 2.6% + 110.8% 17 29,812 2.3% + 73.5% 18 20
17 Nissan 3,543 2.5% + 99.3% 18 30,040 2.3% + 40.0% 17 17
18 Opel 3,288 2.4% – 4.3% 15 39,133 3.0% + 1.0% 15 13
19 MG 2,811 2.0% + 89.7% 20 23,865 1.8% + 331.2% 20 30
20 Skoda 2,688 1.9% + 46.5% 19 28,050 2.1% + 36.0% 19 18
21 Alfa Romeo 2,434 1.8% + 48.2% 21 22,545 1.7% + 102.2% 21 23
22 Cupra 1,640 1.2% + 59.5% 22 14,197 1.1% + 45.3% 25 25
23 Mazda 1,620 1.2% + 103.3% 23 12,978 1.0% + 71.8% 26 26
24 DR Motor 1,405 1.0% – 47.9% 27 21,056 1.6% + 10.2% 22 19
25 Volvo 1,338 1.0% – 9.3% 24 14,351 1.1% + 24.3% 24 22
26 Mini 1,248 0.9% – 37.6% 26 15,768 1.2% + 15.5% 23 21
27 Land Rover 1,178 0.8% + 61.8% 25 8,868 0.7% + 29.5% 29 27
28 Seat 1,127 0.8% + 34.5% 28 10,640 0.8% – 6.2% 28 24
29 EVO 1,038 0.7% + 704.6% 32 5,623 0.4% + 71.6% 32 35
30 Porsche 938 0.7% + 62.8% 31 6,497 0.5% + 20.3% 30 29
31 Honda 932 0.7% + 31.6% 29 5,562 0.4% – 16.4% 33 28
32 Tesla 908 0.7% + 2926.7% 30 12,940 1.0% + 229.6% 27 32
33 Smart 681 0.5% + 44.9% 35 4,151 0.3% + 7.6% 34 33
34 DS 464 0.3% – 1.3% 33 6,224 0.5% + 30.8% 31 31
35 Lexus 354 0.3% + 44.5% 34 3,153 0.2% + 17.8% 37 36
36 Maserati 309 0.2% – 13.2% 36 3,372 0.3% + 57.4% 35 37
37 Subaru 227 0.2% + 108.3% 38 2,205 0.2% + 58.7% 38 40
38 Jaguar 162 0.1% – 8.5% 37 1,599 0.1% – 20.6% 39 39
39 Lynk & Co 125 0.1% – 86.6% 40 3,361 0.3% – 0.5% 36 34
40 Ferrari 61 0.0% + 48.8% 43 585 0.0% – 1.0% 43 42
41 Mitsubishi 55 0.0% – 51.8% 41 982 0.1% – 49.9% 40 38
42 Polestar 38 0.0% + 137.5% 39 805 0.1% + 4931.2% 41 n/a
43 Mahindra 31 0.0% – 41.5% 44 604 0.0% – 14.3% 42 41
44 SsangYong 29 0.0% + 61.1% 42 280 0.0% – 17.6% 45 43
45 Lamborghini 19 0.0% – 45.7% 45 329 0.0% + 11.9% 44 44
46 Aston Martin 10 0.0% + 150.0% 46 87 0.0% + 89.1% 46 45
 – Others 233 0.2% + 468.3%  – 1,586 0.1% + 69.1%  –  –

Italy October 2023 – models:

Pos Model Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Fiat Panda 11,030 7.9% + 32.3% 1 84,398 6.4% – 3.9% 1 1
2 Dacia Sandero 5,312 3.8% + 114.8% 2 41,274 3.1% + 50.9% 2 4
3 Lancia Ypsilon 4,226 3.0% + 15.4% 4 37,883 2.9% + 8.9% 3 2
4 Jeep Avenger 3,514 2.5% new 8 17,238 1.3% new 21  –
5 Toyota Yaris Cross 3,513 2.5% + 35.8% 5 29,213 2.2% + 33.7% 5 9
6 Citroen C3 3,352 2.4% + 13.3% 6 25,401 1.9% – 8.6% 11 5
7 Renault Captur 3,135 2.3% + 60.4% 13 25,579 1.9% + 17.4% 10 11
8 Ford Puma 2,561 1.8% – 12.2% 9 25,588 1.9% + 0.9% 9 7
9 Fiat 500X 2,425 1.7% + 152.6% 19 24,690 1.9% + 20.0% 12 14
10 Renault Clio 2,394 1.7% + 6.2% 11 19,960 1.5% + 41.5% 15 18
11 VW T-Roc 2,381 1.7% + 34.1% 7 27,238 2.1% + 29.5% 6 13
12 MG ZS 2,310 1.7% + 74.2% 14 15,685 1.2% n/a 25 n/a
13 Peugeot 208 2,276 1.6% + 41.7% 10 20,785 1.6% – 7.2% 13 10
14 Dacia Duster 2,240 1.6% + 22.0% 17 25,637 1.9% + 20.8% 8 12
15 Jeep Renegade 2,146 1.5% – 39.8% 22 26,700 2.0% + 12.3% 7 6
16 Fiat 500 2,123 1.5% – 27.8% 3 30,208 2.3% + 0.9% 4 3
17 VW T-Cross 2,110 1.5% + 15.8% 21 17,997 1.4% + 15.5% 19 16
18 Peugeot 2008 1,951 1.4% + 22.2% 12 19,416 1.5% + 36.0% 18 20
19 VW Polo 1,924 1.4% + 159.0% 25 15,301 1.2% + 28.2% 27 26
20 Kia Sportage 1,874 1.3% + 39.9% 23 16,701 1.3% + 50.8% 22 23
21 Toyota Aygo X 1,758 1.3% – 15.4% 15 11,799 0.9% + 2.5% 32 21
22 Opel Corsa 1,743 1.3% + 34.6% 16 20,118 1.5% + 27.5% 14 17
23 Toyota Yaris 1,726 1.2% – 25.3% 18 19,897 1.5% – 9.0% 16 8
24 Nissan Qashqai 1,658 1.2% + 71.5% 20 16,672 1.3% + 54.8% 23 29
25 Alfa Romeo Tonale 1,651 1.2% + 102.8% 27 15,881 1.2% + 428.7% 24 n/a
26 BMW X1 1,615 1.2% + 122.8% 35 11,509 0.9% + 33.7% 34 38
27 Suzuki Ignis 1,588 1.1% + 451.4% 37 8,955 0.7% + 84.3% 44 n/a
28 Ford Focus 1,484 1.1% + 84.3% 39 14,039 1.1% + 92.1% 28 44
29 Ford Kuga 1,398 1.0% + 62.7% 26 15,395 1.2% + 29.8% 26 24
30 Jeep Compass 1,328 1.0% – 7.7% 24 19,448 1.5% + 2.0% 17 15
31 Hyundai i10 1,242 0.9% + 16.4% 30 11,725 0.9% + 24.0% 33 35
32 VW Tiguan 1,228 0.9% + 3.5% 33 13,967 1.1% + 59.9% 29 32
33 Mercedes GLA 1,215 0.9% – 9.7% 28 9,596 0.7% + 16.6% 40 37
34 Hyundai Tucson 1,144 0.8% – 6.7% 36 12,200 0.9% + 23.7% 31 30
35 Nissan Juke 1,141 0.8% n/a 29 8,855 0.7% n/a 45 n/a
36 Cupra Formentor 1,137 0.8% + 27.8% 32 10,925 0.8% + 26.1% 36 39
37 Audi A3 1,135 0.8% + 10.0% 43 9,440 0.7% – 1.7% 42 33
38 Audi Q3 1,119 0.8% – 13.9% 31 13,654 1.0% + 28.0% 30 25
39 Kia Picanto 1,078 0.8% – 7.0% 34 10,181 0.8% + 10.0% 37 36
40 Ford Fiesta 1,065 0.8% – 5.1% 42 10,154 0.8% + 22.3% 38 40
41 Citroen C3 Aircross 1,047 0.8% – 20.7% 38 11,359 0.9% – 9.3% 35 22
42 Nissan X-Trail 874 0.6% + 765.3% n/a n/a n/a n/a n/a n/a
43 Audi A1 873 0.6% + 38.6% 41 8,470 0.6% + 88.4% 46 n/a
44 Mazda CX-30 871 0.6% n/a n/a n/a n/a n/a n/a n/a
45 Toyota RAV4 866 0.6% n/a 46 n/a n/a n/a n/a n/a
46 Renault Austral 862 0.6% new n/a n/a n/a new n/a  n/a
47 Opel Mokka 843 0.6% – 23.6% 50 9,647 0.7% – 5.7% 39 34
48 Suzuki Vitara 843 0.6% + 8.6% n/a 8,235 0.6% n/a 47 n/a
49 Audi Q5 786 0.6% + 1.0% n/a 8,042 0.6% + 32.3% 50 n/a
50 Toyota Corolla 773 0.6% n/a n/a n/a n/a n/a n/a n/a
n/a Peugeot 3008 696 0.5% – 41.6% n/a 17,614 1.3% + 22.0% 20 19
n/a Fiat Tipo 647 0.5% – 44.5% 40 9,591 0.7% + 3.6% 41 28
n/a Mini Countryman 573 0.4% – 39.7% n/a 8,146 0.6% n/a 48 49
n/a VW Taigo 549 0.4% – 18.7% n/a 8,059 0.6% + 11.1% 49 48
n/a VW Golf 397 0.3% – 71.8% 49 9,261 0.7% – 14.7% 43 27

Source: UNRAE

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