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Jeep Avenger cracks High 10, gross sales up 22.8% – Greatest Promoting Vehicles Weblog


The Jeep Avenger breaks into the Italian Top 10 for the first time.

136,283 new cars hit Italian roads in September, corresponding to a 22.8% year-on-year surge on September 2022 which was already up 5.4% on the year prior. We now are just -4.9% below pre-pandemic September 2019 which is encouraging. Year-to-date, the market has gained over 200,000 units compared to last year at 1,176,882 (+20.6%) but remains 300,000 sales (-20.3%) off the first 9 months of 2019. Most notable in the propulsion split is BEV losing ground year-on-year at -1.9% to 4,992 and just 3.6% share vs. 4.5% a year ago and 3.9% year-to-date.

Private sales match the market at +23.1% year-on-year in August to 81,899 and 59.1% share, identical to September 2022. Self registrations surge 92.6% to 17,456 and 12.6% vs 8% a year ago, long term leases edge up 6.2% to 28,882 and 20.8% share vs. 24.2% last year, short term rentals sink -34.5% to 1,739 and 1.3% share vs. 2.4% in September 2022 and company sales gain 20.5% to 8,646 and 6.2% share vs. 6.4%. Year-to-date, private sales are up 11.9% to 655,000 and 54.9% vs. 59.2% over the same period in 2022, self registrations gain 37.9% to 116,757 and 9.8% share vs. 8.6%, long term leases soar 36.2% to 295,029 and 24.7% share vs. 21.9%, short term rentals are up 29.6% to 57,392 and 4.8% vs. 4.5% a year ago and company sales advance 19.3% to 69,390 and 5.8% share vs. 5.9% last year. 

In term of propulsion, petrol beats the market at +32.4% to 40,596 and 29.3% share vs. 27.2% in September 2022, diesel edges down -1.3% to 21,475 and 15.5% share vs. 19.3%, LPG is up 13.8% to 11,122 and 8% share vs. 8.7%, HEVs surge 36.2% to 54,795 and 39.5% share vs. 35.7% a year ago, that includes 15,323 full hybrids (+49.4%) and 39,472 mild hybrids (+31.6%). PHEVs are up 24.4% to 5,543 and 4%, same as September 2022, and as we saw earlier BEVs are actually down this month at -1.9%. Year-to-date, petrol is up 22.7% to 337,060 and 28.2% share vs. 27.8% over the same period in 2022, diesel is up 11.1% to 222,685 and 18.7% share vs. 20.3% last year, LPG gains 25.1% to 105,885 and 8.9% share vs. 8.6%, HEVs are up 27.6% to 426,499 and 35.7% share vs. 33.8% a year ago, that includes 113.337 full hybrids (+29.3%) and 313,162 mild hybrids (+26.9%). PHEVs edge up 8.9% to 64,049 and 4.5% share vs. 5% last year and BEVs are up 27.6% to 46,063 and 3.9% share vs. 3.7% a year ago.

In the brands ranking, Fiat (+13.1%) loses share year-on-year again but at 11.8% of its home market, it bounces back up from the 10.8% it hit last month. Toyota (+25%) overtakes Volkswagen (+21.3%) to climb to the 2nd spot overall for the second time in history after October 2022. Renault (+20.1%) surges five spots on August to #4 ahead of Ford (+16%) while Peugeot (+62.2%) impresses as do Jeep (+109.4%) and Dacia (+35%) in the remainder of the Top 10. Below and in order of sales, BMW (+33.6%), Suzuki (+57.5%), Nissan (+54.1%), MG (+495.2%), Alfa Romeo (+39.7%), Cupra (+44.9%) – selling almost double its sister brand Seat – and Land Rover (+61.8%) are among the best performers. Note Tesla (-25%) enduring a very rare year-on-year drop at #30.

Model-wise, the Fiat Panda (+16.9%) can’t quite match the market growth but scores a 6.9% share vs. 6.2% so far this year. The Dacia Sandero (+62.9%) returns to the 2nd spot it holds year-to-date, and is followed by The Fiat 500 (+15.2%) overtaking the Lancia Ypsilon (+2.3%). The Toyota Yaris Cross (+63.2%) climbs back up six spots on August to #5, a ranking it now holds over the first 9 months of the year. Below the Citroen C3 (+30.2%) and VW T-Roc (+76.2%), the new Jeep Avenger breaks into the Italian Top 10 for the first time at #8, eclipsing its previous best of #11 reached last July. Note 96.5% of Avenger sales for the month are the petrol variant and 94.5% so far this year. It is sold as EV-only in the rest of Europe, France notably. Further down, the Peugeot 208 (+76.7%), 2008 (+150%) and MG ZS (+611.2%) all shine.

Previous month: Italy August 2023: Dacia (+42.1%), Jeep (+106.4%) impress in market up 12%

One year ago: Italy September 2022: Toyota Aygo X in Top 10, market up 5.4%

Full September 2023 Top 45 All brands and Top 50 models below.

Italy September 2023 – brands:

Pos Brand Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Fiat 16,137 11.8% 13.1% 1 132,726 11.3% -4.5% 1 1
2 Toyota 10,315 7.6% 25.0% 3 71,532 6.1% 8.7% 3 3
3 Volkswagen 10,124 7.4% 21.3% 2 93,182 7.9% 20.1% 2 2
4 Renault 6,755 5.0% 20.1% 9 57,570 4.9% 32.7% 7 7
5 Ford 6,669 4.9% 16.0% 5 63,219 5.4% 10.7% 6 4
6 Peugeot 6,659 4.9% 62.2% 6 64,214 5.5% 19.8% 5 5
7 Dacia 6,441 4.7% 35.0% 4 64,490 5.5% 28.1% 4 6
8 Jeep 6,069 4.5% 109.4% 8 54,867 4.7% 47.3% 8 10
9 Mercedes 5,515 4.0% 12.8% 14 37,877 3.2% 14.7% 12 12
10 Audi 5,513 4.0% 7.3% 7 51,395 4.4% 30.1% 9 9
11 BMW 5,101 3.7% 33.6% 11 43,841 3.7% 28.3% 10 11
12 Citroen 5,075 3.7% 5.9% 10 39,793 3.4% -8.1% 11 8
13 Kia 4,146 3.0% 11.7% 12 35,997 3.1% 15.9% 13 14
14 Hyundai 4,042 3.0% 9.5% 13 35,863 3.0% 19.5% 14 15
15 Opel 3,840 2.8% 3.4% 16 35,845 3.0% 1.5% 15 13
16 Lancia 3,790 2.8% 2.3% 15 33,658 2.9% 8.2% 16 16
17 Suzuki 3,549 2.6% 57.5% 21 26,165 2.2% 69.3% 18 20
18 Nissan 3,474 2.5% 54.1% 17 26,496 2.3% 34.6% 17 17
19 Skoda 3,067 2.3% 20.8% 20 25,362 2.2% 35.0% 19 18
20 MG 2,875 2.1% 495.2% 22 21,051 1.8% 419.8% 20 30
21 Alfa Romeo 2,187 1.6% 39.7% 24 20,110 1.7% 111.5% 21 23
22 Cupra 1,847 1.4% 44.9% 23 12,556 1.1% 43.7% 25 25
23 Mazda 1,376 1.0% 40.4% 28 11,358 1.0% 68.1% 27 26
24 Volvo 1,317 1.0% -2.2% 26 13,013 1.1% 29.2% 24 22
25 Land Rover 1,241 0.9% 61.8% 30 7,690 0.7% 25.6% 29 27
26 Mini 1,201 0.9% -13.9% 25 14,520 1.2% 24.6% 23 21
27 DR Motor 1,196 0.9% -54.5% 19 19,650 1.7% 48.1% 22 19
28 Seat 1,010 0.7% 35.0% 27 9,513 0.8% -9.5% 28 24
29 Honda 909 0.7% 22.5% 32 4,629 0.4% -22.1% 32 28
30 Tesla 906 0.7% -25.0% 18 12,032 1.0% 208.8% 26 32
31 Porsche 693 0.5% 5.8% 31 5,559 0.5% 15.2% 31 29
32 EVO 536 0.4% 303.0% 29 4,585 0.4% 45.7% 33 35
33 DS 487 0.4% 0.2% 33 5,760 0.5% 34.3% 30 31
34 Lexus 486 0.4% 92.1% 36 2,799 0.2% 15.1% 37 36
35 Smart 466 0.3% 43.4% 34 3,470 0.3% 2.4% 34 33
36 Maserati 364 0.3% -13.1% 35 3,063 0.3% 71.5% 36 37
37 Jaguar 202 0.1% -16.9% 38 1,437 0.1% -21.7% 39 39
38 Subaru 153 0.1% -15.9% 37 1,978 0.2% 54.4% 38 40
39 Polestar 134 0.1% new 45 767 0.1% new 41 n/a
40 Lynk & Co 65 0.0% -79.2% 44 3,236 0.3% 32.1% 35 34
41 Mitsubishi 53 0.0% -39.1% 39 927 0.1% -49.8% 40 38
42 SsangYong 53 0.0% 71.0% 43 251 0.0% -22.1% 45 43
43 Ferrari 48 0.0% -12.7% 41 524 0.0% -4.7% 43 42
44 Mahindra 33 0.0% -40.0% 40 573 0.0% -12.1% 42 41
45 Lamborghini 23 0.0% -8.0% 42 310 0.0% 19.7% 44 44
46 Aston Martin 11 0.0% 83.3% 46 77 0.0% 83.3% 46 45
 – Others 130 0.1% 91.2%  – 1,352 0.1% 50.7%  –  –

Italy September 2023 – models:

Pos Model Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Fiat Panda 9,469 6.9% 16.9% 1 73,371 6.2% -7.7% 1 1
2 Dacia Sandero 4,033 3.0% 62.9% 3 35,960 3.1% 44.5% 2 4
3 Fiat 500 3,893 2.9% 15.2% 4 28,232 2.4% 4.6% 4 3
4 Lancia Ypsilon 3,790 2.8% 2.3% 2 33,657 2.9% 8.2% 3 2
5 Toyota Yaris Cross 3,581 2.6% 63.2% 11 25,698 2.2% 33.4% 5 9
6 Citroen C3 3,456 2.5% 30.2% 5 22,044 1.9% -11.2% 12 5
7 VW T-Roc 2,984 2.2% 76.2% 14 24,857 2.1% 29.1% 6 13
8 Jeep Avenger 2,980 2.2% new 25 13,723 1.2% new 25  –
9 Ford Puma 2,969 2.2% 21.3% 8 23,025 2.0% 2.6% 9 7
10 Peugeot 208 2,922 2.1% 76.7% 6 18,509 1.6% -10.9% 13 10
11 Renault Clio 2,732 2.0% 21.4% 23 17,567 1.5% 48.2% 17 18
12 Peugeot 2008 2,515 1.8% 150.0% 16 17,464 1.5% 37.8% 18 20
13 Renault Captur 2,411 1.8% 7.8% 9 22,444 1.9% 13.2% 10 11
14 MG ZS 2,404 1.8% 611.2% 12 13,373 1.1% n/a 27 n/a
15 Toyota Aygo X 2,137 1.6% -6.4% 18 10,040 0.9% 6.4% 34 21
16 Opel Corsa 2,129 1.6% 41.7% 22 18,375 1.6% 26.9% 14 17
17 Dacia Duster 2,060 1.5% 28.1% 7 23,397 2.0% 20.7% 8 12
18 Toyota Yaris 1,921 1.4% -20.4% 10 18,172 1.5% -7.1% 15 8
19 Fiat 500X 1,890 1.4% 12.2% 19 22,263 1.9% 13.5% 11 14
20 Nissan Qashqai 1,800 1.3% 18.2% 17 15,013 1.3% 53.2% 21 29
21 VW T-Cross 1,694 1.2% 0.9% 20 15,887 1.3% 15.5% 20 16
22 Jeep Renegade 1,683 1.2% -7.6% 15 24,542 2.1% 21.6% 7 6
23 Kia Sportage 1,648 1.2% 39.2% 13 14,826 1.3% 52.3% 22 23
24 Jeep Compass 1,575 1.2% 45.4% 24 18,105 1.5% 2.7% 16 15
25 VW Polo 1,507 1.1% 42.8% 27 13,377 1.1% 19.5% 26 26
26 Ford Kuga 1,432 1.1% 107.5% 26 13,996 1.2% 27.3% 24 24
27 Alfa Romeo Tonale 1,419 1.0% 85.0% 38 14,229 1.2% 549.7% 23 n/a
28 Mercedes GLA 1,381 1.0% -4.8% 43 8,380 0.7% 21.7% 42 37
29 Nissan Juke 1,362 1.0% n/a 45 7,714 0.7% n/a 44 n/a
30 Hyundai i10 1,356 1.0% 13.8% 30 10,483 0.9% 24.9% 32 35
31 Audi Q3 1,330 1.0% 25.9% 28 12,534 1.1% 33.9% 30 25
32 Cupra Formentor 1,312 1.0% 14.5% 33 9,787 0.8% 25.9% 36 39
33 VW Tiguan 1,270 0.9% -1.6% 36 12,739 1.1% 68.8% 28 32
34 Kia Picanto 1,209 0.9% 11.3% 37 9,103 0.8% 12.4% 37 36
35 BMW X1 1,188 0.9% 100.0% 35 9,894 0.8% 25.5% 35 38
36 Hyundai Tucson 1,102 0.8% -0.5% 47 11,057 0.9% 28.1% 31 30
37 Suzuki Ignis 1,090 0.8% 119.3% n/a 7,367 0.6% 61.1% 49 n/a
38 Citroen C3 Aircross 1,076 0.8% 15.1% 31 10,309 0.9% -7.9% 33 22
39 Ford Focus 1,033 0.8% 16.3% 44 12,553 1.1% 93.0% 29 44
40 Fiat Tipo 1,027 0.8% -10.0% 32 8,944 0.8% 10.7% 39 28
41 Audi A1 981 0.7% 160.2% 42 7,597 0.6% 96.5% 45 n/a
42 Ford Fiesta 961 0.7% 14.5% 48 9,089 0.8% 26.5% 38 40
43 Audi A3 942 0.7% -32.1% n/a 8,305 0.7% -3.1% 43 33
44 BMW X3 898 0.7% 310.0% n/a 5,401 0.5% 19.9% n/a n/a
45 Suzuki S-Cross 895 0.7% n/a n/a n/a n/a n/a n/a n/a
46 Toyota RAV4 885 0.6% 80.2% n/a n/a n/a n/a n/a n/a
47 Skoda Kamiq 866 0.6% 24.8% 50 n/a n/a n/a n/a n/a
48 Mercedes A Class 864 0.6% 7.9% n/a 5,788 0.5% 23.3% n/a n/a
49 VW Golf 845 0.6% -18.7% 49 8,864 0.8% -6.3% 40 27
50 Opel Mokka 835 0.6% -22.6% 46 8,804 0.7% -3.5% 41 34
n/a Tesla Model Y 803 0.6% -17.0% 29 6,966 0.6% 146.6% n/a n/a
n/a Suzuki Vitara 789 0.6% n/a n/a 7,391 0.6% n/a 48 n/a
n/a BMW Serie 1 749 0.5% 43.2% n/a 7,296 0.6% 62.3% 50 n/a
n/a Peugeot 3008 633 0.5% -20.4% n/a 16,918 1.4% 27.8% 19 19
n/a VW Taigo 604 0.4% 14.8% n/a 7,510 0.6% 14.1% 47 48
n/a Mini Countryman 452 0.3% n/a n/a 7,573 0.6% n/a 46 49

Source: UNRAE

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