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Kia as much as 24.1% share, monopolises podium – Finest Promoting Automobiles Weblog


The Kia Picanto ranks #3 in Cyprus in April.

According to data by SEMO Cyprus and INNOSOFT, new car sales in the country edge up 4.8% year-on-year to 783, still a paltry performance given April 2022 was down -19.2% on the year prior. The year-to-date tally is in better shape though, at +26.6% to 4,820 units. Kia (+78.3%) surges ahead to capture a fantastic 24.1% share vs. 17.4% so far this year. In contrast Toyota (-38.2%) sinks to 10.7% share vs. 12.7% YTD. Skoda (+126.9%) and Dacia (+93.8%) post the biggest gains in the Top 10 with Audi (+72.4%) also in outstanding shape. Volkswagen (+21.3%) beats the market while Porsche (+35.3%) is up to a surprising 10th place overall. BMW (-51%), Hyundai (-40.8%) and Renault (-8%) struggle.

Over in the models lane, Kia monopolises the podium with the Stonic in pole position ahead of the Rio (+246.7%) and Picanto (+377.8%). The VW T-Roc (+78.9%) and Audi Q3 (+200%) round out the Top 5 while the Skoda Fabia is estimated to climb to #6 and breaks into the YTD Top 30 at #22. The Dacia Duster (+166.7%) is the last Top 10 model to beat the market at #7. 

Previous month: Cyprus March 2023: Mini Countryman best-seller, market soaring 106.5%

One year ago: Cyprus April 2022: Hyundai Tucson takes the lead in market down -19.2%

Full April 2023 Top 35 All brands and Top 30 models below.

Cyprus April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos
1 Kia 189 24.1% 78.3% 1 838 17.4% 90.9% 1
2 Toyota 84 10.7% -38.2% 2 610 12.7% 10.5% 2
3 Skoda 59 7.5% 126.9% 9 239 5.0% 151.6% 6
4 Volkswagen 57 7.3% 21.3% 5 355 7.4% -6.6% 3
5 Audi 50 6.4% 72.4% 8 206 4.3% 28.8% 8
6 Hyundai 45 5.7% -40.8% 4 320 6.6% 4.6% 5
7 Dacia 31 4.0% 93.8% 10 158 3.3% 83.7% 11
8 BMW 24 3.1% -51.0% 7 341 7.1% 35.3% 4
9 Renault 23 2.9% -8.0% 12 184 3.8% 93.7% 9
10 Porsche 23 2.9% 35.3% 14 129 2.7% 51.8% 14
11 Ford 19 2.4% 137.5% 20 91 1.9% -4.2% 15
12 Seat 19 2.4% 18.8% 23 71 1.5% 36.5% 18
13 Nissan 18 2.3% -52.6% 11 149 3.1% -39.2% 12
14 Jeep 17 2.2% -43.3% 13 138 2.9% -40.0% 13
15 Lexus 16 2.0% 60.0% 19 45 0.9% 15.4% 23
16 Peugeot 15 1.9% 25.0% 22 38 0.8% -34.5% 25
17 Volvo 12 1.5% -7.7% 16 85 1.8% 9.0% 16
18 Mercedes 11 1.4% -57.7% 6 176 3.7% -6.4% 10
19 Mazda 11 1.4% 57.1% 26 49 1.0% 206.3% 20
20 Honda 11 1.4% -31.3% 21 47 1.0% -27.7% 21
21 Land Rover 9 1.1% 28.6% 17 73 1.5% 46.0% 17
22 Suzuki 8 1.0% 100.0% 18 57 1.2% 418.2% 19
23 Ssangyong 7 0.9% n/a 25 46 1.0% 39.4% 22
24 Cupra 7 0.9% 133.3% 15 39 0.8% 1200.0% 24
25 Citroen 7 0.9% -36.4% 27 23 0.5% -37.8% 27
26 Mini 4 0.5% 100.0% 3 226 4.7% 303.6% 7
27 Maserati 4 0.5% -20.0% 24 27 0.6% 107.7% 26
28 MG 2 0.3% 100.0% 29 12 0.2% -14.3% 29
29 Aston Martin 1 0.1% n/a  – 1 0.0% n/a 35
30 Alfa Romeo 0 0.0% n/a 28 22 0.5% 57.1% 28
31 Opel 0 0.0% -100.0% 30 11 0.2% -42.1% 30
32 Rolls Royce 0 0.0% n/a 31 5 0.1% 400.0% 31
33 Bentley 0 0.0% -100.0%  – 5 0.1% 0.0% 32
34 Ferrari 0 0.0% n/a 32 2 0.0% 100.0% 33
35 Jaguar  0 0.0% -100.0%  – 2 0.0% -85.7% 34

Cyprus April 2023 – models:

Note: The models ranking features the Top 30 models year-to-date ordered based on their April result, and may therefore not be 100% accurate.

Pos Model Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Kia Stonic 61 7.8% n/a 2 257 5.3% 542.5% 2 5
2 Kia Rio 52 6.6% 246.7% 4 177 3.7% 132.9% 5 8
3 Kia Picanto 43 5.5% 377.8% 8 165 3.4% 111.5% 6 9
4 VW T-Roc 34 4.3% 78.9% 5 206 4.3% -28.7% 4 2
5 Audi Q3 30 3.8% 200.0% 10 98 2.0% 14.0% 12 13
6 Skoda Fabia (est) 25 3.2% n/a n/a 57 1.2% n/a 22 n/a
7 Dacia Duster 24 3.1% 166.7% 11 106 2.2% 186.5% 9 17
8 Toyota C-HR 24 3.1% -27.3% 16 79 1.6% -54.1% 16 4
9 Toyota Yaris 20 2.6% -54.5% 3 268 5.6% 44.1% 1 1
10 Toyota RAV4 18 2.3% -30.8% 6 103 2.1% -8.8% 10 10
11 Kia Ceed 16 2.0% -62.8% 9 100 2.1% -20.6% 11 6
12 Toyota Corolla 16 2.0% -36.0% 12 80 1.7% 63.3% 15 16
13 Seat Arona (est) 15 1.9% 15.4% n/a 48 1.0% 20.0% 30 n/a
14 Kia Sportage 14 1.8% -63.2% 14 123 2.6% 20.6% 7 7
15 Renault Captur 14 1.8% -12.5% n/a 80 1.7% 50.9% 14 19
16 Skoda Kamiq 11 1.4% -15.4% n/a 50 1.0% 25.0% 28 23
17 Hyundai Kona 8 1.0% -38.5% 13 90 1.9% 38.5% 13 18
18 Hyundai Tucson 8 1.0% -83.0% 7 120 2.5% -32.6% 8 3
19 Jeep Renegade 8 1.0% 700.0% 18 52 1.1% -72.8% 25 11
20 Nissan Juke 7 0.9% -50.0% 17 54 1.1% -63.3% 23 12
n/a Dacia Sandero 6 0.8% -14.3% n/a 49 1.0% 0.0% 29 27
n/a Skoda Scala 6 0.8% n/a n/a 53 1.1% n/a 24 n/a
n/a Volvo XC40 6 0.8% -40.0% n/a 58 1.2% 16.0% 21 15
n/a Jeep Wrangler 4 0.5% -78.9% n/a 58 1.2% 48.7% 20 25
n/a Mini Countryman 4 0.5% 300.0% 1 221 4.6% 380.4% 3 n/a
n/a Nissan Qashqai 4 0.5% -69.2% n/a 72 1.5% 1.4% 17 14
n/a VW Taigo 4 0.5% n/a 20 59 1.2% n/a 19 22
n/a BMW X1 2 0.3% -81.8% n/a 63 1.3% 21.2% 18 26
n/a Toyota Aygo X 1 0.1% n/a 15 51 1.1% n/a 27 29
n/a Renault Arkana 0 0.0% n/a n/a 51 1.1% n/a 26 n/a

Source: SEMO Cyprus and INNOSOFT

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