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Leases push Toyota as much as highest share in 4 years, MG 4 as much as #7 – Greatest Promoting Automobiles Weblog


The Toyota Corolla Cross is up to a record 5th place this month.

New vehicle sales in New Zealand are weak again in October with a -11.9% slump to 12,944 units. This is the result of uncertainty about the Clean Car Discount and shipping congestion. The year-to-date volume is now down -9.2% to 124,762. Passenger Cars buck the negative trend at +4.7% to 2,493 sales, SUVs drop -9.3% to 7,539 and Light Commercials fare the worst at -32.3% to just 2,188 sales. Year-to-date, Passenger Cars recede -15.6% to 19,835, SUVs edge down -3.3% to 70,486 and Light Commercials fall -19.4% to 27,769. 

In the brands ranking, Toyota (+19.3%) goes completely against the market with a splendid year-on-year gain leading the brand to an outstanding 27.4% share, although sales to rental companies play a role in this performance as we’ll see below. This is Toyota’s highest share since December 2019 when it held 30.5% of the NZ market. For its part Ford (-29.3%) almost triples the market fall but stays in 2nd place with 10.8% share. Kia (+12.3%) also defies the surrounding gloom and gains five spots on September to round out the podium. Below Mitsubishi (-46.2%) in complete freefall, MG (+18.9%) delivers a mighty score and repeats at a record 5th place. Nissan (+37%) and BYD (+75.1%) also impress in the remainder of the Top 10.

Over in the models lane, the Toyota RAV4 (+47.9%) soars to pole position with 8.5% share vs. 5.5% year-to-date. Note sales to rental companies account for a whopping 68% of the RAV4’s volume this month. The Ford Ranger (-46.7%) follows and holds onto its YTD top spot while the Toyota Hilux (+6.4%) snaps a year-on-year lift. The Mitsubishi Outlander (-48.6%) almost halves its year-ago volume but at #4 overall it beats its YTD ranking (#5). First Top 10 finish for the Toyota Corolla Cross at #5, 46% going to rentals. The Yaris Cross (+1.7%) makes it four Toyotas in the Top 6 with a rental sales ratio of 72%. Finally the MG 4 progresses further, up two spots on last month to #7.

Previous month: New Zealand September 2023: Tesla Model Y #1, MG 4 in Top 10

One year ago: New Zealand October 2022: Ford Ranger takes control of market back in positive (+5.3%)

Full October 2023 Top 66 All brands and Top 25 models below.

New Zealand October 2023 – brands:

Pos Brand Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Toyota 3,543 27.4% + 19.3% 1 26,893 21.6% + 11.4% 1 1
2 Ford  1,394 10.8% – 29.3% 2 13,515 10.8% + 15.9% 2 3
3 Kia 1,125 8.7% + 12.3% 8 9,207 7.4% – 9.7% 4 4
4 Mitsubishi 1,085 8.4% – 46.2% 3 11,321 9.1% – 46.1% 3 2
5 MG 592 4.6% + 18.9% 5 4,615 3.7% + 5.1% 7 9
6 Hyundai 520 4.0% – 15.3% 7 6,514 5.2% – 8.3% 5 6
7 Suzuki 411 3.2% – 48.0% 6 5,996 4.8% – 12.6% 6 5
8 Mazda 392 3.0% – 2.5% 12 3,643 2.9% – 31.7% 10 8
9 Nissan 363 2.8% + 37.0% 13 3,826 3.1% + 9.7% 8 10
10 BYD 359 2.8% + 75.1% 11 2,641 2.1% + 195.7% 13 19
11 Volkswagen 312 2.4% – 26.2% 10 3,404 2.7% + 7.4% 11 12
12 Honda 271 2.1% – 22.8% 16 2,898 2.3% – 12.0% 12 11
13 Mercedes 230 1.8% – 26.0% 9 2,128 1.7% – 16.6% 15 14
14 GWM 199 1.5% + 397.5% 25 581 0.5% + 8.6% 28 32
15 Isuzu 158 1.2% – 17.3% 17 2,141 1.7% – 25.0% 14 13
16 Tesla 144 1.1% – 14.3% 4 3,781 3.0% – 13.2% 9 7
17 BMW 130 1.0% – 7.8% 15 1,497 1.2% + 5.8% 18 20
18 Fuso 110 0.8% – 20.3% 20 1,064 0.9% – 2.4% 23 24
19 Mini 109 0.8% + 34.6% 18 811 0.7% + 11.7% 26 29
20 Lexus 106 0.8% + 19.1% 23 1,080 0.9% + 16.6% 22 25
21 Skoda 99 0.8% – 50.5% 22 1,452 1.2% – 17.1% 19 18
22 Peugeot 97 0.7% – 45.5% 24 880 0.7% – 39.3% 25 21
23 Subaru 92 0.7% – 49.7% 21 1,775 1.4% – 14.0% 17 15
24 Cupra 88 0.7% + 137.8% 30 389 0.3% + 44.1% 36 40
25 Audi 82 0.6% – 26.8% 14 1,186 1.0% – 12.7% 20 22
26 Land Rover 80 0.6% + 27.0% 19 1,098 0.9% – 12.9% 21 23
27 Porsche 71 0.5% + 208.7% 31 438 0.4% – 18.1% 32 33
28 Hino 64 0.5% – 32.6% 27 661 0.5% – 17.3% 27 26
29 LDV 62 0.5% – 41.5% 38 955 0.8% – 53.8% 24 16
30 Scania 62 0.5% + 40.9% 26 557 0.4% + 30.4% 29 36
31 Fiat 62 0.5% – 25.3% 33 414 0.3% – 41.7% 34 28
32 Polestar 62 0.5% – 21.5% 35 400 0.3% – 41.8% 35 30
33 Iveco 55 0.4% – 3.5% 29 476 0.4% + 44.2% 31 37
34 Jeep 49 0.4% + 226.7% 32 369 0.3% – 26.3% 37 35
35 Opel 43 0.3% + 48.3% 37 288 0.2% + 893.1% 39 52
36 Volvo 33 0.3% – 23.3% 34 529 0.4% – 20.7% 30 31
37 Volvo Trucks 28 0.2% + 55.6% 36 275 0.2% + 82.1% 42 46
38 Chevrolet 28 0.2% + 16.7% 47 202 0.2% – 11.0% 45 42
39 UD Trucks 27 0.2% + 0.0% 40 275 0.2% + 15.1% 41 41
40 Renault 23 0.2% – 47.7% 54 302 0.2% – 38.2% 38 34
41 Kenworth 23 0.2% – 14.8% 42 169 0.1% – 18.0% 46 45
42 Haval 22 0.2% – 91.4% 28 1,876 1.5% – 4.9% 16 17
43 Mahindra 20 0.2% + 300.0% 39 285 0.2% + 71.7% 40 48
44 Citroen 14 0.1% + 27.3% 44 160 0.1% – 39.4% 47 43
45 Ram 13 0.1% – 77.2% 46 235 0.2% – 34.9% 43 39
46 Foton 13 0.1% – 43.5% 50 159 0.1% – 33.8% 48 44
47 DAF 12 0.1% – 36.8% 41 207 0.2% + 54.5% 44 49
48 Jaguar 8 0.1% – 76.5% 43 155 0.1% – 59.7% 49 38
49 MAN 7 0.1% – 46.2% 51 131 0.1% – 19.1% 50 47
50 Can-Am 6 0.0% + 20.0% 60 36 0.0% – 36.8% 60 53
51 SsangYong 5 0.0% – 92.1% 45 420 0.3% – 51.6% 33 27
52 Ineos 5 0.0% new 49 58 0.0% new 51  –
53 Yamaha 4 0.0% + 33.3% 62 23 0.0% – 41.0% 63 58
54 International 4 0.0% + 300.0% 63 21 0.0% + 10.5% 64 64
55 Maserati 3 0.0% + 50.0% 56 54 0.0% – 3.6% 54 54
56 Freightliner 3 0.0% + 0.0%  – 11 0.0% – 45.0% 69 63
57 Alfa Romeo 1 0.0% – 50.0% 52 54 0.0% – 34.9% 53 51
58 Bentley 1 0.0% – 75.0% 53 45 0.0% + 4.7% 55 59
59 Mack 1 0.0% + 0.0% 59 40 0.0% + 90.5% 58 61
60 Ferrari 1 0.0% – 50.0% 57 39 0.0% + 69.6% 59 62
61 Lotus 1 0.0% n/a 58 28 0.0% + 47.4% 61 65
62 Lamborghini 1 0.0% – 66.7% 61 23 0.0% – 11.5% 62 60
63 Sinotruk 1 0.0% – 50.0% 67 16 0.0% – 62.8% 65 57
64 Western Star 1 0.0% – 50.0%  – 16 0.0% + 45.5% 66 69
65 Rolls-Royce 1 0.0% – 50.0% 68 12 0.0% – 25.0% 68 66
66 Liebherr 1 0.0% – 50.0%  – 7 0.0% – 50.0% 70 67

New Zealand October 2023 – models:

Pos Model Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Toyota RAV4 1,103 8.5% 47.9% 2 6,900 5.5% 37.3% 3 5
2 Ford Ranger  794 6.1% -46.7% 3 8,627 6.9% -3.5% 1 1
3 Toyota Hilux 679 5.2% 6.4% 4 7,529 6.0% -8.8% 2 2
4 Mitsubishi Outlander 529 4.1% -48.6% 8 3,145 2.5% -61.5% 5 3
5 Toyota Corolla Cross 368 2.8% n/a 20 n/a n/a n/a n/a n/a
6 Toyota Yaris Cross 359 2.8% 1.7% 5 1,687 1.4% 8.5% 13 19
7 MG 4 357 2.8% new 9 n/a n/a new n/a n/a
8 Mitsubishi Eclipse Cross 311 2.4% -31.3% 12 2,997 2.4% -5.1% 7 8
9 Kia Niro 294 2.3% #DIV/0! n/a 1,900 1.5% #DIV/0! 11 n/a
10 BYD Atto 3 246 1.9% 19.4% 18 2,405 1.9% 168.7% 10 n/a
11 Kia Seltos 240 1.9% #DIV/0! n/a 1,629 1.3% 14.4% 15 n/a
12 Suzuki Swift 201 1.6% -50.7% 10 3,353 2.7% 7.2% 4 7
13 Ford Everest 200 1.5% -7.8% 16 1,531 1.2% n/a 19 n/a
14 MG ZS 192 1.5% -40.6% 15 2,819 2.3% 7.4% 9 9
15 Kia Sorento 184 1.4% n/a n/a n/a n/a n/a n/a n/a
16 Toyota Corolla 180 1.4% -62.3% 7 1,668 1.3% -26.5% 14 12
17 Hyundai i30  174 1.3% #DIV/0! n/a n/a n/a n/a n/a n/a
18 Mazda CX-5 172 1.3% 6.2% n/a 1,394 1.1% -30.8% n/a 16
19 Kia Sportage 172 1.3% -42.9% n/a n/a n/a n/a n/a 11
20 Nissan Leaf 165 1.3% n/a n/a n/a n/a n/a n/a n/a
21 Toyota Camry 161 1.2% #DIV/0! n/a n/a n/a n/a n/a n/a
22 Toyota Hiace 160 1.2% 77.8% 14 1,618 1.3% 12.9% 16 n/a
23 Honda Jazz 159 1.2% -40.4% n/a 1,588 1.3% -22.1% 17 15
n/a Tesla Model Y 139 1.1% -16.8% 1 3,034 2.4% 34.3% 6 6
n/a Mercedes Sprinter 126 1.0% 31.3% 17 633 0.5% 2.3% n/a n/a
n/a Hyundai Tucson 115 0.9% -33.9% n/a 1,825 1.5% n/a 12 n/a
n/a Mitsubishi Triton 99 0.8% -57.0% 11 2,986 2.4% -46.2% 8 4
n/a VW Amarok 73 0.6% n/a n/a 500 0.4% n/a n/a n/a
n/a Hyundai Kona 65 0.5% -63.3% n/a 1,577 1.3% -29.3% 18 14
n/a Nissan Navara 56 0.4% -37.8% n/a 1,104 0.9% -36.6% n/a 18
n/a Isuzu D-Max 56 0.4% -42.3% n/a 968 0.8% -41.7% n/a 20

Source: MIA, Autotalk

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