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HomeVehiclesLexus (+159.3%), Honda Vezel (+66.2%) stand out, market up 9% – Finest...

Lexus (+159.3%), Honda Vezel (+66.2%) stand out, market up 9% – Finest Promoting Automobiles Weblog


The Honda Vezel ranks 5th among regular cars in November.

411,089 new vehicles hit Japanese roads in November, that’s a 9% year-on-year improvement. It brings the year-to-date volume to 4,416,248 units, up 14.5% over the same period in 2022. Brand leader Toyota (+23.8%) outpaces its home market but at 32.3% share, it is almost one percentage point below its YTD level of 33.2%. Honda (+12.9%) stays in 2nd place with 14.2% share, well above the #4 and 12.2% it commands YTD. Suzuki (-4.8%) bypasses Daihatsu (-8.5%) for third place, with Nissan (+4.9%) a little shy at #5. The rest of the Top 9 outrace the market: Lexus (+159.3%) is the superstar, with Mitsubishi (+36.2%) also very dynamic and Subaru (+15.4%) and Mazda (+11.6%) strong.

Over in the regular cars ranking, the Toyota Yaris/Cross (+30.5%) and Toyota Corolla/Cross (+30.8%) both post solid results, they are followed by the Toyota Sienta (+10.1%) and Roomy (+33.4%). The Honda Vezel (+66.2%) is the best of the rest ahead of the Toyota Prius (+183.7%) and a struggling Nissan Note (-37.4%). The Nissan Serena (+87.1%) and Toyota Noah (+33.9%) also shine in the remainder of the Top 10 while below, the Toyota Harrier (+232.6%), Subaru Impreza (+116.4%), Toyota Crown (+119.6%) and Vellfire (+1444%) make themselves noticed.  

As for kei cars, the Honda N-BOX (+20.7%) remains ultra dominant and is once again the best-selling vehicle in Japan when including regular cars. In fact the entire Top 6 is unchanged on October: the Daihatsu Tanto (+6.6%) follow above the Suzuki Spacia (+10.9%) and Suzuki Hustler (+27.3%). The Daihatsu Move however (-31.5%) endures the steepest fall in the Top 25 at #5. The Mitsubishi Delica Mini/eK (+141%) and Daihatsu Taft (+27.2%) also impress.

Previous month: Japan October 2023: Toyota monopolises Top 7 regular cars for 2nd time in 3 months

One year ago: Japan November 2022: Daihatsu, Mitsubishi, Mercedes shine, Honda ZR-V lands

Full November 2023 Top 50 All brands, Top 50 regular models and Top 35 All kei cars below.

Japan November 2023 – brands:

Pos Brand Nov-23 % /22 Oct 2023 % /22 Pos FY22
1 Toyota 132,848 32.3% + 23.8% 1 1,467,987 33.2% + 27.5% 1 1
2 Honda 58,265 14.2% + 12.9% 2 540,322 12.2% + 3.6% 4 4
3 Suzuki 55,361 13.5% – 4.8% 4 603,782 13.7% + 9.2% 2 2
4 Daihatsu 55,040 13.4% – 8.5% 3 551,591 12.5% + 4.8% 3 3
5 Nissan 38,746 9.4% + 4.9% 5 446,815 10.1% + 7.7% 5 5
6 Mazda 13,246 3.2% + 11.6% 6 167,268 3.8% + 12.2% 6 6
7 Subaru 10,452 2.5% + 15.4% 7 95,137 2.2% + 2.6% 7 7
8 Mitsubishi 9,280 2.3% + 36.2% 8 94,999 2.2% + 13.8% 8 8
9 Lexus 6,883 1.7% + 159.3% 9 89,621 2.0% + 134.7% 9 12
10 Mercedes 4,391 1.1% – 23.0% 11 45,584 1.0% + 0.1% 11 9
11 Isuzu 4,322 1.1% + 3.4% 10 59,440 1.3% + 54.6% 10 10
12 Mitsubishi Fuso 3,022 0.7% + 27.1% 12 33,635 0.8% + 40.2% 13 15
13 Volkswagen 2,953 0.7% + 5.4% 14 28,098 0.6% – 1.1% 15 13
14 Hino 2,637 0.6% + 15.2% 15 34,852 0.8% – 11.3% 12 11
15 BMW 2,286 0.6% – 21.5% 13 29,970 0.7% + 7.5% 14 14
16 Audi 2,051 0.5% + 16.4% 16 21,554 0.5% + 16.1% 16 16
17 Mini 1,562 0.4% – 5.6% 17 15,960 0.4% – 7.8% 17 17
18 Jeep 939 0.2% + 76.5% 21 10,582 0.2% + 18.4% 19 19
19 Volvo 845 0.2% – 46.3% 19 12,851 0.3% – 12.8% 18 18
20 UD Trucks 766 0.2% – 22.2% 18 9,272 0.2% + 6.2% 20 20
21 Land Rover 754 0.2% + 148.0% 20 8,094 0.2% + 95.9% 21 26
22 Porsche 713 0.2% + 44.9% 24 7,366 0.2% + 16.6% 23 23
23 Peugeot 709 0.2% – 26.7% 23 7,488 0.2% – 1.1% 22 22
24 Fiat 473 0.1% + 18.5% 25 4,258 0.1% – 19.2% 26 24
25 Renault 468 0.1% – 34.1% 22 6,694 0.2% – 16.3% 24 21
26 Citroen 387 0.1% – 31.4% 26 4,801 0.1% + 15.7% 25 25
27 Maserati 178 0.0% + 67.9% 27 1,525 0.0% + 38.0% 28 30
28 BYD 166 0.0% n/a 28 1,237 0.0% + 5522.7% 31 48
29 Alfa Romeo 129 0.0% + 18.3% 32 1,537 0.0% + 3.9% 27 28
30 Abarth 119 0.0% – 28.7% 29 1,313 0.0% – 46.0% 29 27
31 Ferrari 110 0.0% + 42.9% 30 1,293 0.0% – 6.2% 30 29
32 Bentley 78 0.0% + 16.4% 34 606 0.0% + 0.7% 35 35
33 DS 75 0.0% – 57.1% 36 883 0.0% + 18.5% 32 33
34 Lamborghini 61 0.0% + 221.1% 40 521 0.0% – 5.8% 36 36
35 Aston Martin 48 0.0% + 41.2% 38 411 0.0% + 28.0% 39 40
36 Jaguar 46 0.0% – 60.3% 35 627 0.0% – 33.2% 34 31
37 Scania 45 0.0% + 80.0% 42 360 0.0% + 29.0% 40 41
38 Chevrolet 41 0.0% – 49.4% 33 727 0.0% + 2.0% 33 34
39 Cadillac 41 0.0% – 21.2% 41 519 0.0% – 31.4% 37 32
40 Hyundai 37 0.0% + 5.7% 31 422 0.0% – 10.0% 38 37
41 Lotus 32 0.0% + 1500.0% 39 179 0.0% + 3.5% 45 44
42 Rolls-Royce 27 0.0% + 107.7% 46 202 0.0% – 9.0% 44 43
43 Ford 20 0.0% – 25.9% 45 281 0.0% – 28.7% 42 39
44 Alpina 19 0.0% – 13.6% 37 281 0.0% – 3.1% 41 42
45 McLaren 16 0.0% + 166.7% 43 165 0.0% + 36.4% 46 45
46 Dodge 13 0.0% – 35.0% 44 210 0.0% – 49.0% 43 38
47 GMC 4 0.0% + 300.0%  – 24 0.0% – 41.5% 47 46
48 MG 3 0.0% n/a  – 10 0.0% + 0.0% 51 53
49 Chrysler 1 0.0% + 0.0% 47 10 0.0% – 54.5% 50 50
50 Unimog 1 0.0% n/a  – 8 0.0% + 700.0% 53 57
51 Smart 1 0.0% n/a  – 1 0.0% – 50.0% 55 56
 – Others  379 0.1% – 66.3%  – 4,827 0.1% – 10.7%  –  –

Japan November 2023 – regular cars:

Pos Model Nov-23 /22 Oct Nov-22 2023 /22 Pos FY22
1 Toyota Yaris/Cross 16,895 + 30.5% 1 12,944 180,109 + 24.7% 1 1
2 Toyota Corolla/Cross 13,313 + 30.8% 2 10,178 143,459 + 30.2% 2 2
3 Toyota Sienta 11,194 + 10.1% 4 10,167 122,942 + 148.8% 3 8
4 Toyota Roomy 11,194 + 33.4% 3 8,390 91,883 – 1.7% 6 4
5 Honda Vezel 9,396 + 66.2% 8 5,653 52,259 + 30.2% 16 14
6 Toyota Prius 8,399 + 183.7% 5 2,961 91,927 + 225.8% 5 20
7 Nissan Note 6,866 – 37.4% 9 10,973 96,514 + 6.6% 4 3
8 Nissan Serena 6,824 + 87.1% 10 3,648 69,664 + 39.8% 12 12
9 Toyota Noah 6,802 + 33.9% 6 5,080 90,770 + 91.7% 7 11
10 Toyota Aqua 6,527 – 25.9% 14 8,808 75,383 + 31.1% 9 7
11 Toyota Voxy 6,337 + 27.9% 7 4,954 85,186 + 87.4% 8 13
12 Toyota Raize 6,289 + 12.5% 11 5,589 60,049 – 19.6% 13 5
13 Toyota Harrier 6,017 + 232.6% 13 1,809 70,555 + 130.1% 11 18
14 Honda Freed 5,843 + 14.2% 15 5,118 70,878 + 4.1% 10 6
15 Toyota Alphard 5,092 – 5.0% 16 5,358 48,418 – 4.6% 17 10
16 Subaru Impreza 4,884 + 116.4% 18 2,257 30,779 + 64.2% 22 26
17 Honda StepWGN 4,824 – 9.4% 12 5,327 39,849 + 39.3% 19 16
18 Toyota Crown 4,528 + 119.6% 22 2,062 39,109 #VALUE! 20 31
19 Honda Fit 4,254 – 22.2% 17 5,471 52,758 + 5.7% 14 9
20 Honda ZR-V 4,117 + 74.7% 19 2,357 n/a n/a n/a n/a
21 Suzuki Solio 3,933 – 9.1% 21 4,329 45,089 + 36.3% 18 15
22 Toyota Land Cruiser W 3,493 + 16.0% 20 3,011 52,419 + 77.5% 15 17
23 Toyota Vellfire 2,455 + 1444.0% 24 159 n/a n/a n/a n/a
24 Nissan X-Trail 2,439 + 26.5% 30 1,928 25,037 + 69.0% 25 29
25 Toyota RAV4 2,330 + 6.2% 27 2,193 39,089 + 49.9% 21 22
26 Suzuki Jimny Wagon 2,145 + 5.4% 26 2,036 24,589 + 79.8% 26 30
27 Mazda CX-5 2,009 + 32.2% 23 1,520 23,944 – 14.7% 27 21
28 Lexus NX350H 1,973 + 196.7% 28 665 27,816 + 411.5% 23 n/a
29 Subaru Forester 1,683 – 30.4% 29 2,417 20,468 + 1.2% 30 24
30 Mazda CX-8 1,614 + 415.7% 33 313 15,570 + 32.8% 34 39
31 Nissan Kicks 1,594 + 57.8% 32 1,010 14,393 – 14.6% 36 28
32 Mazda2 1,483 – 11.1% 34 1,668 19,120 – 9.8% 31 25
33 Suzuki Swift 1,415 – 22.0% 31 1,814 23,790 + 9.7% 28 23
34 Mazda CX-30 1,341 + 2.7% 25 1,306 16,591 + 20.5% 32 34
35 Honda Civic 1,259 + 9.9% 37 1,146 12,599 + 76.2% 38 47
36 Mitsubishi Outlander 1,257 + 52.9% 39 822 12,509 – 20.3% 40 32
37 Suzuki Xbee 1,240 + 8.7% 35 1,141 12,509 + 22.0% 39 41
38 Mazda3 1,216 + 10.0% 43 1,105 13,402 + 14.4% 37 36
39 Mitsubishi Delica D5 1,075 – 33.0% 36 1,604 16,112 + 17.2% 33 33
40 Daihatsu Rocky 979 – 49.7% 38 1,946 14,661 – 22.3% 35 27
41 Toyota Hiace W 968 + 15.9% 44 835 10,235 + 36.2% 42 46
42 Subaru Levorg 966 – 7.9% 46 1,049 12,352 – 1.3% 41 35
43 Mazda CX-60 944 – 32.8% 41 1,405 23,249 + 658.5% 29 n/a
44 Toyota JPN Taxi 866 + 95.5% 47 443 n/a n/a n/a n/a
45 Subaru Legacy 828 + 22.1% n/a 678 n/a n/a n/a 44
46 Toyota 86 754 + 29.8% n/a 581 n/a n/a n/a 37
47 Mazda MX-30 711 + 187.9% n/a 247 n/a n/a n/a n/a
48 Daihatsu Thor 704 – 44.5% 42 1,269 9,714 + 5.0% 43 43
49 Lexus RX500H 626 + 878.1% n/a 64 n/a n/a n/a n/a
50 Lexus RX350 619 + 1668.6% 49 35 n/a n/a n/a n/a

Japan November 2023 – kei cars:

Pos Model Nov-23 /22 Oct 2023 /22 Pos FY22
1 Honda N-BOX 21,097 + 20.7% 1 211,705 + 14.2% 1 1
2 Daihatsu Tanto 15,988 + 6.6% 2 147,600 + 54.3% 2 2
3 Suzuki Spacia 11,407 + 10.9% 3 111,186 + 22.3% 3 3
4 Suzuki Hustler 8,731 + 27.3% 4 76,309 + 18.2% 5 7
5 Daihatsu Move 7,292 – 31.5% 5 99,569 + 17.0% 4 4
6 Daihatsu Taft 6,634 + 27.2% 6 54,109 + 2.9% 10 10
7 Daihatsu Mira 6,019 + 1.4% 9 58,586 – 3.2% 9 9
8 Suzuki WagonR 5,777 – 26.5% 10 67,450 – 10.5% 6 5
9 Nissan Roox 5,491 – 1.8% 7 64,547 – 3.0% 7 6
10 Mitsubishi Delica Mini/eK 4,927 + 141.0% 11 35,991 + 42.8% 12 14
11 Suzuki Alto 4,733 – 19.9% 8 64,032 + 2.8% 8 8
12 Suzuki Jimny 3,735 + 21.6% 13 37,095 – 4.4% 11 13
13 Nissan Dayz 3,624 + 65.0% 16 35,762 – 14.9% 13 11
14 Honda N-WGN 3,285 – 19.0% 12 35,321 – 8.2% 14 12
15 Nissan Sakura 2,725 – 22.1% 14 34,698 + 89.4% 15 15
16 Honda N-ONE 1,694 + 38.2% 15 18,164 + 4.1% 16 16
17 Suzuki Every Wagon 1,279 – 30.7% 17 16,511 + 13.7% 17 18
18 Mazda Flair Wagon 778 – 18.1% 18 11,356 + 29.9% 18 20
19 Toyota Pixis 770 – 4.8% 19 9,915 – 37.0% 19 17
20 Mazda Flair Crossover 587 + 23.6% 20 5,875 + 17.8% 22 22
21 Nissan NV100 Clipper Rio 513 + 20.1% 22 5,104 + 30.1% 23 24
22 Subaru Chiffon 401 + 17.9% 21 4,286 + 8.7% 26 25
23 Mazda Carol 379 + 19.9% 23 4,629 + 58.3% 24 29
24 Mazda Flair   364 + 11.3% 25 3,984 + 9.0% 27 27
25 Mitsubishi eK Cross EV 324 + 4.5% 27 6,671 + 94.9% 21 26
26 Daihatsu Copen 324 – 39.2% 24 4,389 – 0.5% 25 23
27 Subaru Pleo 242 + 25.4% 26 2,182 – 21.6% 28 30
28 Toyota Copen GR Sport 148 + 17.5% 28 1,493 – 15.2% 30 32
29 Mazda Scrum Wagon 68 – 37.6% 29 1,103 – 8.8% 31 33
30 Toyota C+POD 49 + 250.0% 30 324 – 71.6% 33 34
31 Mitsubishi Town Box 45 – 34.8% 31 496 – 3.5% 32 35
32 Daihatsu Cast 25 – 97.8% 32 8,178 – 41.0% 20 19
33 Subaru Stella 1 – 99.7% 33 1,699 – 46.9% 29 28
34 Honda S660 0 – 100.0% 34 5 – 99.8% 34 31
35 Daihatsu Wake 0 – 100.0%  – 3 – 100.0% 35 21

Source: JADA, JMVA, JAIA

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