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Lexus (+93.2%), Hyundai (+86.6%) shine, gross sales up 8.4% – Finest Promoting Vehicles Weblog


Lexus sales are up 93.2% year-on-year in April.

New light vehicle sales in Taiwan gain 8.4% year-on-year in April to 38,231, bringing the year-to-date tally up 7.4% to 149,999. Toyota (-7.1%) can’t surf on the overall growth but stays distant leader in the brands charts with 26.4% share vs. 27% so far this year. Lexus (+93.2%) threepeats at a record 2nd place with a splendid year-on-year lift and 8.2% share vs. 7.3% YTD. Mercedes (+16.4%) climbs back up four spots on March to round out the podium above Hyundai (+86.6%) once again in outstanding shape and up five ranks on last month to #4. Volkswagen (+135.5%), Honda (+25.2%) and Mazda (+18.5%) also impress.

In the models aisle, there’s no surprise on top as the Toyota Corolla Cross remains the best-seller, although it sinks -24.5% year-on-year. The Toyota Corolla Altis (=sedan) is down -6% YoY but rallies back up seven spots on last month to #2. The Honda CR-V (+84.4%) surges ahead and consolidates its third place YTD, while down the charts the Toyota Town Ace (+53.1%), Lexus NX (+77.1%), Toyota Yaris (+15.9%) and Ford Focus (+16.5%) all outrun the market. #2 over the Full Year 2022, the Toyota RAV4 (-22.5%) is struggling at #8, yet this is better than the #11 spot it fell to in March. The MG HS is up three ranks on March to end the month at the Top 10’s doorstep at #11 just as the Lexus RX (+114.1%) and UX (+168.3%) shine bright below.

Previous month: Taiwan March 2023: Hyundai (+157.1%), Tesla (+54.9%) and Lexus (+50%) impress in market up 12%

One year ago: Taiwan April 2022: BMW (+34.6%) counters market down -7%

Full April 2023 Top 10 brands and Top 60 models below.

Taiwan April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota 10,100 26.4% -7.1% 1 40,512 27.0% -5.5% 1 1
2 Lexus 3,151 8.2% 93.2% 2 10,930 7.3% 48.0% 2 8
3 Mercedes 2,233 5.8% 16.4% 7 8,678 5.8% 4.3% 4 5
4 Hyundai 2,060 5.4% 86.6% 9 7,208 4.8% 80.3% 7 n/a
5 Ford 1,930 5.0% -20.6% 5 7,819 5.2% -7.0% 5 3
6 Nissan 1,855 4.9% -12.9% 6 7,481 5.0% -13.6% 6 4
7 Honda 1,756 4.6% 25.2% 3 8,816 5.9% -7.3% 3 2
8 Volkswagen 1,531 4.0% 135.5% 13 4,752 3.2% 59.6% 10 11
9 CMC 1,441 3.8% -25.3% 8 6,289 4.2% -19.1% 8 6
10 Mazda 1,280 3.3% 18.5% 12 4,328 2.9% -14.8% 12 10
11 BMW 1,220 3.2% -43.6% 11 5,721 3.8% 0.5% 9 9

Taiwan April 2023 – models:

Pos Model Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota Corolla Cross 2,601 6.8% -24.5% 1 11,738 7.8% -9.7% 1 1
2 Toyota Corolla Altis 1,625 4.3% -6.0% 9 5,518 3.7% -12.4% 4 3
3 Honda CR-V 1,435 3.8% 84.4% 3 5,601 3.7% 8.8% 3 5
4 Toyota Town Ace 1,402 3.7% 53.1% 4 5,929 4.0% 125.4% 2 10
5 Lexus NX 1,383 3.6% 77.1% 5 4,916 3.3% 67.9% 5 13
6 Toyota Yaris 1,225 3.2% 15.9% 8 4,349 2.9% -4.0% 9 8
7 Ford Focus 1,156 3.0% 16.5% 6 4,576 3.1% 13.5% 7 7
8 Toyota RAV4 1,110 2.9% -22.5% 11 4,523 3.0% -39.1% 8 2
9 CMC Veryca 1,054 2.8% -24.7% 7 4,592 3.1% -16.9% 6 4
10 Nissan Kicks 897 2.3% -16.4% 10 3,520 2.3% -21.2% 10 6
11 MG HS 734 1.9% new 14 2,851 1.9% new 13 n/a
12 Mitsubishi Delica 690 1.8% -7.1% 12 2,867 1.9% -2.0% 12 11
13 Lexus RX 670 1.8% 114.1% 21 2,101 1.4% 20.2% 15 30
14 Lexus UX 644 1.7% 168.3% 18 1,931 1.3% 80.1% 17 27
15 Hyundai Custin 597 1.6% new 17 1,942 1.3% new 16 n/a
16 Hyundai Tucson 590 1.5% 39.2% 39 1,704 1.1% -0.2% 20 26
17 Ford Kuga 542 1.4% -57.0% 16 2,533 1.7% -32.9% 14 9
18 Tesla Model Y 502 1.3% n/a 2 3,227 2.2% n/a 11 28
19 VW T-Roc 501 1.3% n/a 58 1,168 0.8% 421.4% 32 n/a
20 Mazda3 485 1.3% n/a 34 1,364 0.9% 11.4% 27 31
21 Mercedes GLC Class 447 1.2% -20.5% 15 1,893 1.3% -0.1% 18 20
22 Mercedes C Class 446 1.2% 118.6% 50 1,263 0.8% -5.0% 29 34
23 Nissan Sentra 412 1.1% -23.4% 19 1,735 1.2% -20.0% 19 19
24 VW Tiguan 398 1.0% 75.3% 33 n/a n/a n/a n/a 38
25 Toyota Sienta 397 1.0% -39.2% 23 1,638 1.1% -36.1% 22 15
26 CMC Zinger 387 1.0% -27.0% 22 1,697 1.1% -21.7% 21 18
27 Hyundai Venue 386 1.0% 319.6% 25 1,596 1.1% 48.2% 24 22
28 Hyundai Porter 351 0.9% -24.0% 29 1,407 0.9% 17.9% 26 24
29 Toyota Camry 346 0.9% 36.8% 27 1,439 1.0% 62.6% 25 25
30 Toyota Vios 327 0.9% -44.0% 26 1,624 1.1% -38.3% 23 16
31 Mazda CX-5 314 0.8% -45.6% 24 1,336 0.9% -25.8% 28 17
32 Kia Carnival 309 0.8% n/a n/a n/a n/a n/a n/a n/a
33 Mercedes GLA Class 306 0.8% 152.9% n/a 763 0.5% -45.9% 38 39
34 Land Rover Defender 302 0.8% n/a n/a n/a n/a n/a n/a n/a
35 Mitsubishi Colt Plus 287 0.8% -22.6% 30 1,129 0.8% -8.1% 33 23
36 Mazda CX-30 285 0.7% 100.7% 38 n/a n/a n/a n/a 33
37 Suzuki Swift 279 0.7% 75.5% 35 1,085 0.7% #VALUE! 35 n/a
38 Nissan Tiida 251 0.7% -12.5% 28 1,127 0.8% 15.9% 34 35
39 Mercedes GLE Class 249 0.7% 9.2% n/a 735 0.5% -15.8% 40 36
40 Skoda Kodiaq 239 0.6% 34.3% n/a 488 0.3% n/a 52 n/a
41 Fuso Canter 232 0.6% n/a 48 n/a n/a n/a n/a n/a
42 Skoda Fabia 227 0.6% n/a n/a 394 0.3% n/a 55 n/a
43 Lexus ES 221 0.6% 40.8% 41 1,235 0.8% -0.1% 31 29
44 Skoda Kamiq 221 0.6% 10.5% n/a 630 0.4% 10.9% 45 n/a
45 Toyota Crown 219 0.6% new n/a n/a n/a new n/a  –
46 BMW X4 217 0.6% -27.9% 55 805 0.5% 24.0% 36 n/a
47 VW Golf 207 0.5% 69.7% 47 653 0.4% 27.3% 44 n/a
48 Honda Fit 189 0.5% -57.8% 13 1,251 0.8% -62.1% 30 14
49 Volvo XC60 189 0.5% -30.3% 46 743 0.5% 6.4% 39 37
50 Kia K2500 188 0.5% 45.7% 45 n/a n/a n/a n/a n/a
51 Mitsubishi Outlander 182 0.5% -0.5% n/a n/a n/a n/a n/a n/a
52 Volvo XC40 177 0.5% -42.5% 37 n/a n/a n/a n/a 32
53 Mercedes E Class 171 0.4% -34.2% 42 704 0.5% -18.5% 41 n/a
54 Kia Sportage 170 0.4% n/a n/a 552 0.4% n/a 50 n/a
55 Luxgen URX 146 0.4% 55.3% 53 659 0.4% 40.5% 42 n/a
56 Toyota Granvia/Hiace 143 0.4% n/a 56 n/a n/a n/a n/a n/a
57 Subaru Forester 137 0.4% -78.8% 40 794 0.5% #VALUE! 37 n/a
58 Nissan X-Trail 133 0.3% -26.9% 57 n/a n/a n/a n/a n/a
59 BMW X3 133 0.3% -73.6% 44 582 0.4% -43.8% 48 40
60 Toyota Corolla Sport 131 0.3% -35.5% 52 658 0.4% 2.0% 43 n/a

Source: U-car.com.tw

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