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Lexus breaks share document at 8.7%, market bouncing again up 35.2% – Greatest Promoting Vehicles Weblog


The Lexus NX is up to #2 in Taiwan in February.

New light vehicle sales in Taiwan soar 35.2% year-on-year in February to 32,819 units partly due to the fact Lunar New Year was in January this year vs. February in 2022. After a January down -14.4%, the year-to-date total is up 4.2% to 67,607 sales. Toyota (+0.3%) edges up on a particularly strong year-ago performance when it reached 32.9% share. It has to settle with 24.4% of the market this month. Lexus (+58.3%) is up to a fantastic 8.7% share, a new record for the carmaker passing its previous best of 7.9% established in February 2015. Honda (+34.4%), Mercedes (+38.7%) and Ford (+36.5%) roughly evolve like the market while Hyundai (+71.4%) shoots up to #6 overall. Further down, Volkswagen (+163.1%) and BMW (+108%) shine.

Model-wise, the Toyota Corolla Cross (+17.5%) remains by far the overall best-seller with 7.9% of the market and 8.6% year-to-date. The Lexus NX (+29.2%) is up 12 spots on January to land at a record 2nd place with 4.4% share. It distances the Honda CR-V (+67%) and Toyota Town Ace (+106.8%) both in excellent shape as is the Ford Focus (+91%) at #5. The Honda HR-V (+218%) is the only remaining Top 10 model to beat the market just as the Mitsubishi Delica (+29.9%) slightly trails the average growth. The MG HS repeats at an outstanding 11th place above the Toyota RAV4 (-65%) freefalling down 10 ranks on last month to #12. 

Previous month: Taiwan January 2023: Toyota monopolises Top 4, Hyundai up 35%  in market down -14.4%

One year ago: Taiwan February 2022: Toyota (+23.5%), Lexus (+50.5%) top market down -10.7%

Full February 2023 Top 12 brands and Top 60 models below.

Taiwan February 2023 – brands:

Pos Brand Feb-23 % /22 Jan 2023 % /22 Pos FY22
1 Toyota 8,018 24.4% 0.3% 1 19,879 29.4% -2.7% 1 1
2 Lexus 2,870 8.7% 58.3% 7 4,514 6.7% 26.3% 2 8
3 Honda 2,269 6.9% 34.4% 6 3,968 5.9% -15.8% 4 2
4 Mercedes 1,860 5.7% 38.7% 2 4,369 6.5% -5.5% 3 5
5 Ford 1,717 5.2% 36.5% 5 3,505 5.2% 10.1% 5 3
6 Hyundai 1,711 5.2% 71.4% 8 3,348 5.0% 52.3% 6 n/a
7 CMC 1,443 4.4% 3.2% 9 2,969 4.4% -20.3% 8 6
8 Mazda 1,340 4.1% 28.0% n/a 1,748 2.6% -24.7% 12 10
9 Nissan (est) 1,332 4.1% 6.1% 3 3,297 4.9% -22.7% 7 4
10 Mitsubishi (est) 1,120 3.4% 24.4% 11 2,100 3.1% -12.5% 11 7
11 Volkswagen 1,092 3.3% 163.1% 10 2,140 3.2% 27.0% 10 11
12 BMW 1,038 3.2% 108.0% 4 2,910 4.3% 9.7% 9 9

Taiwan February 2023 – models:

Pos Model Feb-23 % /22 Jan 2023 % /22 Pos FY22
1 Toyota Corolla Cross 2,596 7.9% 17.5% 1 5,798 8.6% -4.9% 1 1
2 Lexus NX 1,442 4.4% 29.2% 14 1,944 2.9% 62.0% 7 13
3 Honda CR-V 1,309 4.0% 67.0% 5 2,518 3.7% 14.7% 4 5
4 Toyota Town Ace 1,305 4.0% 106.8% 4 2,914 4.3% 361.8% 2 10
5 Ford Focus 1,228 3.7% 91.0% 10 1,934 2.9% 13.8% 8 7
6 CMC Veryca 1,012 3.1% 2.0% 6 2,183 3.2% -16.7% 6 4
7 Toyota Corolla Altis 1,003 3.1% -5.6% 3 2,643 3.9% -12.9% 3 3
8 Honda HR-V 830 2.5% 218.0% 19 1,250 1.8% 189.4% 14 21
9 Toyota Yaris 821 2.5% 7.6% 7 1,865 2.8% -10.0% 9 8
10 Mitsubishi Delica 722 2.2% 29.9% 13 1,252 1.9% -6.1% 13 11
11 MG HS 693 2.1% new 11 1,377 2.0% new 11 n/a
12 Toyota RAV4 656 2.0% -65.0% 2 2,397 3.5% -46.3% 5 2
13 Mazda CX-30 611 1.9% 41.4% n/a n/a n/a n/a n/a 33
14 Nissan Kicks 553 1.7% -16.0% 8 1,560 2.3% -27.5% 10 6
15 Lexus RX 524 1.6% 130.8% 22 896 1.3% -1.0% 16 30
16 Hyundai Tucson 504 1.5% 129.1% 27 845 1.2% -13.2% 17 26
17 Volvo XC40 Recharge 502 1.5% n/a n/a 543 0.8% n/a 30 n/a
18 Lexus UX 482 1.5% 92.0% 37 702 1.0% 3.5% 26 27
19 CMC Zinger 431 1.3% 14.0% 23 786 1.2% -23.6% 19 18
20 Mazda3 419 1.3% 11.7% n/a 530 0.8% -22.3% 31 31
21 Tesla Model Y 419 1.3% n/a n/a 423 0.6% n/a 40 28
22 Ford Kuga 396 1.2% -29.4% 9 1,336 2.0% 5.1% 12 9
23 VW Tiguan 361 1.1% n/a n/a n/a n/a n/a n/a 38
24 Hyundai Custin 358 1.1% new 25 706 1.0% new 25 n/a
25 Toyota Sienta 356 1.1% -21.6% 20 763 1.1% -35.9% 21 15
26 Hyundai Venue 350 1.1% 5.7% 17 799 1.2% 0.0% 18 22
27 Mazda CX-5 346 1.1% 284.4% 39 547 0.8% -18.0% 29 17
28 Hyundai Porter 345 1.1% 30.7% 26 691 1.0% 17.5% 27 24
29 Toyota Vios 332 1.0% -39.7% 12 903 1.3% -23.1% 15 16
30 Mercedes GLC Class 308 0.9% 76.0% 21 709 1.0% -11.8% 24 20
31 Nissan Sentra 298 0.9% -10.8% 18 741 1.1% -30.3% 22 19
32 Suzuki Swift 290 0.9% 437.0% 47 460 0.7% n/a 36 n/a
33 Mercedes C Class 280 0.9% 94.4% 24 632 0.9% -24.6% 28 34
34 Mitsubishi Colt Plus 279 0.9% 42.3% 40 480 0.7% -7.9% 35 23
35 Lexus ES 274 0.8% 14.2% 15 769 1.1% 3.2% 20 29
36 Toyota Camry 230 0.7% 123.3% 16 724 1.1% 66.1% 23 25
37 Nissan X-Trail 227 0.7% 127.0% n/a n/a n/a n/a n/a n/a
38 Nissan Tiida 225 0.7% 80.0% 32 508 0.8% -1.0% 33 35
39 VW T-Roc 212 0.6% n/a 28 523 0.8% 133.5% 32 n/a
40 Subaru Forester 207 0.6% 233.9% 44 392 0.6% n/a 42 n/a
41 Mercedes GLE Class 196 0.6% 49.6% 30 486 0.7% 69.9% 34 36
42 BMW X4 190 0.6% n/a 36 425 0.6% 22.1% 39 n/a
43 Volvo XC60 187 0.6% 306.5% 48 351 0.5% 34.5% 46 37
44 Subaru XV 183 0.6% n/a n/a 299 0.4% n/a 50 n/a
45 Mercedes GLA Class 166 0.5% -6.2% 29 457 0.7% -39.7% 37 39
46 Mercedes GLB Class 163 0.5% 167.2% 34 426 0.6% n/a 38 n/a
47 Mercedes E Class 161 0.5% -0.6% 53 305 0.5% -25.6% 49 n/a
48 Luxgen URX 156 0.5% 79.3% 43 342 0.5% 48.7% 47 n/a
49 VW Golf 152 0.5% 117.1% n/a 249 0.4% -21.5% 55 n/a
50 Mercedes A Class 147 0.4% -3.9% 54 290 0.4% -25.1% 51 n/a
51 Toyota Hilux 145 0.4% 33.0% 45 321 0.5% 15.5% 48 n/a
52 Skoda Kamiq 145 0.4% 104.2% 58 276 0.4% 38.0% 53 n/a
53 Toyota Corolla Sport 143 0.4% 74.4% 38 356 0.5% 29.0% 45 n/a
54 Kia Sportage 140 0.4% n/a 35 382 0.6% n/a 43 n/a
55 Volvo S60/V60 137 0.4% 242.5% n/a 178 0.3% 50.8% n/a n/a
56 Kia Picanto 133 0.4% n/a n/a 224 0.3% 4380.0% 58 n/a
57 Mercedes CLA Class 123 0.4% 61.8% 55 261 0.4% 4.4% 54 n/a
58 BMW X3 121 0.4% 83.3% 60 242 0.4% -54.6% 56 40
59 Honda Fit 119 0.4% -80.6% n/a 179 0.3% -89.7% n/a 14
60 BMW iX 119 0.4% new n/a 170 0.3% new n/a n/a

Source: u-car.com.tw

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