Regional Travel Fair in General Santos City: Showcasing SOCCSKSARGEN’s Tourism Gems
The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), will host the 13th Regional Travel Fair (RTF) in General Santos City from September 27 to 29, 2024.
Mountain Range in Columbio Sultan Kudarat photo via Visit SOX Philippines
As one of TPB’s flagship programs, the RTF serves as a platform for host regions to highlight their unique tourism assets in collaboration with local government units and industry stakeholders. For its 13th edition, the spotlight is on the SOCCSKSARGEN region, made up of the provinces of Cotabato, South Cotabato, Sultan Kudarat, and Sarangani, and four cities namely Kidapawan, Tacurong, Koronadal, and the highly urbanized city of General Santos.
SOCCSKSARGEN is a destination known for its diverse landscapes, rich cultural heritage, and unspoiled natural beauty. From majestic mountain ranges to pristine shores, and vibrant local traditions, SOCCSKSARGEN is a hidden gem waiting to be explored.
“Through each Regional Travel Fair, we remain committed to boosting domestic tourism by connecting industry players and unlocking new opportunities. Not only do these events benefit businesses, but they also inspire more Filipinos to discover the wonders of our own country,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles. “We invite everyone to join us at the 13th RTF in General Santos and uncover the treasures of SOCCSKSARGEN.”
The three-day event kicks off with a Business-to-Business (B2B) session on September 27, bringing together local and national sellers with buyers to form partnerships, expand travel-related business opportunities, and discuss emerging trends in the tourism industry. This networking session will feature at least 50 buyers and 70 sellers/exhibitors, including representatives from airlines, hotels, tour operators, and provincial tourism offices from the SOCCSKSARGEN region.
On September 28 and 29, a Business-to-Consumer (B2C) fair will take place at SM City General Santos, where the public can enjoy exclusive discounts on travel packages, air and sea tickets, accommodations, and other tourism-related products and services.
Attendees will also be treated to live performances, interactive games like Travel Bingo, and presentations from DOT regional offices, sponsors, andlocal tourism stakeholders. In celebration of Tourism Month, the event will feature a tourism-themed quiz bee, adding a fun and educational twist to the festivities. Local artisans will also showcase their talents through product demonstrations, offering attendees a closer look at the region’s handcrafted Goods.
The 13th RTF is organized in partnership with DOT SOCCSKSARGEN, the City of General Santos, and the Province of South Cotabato, with support from 2GO, Cebu Pacific, Philippine Airlines, and SM City General Santos.
Don’t miss the chance to explore SOCCSKSARGEN and score the best travel deals for your next adventure. Mark your calendars and join us at the 13th Regional Travel Fair in General Santos City! Admission to the B2C sessions is free.
For more details, visit https://rtf.tpb.gov.ph.
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