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Market again in destructive (-4.9%), VW Polo as much as #2, GWM lands – Greatest Promoting Automobiles Weblog

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The VW Polo ranks #2 in Brazil in May.

166,361 new light vehicles found a Brazilian buyer in May, sending the market back into negative territory at -4.9% year-on-year. The year-to-date volume is now up 10% to 754,851. Fiat (-11.6%) falls faster than the market but easily stays atop the brands charts with 20.7% share compared to 9.8% at home in Italy. Volkswagen (+12.7%) overtakes Chevrolet (+3.4%) to land in the 2nd place overall with 16.55 share vs. 14.4% so far this year. Toyota (-5.3%) stays in 4th place above Jeep (-7.9%) swapping positions with Hyundai (-43.3%). Honda (+58.1%) impresses at #8 as do Ram (+225.1%), Porsche (+99.2%), Land Rover (+51.7%), Ford (+48.7%) and Volvo (+30.2%) further down. Chinese fare GWM makes its first appearance in the Brazilian Top 20, landing directly at #16.

Over in the models lane, the Fiat Strada (-15.7%) remains in the top spot while the VW Polo (+1852.9%) climbs to #2, displacing the Chevrolet Onix (-0.5%). The VW T-Cross (-6.2%) is down year-on-year but up 7 spots on April to #4. All remaining Top 10 members are down bar the Fiat Argo (+37.9%) at #10. The Hyundai Creta (-17.8%), Chevrolet Tracker (-17.2%), Jeep Compass (-6.1%) and Fiat Toro (-5.7%) all lose share just as the Chevrolet Onix Plus (-0.4%) is stable. The Honda HR-V (+21700%) takes advantage of a new generation to rank #11 vs. #21 so far this year. Notice also the arrival of the GWM Haval H6 inside the Top 50 at #44.

Previous month: Brazil April 2023: VW Polo and Honda HR-V stand out in market up 11.2%

One year ago: Brazil May 2023: Peugeot (+76.1%), Chevrolet (+46.7%) shine in stabilised market (-0.3%)

Full May 2023 Top 25 brands and Top 135 models below.

Brazil May 2023 – brands:

Pos Brand May-23 % /22 Apr 2023 % /22 Pos FY22
1 Fiat   34,438 20.7% -11.6% 1 164,492 21.8% 8.0% 1 1
2 Volkswagen 27,385 16.5% 12.7% 3 108,605 14.4% 52.1% 3 3
3 Chevrolet 26,220 15.8% 3.4% 2 121,855 16.1% 25.9% 2 2
4 Toyota   16,443 9.9% -5.3% 4 72,781 9.6% -1.9% 4 4
5 Jeep 11,814 7.1% -7.9% 6 53,583 7.1% -0.7% 6 6
6 Hyundai   10,930 6.6% -43.3% 5 61,162 8.1% -17.0% 5 5
7 Renault   7,967 4.8% 9.4% 7 42,441 5.6% 0.8% 7 7
8 Honda 6,709 4.0% 58.1% 8 27,445 3.6% 25.1% 8 8
9 Nissan 6,340 3.8% 2.6% 9 25,895 3.4% 29.7% 9 9
10 Peugeot 2,934 1.8% -34.1% 11 10,937 1.4% -34.4% 11 10
11 Ford   2,454 1.5% 48.7% 12 10,065 1.3% 42.5% 12 14
12 Citroen  1,980 1.2% -0.3% 10 11,072 1.5% 33.5% 10 12
13 Chery 1,964 1.2% -35.5% 13 7,830 1.0% -50.8% 13 11
14 BMW 1,312 0.8% 1.5% 15 5,253 0.7% 1.7% 15 15
15 Mitsubishi 1,268 0.8% -53.2% 14 6,040 0.8% -31.2% 14 13
16 GWM 960 0.6% new n/a 1,193 0.2% n/a 24  –
17 Volvo 758 0.5% 30.2% 18 3,342 0.4% 51.3% 17 19
18 Ram 738 0.4% 225.1% 16 4,012 0.5% 465.9% 16 20
19 Porsche 522 0.3% 99.2% 19 2,215 0.3% 76.9% 20 22
20 Mercedes 473 0.3% -8.7% 17 2,693 0.4% 8.5% 18 16
21 Audi 459 0.3% 20.5% 20 2,273 0.3% 38.9% 19 17
22 Land Rover 449 0.3% 51.7% 22 1,798 0.2% 12.9% 22 21
23 Kia 415 0.2% 0.2% 21 2,138 0.3% 12.3% 21 18
24 BYD 393 0.2% n/a n/a 1,261 0.2% n/a 23 n/a

Brazil May 2023 – models:

Pos Model May-23 % /22 Apr 2023 % /22 Pos FY22
1 Fiat Strada 9,716 5.8% -15.7% 1 41,539 5.5% 0.8% 1 1
2 VW Polo  7,636 4.6% 1852.9% 4 27,773 3.7% 1469.1% 4 52
3 Chevrolet Onix 6,947 4.2% -0.5% 2 35,849 4.7% 19.9% 2 3
4 VW T-Cross 6,012 3.6% -6.2% 11 24,771 3.3% -6.7% 9 8
5 Chevrolet Onix Plus 5,624 3.4% -0.4% 6 29,310 3.9% 27.1% 3 4
6 Jeep Compass 5,560 3.3% -6.1% 7 26,012 3.4% 4.4% 6 10
7 Chevrolet Tracker 5,436 3.3% -17.2% 13 24,010 3.2% 10.9% 10 7
8 Hyundai Creta 5,268 3.2% -17.8% 10 25,352 3.4% 8.7% 7 11
9 Fiat Toro 4,986 3.0% -5.7% 15 20,877 2.8% -2.4% 12 15
10 Fiat Argo 4,710 2.8% 37.9% 5 25,173 3.3% 32.3% 8 9
11 Honda HR-V 4,578 2.8% 21700.0% 8 15,735 2.1% 385.5% 21 37
12 VW Nivus 4,340 2.6% 6.2% 16 17,126 2.3% 24.6% 18 20
13 Jeep Renegade 4,279 2.6% -22.0% 20 18,238 2.4% -12.1% 15 13
14 Hyundai HB20 4,245 2.6% -55.9% 3 27,582 3.7% -21.0% 5 2
15 Nissan Kicks 4,212 2.5% -13.9% 24 18,589 2.5% 45.5% 14 21
16 Fiat Mobi 4,196 2.5% -44.0% 9 23,547 3.1% -11.9% 11 5
17 Toyota Hilux 3,986 2.4% -3.8% 21 17,793 2.4% 0.5% 17 16
18 Toyota Corolla 3,891 2.3% -6.7% 19 16,101 2.1% -5.3% 20 17
19 VW Saveiro 3,873 2.3% 166.0% 22 14,467 1.9% 378.1% 22 27
20 Toyota Corolla Cross 3,731 2.2% -4.5% 14 18,126 2.4% -1.2% 16 18
21 Chevrolet Montana 3,593 2.2% new 23 11,108 1.5% new 26 n/a
22 Fiat Pulse 3,490 2.1% -29.5% 18 17,044 2.3% -11.2% 19 14
23 Fiat Cronos 2,950 1.8% -19.9% 17 14,227 1.9% 41.0% 23 19
24 Fiat Fastback 2,943 1.8% new 26 14,114 1.9% new 24 47
25 VW Virtus 2,744 1.6% 363.5% 27 7,501 1.0% 216.2% 33 55
26 Renault Kwid 2,725 1.6% -1.2% 12 20,713 2.7% 15.0% 13 12
27 Peugeot 208 2,463 1.5% -12.4% 30 8,828 1.2% -17.7% 30 23
28 Toyota Yaris Hatch 2,458 1.5% 7.8% 32 9,940 1.3% 1.9% 27 25
29 Chevrolet S10 2,376 1.4% -12.5% 25 11,380 1.5% 3.3% 25 24
30 Renault Duster 2,231 1.3% 70.2% 33 9,286 1.2% 20.6% 28 28
31 Jeep Commander 1,955 1.2% 39.1% 31 9,174 1.2% 11.5% 29 29
32 Citroen C3 1,607 1.0% new 28 8,408 1.1% new 31 42
33 Ford Ranger 1,561 0.9% 28.5% 35 6,901 0.9% 29.3% 35 38
34 VW Taos 1,535 0.9% 100.7% 44 5,360 0.7% 74.9% 41 41
35 Chevrolet Spin 1,492 0.9% -22.5% 38 7,081 0.9% 32.1% 34 33
36 Hyundai HB20S 1,384 0.8% -53.9% 29 8,107 1.1% -37.4% 32 26
37 Toyota Hilux SW4 1,238 0.7% -3.2% 37 5,614 0.7% 1.5% 39 39
38 Honda City 1,151 0.7% -51.7% 39 5,538 0.7% -44.2% 40 30
39 Renault Oroch 1,135 0.7% 194.8% 36 4,935 0.7% 70.0% 42 40
40 Renault Master 1,072 0.6% -8.4% 41 3,891 0.5% 3.2% 45 46
41 Fiat Fiorino 1,071 0.6% -50.5% 34 6,293 0.8% -21.5% 36 31
42 Toyota Yaris Sedan 1,068 0.6% -21.1% 40 4,763 0.6% -14.1% 43 36
43 Honda City Hatch 968 0.6% -46.2% 42 5,849 0.8% 1.2% 37 34
44 GWM Haval H6 960 0.6% new n/a 1,193 0.2% new 62  –
45 Mitsubishi L200 937 0.6% -48.5% 43 4,264 0.6% -23.7% 44 35
46 VW Amarok 812 0.5% 1627.7% 45 3,149 0.4% 69.4% 46 53
47 Nissan Frontier 810 0.5% 12.3% 50 2,923 0.4% -8.9% 48 50
48 Chery Tiggo 8 675 0.4% 6.8% 48 3,037 0.4% -16.0% 47 44
49 Nissan Versa 674 0.4% 26.7% 46 2,730 0.4% -28.3% 49 54
50 Chery Tiggo 5X 644 0.4% -29.8% 49 2,225 0.3% -46.0% 51 48
51 Nissan Sentra 636 0.4% n/a 51 1,467 0.2% n/a 59 n/a
52 Renault Sandero 598 0.4% -45.1% 52 2,555 0.3% -29.8% 50 43
53 Chery Tiggo 7 582 0.3% -47.6% 53 2,222 0.3% -40.5% 52 49
54 BMW X1 509 0.3% 7.4% 54 1,168 0.2% -22.5% 63 62
55 BMW 320i 420 0.3% 13.5% 56 1,891 0.3% -3.2% 55 57
56 Volvo XC60 380 0.2% 36.2% 68 1,816 0.2% 98.0% 56 75
57 Ram 3500 379 0.2% 303.2% 47 1,990 0.3% 1930.6% 54 68
58 Chevrolet Equinox 349 0.2% n/a 59 1,568 0.2% n/a 58 77
59 BYD Song Plus 322 0.2% new 103 744 0.1% new 74 n/a
60 Fiat Scudo 280 0.2% new 58 1,466 0.2% new 60 93
61 Ford Transit 256 0.2% 5020.0% 60 1,366 0.2% 6730.0% 61 71
62 Porsche Cayenne 253 0.2% n/a 70 782 0.1% n/a 71 n/a
63 Citroen C4 Cactus 238 0.1% -85.0% 55 1,688 0.2% -75.7% 57 32
64 Ram Classic 227 0.1% new 75 934 0.1% new 67 108
65 VW Gol 225 0.1% -96.8% 57 5,843 0.8% -58.8% 38 6
66 Iveco Daily   223 0.1% 418.6% 79 711 0.1% 604.0% 76 96
67 Mitsubishi Eclipse Cross 211 0.1% -62.7% 62 1,124 0.1% -6.6% 64 59
68 Chevrolet Trailblazer 200 0.1% -4.3% 61 792 0.1% -24.9% 69 63
69 Volvo XC40 191 0.1% 75.2% 72 784 0.1% 21.6% 70 74
70 Ford F-150 190 0.1% new 119 215 0.0% new 106 n/a
71 Kia K2500 189 0.1% -22.9% 63 1,116 0.1% 19.4% 65 66
72 VW Jetta 186 0.1% 353.7% 92 460 0.1% 434.9% 91 109
73 Renault Logan 171 0.1% -48.0% 71 893 0.1% -76.3% 68 45
74 VW/MAN Express 158 0.1% -16.4% 67 778 0.1% -23.9% 72 70
75 Audi Q5 147 0.1% 77.1% 64 757 0.1% 31.2% 73 80
76 Peugeot 2008 147 0.1% -85.9% 73 716 0.1% -81.2% 75 56
77 Range Rover 146 0.1% n/a n/a 414 0.1% n/a 94 129
78 Land Rover Discovery 138 0.1% 3.8% 78 569 0.1% -2.9% 82 82
79 Citroen Jumpy 134 0.1% -65.4% 66 954 0.1% -26.9% 66 65
80 Peugeot Partner 134 0.1% 47.3% 90 457 0.1% 143.1% 92 69
81 Peugeot Expert 131 0.1% -69.5% 88 623 0.1% -62.7% 79 61
82 Chevrolet Cruze Sedan 126 0.1% -88.4% 80 461 0.1% -88.1% 89 51
83 Mitsubishi Pajero 118 0.1% -43.8% 81 643 0.1% -40.7% 78 73
84 Mercedes Sprinter 315 116 0.1% new 74 556 0.1% new 84 115
85 Volvo XC90 114 0.1% n/a 77 500 0.1% n/a 86 n/a
86 Porsche Macan 112 0.1% 38.3% 69 666 0.1% 41.7% 77 91
87 Kia Sportage 108 0.1% n/a n/a 420 0.1% n/a 93 n/a
88 Ford Maverick 107 0.1% -39.2% 65 558 0.1% 9.2% 83 85
89 Ford Territory 107 0.1% -6.1% 83 474 0.1% -0.8% 88 95
90 Audi Q3 100 0.1% n/a 76 573 0.1% n/a 81 78
91 Mercedes GLB 92 0.1% 206.7% 87 474 0.1% -29.4% 87 103
92 Kia Stonic 92 0.1% 13.6% 82 460 0.1% 11.7% 90 111
93 Fiat Ducato 83 0.0% -66.4% 108 132 0.0% -91.5% 120 76
94 Ram 1500 79 0.0% 125.7% 86 508 0.1% 595.9% 85 86
95 Mini Cooper 73 0.0% -2.7% 89 316 0.0% -5.4% 100 100
96 Effa V21 73 0.0% 2.8% 93 280 0.0% 25.6% 104 101
97 JAC E-JS1 63 0.0% -12.5% 104 188 0.0% -28.0% 109 106
98 Porsche 911 58 0.0% 1.8% 97 345 0.0% 89.6% 97 105
99 Audi A3 Sedan 58 0.0% 75.8% 100 216 0.0% -15.6% 105 110
100 Ram 2500 53 0.0% -45.9% 85 579 0.1% 7.6% 80 92
101 Chery Arrizo 6 51 0.0% -59.2% 91 291 0.0% -70.6% 103 81
102 Chevrolet Cruze Hatch 45 0.0% -72.7% 101 171 0.0% -72.3% 112 84
103 Mercedes C Class 41 0.0% -60.6% 106 297 0.0% -48.8% 102 88
104 Ford Mustang 39 0.0% 680.0% 99 184 0.0% 80.4% 110 122
105 Audi A4 36 0.0% 260.0% 112 190 0.0% 245.5% 108 124
106 Audi A3 36 0.0% 157.1% 115 134 0.0% 18.6% 119 135
107 Audi A5 32 0.0% -22.0% 109 196 0.0% 84.9% 107 119
108 Porsche Boxster 32 0.0% 300.0% 98 100 0.0% 35.1% 123 146
109 Porsche Panamera 31 0.0% 342.9% 102 148 0.0% 114.5% 115 131
110 Effa V22 29 0.0% -25.6% 107 142 0.0% 39.2% 118 125
111 BMW 330E 24 0.0% -7.7% 94 349 0.0% 310.6% 96 107
112 BMW i4 24 0.0% new n/a 51 0.0% new 132 n/a
113 Mercedes CLA250 23 0.0% -71.3% 113 166 0.0% 19.4% 113 114
114 Porsche Taycan 23 0.0% 9.5% 110 118 0.0% 4.4% 121 127
115 BMW M3 18 0.0% -10.0% 114 149 0.0% 217.0% 114 134
116 BMW 530E 17 0.0% 142.9% n/a 30 0.0% 25.0% 141 142
117 Peugeot Boxer 16 0.0% 128.6% 120 54 0.0% 12.5% 129 144
118 Porsche Cayman 12 0.0% 71.4% 116 51 0.0% 41.7% 131 n/a
119 Chevrolet Bolt 12 0.0% n/a n/a 34 0.0% n/a 140 n/a
120 BMW 218i 11 0.0% n/a n/a 44 0.0% n/a 135 n/a
121 Mercedes Sprinter   11 0.0% 10.0% 121 43 0.0% -32.8% 136 137
122 Chery iCar 11 0.0% new n/a 38 0.0% new 137 97
123 Toyota Camry 11 0.0% n/a n/a 28 0.0% n/a 145 n/a
124 Mercedes Sprinter 517 11 0.0% new n/a 17 0.0% new 155  –
125 Audi RS6 Avant 11 0.0% n/a n/a 17 0.0% n/a 158 n/a
126 Mc Laren Artura 10 0.0% new n/a 18 0.0% new 154  –
127 Hyundai HR 10 0.0% -75.6% n/a 15 0.0% -97.1% 159 104
128 Effa V25 9 0.0% n/a n/a 26 0.0% 36.8% 148 n/a
129 Iveco Daily 30-130 8 0.0% -86.0% 118 65 0.0% -75.7% 127 113
130 Jeep Gladiator 8 0.0% new 117 55 0.0% new 128 140
131 BYD Han 8 0.0% new n/a 49 0.0% new 133 n/a
132 VW Fusca 8 0.0% 33.3% 123 44 0.0% 69.2% 134 n/a
133 Chevrolet Corvette 8 0.0% 0.0% 126 28 0.0% -17.6% 144 145
134 Honda Civic 7 0.0% -74.1% 105 315 0.0% -84.0% 101 72
135 Jaguar F-Type 7 0.0% 133.3% n/a 37 0.0% 76.2% 139 n/a
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