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Market down -2.7%, VW (+41.6%), Nissan (+54.5%) impress, Fiat Strada #1 – Finest Promoting Automobiles Weblog


Nissan Kicks sales are up 214.3% year-on-year in February.

New light vehicle sales in Brazil edge down -2.7% year-on-year in February to 119,775 units, a pretty poor result when taking into account that February 2022 was off -24% on the year prior. Thanks to a strong start of the year in January (+11.9%), the year-to-date volume is in positive at +4.4% and 250,214 sales. The brands podium braves the negative conditions with year-on-year gains: Fiat is up 0.7% to 22.2% share, Chevrolet up 6.6% to 15.5% of the market and Volkswagen surges 41.6% to 13.6%, compensating for a low year-ago result. Toyota (-7.1%) loses share year-on-year while Jeep (+8.3%) overtakes a freefalling Hyundai (-34.8%) to take the 5th spot. Below Renault (-16.4%) also in difficulty, Nissan (+54.5%), Citroen (+4.6%) and Honda (+4.1%) are up. Below, Ram (+1352.2%!), Porsche (+69.2%) and Audi (+40.6%) stand out. BYD appears at #22.

Over in the models aisle, the Fiat Strada (-6.5%) reclaims the top spot it held over the Full Year 2022 off the Chevrolet Onix (-7%). The Chevrolet Onix Plus (+14.2%) is very solid and stays in third place above the Hyundai Creta (+10.6%) and Fiat Argo (+5%) also defying the negative market. All remaining Top 10 nameplates are down year-on-year bar the Chevrolet Tracker (+10.2%) at #10. The VW T-Cross (-16.1%) is hit the hardest above the Renault Kwid (-10.2%), Fiat Mobi (-2.1%) and Jeep Compass (-1.6%). At #11, the VW Polo is up 13 spots on last month and a whopping 1175.3% year-on-year. The Nissan Kicks (+214.3%) also impress at #12 and pulls the brand right up. #2 over the Full Year 2022, the Hyundai HB20 (-51.4%) implodes to #16 for the month.

Previous month: Brazil January 2023: Chevrolet (+73.1%) places three models in Top 4, market up 11.9% 

One year ago: Brazil February 2022: Market slumps -24%, Hyundai and Chery break records

Full February 2023 Top 20 brands and Top 120 models below.

Brazil February 2023 – brands:

Pos Brand Feb-23 % /22 Jan 2023 % /22 Pos FY22
1 Fiat   26,607 22.2% 0.7% 1 55,194 22.1% 11.0% 1 1
2 Chevrolet 18,583 15.5% 6.6% 2 41,271 16.5% 35.2% 2 2
3 Volkswagen 16,279 13.6% 41.6% 3 36,323 14.5% 47.8% 3 3
4 Toyota   12,351 10.3% -7.1% 4 24,774 9.9% 6.5% 4 4
5 Jeep 9,052 7.6% 8.3% 6 17,574 7.0% -10.8% 6 6
6 Hyundai   8,722 7.3% -34.8% 5 20,243 8.1% -22.0% 5 5
7 Renault   7,652 6.4% -16.4% 7 14,639 5.9% -17.2% 7 7
8 Nissan 4,301 3.6% 54.5% 8 8,345 3.3% 33.5% 8 9
9 Honda 4,183 3.5% 4.1% 9 7,456 3.0% -14.7% 9 8
10 Citroen  1,858 1.6% 4.6% 10 3,773 1.5% -11.5% 10 12
11 Ford   1,529 1.3% 54.6% 12 2,986 1.2% 21.3% 12 14
12 Peugeot 1,507 1.3% -41.9% 11 3,178 1.3% -52.4% 11 10
13 Chery 1,297 1.1% -60.0% 13 2,624 1.0% -58.8% 13 11
14 Mitsubishi 1,146 1.0% -19.4% 14 2,283 0.9% -13.9% 14 13
15 BMW 749 0.6% -10.2% 16 1,529 0.6% 2.6% 15 15
16 Ram 668 0.6% 1352.2% 17 1,261 0.5% 317.5% 17 20
17 Volvo 523 0.4% 49.0% 15 1,343 0.5% 68.7% 16 19
18 Mercedes 476 0.4% 18.4% 18 996 0.4% 7.9% 18 16
19 Audi 405 0.3% 40.6% 20 774 0.3% 2.1% 20 17
20 Kia 366 0.3% 8.6% 19 774 0.3% 17.6% 19 18
21 Porsche 313 0.3% 69.2% 21 609 0.2% 91.5% 21 22
22 BYD 232 0.2% n/a n/a 375 0.1% n/a 23 n/a
23 Land Rover 225 0.2% -37.0% n/a 394 0.2% -43.1% 22 21

Brazil February 2023 – models:

Pos Model Feb-23 % /22 Jan 2023 % /21 Pos FY22
1 Fiat Strada 6,837 5.7% -6.5% 2 13,837 5.5% -1.4% 1 1
2 Chevrolet Onix 6,084 5.1% -7.0% 1 13,246 5.3% 12.8% 2 3
3 Chevrolet Onix Plus 5,125 4.3% 14.2% 3 11,289 4.5% 42.5% 3 4
4 Hyundai Creta 4,606 3.8% 10.6% 5 9,575 3.8% 14.8% 4 11
5 Fiat Argo 4,536 3.8% 5.0% 8 8,817 3.5% 26.0% 6 9
6 Jeep Compass 4,430 3.7% -1.6% 10 8,569 3.4% -8.9% 8 10
7 VW T-Cross 4,294 3.6% -16.1% 7 8,748 3.5% -1.5% 7 8
8 Fiat Mobi 4,074 3.4% -2.1% 9 8,282 3.3% 23.8% 9 5
9 Renault Kwid 3,827 3.2% -10.2% 13 7,134 2.9% -4.1% 11 12
10 Chevrolet Tracker 3,769 3.1% 10.2% 4 9,065 3.6% 56.5% 5 7
11 VW Polo  3,762 3.1% 1175.3% 24 5,877 2.3% 972.4% 17 52
12 Nissan Kicks 3,495 2.9% 214.3% 18 6,479 2.6% 131.9% 12 21
13 Toyota Corolla Cross 3,335 2.8% -10.6% 21 5,939 2.4% -4.4% 16 18
14 Fiat Toro 3,191 2.7% 0.4% 14 6,472 2.6% 0.0% 13 15
15 Jeep Renegade 3,019 2.5% 35.4% 16 6,068 2.4% -16.0% 15 13
16 Hyundai HB20 2,992 2.5% -51.4% 6 7,832 3.1% -33.6% 10 2
17 Toyota Corolla 2,847 2.4% 4.3% 23 5,085 2.0% 4.4% 21 17
18 Toyota Hilux 2,814 2.3% 10.0% 11 6,249 2.5% 14.2% 14 16
19 VW Nivus 2,774 2.3% 14.8% 15 5,874 2.3% 54.5% 18 20
20 Fiat Pulse 2,761 2.3% 49.8% 17 5,776 2.3% 14.7% 19 14
21 Fiat Fastback 2,393 2.0% new 20 5,100 2.0% new 20 47
22 Renault Duster 2,152 1.8% 38.8% 29 3,647 1.5% 21.8% 26 28
23 VW Saveiro 2,092 1.7% 747.0% 19 4,806 1.9% 236.8% 22 27
24 Honda HR-V 1,709 1.4% 106.9% 43 2,407 1.0% -8.1% 33 37
25 Fiat Cronos 1,653 1.4% 97.0% 22 4,134 1.7% 60.8% 24 19
26 Jeep Commander 1,577 1.3% -2.3% 34 2,866 1.1% -6.1% 28 29
27 Toyota Yaris Hatch 1,576 1.3% -23.8% 25 3,648 1.5% 20.7% 25 25
28 Chevrolet S10 1,512 1.3% -32.0% 26 3,551 1.4% 19.8% 27 24
29 Citroen C3 1,313 1.1% n/a 30 2,801 1.1% n/a 29 42
30 Chevrolet Spin 1,309 1.1% 1387.5% 32 2,724 1.1% 353.2% 31 33
31 Honda City Hatch 1,232 1.0% 402.9% 31 2,674 1.1% 982.6% 32 34
32 VW Gol 1,172 1.0% -31.5% 12 4,559 1.8% -11.4% 23 6
33 Peugeot 208 1,163 1.0% -37.0% 35 2,364 0.9% -38.4% 34 23
34 Hyundai HB20S 1,098 0.9% -46.6% 28 2,782 1.1% -37.4% 30 26
35 Honda City 1,084 0.9% -53.4% 38 2,175 0.9% -34.8% 37 30
36 Ford Ranger 1,025 0.9% 33.3% 39 2,002 0.8% 0.6% 39 38
37 VW Taos 995 0.8% 49.2% 36 2,179 0.9% 35.1% 36 41
38 Toyota Hilux SW4 915 0.8% -8.2% 40 1,852 0.7% -1.8% 41 39
39 Fiat Fiorino 911 0.8% -42.2% 33 2,214 0.9% -24.2% 35 31
40 Mitsubishi L200 787 0.7% 0.5% 41 1,570 0.6% -2.4% 42 35
41 Toyota Yaris Sedan 773 0.6% -35.7% 37 1,872 0.7% 4.3% 40 36
42 Renault Oroch 718 0.6% 32.5% 42 1,434 0.6% -27.9% 43 40
43 VW Virtus 614 0.5% 104.0% 49 1,104 0.4% 20.9% 46 55
44 Chery Tiggo 8 577 0.5% -34.3% 46 1,165 0.5% -24.7% 44 44
45 Renault Master 482 0.4% 0.4% 44 1,146 0.5% 3.9% 45 46
46 VW Amarok 453 0.4% -10.5% 48 1,020 0.4% -30.1% 48 53
47 Nissan Frontier 429 0.4% -24.1% 45 1,090 0.4% -28.1% 47 50
48 Renault Sandero 392 0.3% -16.4% 50 880 0.4% -18.2% 49 43
49 Chery Tiggo 7 375 0.3% -48.6% 51 747 0.3% -39.9% 51 49
50 Nissan Versa 370 0.3% -65.0% 53 683 0.3% -63.2% 52 54
51 Chevrolet Montana 350 0.3% n/a 76 440 0.2% 21900.0% 61 n/a
52 BMW 320i 330 0.3% -26.2% 59 584 0.2% -17.3% 55 57
53 Chery Tiggo 5X 293 0.2% -54.9% 54 586 0.2% -53.0% 53 48
54 Citroen C4 Cactus 289 0.2% -81.8% 60 542 0.2% -86.0% 56 32
55 Chevrolet Equinox 269 0.2% n/a 52 585 0.2% n/a 54 77
56 Citroen Jumpy 248 0.2% 34.1% 63 421 0.2% 9.9% 63 65
57 Ram 3500 239 0.2% new 57 509 0.2% new 57 68
58 Mitsubishi Eclipse Cross 234 0.2% 67.1% 61 449 0.2% 60.9% 60 59
59 Fiat Scudo 224 0.2% new 56 501 0.2% new 58 93
60 Ford Transit 222 0.2% n/a 58 482 0.2% n/a 59 71
61 Kia K2500 208 0.2% 34.2% 62 422 0.2% 37.9% 62 66
62 Volvo XC60 198 0.2% 0.0% 47 776 0.3% 96.0% 50 75
63 Volvo XC40 180 0.2% 102.2% 66 336 0.1% 9.1% 65 74
64 Ram Classic 161 0.1% new 64 327 0.1% new 66 108
65 Honda Civic 157 0.1% -66.7% 102 199 0.1% -87.6% 75 72
66 Ram 2500 146 0.1% 247.6% 73 253 0.1% -13.9% 69 92
67 BYD Song Plus 145 0.1% new n/a 178 0.1% new 79 n/a
68 Mitsubishi Pajero 124 0.1% -54.6% 68 262 0.1% -25.4% 68 73
69 Audi Q5 124 0.1% -1.6% 75 224 0.1% -23.3% 73 80
70 Ford Maverick 123 0.1% 261.8% 87 202 0.1% 494.1% 74 85
71 Ram 1500 122 0.1% n/a 98 172 0.1% 5633.3% 82 86
72 Audi Q3 119 0.1% n/a 85 198 0.1% 130.2% 76 78
73 Peugeot Expert 114 0.1% -56.3% 67 262 0.1% -60.2% 67 61
74 Iveco Daily   112 0.1% 2140.0% 69 246 0.1% 1266.7% 71 96
75 VW/MAN Express 112 0.1% -58.2% 70 237 0.1% -46.1% 72 70
76 Porsche Cayenne 109 0.1% n/a 84 189 0.1% n/a 78 n/a
77 Suzuki Jimny Sierra 99 0.1% n/a n/a 165 0.1% n/a 84 n/a
78 Porsche Macan 92 0.1% n/a 79 177 0.1% n/a 80 91
79 Peugeot 2008 91 0.1% -79.6% 65 249 0.1% -88.0% 70 56
80 Volvo XC90 86 0.1% n/a n/a 143 0.1% n/a 95 n/a
81 Mercedes Sprinter 315 85 0.1% new 95 149 0.1% new 90 115
82 Mercedes C Class 81 0.1% -50.6% 72 189 0.1% -37.4% 77 88
83 Chevrolet Trailblazer 80 0.1% -29.2% 92 151 0.1% -67.2% 87 63
84 Mercedes GLB 74 0.1% -20.4% 81 154 0.1% -50.6% 86 103
85 BMW X6 72 0.1% n/a 90 146 0.1% n/a 93 n/a
86 BMW 330E 71 0.1% 373.3% 89 148 0.1% 362.5% 92 107
87 Kia Sportage 69 0.1% n/a 83 149 0.1% n/a 89 n/a
88 Porsche 911 69 0.1% 200.0% 88 148 0.1% 279.5% 91 105
89 Kia Stonic 68 0.1% n/a 77 156 0.1% n/a 85 111
90 Peugeot Partner 65 0.1% 150.0% 74 167 0.1% 156.9% 83 69
91 Mercedes GLA 65 0.1% n/a 80 150 0.1% n/a 88 n/a
92 BYD Yuan Plus 64 0.1% new 86 143 0.1% new 94 n/a
93 VW Voyage 57 0.0% -69.5% 27 2,061 0.8% 209.5% 38 22
94 Renault Logan 54 0.0% -96.0% 55 340 0.1% -82.7% 64 45
95 BMW X3 53 0.0% n/a 71 172 0.1% 142.3% 81 87
96 VW Jetta 53 0.0% 430.0% 117 68 0.0% 88.9% 105 109
97 Chevrolet Cruze Sedan 49 0.0% -89.7% 78 135 0.1% -85.6% 96 51
98 Chery Arrizo 6 47 0.0% -71.7% 97 108 0.0% -75.2% 97 81
99 Audi A5 47 0.0% 193.8% 101 91 0.0% 167.6% 98 119
100 Mercedes CLA250 40 0.0% 900.0% 106 67 0.0% 644.4% 107 114
101 Mini Cooper 38 0.0% -40.6% 99 87 0.0% -37.4% 99 100
102 Ford Mustang 36 0.0% 71.4% 107 62 0.0% -10.1% 109 122
103 BMW M3 31 0.0% 287.5% 103 64 0.0% 392.3% 108 134
104 Audi A3 Sedan 30 0.0% -46.4% 100 76 0.0% -34.5% 102 110
105 Audi A4 29 0.0% 866.7% 105 57 0.0% 103.6% 111 124
106 JAC E-JS1 29 0.0% -39.6% 110 52 0.0% -33.3% 112 106
107 Audi A3 26 0.0% -7.1% 104 58 0.0% -23.7% 110 135
108 Porsche Taycan 26 0.0% 18.2% 112 46 0.0% 7.0% 113 127
109 Chevrolet Cruze Hatch 20 0.0% -62.3% 108 45 0.0% -39.2% 114 84
110 Iveco Daily 30-130 18 0.0% -60.9% n/a 27 0.0% -75.2% 118 113
111 Effa V21 16 0.0% -42.9% 96 78 0.0% 36.8% 101 101
112 Effa V22 16 0.0% 33.3% 109 39 0.0% 62.5% 115 125
113 Peugeot Boxer 14 0.0% 180.0% n/a 15 0.0% -16.7% 130 144
114 Mercedes CLA45 13 0.0% n/a 116 29 0.0% n/a 117 147
115 BMW 218i 13 0.0% 225.0% n/a 22 0.0% 214.3% 122 n/a
116 Porsche Panamera 12 0.0% -47.8% 111 32 0.0% -13.5% 116 131
117 BYD T3 11 0.0% n/a n/a 18 0.0% n/a 125 n/a
118 BMW 420I 10 0.0% n/a 114 26 0.0% n/a 119 138
119 JAC E-J7 10 0.0% new n/a 14 0.0% new 131 n/a
120 Fiat 500E 9 0.0% -89.8% n/a 17 0.0% -84.1% 128 133

Source: Fenabrave

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