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HomeVehiclesMarket slows its progress to only +1.8% – Greatest Promoting Automobiles Weblog

Market slows its progress to only +1.8% – Greatest Promoting Automobiles Weblog


The Lexus TX has landed in the U.S. charts.

The U.S. new light vehicle market grows just 1.8% year-on-year in to an estimated 1.2 million units in October. This is a significant slowing down vs. the previous months of the year (Q3 up 16.7%), due in part by higher interest rates and the effects of the UAW strike, which is estimated to have cost 35,000 deliveries for the month. Near-term prospect remain rosy. The SAAR comes at 15.5 million units vs. 15.28 million in October 2022, and the average daily selling rate is 48,011 vs. 45,444 a year ago. The year-to-date tally is now up 14.4% to 12.9 million. Passenger car sales drop -2.2% year-on-year whereas light trucks climb 2.6% and account for 80% of the market vs. 78% a year ago. 

As a reminder a lot of brands now only report quarterly and are excluded from this update. Among the groups still reporting monthly, American Honda (+32.6%), Toyota Motor (+4.5%) beat the market Hyundai-Kia (+2%) matches it whereas Ford Motor (-5.2%) falls. Brand-wise, Toyota (+1.8%) is in line with the overall growth, Ford (-5.2%) underperforms, Honda (+33.9%) posts a brilliant gain, mainly compensating for a weak year-ago result (-16.8% on the prior year). Likewise Honda sales are up 31.8% year-to-date but were down -36.3% over 10 months 2022 vs. 2021. Genesis (+31.5%), Lexus (+24.7%), Acura (+22.1%), Volvo (+19.2%) and Subaru (+10.7%) all shine.

Among models reported monthly, the Ford F-Series (-5.1%) disappoints, whereas the Toyota RAV4 (+20.3%) and Honda CR-V (+53%) shoot up. The RAV4 is only 11,000 sales below the F-Series for the month vs. over 21,000 a year ago in October 2022. The Toyota Camry (-17.2%) is in difficulty but remains above the Toyota Corolla (+33.7%) and Honda Civic (+51.8%), both euphoric. Below, the Ford Edge (+114.6%), Honda HR-V (+55.5%), Hyundai Kona (+37.1%) and Honda Accord (+30.6%) post notable gains. The new Toyota Grand Highlander confirms its success with almost 7,600 sales and we welcome its twin the Lexus TX in the charts.

Previous post: USA Q3 2023: Honda, Nissan, Tesla impress, market up 16.7%

One year ago: USA October 2022: Toyota, Subaru, Mazda shine, sales up 11.5%

Full October 2023 data for selected groups, brands and models below.

USA October 2023 – groups:

Group Oct-23 /22 2023 /22
Toyota Motor Corporation 195,799 + 4.5% 1,824,615 + 3.7%
Ford Motor Co 148,760 – 5.2% 1,645,634 + 7.7%
Hyundai-Kia 125,693 + 2.0% 1,376,175 + 13.7%
American Honda 108,088 + 32.6% 1,078,763 + 33.2%
Subaru 53,772 + 10.7% 520,995 + 15.9%
Mazda 23,504 – 7.2% 296,121 + 23.0%
Volvo Cars 11,296 + 19.2% 103,421 + 26.6%

USA October 2023 – brands:

Brand Oct-23 /22 2023 /22
Toyota 168,616 + 1.8% 1,573,124 + 2.2%
Ford 141,886 – 5.2% 1,579,319 + 8.3%
Honda 96,934 + 33.9% 957,074 + 31.8%
Hyundai 60,805 + 0.3% 655,952 + 11.4%
Kia 59,164 + 1.5% 663,838 + 15.2%
Subaru 53,772 + 10.7% 520,995 + 15.9%
Lexus 27,183 + 24.7% 251,491 + 14.1%
Mazda 23,504 – 7.2% 296,121 + 23.0%
Volvo 11,296 + 19.2% 103,421 + 43.2%
Acura 11,154 + 22.1% 121,689 + 45.2%
Lincoln 6,874 – 4.5% 66,315 – 5.4%
Genesis 5,724 + 31.5% 56,385 + 24.7%

USA October 2023 – models:

Model Oct-23 /22 2023 /22
Ford F-Series 53,509 – 5.1% 626,879 + 19.7%
Toyota RAV4 42,226 + 20.3% 345,057 + 2.0%
Honda CR-V 31,397 + 53.0% 293,748 + 47.5%
Toyota Camry 24,596 – 17.2% 242,571 – 0.6%
Toyota Corolla 22,272 + 33.7% 187,965 – 0.1%
Toyota Tacoma 17,456 – 17.1% 197,137 + 0.1%
Honda Civic 17,228 + 51.8% 164,109 + 52.5%
Ford Explorer 16,634 + 4.7% 154,766 – 10.1%
Hyundai Tucson 15,638 + 3.8% 168,818 + 20.0%
Subaru Forester 15,479 + 29.5% 121,824 + 33.3%
Honda Accord   15,346 + 30.6% 167,548 + 37.1%
Subaru Crosstrek 13,768 + 1.0% 128,400 – 0.4%
Ford Escape 12,573 + 26.2% 116,186 – 2.6%
Subaru Outback 12,396 + 3.4% 135,277 + 15.2%
Honda HR-V 11,696 + 55.5% 98,730 – 1.3%
Kia Sportage 11,053 – 6.9% 118,637 + 16.8%
Ford Edge 11,015 + 114.6% 81,716 + 12.3%
Toyota 4Runner 10,344 – 8.7% 96,938 – 7.5%
Toyota Tundra 10,330 + 11.0% 103,018 + 22.9%
Hyundai Santa Fe 9,700 – 10.2% 105,862 + 9.2%
Toyota Highlander 9,536 – 46.9% 147,714 – 19.0%
Ford Maverick 9,530 + 3.2% 75,960 + 24.5%
Hyundai Elantra 9,456 + 10.9% 116,759 + 23.7%
Kia Forte 9,393 + 5.0% 105,528 + 16.0%
Lexus RX 8,591 + 4.1% 92,082 + 4.0%
Kia Telluride 8,533 + 4.3% 92,514 + 15.0%
Ford Bronco Sport 8,306 + 12.7% 104,681 + 19.8%
Honda Pilot 8,223 – 7.0% 90,620 + 9.5%
Ford Transit 8,142 – 23.6% 106,194 + 34.4%
Mazda CX-5 7,963 – 15.7% 123,818 – 1.3%
Hyundai Kona 7,927 + 37.1% 64,445 + 25.2%
Toyota Grand Highlander 7,571 new 31,947 new
Toyota Corolla Cross 7,446 + 0.4% 56,606 + 26.0%
Hyundai Palisade 7,071 + 22.4% 65,928 – 5.2%
Lexus NX 6,930 + 24.7% 58,615 + 57.5%
Kia Sorento 6,388 – 12.7% 74,014 + 2.9%
Toyota Sienna 6,343 – 16.2% 54,096 – 5.5%
Mazda CX-30 5,908 – 11.4% 65,210 + 48.0%
Honda Odyssey 5,500 + 13.1% 61,859 + 72.5%
Kia K5 5,200 + 6.9% 54,794 – 6.2%
Ford Bronco 4,805 – 56.0% 96,273 – 1.1%
Ford Expedition 4,704 – 23.1% 61,131 + 28.1%
Subaru Ascent 4,374 – 13.0% 51,255 + 0.4%
Kia Seltos 4,355 – 2.6% 51,414 + 40.3%
Ford Mustang 4,270 + 11.0% 39,585 – 2.1%
Ford E-Series 4,218 + 14.2% 34,720 + 34.0%
Acura RDX 4,200 + 169.7% 31,402 + 47.5%
Kia Soul 4,192 – 12.3% 54,263 + 10.2%
Honda Ridgeline 4,133 + 6.9% 43,701 + 20.8%
Mazda CX-90 3,722 new 20,990 new
Acura MDX 3,638 – 10.2% 48,557 + 30.3%
Kia Carnival 3,507 + 171.6% 36,680 + 111.4%
Honda Passport 3,411 – 5.7% 36,758 + 7.4%
Volvo XC60 3,307 – 8.4% 32,457 + 10.5%
Mazda CX-50 3,168 + 20.5% 34,887 + 118.0%
Lexus ES 3,093 + 3.1% 32,034 – 9.4%
Volvo XC90 2,999 + 9.4% 31,419 + 12.1%
Hyundai Ioniq 5 2,979 + 88.7% 28,285 + 40.9%
Toyota Venza 2,896 – 21.8% 24,983 – 6.9%
Lexus GX 2,852 + 30.4% 24,344 – 1.3%
Volvo XC40 2,764 + 44.9% 22,392 + 63.1%
Ford Mustang Mach E 2,732 – 10.6% 31,614 + 1.5%
Subaru Impreza 2,662 – 7.0% 29,826 + 17.0%
Hyundai Santa Cruz 2,555 – 15.1% 31,638 + 6.1%
Kia Rio 2,544 + 44.0% 23,740 + 7.7%
Hyundai Sonata 2,460 – 63.8% 39,801 – 5.3%
Kia Niro 2,408 – 23.9% 31,493 + 44.0%
Lincoln Corsair 2,353 – 9.2% 19,836 – 13.3%
Acura Integra 2,336 – 11.4% 27,170 + 213.2%
Mazda3 2,205 – 20.6% 25,569 + 12.4%
Subaru Legacy 2,172 + 88.1% 21,794 + 19.0%
Genesis GV70 2,059 + 33.4% 20,829 + 40.3%
Toyota Sequoia 1,976 + 100.0% 17,766 + 1088.4%
Lincoln Aviator 1,911 – 3.3% 11,587 – 37.9%
Toyota Crown 1,907 new 14,961 new
Genesis GV80 1,790 + 24.7% 15,473 + 10.1%
Hyundai Venue 1,757 + 19.9% 24,626 + 16.9%
Lexus IS 1,685 + 13.2% 18,853 + 5.8%
Volvo S60 1,623 + 235.3% 7,715 + 52.7%
Kia EV6 1,542 + 30.0% 16,340 – 12.9%
Toyota Prius 1,452 – 50.5% 29,342 + 11.2%
Subaru WRX 1,420 – 14.7% 21,994 + 52.9%
Lexus TX 1,384 new 1,384 new
Toyota bZ4X 1,326 n/a 7,812 + 3224.3%
Lincoln Nautilus 1,318 – 0.9% 20,215 + 11.5%
Lincoln Navigator 1,292 – 0.6% 14,677 + 40.4%
Hyundai Ioniq 6 1,239 new 9,557 new
Subaru Solterra 1,210 new 6,973 new
Ford Transit Connect 995 – 44.5% 15,119 – 31.2%
Genesis G70 982 + 42.9% 11,665 + 9.6%
Acura TLX 980 + 13.2% 14,553 + 45.2%
Lexus UX 851 + 36.4% 10,225 + 20.7%
Toyota GR86 794 + 20.3% 9,531 – 7.9%
Lexus RZ 743 new 3,254 new
Lexus LX 594 + 304.1% 5,868 + 105.5%
Mazda MX-5 Miata 531 + 28.6% 8,100 + 62.5%
Genesis G80 472 + 23.2% 4,757 + 33.7%
Ford Ranger 453 – 88.7% 31,956 – 36.5%
Genesis GV60 353 + 75.6% 2,571 + 107.2%
Volvo C40 304 – 33.3% 6,090 + 115.0%
Subaru BRZ 291 + 4.7% 3,652 + 34.9%
Lexus LS 169 – 27.8% 1,894 – 14.8%
Volvo V60 152 – 7.3% 1,566 + 40.4%
Lexus LC 149 + 46.1% 1,480 + 35.2%
Lexus RC 142 – 30.7% 1,456 – 32.4%
Volvo S90 96 + 20.0% 1,318 + 26.0%
Toyota Supra 85 – 82.5% 2,182 – 49.7%
Genesis G90 68 – 34.0% 1,090 + 22.6%
Toyota Mirai 57 – 62.5% 2,661 + 67.5%
Volvo V90 51 + 54.5% 464 – 12.8%
Kia Stinger 49 – 88.6% 5,421 – 23.4%
Hyundai Nexo 23 – 23.3% 196 – 47.7%
Mazda CX-9 7 – 99.8% 17,447 – 35.0%
Toyota Avalon 3 – 93.5% 55 – 99.5%

Source: Manufacturers

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