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Market up 1.8% regardless of quarantine bottle, Ford Ranger threepeats at #1 – Greatest Promoting Vehicles Weblog


The Ford Ranger sports a third crown in as many months in Australia.

New vehicle sales in Australia edge up 1.8% year-on-year in February to 86,878 units, leading to a year-to-date tally up 6.5% to 171,751. This is the best February result since 2019. This relatively strong result could have been a lot better were it not for huge bottlenecks at quarantine in Australian ports and at sea. As of 8 February, two-dozen car-carrying ships were waiting to offload an estimated total of 60,000 vehicles as these needed to be treated by biosecurity for seeds and pests. Private sales are down -3.1% to 45,422 units, business sales are up 6.6% to 30,368, sales to rental companies are up 7% to 4,669 and government fleets edge down -0.8% to 2,344.

As for sales by state and territory, New South Wales is up 4.7% to 27,600, Victoria is down -1.3% to 21,894, Queensland down -2.8% to 18,427, Western Australia up a whopping 16.7% to 9,815, South Australia down -4.5% to 5,549, Australian Capital Territory up 7.2% to 1,454, Tasmania off -9.4% to 1,414 and Northern Territory up 2.8% to 725. SUVs are up 6.6% to 47,888 and 55.1% share vs. 52.7% a year ago and 50.8% in February 2021, light commercials sink -13.6% to 18,750 and 21.6% share vs. 25.4% last year and 23% two years ago and passenger cars for once improve 4.8% to 16.435 and 18.9% share vs. 18.4% a year ago and 22.8% in 2021. Petrol is up 2% to 44,528, diesel down -10.8% to 26,443, BEV up 889% to 5,932 (2022 figures excluded Tesla), hybrid down -29.8% to 5,716 and PHEV up 48.9% to 454.

First Top 5 finish for the Mitsubishi Outlander in Australia.

In the brands ranking, Toyota (-31.4%) is hit full frontal by stock shortages and quarantine issues but easily remains on top with 16.5% share. In fact the Top 10 order is unchanged on January, with Mazda (-12.7%) at #2 and Ford (+30.6%), brilliantly lodging the best performance in the Top 10, completing the podium. Kia (+2%) is once again above sister brand Hyundai (-2.6%), and is followed by MG (+15.8%) still gearing up. Subaru (+28.7%) is very solid at #8 while Tesla and Isuzu Ute (+13.3%) round out the Top 10. Below, Volkswagen (+65.9%) catches up on a particularly drab year-ago volume and GWM (+188.4%), Audi (+126.4%), LDV (+48.3%) and Skoda (+52.1%) impress. Newcomer BYD is up to #21.

Model-wise, the Ford Ranger (+29.5%) continues to surf on the success of the new generation and ranks first for the third month in a row. It outsells its archenemy the Toyota Hilux (-18%) and its victory is even more pronounced in the lucrative 4×4 pickup segment at 3,782 vs. 2,877. The Tesla Model 3 repeats at an outstanding third place while the Mazda CX-5 (+105.5%) more than doubles its sales year-on-year to reclaim the SUV crown at #4 overall. This is however partly due to harsh stock constraints for the Toyota RAV4 (-52.5%) down to #6 this month. The Mitsubishi Outlander (+29.5%) is up four spots on last month to #5 which is a new ranking record for the nameplate. The MG ZS (+4.8%) and Isuzu D-Max (+0.1%) follow just as the Subaru Forester (+35.9%) score its first Top 10 finish since January 2022 and the MG 3 (+12.9%) rounds out the Top 10.

Previous month: Australia January 2023: Ford Ranger #1, Tesla Model 3 #3 in market up 11.9% to best January in 5 years

One year ago: First market uptick in 5 months (+1.6%), Mitsubishi Triton, MG ZS and Mazda CX-30 break records

Full February 2023 Top 47 all brands and Top 30 models below.

Australia February 2023 – brands:

Pos Brand Feb-23 % /22 Jan 2023 % /22 Pos FY22
1 Toyota   14,332 16.5% -31.4% 1 27,695 16.1% -23.5% 1 1
2 Mazda   7,667 8.8% -12.7% 2 17,074 9.9% -8.1% 2 2
3 Ford   6,022 6.9% 30.6% 3 12,646 7.4% 38.4% 3 6
4 Kia   6,000 6.9% 2.0% 4 12,006 7.0% 5.3% 4 3
5 Hyundai   5,504 6.3% -2.6% 5 11,313 6.6% 5.0% 5 5
6 Mitsubishi 5,500 6.3% -29.6% 6 10,776 6.3% -24.9% 6 4
7 MG 4,363 5.0% 15.8% 7 8,378 4.9% 14.7% 7 7
8 Subaru   4,054 4.7% 28.7% 8 7,655 4.5% 30.3% 8 8
9 Tesla 3,516 4.0% n/a 9 6,829 4.0% n/a 9 16
10 Isuzu Ute 3,156 3.6% 13.3% 10 5,827 3.4% 5.9% 10 9
11 Volkswagen 2,930 3.4% 65.9% 11 5,472 3.2% 66.2% 11 11
12 Nissan   2,573 3.0% -8.8% 13 5,021 2.9% -2.6% 12 12
13 GWM 2,353 2.7% 188.4% 12 4,856 2.8% 145.4% 13 13
14 Mercedes 1,807 2.1% 21.9% 14 3,918 2.3% -3.0% 14 10
15 Audi 1,680 1.9% 126.4% 18 3,033 1.8% 98.5% 16 18
16 LDV 1,652 1.9% 48.3% 16 3,075 1.8% 42.0% 15 17
17 Suzuki   1,382 1.6% 9.2% 17 2,792 1.6% 4.3% 17 15
18 Honda   1,228 1.4% -12.8% 19 2,331 1.4% -9.7% 19 19
19 BMW 1,047 1.2% -47.1% 15 2,527 1.5% -28.7% 18 14
20 Volvo 858 1.0% 0.5% 20 1,720 1.0% 8.9% 20 20
21 BYD 770 0.9% new 29 1,037 0.6% new 24 31
22 Lexus 716 0.8% 1.6% 23 1,218 0.7% -1.2% 23 22
23 Skoda 645 0.7% 52.1% 22 1,324 0.8% 75.6% 21 24
24 Porsche 614 0.7% 7.5% 26 996 0.6% 17.7% 25 26
25 Renault 569 0.7% -44.1% 21 1,285 0.7% -22.7% 22 21
26 Ram 547 0.6% 80.5% 25 956 0.6% 91.6% 26 25
27 Ssangyong 474 0.5% 86.6% 24 938 0.5% 85.0% 27 28
28 Jeep   392 0.5% -40.0% 27 699 0.4% -36.4% 28 23
29 Chevrolet 215 0.2% 39.6% 30 456 0.3% 66.4% 29 30
30 Cupra 211 0.2% new 34 359 0.2% new 31 35
31 Mini 186 0.2% -47.9% 28 455 0.3% -9.5% 30 29
32 Polestar 172 0.2% new 32 336 0.2% new 32 33
33 Fiat 155 0.2% 26.0% 33 319 0.2% 31.3% 33 34
34 Land Rover 132 0.2% -4.3% 31 312 0.2% -34.6% 34 27
35 Peugeot 113 0.1% -38.3% 35 226 0.1% -38.4% 35 32
36 Genesis 110 0.1% 46.7% 36 216 0.1% 39.4% 36 36
37 Bentley 45 0.1% 104.5%  – 45 0.0% 66.7% 39 41
38 Alfa Romeo 30 0.0% -46.4% 38 59 0.0% -41.6% 37 39
39 Maserati 25 0.0% -43.2% 40 38 0.0% -56.8% 41 38
40 Jaguar 22 0.0% -35.3% 37 55 0.0% -17.9% 38 37
41 Ferrari 22 0.0% 29.4% 39 39 0.0% 5.4% 40 42
42 Lamborghini 15 0.0% 7.1% 41 25 0.0% 66.7% 42 43
43 Lotus 13 0.0% -43.5% 43 23 0.0% -34.3% 43 46
44 Citroen 13 0.0% -60.6% 44 21 0.0% -66.1% 44 40
45 Aston Martin 10 0.0% 0.0% 45 13 0.0% -23.5% 46 44
46 McLaren 4 0.0% 300.0% 42 14 0.0% 180.0% 45 47
47 Rolls-Royce 1 0.0% -90.0% 46 3 0.0% -70.0% 47 48

Australia February 2023 – models:

Pos Model Feb-23 % /22 Jan 2023 % /21 Pos FY22
1 Ford Ranger 4,473 5.1% 29.5% 1 9,222 5.4% 37.6% 1 2
2 Toyota Hilux 3,939 4.5% -18.0% 2 8,070 4.7% -3.9% 2 1
3 Tesla Model 3 2,671 3.1% n/a 3 5,598 3.3% n/a 3 27
4 Mazda CX-5 2,600 3.0% 105.5% 5 4,789 2.8% 6.9% 4 5
5 Mitsubishi Outlander 2,166 2.5% 29.5% 9 3,840 2.2% 26.9% 7 11
6 Toyota RAV4 2,115 2.4% -52.5% 6 4,073 2.4% -30.7% 5 3
7 MG ZS 2,047 2.4% 4.8% 8 3,889 2.3% 9.8% 6 8
8 Isuzu D-Max 1,931 2.2% 0.1% 7 3,774 2.2% -1.3% 8 7
9 Subaru Forester 1,709 2.0% 35.9% 13 3,079 1.8% 12.5% 11 28
10 MG 3 1,622 1.9% 12.9% 14 2,970 1.7% -0.6% 13 14
11 Hyundai Tucson 1,556 1.8% 112.9% 10 3,171 1.8% 110.6% 10 13
12 Hyundai i30 1,416 1.6% -19.4% 12 2,981 1.7% -12.3% 12 9
13 Mitsubishi Triton 1,381 1.6% -63.8% 16 2,634 1.5% -60.6% 14 4
14 Mazda BT-50 1,240 1.4% -23.8% 15 2,560 1.5% -10.2% 15 17
15 Subaru Outback 1,233 1.4% 147.6% 30 2,025 1.2% 173.3% 22 31
16 Isuzu MU-X 1,225 1.4% 43.3% 26 2,053 1.2% 22.6% 21 25
17 Toyota Corolla 1,214 1.4% -27.3% 19 2,330 1.4% -25.2% 17 6
18 Kia Carnival 1,136 1.3% 150.2% 22 2,165 1.3% 128.1% 19 42
19 Toyota Prado 1,123 1.3% -59.6% 18 2,305 1.3% -56.9% 18 10
20 Toyota Kluger 1,104 1.3% 66.3% 34 1,785 1.0% 90.7% 25 19
21 Mazda CX-3 1,046 1.2% -28.6% 4 3,463 2.0% 46.1% 9 21
22 Kia Sorento 1,045 1.2% 170.0% 21 2,088 1.2% 272.9% 20 45
23 Toyota Land Cruiser Wagon 1,022 1.2% 67.0% 23 2,018 1.2% 50.4% 23 16
24 Honda CR-V 973 1.1% 41.0% 29 1,788 1.0% 40.3% 24 41
25 Kia Sportage 925 1.1% -28.6% 11 2,497 1.5% 3.8% 16 12
26 Tesla Model Y 845 1.0% new 61 1,231 0.7% new n/a 36
27 Mitsubishi Eclipse Cross 823 0.9% 8.7% 45 1,394 0.8% -2.8% n/a 52
28 GWM Haval Jolion 813 0.9% 125.2% 25 1,688 1.0% 90.7% n/a 40

Source: VFACTS

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