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Market up 10.7%, Dacia (+40.7%) in Prime 5, outsells Renault for 1st time, locations Sandero at #1 – Finest Promoting Automobiles Weblog


The Dacia Sandero is the #1 model in Europe in January.

According to preliminary data by ACEA, the European new car market (EU+EFTA+UK) continues on its upward trend in January with a 10.7% year-on-year improvement to 911,064 sales. Among the Top 5 markets, Spain (+51.4%) fares best above Italy (+19%) and the UK (+14.7%), while France (+8.8%) and Germany (-2.6%) are below the average growth rate. Greece (+90.7%), Portugal (+48.4%), Romania (+31.4%), Poland (+21%) and Austria (+20.7%) also post spectacular gains. At the opposite end of the spectrum Norway (-76.6%), Sweden (-26.6%) and Iceland (-17.2%) fall hard.

We now have access to volumes and market shares by propulsion. As far as BEV are concerned, no surprise we have Norway in the lead with 66.5% share above Sweden at 28.8%, Iceland at 26.8% and Finland at 26%. Northern Europe is clearly ahead of the curve at the moment as below we have Denmark (21.2%). Then Luxembourg (18.1%), Switzerland (17.3%), Netherlands (15.5%) and Portugal (15.4%). Among the Top 5 the UK and France are both at 13.1%, Germany at 10.1% Spain at a meagre 4.8% and Italy at 2.6%. Other poor performing countries include Slovakia at 1.6%, the lowest BEV share in all of Europe, Bulgaria at 2.3%, Czech Republic at 2.5%, Greece at 2.6%, Poland at 3.1% and Estonia at 3.3%.

The Volkswagen Group (+11.9%) outpaces the market slightly to easily stay atop the groups charts above Stellantis (-0.2%) disappointingly stable. Renault-Nissan-Mitsubishi soars 21.3% to consolidate its third position while Hyundai-Kia (+0.7%) is very shy in context and the Toyota Group (+11.4%) roughly matches the Europe-wide growth rate. Below, the BMW Group (-10.8%), Ford (-2%) and Daimler (-7.4%) struggle. Mazda (+42.1%) makes a rare appearance in the Top 10.

Brand-wise, Volkswagen (+16.2%) just passes the 100,000 sales milestone ahead of Toyota (+12%) and Skoda (+15.9%) at #3, its highest since April 2022 when it also ranked #3. Audi (+10.5%) is just below the market growth at #4 vs. #6 in December and FY 2022 while Dacia (+40.7%) shoots up to #5, its first ever month inside the European Top 5 and outselling sister brand Renault (+10.6%) for the first time in European history. The Sandero is also the best-selling car in Europe this month (models update to come soon). Below, Tesla (+1021.9%!), MG (+186.2%), Mazda (+42.1%), Nissan (+21.3%) and Suzuki (+20.6%) shine.

Previous post: Europe 2022: Peugeot 208 ends VW Golf’s 14-year domination, market down -4.1%

One year ago: Europe January 2022: Toyota (+10.3%), Kia (+36.2%) defy market down -2.4%, Sandero #1, Yaris Cross in Top 10

Full January 2023 Top 10 groups and Top 30 brands below.

Europe January 2023 – groups (Source ACEA):

Pos Group Jan-23 /22 Dec FY22
1 Volkswagen Group 238,000 11.9% 1 1
2 Stellantis 156,553 -0.2% 2 2
3 Renault-Nissan-Mitsubishi 116,728 21.3% 3 3
4 Hyundai-Kia 85,444 0.7% 5 4
5 Toyota Group 73,299 11.4% 7 6
6 BMW Group 55,448 -10.8% 4 5
7 Ford Motor 37,609 -2.0% 10 8
8 Daimler 35,977 -7.4% 6 7
9 Geely Group 20,736 5.3% 9 9
10 Mazda 14,950 42.1% n/a n/a

Europe January 2023 – brands (Source ACEA):

Pos Brand Jan-23 /22 Dec FY22
1 Volkswagen 100,213 16.2% 1 1
2 Toyota 69,978 12.0% 2 2
3 Skoda 51,241 15.9% 9 9
4 Audi 48,241 10.5% 6 6
5 Dacia 47,998 40.7% 8 12
6 Peugeot 46,789 -10.3% 10 5
7 Renault   46,714 10.6% 4 7
8 Kia 46,094 -2.3% 14 8
9 BMW 45,147 -3.9% 3 3
10 Hyundai 39,350 4.5% 12 10
11 Ford   37,609 -2.0% 11 11
12 Mercedes 34,632 -6.8% 5 4
13 Fiat 31,828 15.3% 16 14
14 Opel/Vauxhall 29,048 -11.2% 13 13
15 Citroën 27,152 1.8% 17 15
16 Seat 20,968 -12.9% 22 19
17 Volvo 20,736 5.3% 15 17
18 Nissan 19,343 21.3% 18 16
19 Mazda 14,950 42.1% 23 21
20 MG (est) 13,023 186.2% 21 24
21 Suzuki 12,581 20.6% 26 23
22 Mini 10,300 -32.1% 19 20
23 Jeep 9,927 8.5% 24 25
24 Tesla 9,469 1021.9% 7 18
25 Porsche 8,597 7.4% 25 27
26 Cupra  8,249 38.8% 20 22
27 Land Rover 8,008 29.3% 28 26
28 Honda 4,690 -14.2% n/a 28
29 DS 3,954 22.5% n/a 30
30 Lancia 3,586 9.6% n/a 31

Source: ACEA

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