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Market up 55.4% to yet one more file, Togg as much as #11 – Greatest Promoting Automobiles Weblog


Local EV market Togg is now knocking on its home Top 10’s door.

Yet another record for the Turkish new light vehicle market with sales up 55.4% year-on-year in October to 101,367, eclipsing the previous record of 94,733 units in October 2020. It is therefore the first time more than 100,000 new vehicles are sold in October. With every month a new record so far this year, the YTD tally is now up 63.7% to a new all-time high 958,942 units over the first 10 months of the year. Fiat (+21.3%) severely trails the market but stays on top at 15.8% share. Renault (+97.7%) is catching up fast in 2nd place with 13.4% share vs. 10.7% so far this year. Toyota (+181%) shoots up eight spots on last month to #3 vs. #9 year-to-date, with Volkswagen (+6.7%) and Ford (-32.6%) both struggling below. In contrast Citroen (+192.8%), Peugeot (+158.6%) and Opel (+144.9%) sports stunning gains in the remainder of the Top 10. The launch honeymoon period may be over for Chery falling back four ranks on September to #9 but with 4.5% share it is still way above its YTD level of 3.2%. Local EV maker Togg advances a further two spots on last month to #11 with a very solid 3.5% share. MG (+2198.2%) and Nissan (+170.7%) shine below. Tesla is now communicating sales for Turkey and ranks #25 for the month and #19 year-to-date. Finally we welcome Chinese luxury brand Hongqi in the charts. 

Previous month: Turkiye September 2023: Sales up 55.9% to new record, Chery repeats at #5, Togg up to #13

One year ago: Turkiye October 2022: Skoda, Mercedes, BMW highlight market up 14.9%

Full October 2023 Top 49 All brands ranking below.

Turkey October 2023 – brands:

Pos Brand Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Fiat 16,015 15.8% + 21.3% 1 158,202 16.5% + 43.8% 1 1
2 Renault 13,626 13.4% + 97.7% 2 102,388 10.7% + 44.9% 2 2
3 Toyota 6,871 6.8% + 181.0% 11 41,947 4.4% + 15.2% 9 5
4 Volkswagen 5,549 5.5% + 6.7% 4 69,562 7.3% + 40.6% 4 4
5 Ford 5,162 5.1% – 32.6% 3 82,948 8.6% + 47.0% 3 3
6 Citroen 5,062 5.0% + 192.8% 8 49,988 5.2% + 145.8% 7 10
7 Peugeot 4,967 4.9% + 158.6% 6 63,842 6.7% + 180.1% 5 9
8 Hyundai 4,654 4.6% + 32.9% 7 46,393 4.8% + 24.7% 8 6
9 Chery 4,517 4.5% new 5 31,040 3.2% new 11  –
10 Opel 4,357 4.3% + 144.9% 10 59,182 6.2% + 137.2% 6 7
11 Togg 3,567 3.5% new 13 9,171 1.0% new 21  –
12 Mercedes 3,067 3.0% + 40.2% 9 25,402 2.6% + 45.2% 13 11
13 Nissan 2,775 2.7% + 170.7% 15 13,875 1.4% + 107.2% 18 17
14 Dacia 2,653 2.6% – 28.0% 16 34,844 3.6% + 14.9% 10 8
15 Skoda 2,616 2.6% + 3.8% 12 27,406 2.9% + 77.1% 12 14
16 MG 2,505 2.5% + 2198.2% 20 9,867 1.0% + 1106.2% 20 27
17 Kia 2,093 2.1% + 3.2% 17 17,891 1.9% + 13.7% 15 13
18 Honda 1,680 1.7% – 3.5% 18 16,046 1.7% – 11.0% 17 12
19 BMW 1,595 1.6% – 36.1% 14 18,004 1.9% + 35.6% 14 15
20 Audi 1,581 1.6% + 5.3% 19 17,752 1.9% + 69.6% 16 16
21 Cupra 1,161 1.1% + 146.0% 22 7,627 0.8% + 225.0% 24 22
22 Seat 1,098 1.1% + 542.1% 24 7,713 0.8% + 65.2% 23 19
23 Volvo 842 0.8% – 18.6% 21 8,947 0.9% + 48.5% 22 18
24 Skywell 620 0.6% new 23 2,041 0.2% new 30  –
25 Tesla 500 0.5% new n/a 10,700 1.1% new 19  –
26 Jeep 371 0.4% + 336.5% 28 2,654 0.3% + 51.1% 27 23
27 Suzuki 314 0.3% – 37.3% 26 4,044 0.4% + 102.0% 25 20
28 Land Rover 302 0.3% + 172.1% 25 2,501 0.3% + 114.9% 28 28
29 Iveco 291 0.3% + 3.2% 29 2,205 0.2% – 3.3% 29 21
30 Mini 223 0.2% + 110.4% 27 2,024 0.2% + 128.2% 31 29
31 SsangYong 167 0.2% + 119.7% 32 1,447 0.2% + 76.0% 34 30
32 DS 100 0.1% – 51.5% 30 3,173 0.3% + 123.3% 26 26
33 Isuzu 100 0.1% – 54.3% 31 1,925 0.2% + 47.5% 32 25
34 Alfa Romeo 92 0.1% + 17.9% 33 1,918 0.2% + 486.5% 33 31
35 Porsche 68 0.1% + 58.1% 34 976 0.1% + 107.2% 35 32
36 Lexus 46 0.0% + 48.4% 37 393 0.0% + 51.2% 38 35
37 Maserati 43 0.0% + 30.3% 39 480 0.1% + 138.8% 37 37
38 Mazda 30 0.0% + 100.0% 38 203 0.0% + 39.0% 43 38
39 Subaru 15 0.0% – 70.6% 36 803 0.1% + 68.7% 36 33
40 Hongqi 15 0.0% new  – 15 0.0% new 48  –
41 Jaguar 13 0.0% + 333.3% 41 94 0.0% + 8.0% 44 39
42 Mitsubishi 12 0.0% – 78.6% 40 365 0.0% – 80.3% 39 24
43 Karsan 12 0.0% – 20.0% 43 260 0.0% – 12.2% 42 36
44 Leapmotor 10 0.0% new 35 310 0.0% new 40  –
45 Bentley 4 0.0% + 300.0% 42 31 0.0% + 158.3% 45 42
46 Ferrari 4 0.0% + 100.0% 46 21 0.0% + 16.7% 46 41
47 Aston Martin 1 0.0% – 66.7% 44 20 0.0% – 4.8% 47 40
48 Lamborghini 1 0.0% + 0.0% 47 13 0.0% + 30.0% 49 43
49 Seres (ex DFSK) 0 0.0% – 100.0%  – 289 0.0% + 12.0% 41 34

Source: ODMD

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