Peugeot sales are up 237.2% year-on-year in Turkey.
New light vehicle sales in Turkey surge 61.7% year-on-year to establish a new March record at 103,929 units. The previous record was set in March 2021 (96,428). The First Quarter volume is up a tremendous 55.2% to a record 235,971 sales, with every month this year so far setting a new record. The brands podium all outpace an already fast-running market: Fiat is up 134.7% to 19.7% share (almost double its 10.3% share in Italy), Ford up 121.5% to 10.8% and Peugeot up 237.2% to 8.5%. In contrast Renault (-15.9%) actually loses ground to just 7.9% share and is also down YTD at -3.1%. Volkswagen (+23%) is weak in 5th place but Opel (+82.4%) and Citroen (+106.7%) smash the market growth rate. Below, Cupra (+450.3%) overtakes Seat while MG (+379%), DS (+285.7%), Skoda (+100.9%), BMW (+126.8%) and Kia (+110.2%) all post fantastic gains. Chery lands directly at #20 and is already the best-selling Chinese brand above MG.
Previous month: Turkey February 2023: Fiat (+183.5%), Peugeot (+108.3%) stun in record market (+63.4%)
One year ago: Turkey March 2022: Market down -33.4%, Hyundai (+9%) only gainer in Top 24
Full March 2023 Top 45 All brands ranking below.
Turkey March 2023 – brands:
| Pos | Brand | Mar-23 | % | /22 | Feb | 2023 | % | /22 | Pos | FY22 |
| 1 | Fiat | 20,521 | 19.7% | 134.7% | 1 | 49,704 | 21.1% | 121.6% | 1 | 1 |
| 2 | Ford | 11,228 | 10.8% | 121.5% | 3 | 23,001 | 9.7% | 62.2% | 2 | 3 |
| 3 | Peugeot | 8,857 | 8.5% | 237.2% | 4 | 18,194 | 7.7% | 139.0% | 4 | 9 |
| 4 | Renault | 8,220 | 7.9% | -15.9% | 2 | 19,972 | 8.5% | -3.1% | 3 | 2 |
| 5 | Volkswagen | 7,703 | 7.4% | 23.0% | 6 | 17,480 | 7.4% | 65.2% | 5 | 4 |
| 6 | Opel | 5,810 | 5.6% | 82.4% | 5 | 12,415 | 5.3% | 58.7% | 7 | 7 |
| 7 | Citroen | 5,348 | 5.1% | 106.7% | 8 | 11,275 | 4.8% | 78.4% | 9 | 10 |
| 8 | Hyundai | 5,050 | 4.9% | 40.2% | 7 | 13,457 | 5.7% | 15.8% | 6 | 6 |
| 9 | Toyota | 4,948 | 4.8% | 22.1% | 11 | 9,148 | 3.9% | -9.2% | 11 | 5 |
| 10 | Skoda | 4,234 | 4.1% | 100.9% | 10 | 9,945 | 4.2% | 111.0% | 10 | 14 |
| 11 | Dacia | 3,716 | 3.6% | 9.8% | 9 | 12,102 | 5.1% | 34.0% | 8 | 8 |
| 12 | BMW | 2,645 | 2.5% | 126.8% | 12 | 4,917 | 2.1% | 62.3% | 13 | 15 |
| 13 | Audi | 2,457 | 2.4% | 35.7% | 13 | 4,967 | 2.1% | 35.0% | 12 | 16 |
| 14 | Mercedes | 2,097 | 2.0% | 13.3% | 14 | 4,871 | 2.1% | 44.6% | 14 | 11 |
| 15 | Kia | 1,925 | 1.9% | 110.2% | 15 | 4,214 | 1.8% | 66.0% | 16 | 13 |
| 16 | Honda | 1,681 | 1.6% | -37.9% | 16 | 4,232 | 1.8% | -27.4% | 15 | 12 |
| 17 | Volvo | 1,150 | 1.1% | 99.7% | 18 | 2,250 | 1.0% | 72.9% | 17 | 18 |
| 18 | Cupra | 1,084 | 1.0% | 450.3% | 26 | 1,357 | 0.6% | 402.6% | 21 | 22 |
| 19 | Seat | 1,030 | 1.0% | 14.3% | 21 | 1,793 | 0.8% | 8.3% | 19 | 19 |
| 20 | Chery | 629 | 0.6% | new | – | 629 | 0.3% | new | 24 | – |
| 21 | Nissan | 607 | 0.6% | 6.9% | 17 | 2,085 | 0.9% | 57.7% | 18 | 17 |
| 22 | MG | 570 | 0.5% | 379.0% | 20 | 1,393 | 0.6% | 661.2% | 20 | 27 |
| 23 | DS | 324 | 0.3% | 285.7% | 22 | 717 | 0.3% | 300.6% | 23 | 26 |
| 24 | Mini | 262 | 0.3% | 88.5% | 30 | 432 | 0.2% | 71.4% | 29 | 29 |
| 25 | Isuzu | 216 | 0.2% | 35.8% | 28 | 481 | 0.2% | 94.0% | 27 | 25 |
| 26 | Land Rover | 211 | 0.2% | 134.4% | 24 | 607 | 0.3% | 165.1% | 25 | 28 |
| 27 | Alfa Romeo | 204 | 0.2% | 5000.0% | 23 | 577 | 0.2% | 6311.1% | 26 | 31 |
| 28 | Suzuki | 170 | 0.2% | -18.7% | 19 | 943 | 0.4% | 217.5% | 22 | 20 |
| 29 | Jeep | 158 | 0.2% | -62.1% | 27 | 468 | 0.2% | -36.5% | 28 | 23 |
| 30 | Subaru | 125 | 0.1% | 78.6% | 29 | 310 | 0.1% | 133.1% | 32 | 33 |
| 31 | DFSK | 109 | 0.1% | 94.6% | 35 | 226 | 0.1% | 237.3% | 35 | 34 |
| 32 | Porsche | 95 | 0.1% | 8.0% | 32 | 377 | 0.2% | 127.1% | 30 | 32 |
| 33 | Skywell | 95 | 0.1% | new | 33 | 185 | 0.1% | new | 36 | – |
| 34 | Iveco | 94 | 0.1% | -64.1% | 25 | 351 | 0.1% | -41.7% | 31 | 21 |
| 35 | Karsan | 85 | 0.1% | 240.0% | 36 | 145 | 0.1% | 113.2% | 37 | 36 |
| 36 | Maserati | 85 | 0.1% | 372.2% | 38 | 106 | 0.0% | 241.9% | 38 | 37 |
| 37 | SsangYong | 77 | 0.1% | 14.9% | 34 | 277 | 0.1% | 24.2% | 33 | 30 |
| 38 | Mitsubishi | 30 | 0.0% | -90.9% | 31 | 229 | 0.1% | -58.1% | 34 | 24 |
| 39 | Lexus | 29 | 0.0% | 123.1% | 39 | 49 | 0.0% | 40.0% | 39 | 35 |
| 40 | Mazda | 20 | 0.0% | 42.9% | 37 | 46 | 0.0% | 58.6% | 40 | 38 |
| 41 | Jaguar | 16 | 0.0% | 700.0% | 40 | 21 | 0.0% | 425.0% | 41 | 39 |
| 42 | Bentley | 5 | 0.0% | 150.0% | 41 | 10 | 0.0% | 100.0% | 42 | 42 |
| 43 | Ferrari | 5 | 0.0% | 150.0% | – | 5 | 0.0% | 0.0% | 44 | 41 |
| 44 | Aston Martin | 2 | 0.0% | 100.0% | – | 5 | 0.0% | -16.7% | 43 | 40 |
| 45 | Lamborghini | 2 | 0.0% | #DIV/0! | 42 | 3 | 0.0% | 50.0% | 45 | 43 |
Source: ODMD
