Toyota Sienta sales are up 461.1% year-on-year in July.
New vehicle sales in Japan rise 8.5% year-on-year in July to 379,053 units, leading to a year-to-date tally up 16.2% to 2,829,653. Once again Toyota (+30.9%) vastly outpaces its home market, compensating for slow year-ago results. Suzuki (+15.2%) is also solid in second place whereas Honda (-5.6%) struggles. Nissan (+2.1%) is soft but gains one spot on June to #4, overtaking Daihatsu (-32%) in complete freefall. Lexus (+155.6%) continues to stun at #7 whereas it ranked #12 over the Full Year 2022. Isuzu (+58.4%) is the only additional Top 10 member to outpace the market, just as Mazda (+2.3%) scores a timid gain and Subaru (-24.6%) and Mitsubishi skid. Mercedes (+11.4%) is kept outside the Top 10 at #11 vs. #9 over the Full Year 2022.
Like in June, Toyota monopolises the Top 6 spots in the regular cars ranking. The Toyota Yaris/Cross (+0.9%) is shy while the Toyota Corolla/Cross (-2%) edges down. In contrast the Toyota Sienta (+461.1%), Noah (+94.3%), Prius (+303.6%) and Voxy (+114.7%) all post fantastic scores. The Nissan Note (-0.2%) is the best of the rest at #7 but is almost stable, a weak performance in the current positive context. Nissan also places the Serena (+26.8%) inside the Top 10 at #8. Below, the Toyota Harrier (+248.2%), Land Cruiser W (+70.5%), Crown (+1423.8%), Lexus NX350H (+736.6%) and Suzuki Jimny Wagon (+160.1%) stand out. The Honda ZR-V is the most popular recent launch at #26, distancing the Mazda CX-60 at #32 and the Lexus RX500H at #41.
Over in the kei cars aisle, the Honda N-BOX (+4.8%) easily maintains its lead with over 7,500 units more than the #2, the Daihatsu Tanto (+58.1%) in excellent shape. The Suzuki Spacia (+15.5%) advances to #3 both for the month and year-to-date while the Suzuki Hustler (+52.8%) is also up one spot on June to #4. The Daihatsu Move (-21.7%) is in a rut and falls to #5. The Daihatsu Mira (+56.9%) and Nissan Dayz (+13.1%) also beat the market in the remainder of the Top 10 whereas the Nissan Roox (-34.9%) sinks.
Previous month: Japan June 2023: Toyota (+47.6%) tightens its gip to 34.6% share in market up 19.8%
One year ago: Japan July 2022: Mitsubishi, Subaru impress in first single-digit drop in almost a year (-7.4%)
Full July 2023 Top 52 All brands, Top 50 regular models and Top 35 All kei cars below.
Japan July 2023 – brands:
| Pos | Brand | Jul-23 | % | /22 | Jun | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 132,008 | 33.6% | 30.9% | 1 | 958,873 | 33.9% | 29.8% | 1 | 1 |
| 2 | Suzuki | 54,764 | 13.9% | 15.2% | 2 | 384,229 | 13.6% | 13.8% | 2 | 2 |
| 3 | Honda | 47,646 | 12.1% | -5.6% | 3 | 329,662 | 11.7% | -3.4% | 4 | 4 |
| 4 | Nissan | 41,483 | 10.6% | 2.1% | 5 | 292,188 | 10.3% | 8.5% | 5 | 5 |
| 5 | Daihatsu | 32,010 | 8.2% | -32.0% | 4 | 344,188 | 12.2% | 8.7% | 3 | 3 |
| 6 | Mazda | 15,085 | 3.8% | 2.3% | 6 | 114,855 | 4.1% | 22.4% | 6 | 6 |
| 7 | Lexus | 9,146 | 2.3% | 155.6% | 8 | 60,393 | 2.1% | 142.4% | 7 | 12 |
| 8 | Subaru | 8,141 | 2.1% | -24.6% | 9 | 58,445 | 2.1% | 2.9% | 8 | 7 |
| 9 | Mitsubishi | 7,989 | 2.0% | -6.7% | 7 | 57,323 | 2.0% | 6.7% | 9 | 8 |
| 10 | Isuzu | 5,327 | 1.4% | 58.4% | 10 | 38,067 | 1.3% | 73.2% | 10 | 10 |
| 11 | Mercedes | 3,705 | 0.9% | 11.4% | 11 | 29,302 | 1.0% | 5.8% | 11 | 9 |
| 12 | Volkswagen | 3,578 | 0.9% | 60.4% | 16 | 16,217 | 0.6% | -4.4% | 15 | 13 |
| 13 | Hino | 3,325 | 0.8% | 3.4% | 12 | 23,636 | 0.8% | -16.7% | 12 | 11 |
| 14 | Mitsubishi Fuso | 3,154 | 0.8% | 55.6% | 13 | 20,929 | 0.7% | 40.5% | 13 | 15 |
| 15 | BMW | 2,243 | 0.6% | -1.8% | 14 | 18,935 | 0.7% | 15.9% | 14 | 14 |
| 16 | Audi | 1,631 | 0.4% | 16.3% | 15 | 13,819 | 0.5% | 22.2% | 16 | 16 |
| 17 | Mini | 1,252 | 0.3% | 19.7% | 17 | 10,136 | 0.4% | -2.4% | 17 | 17 |
| 18 | Volvo | 992 | 0.3% | 16.8% | 18 | 8,974 | 0.3% | -1.3% | 18 | 18 |
| 19 | Jeep | 840 | 0.2% | -18.7% | 19 | 7,007 | 0.2% | 14.3% | 19 | 19 |
| 20 | UD Trucks | 781 | 0.2% | 20.9% | 21 | 5,930 | 0.2% | 15.5% | 20 | 20 |
| 21 | Porsche | 591 | 0.2% | 89.4% | 20 | 4,868 | 0.2% | 11.1% | 23 | 23 |
| 22 | Peugeot | 538 | 0.1% | -23.7% | 23 | 4,995 | 0.2% | 5.0% | 21 | 22 |
| 23 | Land Rover | 535 | 0.1% | 192.3% | 22 | 4,978 | 0.2% | 104.3% | 22 | 26 |
| 24 | Renault | 487 | 0.1% | -44.0% | 24 | 4,491 | 0.2% | -8.3% | 24 | 21 |
| 25 | Fiat | 341 | 0.1% | 11.8% | 25 | 2,718 | 0.1% | -28.1% | 26 | 24 |
| 26 | Citroen | 310 | 0.1% | 68.5% | 26 | 3,369 | 0.1% | 16.4% | 25 | 25 |
| 27 | Ferrari | 130 | 0.0% | -12.8% | 31 | 814 | 0.0% | -7.6% | 29 | 29 |
| 28 | Maserati | 121 | 0.0% | 142.0% | 27 | 788 | 0.0% | 13.7% | 30 | 30 |
| 29 | Abarth | 107 | 0.0% | -26.2% | 29 | 815 | 0.0% | -53.9% | 28 | 27 |
| 30 | Alfa Romeo | 101 | 0.0% | 40.3% | 28 | 1,054 | 0.0% | 5.7% | 27 | 28 |
| 31 | BYD | 78 | 0.0% | 1460.0% | 32 | 655 | 0.0% | n/a | 31 | 48 |
| 32 | Chevrolet | 58 | 0.0% | -15.9% | 36 | 466 | 0.0% | 12.0% | 33 | 34 |
| 33 | Bentley | 54 | 0.0% | -28.9% | 35 | 341 | 0.0% | -2.6% | 36 | 35 |
| 34 | DS | 52 | 0.0% | 44.4% | 30 | 630 | 0.0% | 64.1% | 32 | 33 |
| 35 | Jaguar | 40 | 0.0% | 29.0% | 33 | 425 | 0.0% | -29.0% | 34 | 31 |
| 36 | Aston Martin | 33 | 0.0% | -19.5% | 38 | 271 | 0.0% | 16.3% | 38 | 40 |
| 37 | Lamborghini | 32 | 0.0% | -54.3% | 34 | 304 | 0.0% | -14.6% | 37 | 36 |
| 38 | Scania | 29 | 0.0% | -32.6% | 40 | 207 | 0.0% | 11.3% | 40 | 41 |
| 39 | Cadillac | 27 | 0.0% | -58.5% | 37 | 352 | 0.0% | -28.3% | 35 | 32 |
| 40 | Ford | 26 | 0.0% | -16.1% | 42 | 186 | 0.0% | -30.9% | 41 | 39 |
| 41 | Alpina | 18 | 0.0% | -43.8% | 39 | 174 | 0.0% | 0.0% | 42 | 42 |
| 42 | Dodge | 17 | 0.0% | -55.3% | 45 | 139 | 0.0% | -52.7% | 43 | 38 |
| 43 | Rolls-Royce | 17 | 0.0% | 0.0% | 43 | 128 | 0.0% | -15.2% | 44 | 43 |
| 44 | Hyundai | 15 | 0.0% | -75.4% | 41 | 244 | 0.0% | 64.9% | 39 | 37 |
| 45 | McLaren | 12 | 0.0% | -14.3% | 44 | 104 | 0.0% | 36.8% | 45 | 45 |
| 46 | Lotus | 8 | 0.0% | -33.3% | 48 | 20 | 0.0% | -87.6% | 46 | 44 |
| 47 | GMC | 4 | 0.0% | 0.0% | 46 | 16 | 0.0% | -40.7% | 48 | 46 |
| 48 | Morgan | 1 | 0.0% | n/a | 47 | 19 | 0.0% | 11.8% | 47 | 49 |
| 49 | Unimog | 1 | 0.0% | n/a | 49 | 7 | 0.0% | n/a | 50 | 57 |
| 50 | MG | 1 | 0.0% | 0.0% | – | 6 | 0.0% | -25.0% | 52 | 53 |
| 51 | Lancia | 1 | 0.0% | n/a | – | 5 | 0.0% | 0.0% | 54 | 51 |
| 52 | Maybach | 1 | 0.0% | n/a | – | 1 | 0.0% | n/a | 57 | – |
| – | Others | 167 | 0.0% | 518.5% | – | 2,937 | 0.1% | 19.0% | – | – |
Japan July 2023 – models (regular cars):
| Pos | Model | Jul-23 | /22 | Jun | 2023 | /22 | Pos | FY22 |
| 1 | Toyota Yaris/Cross | 18,854 | 0.9% | 1 | 116,275 | 16.0% | 1 | 1 |
| 2 | Toyota Corolla/Cross | 12,792 | -2.0% | 2 | 95,166 | 13.2% | 2 | 2 |
| 3 | Toyota Sienta | 12,489 | 461.1% | 3 | 79,833 | 184.2% | 3 | 8 |
| 4 | Toyota Noah | 9,736 | 94.3% | 5 | 60,225 | 110.2% | 5 | 11 |
| 5 | Toyota Prius | 9,206 | 303.6% | 4 | 58,041 | 180.7% | 6 | 20 |
| 6 | Toyota Voxy | 8,661 | 114.7% | 6 | 57,330 | 115.2% | 7 | 13 |
| 7 | Nissan Note | 8,357 | -0.2% | 7 | 66,452 | 1.7% | 4 | 3 |
| 8 | Nissan Serena | 8,066 | 26.8% | 9 | 42,526 | 24.2% | 12 | 12 |
| 9 | Toyota Aqua | 6,571 | 27.1% | 8 | 53,029 | 34.9% | 8 | 7 |
| 10 | Honda Freed | 6,043 | 10.6% | 10 | 49,556 | 0.5% | 11 | 6 |
| 11 | Toyota Harrier | 5,849 | 248.2% | 11 | 49,846 | 108.3% | 10 | 18 |
| 12 | Toyota Land Cruiser W | 5,619 | 70.5% | 13 | 36,761 | 82.1% | 14 | 17 |
| 13 | Honda Fit | 5,428 | -16.0% | 14 | 35,390 | -1.9% | 15 | 9 |
| 14 | Honda StepWGN | 4,563 | -20.1% | 21 | 20,533 | 13.3% | 21 | 16 |
| 15 | Toyota Roomy | 4,433 | -45.5% | 23 | 50,247 | -31.8% | 9 | 4 |
| 16 | Honda Vezel | 4,132 | -8.1% | 16 | 26,902 | -5.1% | 19 | 14 |
| 17 | Toyota Raize | 3,977 | -35.0% | 12 | 37,310 | -27.5% | 13 | 5 |
| 18 | Suzuki Solio | 3,424 | 4.9% | 17 | 30,312 | 46.1% | 16 | 15 |
| 19 | Toyota RAV4 | 3,327 | 11.2% | 18 | 29,624 | 62.6% | 17 | 22 |
| 20 | Toyota Crown | 3,200 | 1423.8% | 15 | 26,488 | 211.3% | 20 | 31 |
| 21 | Toyota Alphard | 3,096 | 0.4% | 47 | 27,656 | -27.0% | 18 | 10 |
| 22 | Subaru Forester | 2,797 | 7.4% | 28 | 12,911 | -15.3% | 31 | 24 |
| 23 | Nissan X-Trail | 2,758 | 7.7% | 19 | 17,088 | 127.5% | 25 | 29 |
| 24 | Lexus NX350H | 2,493 | 736.6% | 26 | 19,415 | 385.0% | 23 | n/a |
| 25 | Suzuki Jimny Wagon | 2,401 | 160.1% | 24 | 15,923 | 66.1% | 27 | 30 |
| 26 | Honda ZR-V | 2,364 | new | 30 | n/a | new | n/a | – |
| 27 | Suzuki Swift | 2,353 | 5.4% | 25 | 16,320 | 5.1% | 26 | 23 |
| 28 | Mazda CX-5 | 2,158 | -4.7% | 31 | 15,653 | -11.8% | 29 | 21 |
| 29 | Subaru Impreza | 2,005 | -4.4% | 27 | 15,850 | 23.3% | 28 | 26 |
| 30 | Toyota Passo | 1,932 | -36.7% | 20 | 20,070 | -4.6% | 22 | 19 |
| 31 | Mazda2 | 1,816 | -35.2% | 32 | 13,087 | -10.1% | 30 | 25 |
| 32 | Mazda CX-60 | 1,625 | new | 22 | 19,124 | new | 24 | n/a |
| 33 | Toyota Vellfire | 1,617 | 1584.4% | n/a | n/a | n/a | n/a | n/a |
| 34 | Nissan Kicks | 1,570 | 22.3% | 43 | 8,300 | -38.7% | 38 | 28 |
| 35 | Lexus UX250H | 1,532 | 350.6% | 35 | 7,053 | n/a | 43 | n/a |
| 36 | Mazda3 | 1,477 | -4.0% | 29 | 9,400 | 2.6% | 36 | 36 |
| 37 | Mazda CX-8 | 1,434 | 48.4% | 36 | 9,973 | 22.0% | 34 | 39 |
| 38 | Mazda CX-30 | 1,384 | -41.6% | 34 | 11,620 | 10.3% | 32 | 34 |
| 39 | Mitsubishi Delica D5 | 1,274 | -13.7% | 33 | 10,732 | 12.5% | 33 | 33 |
| 40 | Subaru Levorg | 1,264 | -43.2% | 37 | 8,723 | 33.4% | 37 | 35 |
| 41 | Lexus RX500H | 1,097 | new | 39 | 6,229 | new | 47 | n/a |
| 42 | Toyota Hiace W | 1,004 | 6.7% | 48 | 6,601 | 26.8% | 46 | 46 |
| 43 | Mitsubishi Outlander | 984 | -62.4% | 38 | 7,699 | -31.4% | 40 | 32 |
| 44 | Honda Civic | 982 | 26.2% | 50 | 7,449 | 49.7% | 42 | 47 |
| 45 | Toyota Camry | 946 | 255.6% | 42 | n/a | n/a | n/a | n/a |
| 46 | Suzuki Xbee | 902 | 22.2% | 49 | 7,570 | 10.9% | 41 | 41 |
| 47 | Toyota C-HR | 862 | 5.0% | 40 | 8,086 | 2.8% | 39 | 42 |
| 48 | Toyota 86 | 854 | -17.0% | 44 | 6,996 | -26.9% | 44 | 37 |
| 49 | Mazda CX-3 | 743 | -13.7% | 45 | n/a | n/a | n/a | 48 |
| 50 | Mitsubishi Eclipse Cross | 700 | 9.9% | 46 | 5,511 | 3.2% | 48 | 50 |
Japan July 2023 – models (kei cars):
| Pos | Model | Jul-23 | /22 | Jun | 2023 | /22 | Pos | FY22 |
| 1 | Honda N-BOX | 17,919 | 4.8% | 1 | 130,167 | 7.5% | 1 | 1 |
| 2 | Daihatsu Tanto | 10,255 | 58.1% | 2 | 90,340 | 78.3% | 2 | 2 |
| 3 | Suzuki Spacia | 9,804 | 15.5% | 4 | 69,879 | 24.4% | 3 | 3 |
| 4 | Suzuki Hustler | 8,189 | 52.8% | 5 | 42,346 | 6.6% | 6 | 7 |
| 5 | Daihatsu Move | 6,791 | -21.7% | 3 | 68,882 | 34.6% | 4 | 4 |
| 6 | Suzuki WagonR | 6,063 | -10.4% | 7 | 44,074 | -5.2% | 5 | 5 |
| 7 | Suzuki Alto | 5,519 | 8.1% | 6 | 42,200 | 8.6% | 7 | 8 |
| 8 | Nissan Dayz | 4,336 | 13.1% | 9 | 22,700 | -27.7% | 13 | 11 |
| 9 | Daihatsu Mira | 4,301 | 56.9% | 8 | 36,700 | -2.1% | 9 | 9 |
| 10 | Nissan Roox | 4,033 | -34.9% | 12 | 41,953 | -3.7% | 8 | 6 |
| 11 | Suzuki Jimny | 3,434 | 3.3% | 10 | 23,544 | -6.6% | 11 | 13 |
| 12 | Mitsubishi Delica Mini/eK | 3,280 | 59.0% | 11 | 17,646 | 4.7% | 15 | 14 |
| 13 | Nissan Sakura | 3,174 | -4.4% | 13 | 22,763 | 340.1% | 12 | 15 |
| 14 | Honda N-WGN | 2,252 | -39.7% | 14 | 22,253 | -15.0% | 14 | 12 |
| 15 | Daihatsu Taft | 1,678 | -69.9% | 18 | 29,904 | -12.8% | 10 | 10 |
| 16 | Honda N-ONE | 1,644 | -9.6% | 15 | 11,134 | -12.2% | 17 | 16 |
| 17 | Suzuki Every Wagon | 1,251 | -10.0% | 16 | 11,484 | 40.3% | 16 | 18 |
| 18 | Mazda Flair Wagon | 972 | 16.5% | 20 | 7,153 | 37.8% | 19 | 20 |
| 19 | Mazda Flair Crossover | 785 | 146.1% | 22 | 3,536 | 10.3% | 22 | 22 |
| 20 | Toyota Pixis | 591 | -76.4% | 17 | 6,805 | -40.6% | 20 | 17 |
| 21 | Nissan NV100 Clipper Rio | 509 | 93.5% | 23 | 3,207 | 31.8% | 23 | 24 |
| 22 | Mazda Carol | 480 | 130.8% | 25 | 3,028 | 69.9% | 25 | 29 |
| 23 | Mitsubishi eK Cross EV | 446 | -19.2% | 21 | 5,486 | 460.9% | 21 | 26 |
| 24 | Mazda Flair | 354 | 33.6% | 27 | 2,465 | -1.3% | 27 | 27 |
| 25 | Daihatsu Copen | 303 | -20.3% | 26 | 3,045 | 13.9% | 24 | 23 |
| 26 | Daihatsu Cast | 278 | -81.3% | 19 | 7,974 | -7.9% | 18 | 19 |
| 27 | Subaru Chiffon | 205 | -41.1% | 24 | 2,482 | 6.5% | 26 | 25 |
| 28 | Subaru Pleo | 140 | -14.1% | 29 | 1,291 | -23.0% | 29 | 30 |
| 29 | Toyota Copen GR Sport | 100 | -39.8% | 30 | 941 | -22.2% | 30 | 32 |
| 30 | Mazda Scrum Wagon | 98 | 4.3% | 31 | 752 | 3.7% | 31 | 33 |
| 31 | Subaru Stella | 82 | -71.8% | 28 | 1,640 | -14.4% | 28 | 28 |
| 32 | Mitsubishi Town Box | 49 | 14.0% | 32 | 310 | 0.3% | 32 | 35 |
| 33 | Toyota C+POD | 23 | -83.1% | 33 | 180 | -79.5% | 33 | 34 |
| 34 | Honda S660 | 0 | -100.0% | – | 4 | -99.8% | 34 | 31 |
| 35 | Daihatsu Wake | 0 | -100.0% | – | 3 | -100.0% | 35 | 21 |
Sources: JADA, JMVA, JAIA
