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Mazda (+62.7%), Honda (+55.1%) stand out in market up 13.5% – Greatest Promoting Vehicles Weblog


The Mazda CX-90 makes its entrance in the Canadian charts.

Local consultancy DesRosiers Automotive has the Canadian new light vehicle market up 13.5% year-on-year in May to 159,705 units. We remain at low levels as May 2023 is down -21% on the 202,141 units sold in pre-pandemic May 2019. Among manufacturers still sharing monthly data, Honda Canada soars 52.9% while Hyundai-Kia is up 8.1% and Toyota Motor down -5.9%. Brand-wise, Mazda (+62.7%) is the most dynamic above Honda (+55.1%), Subaru (+50%), Acura (+30.6%), Kia (+19.8%) and Lexus (+18.7%). Toyota (-9%) and Genesis (-3.5%) are down.

As far as models with monthly data available, the Toyota RAV4 (+5%) is pushy unlike the Honda CR-V (+61.1%). The Honda Civic (+18%) posts a rare gain and is above the Toyota Corolla (-11.3%) and Hyundai Elantra (+6.5%). Great performances as well by the Honda HR-V (+281.6%), Mazda CX-5 (+73.7%), Mazda CX-30 (+73.2%), Hyundai Santa Fe (+37.4%), Subaru Crosstrek (+34.8%) and Kia Sportage (+34.3%). We welcome the Mazda CX-90 in the charts with 438 sales.

Previous month: Canada April 2023: Honda (+45.7%), Subaru (+25%) highlight shy market

One year ago: Canada May 2022: Toyota, Lexus, Volvo resist in market off -8.5%

May 2023 data for selected groups, brands and models below.

Canada May 2023 – groups:

Group May-23 /22 2023 /22 FY22
Toyota Motor Co. 21,736 -5.9% 85,906 2.2% 3
Hyundai-Kia 17,769 8.1% 83,256 7.5% 4
Honda Canada 14,288 52.9% 45,538 5.3% 6
Mazda 6,467 62.7% 22,252 -2.8% 9
Subaru 5,246 21.7% 19,104 3.4% 10
Volvo Cars NA 1,037 0.0% 4,450 5.0% 14

Canada May 2023 – brands:

Brand May-23 /22 2023 /22 FY22
Toyota 18,721 -9.0% 72,580 -1.8% 2
Honda 13,204 55.1% 40,713 6.9% 5
Hyundai 9,874 1.5% 45,494 -5.4% 4
Kia 7,293 19.8% 35,156 28.7% 9
Mazda 6,467 62.7% 22,252 -2.8% 11
Subaru 5,246 50.0% 19,104 8.2% 13
Lexus 3,015 18.7% 13,326 31.1% 17
Acura 1,084 30.6% 4,825 -6.6% 23
Volvo 1,037 0.0% 4,450 5.0% 25
Genesis 602 -3.5% 2,606 25.7% 28

Canada May 2023 – models:

Model May-23 /22 2023 /22 FY22
Toyota RAV4 7,267 5.0% 31,252 36.0% 3
Honda CR-V 6,480 61.1% 18,270 33.9% 7
Honda Civic 3,217 18.0% 9,322 -28.3% 8
Toyota Corolla 2,875 -11.3% 9,335 -18.0% 6
Mazda CX-5 2,829 73.7% 8,398 -14.5% 12
Hyundai Tucson 2,265 24.9% 10,634 28.8% 14
Subaru Crosstrek 2,060 34.8% 5,979 -9.2% 20
Kia Sportage 1,792 34.3% 6,492 47.6% 28
Toyota Tacoma 1,708 12.8% 5,465 -6.6% 27
Hyundai Elantra 1,633 6.5% 8,796 -14.2% 10
Hyundai Kona 1,498 -42.1% 8,145 -23.6% 9
Hyundai Santa Fe 1,484 37.4% 5,092 4.1% 36
Kia Seltos 1,477 27.3% 8,903 48.1% 17
Mazda CX-30 1,394 73.2% 5,352 65.7% 58
Toyota Highlander 1,290 -24.3% 7,604 -2.8% 18
Toyota Tundra 1,102 18.9% 4,017 -3.7% 32
Subaru Outback 1,101 39.4% 4,824 0.1% 34
Hyundai Venue 1,081 -16.9% 4,784 -4.9% 30
Lexus RX 1,047 7.3% 4,887 14.4% 46
Toyota Camry 1,032 -39.0% 3,958 -7.1% 39
Honda HR-V 973 281.6% 4,340 11.7% 35
Kia Forte 942 -7.7% 5,202 9.1% 31
Lexus NX 938 28.8% 4,916 63.9% 44
Hyundai Palisade 933 68.4% 3,420 14.2% 64
Mazda3 914 105.9% 4,068 -10.7% 50
Honda Pilot 884 66.5% 2,821 13.7% 61
Toyota Corolla Cross 868 -10.3% 3,441 9.8% 45
Toyota 4Runner 805 -22.4% 2,369 -35.5% 59
Subaru WRX 720 80.9% 1,609 153.8% 142
Kia Carnival 656 149.4% 2,958 236.5% 138
Honda Accord 573 -10.0% 1,386 -40.1% 98
Acura RDX 556 92.4% 2,491 2.5% 83
Toyota Sienna 546 -18.4% 1,448 -58.1% 69
Kia Rio 496 55.5% 2,004 26.3% 67
Kia Sorento 487 -31.5% 3,194 -14.4% 57
Kia Telluride 473 131.9% 2,215 93.6% 103
Honda Odyssey 467 678.3% 2,047 143.7% 124
Kia Niro 446 22.9% 1,160 1.0% 173
Mazda CX-90 438 new 438 new  –
Subaru Forester 437 -54.7% 2,945 -8.9% 49
Toyota Prius 437 1.9% 792 -61.5% 88
Hyundai Santa Cruz 435 43.1% 1,682 35.0% 100
Subaru Ascent 435 102.3% 1,491 29.2% 113
Mazda CX-50 389 -3.7% 1,404 247.5% 135
Honda Ridgeline 353 310.5% 1,385 39.3% 115
Lexus UX 341 199.1% 1,012 36.8% 150
Toyota bZ4X 309 new 1,256 new 199
Genesis GV70 286 19.2% 1,368 29.4% 127
Mazda CX-9 272 -16.6% 1,642 3.4% 92
Hyundai Ioniq 6 265 new 476 new  –
Honda Passport 257 32.5% 1,141 23.6% 120
Hyundai Ioniq 5 211 -29.7% 1,633 -44.6% 80
Lexus IS 211 -39.5% 829 -13.0% 147
Subaru Impreza 202 1.0% 1,152 -11.2% 133
Acura MDX 200 -26.7% 1,345 -5.4% 95
Acura Integra 192 new 394 new 207
Kia EV6 183 32.6% 689 66.0% 162
Mazda MX-5 Miata 172 719.0% 683 84.1% 204
Kia Soul 155 -55.6% 1,406 -43.6% 82
Toyota Crown 148 new 476 new  –
Lexus ES 144 -19.1% 523 -17.1% 161
Lexus LX 142 86.8% 426 120.7% 234
Subaru Solterra 141 new 651 new 252
Genesis G70 138 12.2% 429 -11.0% 180
Acura TLX 134 -31.6% 566 -36.0% 166
Subaru BRZ 123 846.2% 325 7.3% 206
Genesis GV80 116 -2.5% 447 45.1% 185
Toyota Venza 116 -85.6% 444 -80.0% 94
Kia Stinger 98 -6.7% 442 19.1% 202
Kia K5 88 -28.5% 491 34.5% 187
Lexus RZ 85 new 262 new  –
Toyota Sequoia 77 n/a 196 284.3% 251
Hyundai Sonata 69 -55.2% 825 -33.5% 125
Lexus GX 66 50.0% 368 155.6% 221
Mazda MX-30 59 9.3% 267 -27.8% 192
Toyota Land Cruiser 56 -27.3% 217 0.0% 215
Toyota 86 51 -51.0% 169 -64.6% 197
Genesis GV60 35 -7.9% 162 252.2% 218
Toyota Supra 32 -58.4% 129 8.4% 225
Subaru Legacy 27 17.4% 128 -51.7% 213
Genesis G80 24 -76.7% 179 7.2% 228
Lexus RC 21 -36.4% 56 -35.6% 248
Lexus LC 17 -52.8% 33 -71.6% 247
Genesis G90 3 200.0% 21 61.5% 265
Lexus LS 3 -50.0% 14 -46.2% 271
Acura ILX 2 -97.1% 29 -93.0% 216
Toyota Mirai 2 -33.3% 10 -61.5% 267

Source: Manufacturers

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