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Mazda CX-5 repeats at #1 in depleted market – Finest Promoting Automobiles Weblog


The Mazda CX-5 is the best-selling vehicle in Vietnam for the 2nd month running

According to local association VAMA, the Vietnamese new vehicle market skids -24.2% year-on-year in September to 25,375, bringing the year-to-date tally to 209,929, down -29.2% on the same period in 2022. These figures climb to 34,752 (-17.5%) and 272,577 (-26.5%) when adding Hyundai who reports separately. Note VinFast is now reporting global sales quarterly. It says it sold 10,027 units over Q3, with the vast majority (almost 100%) being in Vietnam so we’ve estimated sales for the company for August and September (not for models though).

Hyundai (-31.1%) reclaims the lead of the manufacturers charts with 17.2% share vs. 15.1% so far this year. It dislodges Thaco-Kia (-9.6%) resisting much better than the market. Hyundai remains at #1 year-to-date above Thaco-Kia. Toyota (-53.1%) completely implodes but still manages a third position, the same as it holds year-to-date. Mazda (+91.2%) goes completely against the negative trend with a phenomenal year-on-year improvement. VinFast is estimated to rank #5 with 9.8% share and #7 with 7.9% year-to-date. Ford (+7%) also defies the depleted context with a small year-on-year uptick. BMW/Mini (+314.3%), Lexus (+30.1%) and Honda (+29.6%) also impress.

Over in the models ranking, the Mazda CX-5 (+339.8%) quadruples its sales year-on-year to repeat at #1 with 5.8% share. It advances to #4 year-to-date as a result vs. #8 over the Full Year 2022. The Mitsubishi Xpander (-20.6%) remains in 2nd place with 5.5% share and cements its YTD leadership with 5.2% share. The Hyundai Accent (-40.6%) freefalls year-on-year but rallies back up three spots on August to #3. Same situation for the Toyota Vios (-37.5%) hit hard year-on-year but up 18 ranks on last month to #4 vs. #7 year-to-date. The Kia Seltos (+28.9%) and Sonet (+27.1%) also make themselves noticed in the remainder of the Top 10 while the new Honda BR-V leaps up 16 spots on August to break into the Top 10 for the first time at #9.

Previous month: Vietnam August 2023: Mazda CX-5 and Mitsubishi Xpander top freefalling market

One year ago: Vietnam September 2022: Sales double year-on-year, Toyota Avanza/Veloz best-seller

Full September 2023 Top 17 All manufacturers and Top XXX All models below.

Note: Medium and large commercial vehicles are included in the brands ranking but not in models. Some manufacturers such as BMW, Lexus, Mini, Peugeot and VinFast don’t share model detail.

Vietnam September 2023 – manufacturers:

Pos Brand Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Hyundai 5,977 17.2% -31.1% 3 41,168 15.1% -26.9% 1 3
2 Thaco-Kia 5,176 14.9% -9.6% 1 40,057 14.7% -38.7% 2 2
3 Toyota 4,118 11.8% -53.1% 2 38,490 14.1% -40.0% 3 1
4 Mazda 3,610 10.4% 91.2% 5 23,866 8.8% -10.1% 5 5
5 VinFast (est) 3,400 9.8% n/a 4 21,480 7.9% 19.0% 7 8
6 Ford 3,118 9.0% 7.0% 6 26,486 9.7% 70.7% 4 7
7 Mitsubishi 2,863 8.2% -26.5% 7 21,646 7.9% -28.6% 6 4
8 Honda 2,554 7.3% 29.6% 8 15,070 5.5% -40.1% 8 6
9 Suzuki 903 2.6% -13.3% 9 10,848 4.0% -10.4% 9 9
10 Isuzu 678 2.0% -39.4% 10 6,073 2.2% -28.0% 10 10
11 Peugeot 226 0.7% -63.0% 12 1,842 0.7% -79.1% 11 11
12 Hino 221 0.6% -53.0% 14 1,725 0.6% -59.5% 12 12
13 Lexus 177 0.5% 30.1% 13 1,242 0.5% -2.5% 14 14
14 BMW+Mini 174 0.5% 314.3% 11 1,463 0.5% 69.5% 13 15
15 Hyundai Trucks 107 0.3% -8.5% 15 825 0.3% -46.0% 15 13
16 Samco 30 0.1% 76.5% 17 167 0.1% 1.8% 16 17
17 VEAM 24 0.1% -22.6% 18 166 0.1% -62.2% 18 16
18 Daewoo Bus 14 0.0% n/a 16 166 0.1% 336.8% 17 18

Vietnam September 2023 – models:

Pos Model Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Mazda CX-5 2,023 5.8% 339.8% 1 10,836 4.0% 8.7% 4 8
2 Mitsubishi Xpander 1,918 5.5% -20.6% 2 14,187 5.2% -12.0% 1 3
3 Hyundai Accent 1,711 4.9% -40.6% 6 11,540 4.2% -26.6% 2 2
4 Toyota Vios 1,496 4.3% -37.5% 22 7,480 2.7% -54.9% 7 1
5 Ford Ranger 1,347 3.9% -21.6% 4 11,235 4.1% 16.6% 3 5
6 Kia Sonet 1,125 3.2% 27.1% 5 7,656 2.8% 5.1% 6 16
7 Kia Seltos 1,065 3.1% 28.9% 7 6,243 2.3% -36.8% 12 9
8 Hyundai Creta 959 2.8% -44.7% 18 6,313 2.3% -9.9% 10 10
9 Honda BR-V 793 2.3% new 25 1,329 0.5% new 44  –
10 Ford Everest 743 2.1% -7.0% 8 6,673 2.4% 90.0% 9 21
11 Honda CR-V 723 2.1% 1.1% 10 3,733 1.4% -50.6% 21 15
12 Honda City 719 2.1% -35.5% 15 6,756 2.5% -44.0% 8 6
13 Ford Territory 702 2.0% new 11 5,368 2.0% new 16 41
14 Mazda3 690 2.0% 34.5% 9 4,386 1.6% -38.5% 18 14
15 Hyundai Grand i10 628 1.8% -44.1% 16 5,386 2.0% -31.5% 14 12
16 Toyota Veloz 604 1.7% new 13 6,142 2.3% new 13 7
17 Hyundai Tucson 578 1.7% -29.3% 32 2,591 1.0% -57.3% 29 18
18 Mitsubishi Attrage 491 1.4% -29.6% 19 3,632 1.3% -35.3% 22 20
19 Hyundai Santa Fe 470 1.4% -52.9% 28 3,545 1.3% -54.0% 23 13
20 Hyundai Stargazer 400 1.2% new 43 2,600 1.0% new 27 50
21 Kia Carens 393 1.1% new 20 2,592 1.0% new 28 51
22 Kia Carnival 391 1.1% -14.4% 17 3,755 1.4% -51.9% 20 17
23 Toyota Raize 335 1.0% -44.8% 24 3,805 1.4% -26.8% 19 22
24 Ford Transit 326 0.9% -3.3% 12 3,040 1.1% 83.5% 24 39
25 Toyota Fortuner 304 0.9% -54.1% 27 2,721 1.0% -52.2% 26 19
26 Toyota Avanza 292 0.8% -90.4% 21 2,384 0.9% -80.0% 31 35
27 Hyundai Elantra 281 0.8% n/a 36 1,915 0.7% 40.5% 37 38
28 Mazda2 278 0.8% -33.2% 23 2,853 1.0% 14.7% 25 30
29 Suzuki Super Carry 270 0.8% 6.3% 14 5,377 2.0% 104.4% 15 34
30 Suzuki Carry 266 0.8% 1.9% 35 2,531 0.9% -22.8% 30 27
31 Kia K3 250 0.7% -52.1% 31 2,195 0.8% -75.7% 33 11
32 Mazda CX-8 250 0.7% 43.7% 26 2,130 0.8% -24.7% 34 32
33 Honda HR-V 244 0.7% 3966.7% 30 2,304 0.8% 33.3% 32 40
34 Toyota Corolla Cross 230 0.7% -79.4% 3 9,390 3.4% -35.2% 5 4
35 Mitsubishi Triton 199 0.6% -53.2% 34 1,566 0.6% -60.9% 40 24
36 Toyota Wigo 187 0.5% n/a 29 1,009 0.4% 106.8% 50 58
37 Toyota Camry 180 0.5% 66.7% 37 1,899 0.7% -43.0% 38 26
38 Toyota Yaris Cross 180 0.5% new  – 180 0.1% new 61  –
39 Kia Sportage 168 0.5% -63.1% 41 1,715 0.6% -7.5% 39 37
40 Suzuki XL7 165 0.5% -63.6% 33 2,036 0.7% -59.7% 35 23
41 Mitsubishi Outlander 161 0.5% -52.1% 38 1,505 0.6% -59.1% 41 25
42 Suzuki Ertiga 153 0.4% 240.0% 39 583 0.2% -13.1% 57 52
43 Mazda CX-30 144 0.4% 5.1% 52 1,084 0.4% -16.7% 49 45
44 Toyota Innova 112 0.3% -67.7% 40 1,485 0.5% -30.6% 42 36
45 Kia Sorento 103 0.3% -58.5% 50 1,097 0.4% -69.9% 48 28
46 Mazda CX-3 100 0.3% 42.9% 49 1,103 0.4% -22.7% 47 43
47 Mitsubishi Pajero Sport 94 0.3% 327.3% 42 756 0.3% -15.3% 54 49
48 Kia Soluto 90 0.3% -58.9% 44 767 0.3% -76.5% 53 33
49 Kia K5 90 0.3% -29.7% 45 732 0.3% -48.8% 55 46
50 Toyota Corolla 82 0.2% -79.7% 47 1,139 0.4% -57.3% 45 31
51 Kia Morning 82 0.2% -33.9% 46 1,125 0.4% -68.6% 46 29
52 Mazda6 75 0.2% -22.7% 53 839 0.3% -5.1% 52 47
53 Honda Civic 72 0.2% -37.9% 48 914 0.3% -44.2% 51 44
54 Toyota Land Cruiser 65 0.2% 97.0% 51 398 0.1% 94.1% 58 63
55 Mazda BT-50 50 0.1% 138.1% 54 635 0.2% 19.4% 56 54
56 Suzuki Swift 41 0.1% 95.2% 55 293 0.1% -35.0% 60 56
57 Isuzu D-Max 32 0.1% 146.2% 56 396 0.1% -36.1% 59 55
58 Isuzu MU-X 29 0.1% -50.0% 59 149 0.1% -53.1% 64 60
59 Toyota Prado 26 0.1% 85.7% 57 161 0.1% -50.5% 63 61
60 Toyota Hilux 20 0.1% n/a 58 106 0.0% 863.6% 66 69
61 Suzuki Ciaz 8 0.0% 14.3% 61 28 0.0% 0.0% 69 66
62 Toyota Yaris 4 0.0% -86.7% 60 118 0.0% -76.1% 65 57
63 Honda Accord 3 0.0% -83.3% 63 34 0.0% -83.1% 68 62
64 Toyota Alphard 1 0.0% -80.0% 62 73 0.0% 21.7% 67 65
65 Ford Explorer 0 0.0% -100.0%  – 170 0.1% -71.9% 62 53
66 VinFast VF e34 n/a n/a n/a n/a 6,253 2.3% 183.2% 11 n/a
67 VinFast VF 8 n/a n/a n/a n/a 4,998 1.8% new 17 n/a
68 VinFast VF 5 Plus n/a n/a n/a n/a 1,977 0.7% new 36  –
69 VinFast VF 9 n/a n/a n/a n/a 1,452 0.5% new 43   –

Source: VAMA, Hyundai, VinFast

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