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Mazda CX-5 shock chief in market off -19.1% – Greatest Promoting Automobiles Weblog


The Mazda CX-5 is the best-selling car in Chile in August.

Difficult access to financing continues to impact new light vehicle sales in Chile in August at -19.1% year-on-year to 28,314. Encouragingly however, this is the smallest percentage drop since last March. The year-to-date volume is down -28.8% to 210,576. Passenger vehicle sales are off -36.9%, pick-up trucks down 27.3%, commercial vehicles down -31.4% and SUVs fare best at -1.9%.

In the brands aisle, Toyota (-24.8%) and Chevrolet (-38.9%) both fall faster than the market but keep the top two spots with Hyundai (+1.1%) and Peugeot (-0.2%) in tow and faring much better. Like last month, Suzuki (+31.9%) and Ford (+72%) defy the falling market and post fantastic year-on-year gains. However it’s Mazda (+169.8%) that sports the largest uptick in the Top 10. Despite excellent scores by Haval (+89%) and Jetour (+466.1%), Chinese marques drop -35.8% year-on-year to 26.7% share.

Over in the models ranking, the Mazda CX-5 is a surprise leader and holds 2.6% share vs. #11 and 1.4% year-to-date. The Chevrolet Groove aka Baojun 510 (+51.8%) remains in 2nd place ahead of the Great Wall Poer (-12.5%) up three spots on July to #3. The Ford Ranger (+534.3%) is once again boosted by the new generation and repeats at #4 while the Haval Jolion surges from #22 last month to a record #5. Down to #6, the Toyota Hilux (-31.9%) takes advantage of another mediocre month by the Mitsubishi L200 (-71.3%) to take the YTD lead.

Previous month: Chile July 2023: Ford, Suzuki ignore imploding market

One year ago: Chile August 2022: Maxus T60 easily wins, 17 consecutive months of gains snapped  (-6.8%)

Full August 2023 Top 65 All brands and Top 30 models and sales for 80 models below.

Chile August 2023 – brands:

Pos Brand Aug-23 % /22 Jul 2023 % /22 Pos FY22
1 Toyota   2,337 8.3% -24.8% 1 17,857 8.5% -21.5% 1 2
2 Chevrolet   2,044 7.2% -38.9% 3 14,389 6.8% -45.9% 2 1
3 Hyundai   2,013 7.1% 1.1% 2 13,326 6.3% -16.3% 3 4
4 Peugeot  1,745 6.2% -0.2% 5 11,953 5.7% -13.2% 4 7
5 Suzuki 1,643 5.8% 31.9% 4 11,448 5.4% -27.7% 6 5
6 Ford  1,541 5.4% 72.0% 8 8,271 3.9% -0.5% 8 14
7 Kia    1,528 5.4% -33.5% 6 11,688 5.6% -11.7% 5 8
8 Nissan 1,335 4.7% 9.7% 7 10,220 4.9% -3.6% 7 11
9 Mazda 1,252 4.4% 169.8% 11 6,624 3.1% 52.4% 13 19
10 MG 1,073 3.8% -39.4% 10 7,773 3.7% -47.0% 10 6
11 Haval 911 3.2% 89.0% 17 3,902 1.9% 14.3% 21 23
12 Great Wall 810 2.9% -12.5% 14 5,296 2.5% -19.8% 17 16
13 Subaru 717 2.5% 92.2% 18 3,962 1.9% 43.3% 19 25
14 ChangAn 703 2.5% -62.4% 12 6,152 2.9% -54.4% 15 9
15 Volkswagen 676 2.4% -61.4% 9 5,676 2.7% -55.8% 16 10
16 Chery 642 2.3% -62.7% 15 6,913 3.3% -62.4% 11 3
17 Maxus 642 2.3% -60.7% 13 6,688 3.2% -36.6% 12 12
18 JAC 577 2.0% -21.0% 16 6,200 2.9% -30.3% 14 15
19 Mitsubishi 491 1.7% -45.4% 19 7,943 3.8% -23.3% 9 13
20 Citroen 450 1.6% -15.1% 20 4,295 2.0% -17.0% 18 20
21 Ram 420 1.5% -23.1% 22 3,962 1.9% -25.3% 20 18
22 Renault   380 1.3% -21.5% 25 2,212 1.1% -57.9% 26 21
23 Opel 365 1.3% -13.3% 26 2,600 1.2% -11.4% 23 26
24 DongFeng (DFSK+DFM) 353 1.2% -47.1% 21 3,190 1.5% -38.1% 22 17
25 Jetour 351 1.2% 466.1% 27 1,260 0.6% -21.9% 34 37
26 BMW 273 1.0% 35.8% 28 1,750 0.8% -17.7% 27 32
27 Foton 256 0.9% -21.0% 23 2,237 1.1% -22.1% 25 27
28 SsangYong 235 0.8% -23.9% 24 2,562 1.2% -14.5% 24 22
29 Geely 206 0.7% -34.0% 33 1,726 0.8% -29.2% 28 29
30 GAC Motor 189 0.7% -41.7% 31 1,382 0.7% -6.5% 33 34
31 Honda 187 0.7% -56.8% 29 1,401 0.7% -54.9% 32 28
32 Mercedes 171 0.6% 4.3% 30 1,649 0.8% -23.4% 29 30
33 Brilliance 171 0.6% 40.2% 32 1,429 0.7% -32.4% 31 33
34 JMC 133 0.5% -69.6% 35 1,432 0.7% -56.2% 30 24
35 Volvo 131 0.5% 18.0% 39 656 0.3% -18.3% 41 41
36 Audi 130 0.5% -0.8% 37 740 0.4% -27.7% 38 39
37 BAIC 125 0.4% 267.6% 34 1,146 0.5% -2.8% 35 38
38 Jeep 124 0.4% -11.4% 36 1,022 0.5% -58.0% 36 31
39 Cupra 120 0.4% 215.8% 49 460 0.2% 280.2% 45 50
40 Kaiyi 120 0.4% new 41 440 0.2% new 47  –
41 Mahindra 82 0.3% 115.8% 44 449 0.2% -57.4% 46 40
42 KYC 80 0.3% -48.7% 38 715 0.3% -58.2% 39 36
43 Karry 80 0.3% 37.9% 46 708 0.3% -8.6% 40 42
44 Skoda 71 0.3% 20.3% 43 495 0.2% 4.9% 44 44
45 Exeed 70 0.2% 29.6% 40 509 0.2% 793.0% 43 47
46 Seat 70 0.2% 11.1% 45 407 0.2% -6.2% 48 43
47 Fiat 68 0.2% -37.0% 42 831 0.4% -50.2% 37 35
48 BYD 34 0.1% new 55 85 0.0% new 56
49 Mini 26 0.1% 73.3% 47 234 0.1% 13.0% 50 49
50 Land Rover 25 0.1% 92.3% 53 170 0.1% 71.7% 55 54
51 ZNA 24 0.1% -55.6% 50 574 0.3% 20.1% 42 45
52 DS 23 0.1% -14.8% 48 208 0.1% -44.5% 51 48
53 Iveco 19 0.1% 533.3% 56 73 0.0% 247.6% 57 59
54 Lexus 16 0.1% -23.8% 52 182 0.1% 11.0% 52 53
55 Fuso 15 0.1% -21.1% 51 181 0.1% -11.3% 53 51
56 Porsche 13 0.0% 116.7% 54 176 0.1% -5.9% 54 52
57 ZX Auto 7 0.0% -81.1% 58 396 0.2% -14.1% 49 46
58 Omoda 6 0.0% new  – 6 0.0% new 64  –
59 Alfa Romeo 5 0.0% -54.5% 57 40 0.0% -42.9% 58 55
60 Jaguar 3 0.0% 0.0% 61 33 0.0% 0.0% 60 57
61 Maserati 1 0.0% 0.0% 59 33 0.0% -10.8% 59 58
62 Dodge 0 0.0% -100.0% 60 32 0.0% -25.6% 61 56
63 Ferrari 0 0.0% n/a 18 0.0% 80.0% 62 60
64 Chrysler 0 0.0% n/a 10 0.0% n/a 63 63
65 Bentley 0 0.0% n/a 6 0.0% 100.0% 65 61
Total Chinese 7,563 26.7% -35.8% 60,074 28.5% -39.7%
 – Others 6 0.0% -53.8% 13 0.0% -95.8%  –

Chile August 2023 – models:

Pos Model Aug-23 % /22 Jul 2023 % /22 Pos FY22
1 Mazda CX-5 733 2.6% n/a 11 2,939 1.4% n/a 11 15
2 Chevrolet Groove 677 2.4% 51.8% 2 4,064 1.9% 37.7% 4 12
3 Great Wall Poer 638 2.3% -12.5% 5 3,231 1.5% -23.9% 7 16
4 Ford Ranger 628 2.2% 534.3% 4 2,709 1.3% 68.9% 14 n/a
5 Haval Jolion 522 1.8% n/a 22 2,081 1.0% n/a 24 8
6 Toyota Hilux 498 1.8% -31.9% 1 6,273 3.0% 9.4% 1 1
7 Suzuki Swift 476 1.7% 183.3% 7 3,401 1.6% 50.8% 5 24
8 Toyota RAV4 469 1.7% -23.1% 18 2,112 1.0% -56.8% 23 38
9 Peugeot Partner 460 1.6% 45.1% 3 3,262 1.5% -7.8% 6 17
10 Suzuki Baleno 452 1.6% 2052.4% 9 2,874 1.4% -34.8% 12 30
11 Toyota Corolla Cross 434 1.5% 138.5% 12 2,484 1.2% 24.6% 16 29
12 Ford Territory 434 1.5% 25.8% 13 2,216 1.1% -7.6% 18 20
13 Maxus T60 428 1.5% -62.5% 6 4,773 2.3% -41.3% 3 2
14 MG ZS 423 1.5% -6.6% 19 3,076 1.5% -46.3% 10 9
15 Hyundai Creta 383 1.4% n/a 14 1,856 0.9% n/a 25 35
16 Hyundai Tucson 353 1.2% 10.0% 8 2,132 1.0% -0.9% 22 34
17 Toyota Raize 338 1.2% -35.6% n/a 2,752 1.3% 44.3% 13 10
18 Toyota Yaris 338 1.2% -49.9% 20 2,589 1.2% -47.7% 15 13
19 Kia Morning 335 1.2% -41.7% 29 2,470 1.2% -41.8% 17 28
20 Subaru Forester 332 1.2% n/a n/a 1,665 0.8% n/a 34 n/a
21 Haval H6 331 1.2% n/a 28 1,533 0.7% n/a 38 n/a
22 Ram 700 Pickup 316 1.1% 5.0% 23 1,743 0.8% 1.4% 30 n/a
23 Kia Soluto 311 1.1% -9.6% 15 3,085 1.5% 46.1% 9 5
24 Hyundai Accent HCI 310 1.1% 248.3% 24 1,710 0.8% 11.8% 33 33
25 Nissan Navara 298 1.1% -7.5% 10 3,188 1.5% 11.7% 8 23
26 Kia Sonet 297 1.0% n/a 17 1,721 0.8% n/a 32 27
27 Hyundai Grand i10 294 1.0% 18.5% 21 2,179 1.0% 58.5% 20 n/a
28 Nissan Kicks 282 1.0% -14.0% 16 2,204 1.0% -36.3% 19 18
29 Peugeot 2008 274 1.0% 54.8% 27 1,564 0.7% -19.7% 37 25
30 Peugeot 208 273 1.0% n/a n/a 1,784 0.8% n/a 28 45
n/a Peugeot 3008 271 1.0% 62.3% n/a 1,528 0.7% -35.6% 39 37
n/a MG3 266 0.9% 10.4% n/a 1,731 0.8% -33.3% 31 n/a
n/a Chevrolet Tracker 253 0.9% -66.3% n/a 1,457 0.7% -75.5% 41 44
n/a Nissan Versa 219 0.8% -39.8% 26 2,144 1.0% -18.2% 21 32
n/a Mitsubishi L200 208 0.7% -71.3% n/a 6,232 3.0% -28.9% 2 3
n/a Chevrolet Colorado 201 0.7% -48.5% n/a 1,521 0.7% -39.2% 40 31
n/a Chery Tiggo 2 Pro 187 0.7% 1000.0% n/a 1,824 0.9% -23.6% 26 n/a
n/a Chevrolet Onix 185 0.7% -30.2% 30 1,059 0.5% -68.1% n/a n/a
n/a Renault Kwid 176 0.6% -7.4% n/a 986 0.5% -40.0% n/a 21
n/a Suzuki S-Presso 175 0.6% -54.8% 25 1,778 0.8% -32.4% 29 n/a
n/a Suzuki Celerio 172 0.6% n/a n/a 838 0.4% n/a n/a n/a
n/a Chevrolet Montana 168 0.6% new n/a 645 0.3% new n/a n/a
n/a Chevrolet Silverado 151 0.5% #DIV/0! n/a 1,647 0.8% 353.7% 36 n/a
n/a Chevrolet N400 Max 145 0.5% -52.9% n/a 1,237 0.6% -45.7% n/a n/a
n/a Great Wall Wingle 7 144 0.5% 140.0% n/a 1,196 0.6% 32.3% n/a 36
n/a JAC JS2 143 0.5% n/a n/a 1,795 0.9% n/a 27 19
n/a Mazda BT-50 142 0.5% -37.4% n/a 1,170 0.6% -3.7% n/a n/a
n/a Ford F-150 141 0.5% 1310.0% n/a 981 0.5% 12.9% n/a n/a
n/a Citroen C3 140 0.5% #DIV/0! n/a 1,077 0.5% -9.7% n/a n/a
n/a Chery Tiggo 2 138 0.5% -77.3% n/a 1,372 0.7% -81.5% 42 4
n/a JMC Vigus Work 126 0.4% -61.5% n/a 1,369 0.7% -34.4% 43 6
n/a JAC T8 123 0.4% -45.3% n/a 1,368 0.6% -47.9% 44 n/a
n/a Suzuki Dzire Sedan 121 0.4% -48.9% n/a 918 0.4% -56.6% n/a n/a
n/a Changan Hunter 106 0.4% -50.2% n/a 1,307 0.6% -24.5% 45 n/a
n/a Hyundai Porter 90 0.3% -4.3% n/a 1,191 0.6% -18.7% n/a n/a
n/a Ssangyong Grand Musso 89 0.3% -28.8% n/a 1,111 0.5% 20.4% n/a n/a
n/a Foton TM3 89 0.3% -52.9% n/a 878 0.4% -43.2% n/a n/a
n/a Changan Alsvin 81 0.3% -55.7% n/a 622 0.3% -56.2% n/a n/a
n/a Kia Rio 77 0.3% -74.2% n/a 734 0.3% -60.8% n/a  –
n/a Peugeot Landtrek 72 0.3% -78.9% n/a 1,146 0.5% 28.8% n/a n/a
n/a Opel Combo L1 71 0.3% 24.6% n/a 587 0.3% -9.1% n/a n/a
n/a Changan MD201 62 0.2% -23.5% n/a 526 0.2% -31.7% n/a n/a
n/a Ford Transit 61 0.2% n/a n/a 545 0.3% n/a n/a n/a
n/a Maxus C35 61 0.2% -55.5% n/a 452 0.2% -44.2% n/a n/a
n/a Mazda3 58 0.2% n/a n/a 642 0.3% n/a n/a n/a
n/a Maxus G10 57 0.2% -47.2% n/a 604 0.3% 19.1% n/a n/a
n/a Karry Q22 53 0.2% n/a n/a 436 0.2% n/a n/a n/a
n/a Mercedes Sprinter 52 0.2% -50.9% n/a 638 0.3% -37.5% n/a n/a
n/a JAC X200 51 0.2% 10.9% n/a 452 0.2% -39.7% n/a n/a
n/a VW Amarok 46 0.2% 43.8% n/a 999 0.5% 33.9% n/a 7
n/a Peugeot Boxer 46 0.2% -36.1% n/a 439 0.2% -27.8% n/a n/a
n/a Foton Midi 40 0.1% -56.0% n/a 691 0.3% -33.4% n/a n/a
n/a JAC Sunray 35 0.1% n/a n/a 407 0.2% n/a  – n/a
n/a Hyundai HD 35 31 0.1% -27.9% n/a 412 0.2% -39.5%  – n/a
n/a Citroen Berlingo 28 0.1% 75.0% n/a 1,651 0.8% 32.1% 35 n/a
n/a Great Wall Wingle 5 20 0.1% -81.5% n/a 696 0.3% -38.2% n/a n/a
n/a Chevrolet Sail 11 0.0% -98.6% n/a 901 0.4% -82.2% n/a 39
n/a Kia Frontier 10 0.0% n/a n/a 392 0.2% n/a n/a n/a
n/a Ram Van 700 City 3 0.0% -85.7%  – 1,004 0.5% -39.4% n/a n/a
 – Ram Van 1000 0 0.0% n/a  – 411 0.2% n/a n/a n/a

Source: ANAC

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