MeatEater has decided to take their brand and camouflage company, First Lite, on the road this fall for a whirlwind tour of several college football games for tailgate parties with an outdoor twist. This will be a community of football lovers and outdoor enthusiasts with the chance to share what MeatEater and First Lite are so passionate about – hunting culture. The dubbed MeatEater Tailgate Tour will be throughout the months of September, October, and November at 4 marquee matchups in the collegiate football schedule across the country.
2024 MeatEater Tailgate Tour Stops
- September 7th – Ann Arbor, MI (Texas @ Michigan)
- MeatEater Crew Members: Spencer Neuharth and Randall Williams
- September 28th – Austin, TX (Mississippi State @ Texas)
- MeatEater Crew Members: Jesse Griffiths and Danielle Prewett
- October 19th – Knoxville, TN (Alabama @ Tennessee)
- MeatEater Crew Members: Clay Newcomb and Brent Reeves
- November 2nd – University Park, PA (Ohio State @ Penn State)
- MeatEater Crew Members: Janis Putelis, Seth Morris, and Brody Henderson
Hailey, Idaho and Bozeman, Montana – August, 2024 – First Lite, the leading brand in technical hunting apparel, proudly announces “The MeatEater Tailgate Tour,” in partnership with parent company MeatEater, Inc. and other several likeminded sports and outdoor brands, to celebrate hunting culture in some of the country’s most passionate collegiate football markets.
MeatEater—recognized for its expertise in hunting, wild game cooking, and outdoor storytelling—will hit the road this fall alongside Athletes First, the country’s premiere NFL agency. Celebrating the seasonal connection between football and hunting, the Tour will capture the outdoor personality of each local market, from fishing to food to hunting, before activating at each stadium prior to gameday.
Each 3-hour tailgate event will include a number of engaging experiences for attendees to participate in from wild game delicacies they can eat to being able to meet with First Lite and MeatEater Pro Staff plus the opportunity to win a bevy of prizes from sponsors of the MeatEater Tailgate Tour.
- Attendees will be treated to freshly cooked buffalo chili, free of charge and prepared by the MeatEater Crew and friends from the local culinary scene. First come, first served!
- First Lite will be on-site, showcasing their all-new and reengineered whitetail system. Developed based on detailed product feedback from the most dedicated whitetail hunters, the new gear breaks the mold of the common seasonal system. The team will also have First Lite and MeatEater logo wear available for purchase.
- Sign up for a chance to win one of these brand new whitetail kits, along with giveaway offerings from Tailgate Tour sponsors including onX, Pelican coolers, Tecovas, and recteq grills.
- Families can engage in outdoor activities, such as a bow-and-arrow shooting contest for kids.
- Fans will also have the chance to meet well-known members of the MeatEater Crew, who will be present at each location.
If you happen to be regionally near any of these 4 MeatEater Tailgate Tour stops, these will be “must-see” events for any outdoorsman. As always, let us know all of your thoughts about MeatEater, First Lite, and the MeatEater Tailgate Tour in the Comments below! We always appreciate your feedback.
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