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Mini Countryman best-seller, market hovering 106.5% – Greatest Promoting Vehicles Weblog


The Mini Countryman is the most popular vehicle in Cyprus in March.

Based on data shared with us by SEMO Cyprus and INNOSOFT, new car sales in Cyprus surge 106.5% year-on-year in March to 1,751 units. As a result, the Q1 volume is up 32% over the same period a year ago to 4,037. The Top 4 best-selling brands all outpace an already galloping market. Kia (+226%) easily leads the way with 19.4% share vs. 16.1% YTD, and is followed by Toyota (+131.4%) at 16% share vs. 13% YTD, Mini (+764.7%) and Hyundai (+229.7%). Volkswagen (+42.7%) and Mercedes (+50.8%) are more muted. Below, Renault (+542.9%), Porsche (+156.3%) and Jeep (+136.8%) stand out. Notice also newcomer Cupra up 15 spots on February to #15.

The Mini Countryman (+1427.3%) posts a stratospheric year-on-year rise to take control of the models charts with a record 9.6% share. It is the first time the Countryman ranks #1 in Cyprus, eclipsing its previous best of #2 reached in March 2018. The Kia Stonic (+1250%) also shoots up to stay #2, distancing last month’s leader the Toyota Yaris (+100%). The Kia Rio (+165.5%) beats the market at #4 whereas the VW T-Roc (+16.9%) disappoint. The Kia Picanto (+1100%), Hyundai Tucson (+400%), Kia Ceed (+314.3%) and Toyota RAV4 (estimated +170.8%) also impress.

Previous month: Cyprus February 2023: Renault Arkana #5 in market off -8.2%

One year ago: Cyprus March 2022: VW T-Roc cements lead, sales down -16.1%

Full March 2023 Top 32 All brands and Top 30 models below.

Cyprus March 2023 – brands:

Pos Brand Mar-23 % /22 Feb 2023 % /22 Pos
1 Kia 339 19.4% 226.0% 1 649 16.1% 94.9% 1
2 Toyota 280 16.0% 131.4% 2 526 13.0% 26.4% 2
3 Mini 147 8.4% 764.7% 9 222 5.5% 311.1% 6
4 Hyundai 122 7.0% 229.7% 7 275 6.8% 19.6% 5
5 Volkswagen 117 6.7% 42.7% 5 298 7.4% -10.5% 4
6 Mercedes 95 5.4% 50.8% 16 165 4.1% 1.9% 8
7 BMW 78 4.5% 23.8% 6 317 7.9% 56.2% 3
8 Audi 76 4.3% 52.0% 10 156 3.9% 19.1% 10
9 Skoda 64 3.7% 106.5% 3 180 4.5% 160.9% 7
10 Dacia 47 2.7% 56.7% 11 127 3.1% 81.4% 12
11 Nissan 46 2.6% -31.3% 13 131 3.2% -36.7% 11
12 Renault 45 2.6% 542.9% 4 161 4.0% 130.0% 9
13 Jeep 45 2.6% 136.8% 8 121 3.0% -39.5% 13
14 Porsche 41 2.3% 156.3% 12 106 2.6% 55.9% 14
15 Cupra 27 1.5% new 30 32 0.8% new 23
16 Volvo 24 1.4% 26.3% 15 73 1.8% 12.3% 15
17 Land Rover 19 1.1% 216.7% 18 64 1.6% 48.8% 17
18 Suzuki 19 1.1% 533.3% 21 49 1.2% 600.0% 19
19 Lexus 19 1.1% 216.7% 27 29 0.7% 0.0% 24
20 Ford 15 0.9% -11.8% 14 72 1.8% -17.2% 16
21 Honda 15 0.9% 0.0% 22 36 0.9% -26.5% 22
22 Peugeot 13 0.7% 0.0% 26 23 0.6% -50.0% 26
23 Seat 11 0.6% -31.3% 20 52 1.3% 44.4% 18
24 Maserati 11 0.6% 450.0% 25 23 0.6% 187.5% 25
25 Ssangyong 8 0.5% 0.0% 17 39 1.0% 18.2% 20
26 Mazda 8 0.5% 300.0% 19 38 0.9% 322.2% 21
27 Citroen 7 0.4% -22.2% 28 16 0.4% -38.5% 28
28 Alfa Romeo 6 0.3% n/a 23 22 0.5% 57.1% 27
29 MG 3 0.2% -25.0% 29 10 0.2% -23.1% 30
30 Opel 2 0.1% -77.8% 24 11 0.3% -15.4% 29
31 Rolls Royce 1 0.1% n/a 31 5 0.1% 400.0% 31
32 Ferrari 1 0.1% n/a  – 2 0.0% 100.0% 34

Cyprus March 2023 – models:

Note: This ranking features the Top 30 models year-to-date ordered based on their March volume and may therefore not be 100% accurate.

Pos Model Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Mini Countryman 168 9.6% 1427.3% 6 217 5.4% 382.2% 2 n/a
2 Kia Stonic 108 6.2% 1250.0% 2 196 4.9% 390.0% 3 5
3 Toyota Yaris 80 4.6% 100.0% 1 248 6.1% 74.6% 1 1
4 Kia Rio 77 4.4% 165.5% 7 125 3.1% 104.9% 5 8
5 VW T-Roc 69 3.9% 16.9% 4 172 4.3% -36.3% 4 2
6 Toyota RAV4 (est) 65 3.7% 170.8% n/a 85 2.1% -2.3% 9 10
7 Hyundai Tucson 60 3.4% 400.0% 12 112 2.8% -14.5% 7 3
8 Kia Picanto 60 3.4% 1100.0% 3 122 3.0% 76.8% 6 9
9 Kia Ceed 58 3.3% 314.3% n/a 84 2.1% 1.2% 10 6
10 Audi Q3 43 2.5% 65.4% 21 68 1.7% -10.5% 13 13
11 Dacia Duster 38 2.2% 153.3% 13 82 2.0% 192.9% 11 17
12 Toyota Corolla (est) 38 2.2% n/a n/a 64 1.6% n/a 16 16
13 Hyundai Kona 31 1.8% 121.4% 15 82 2.0% 57.7% 12 18
14 Kia Sportage 30 1.7% -36.2% 14 109 2.7% 70.3% 8 7
15 Toyota Aygo X (est) 30 1.7% new n/a 50 1.2% new 23 29
16 Toyota C-HR 24 1.4% -45.5% 16 55 1.4% -60.4% 18 4
17 Nissan Juke 23 1.3% -32.4% n/a 47 1.2% -64.7% 24 12
18 Jeep Renegade 21 1.2% 23.5% 25 44 1.1% -76.8% 27 11
19 Porsche Cayenne (est) 17 1.0% n/a n/a 37 0.9% n/a 30 n/a
20 VW Taigo 17 1.0% n/a 11 55 1.4% n/a 19 22
n/a BMW X1 16 0.9% -20.0% 18 61 1.5% 48.8% 17 26
n/a Renault Captur 16 0.9% 700.0% 9 66 1.6% 78.4% 15 19
n/a Skoda Kamiq 15 0.9% 87.5% 20 39 1.0% 44.4% 29 23
n/a Volvo XC40 15 0.9% 114.3% 17 52 1.3% 30.0% 21 15
n/a Nissan Qashqai 12 0.7% -47.8% 19 68 1.7% 17.2% 14 14
n/a BMW X2 11 0.6% 83.3% n/a 44 1.1% 41.9% 26 n/a
n/a Dacia Sandero 9 0.5% -40.0% 22 43 1.1% 2.4% 28 27
n/a Jeep Wrangler 9 0.5% n/a 8 54 1.3% n/a 20 25
n/a Renault Arkana 3 0.2% new 5 51 1.3% new 22 n/a
n/a Skoda Scala 3 0.2% new 10 47 1.2% new 25 n/a

Source: SEMO Cyprus and INNOSOFT

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