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Mitsubishi indicators first win, Maxus first podium, gross sales down -9.4% – Finest Promoting Automobiles Weblog


Maxus is #3 in Chile in March.

New light vehicle sales in Chile slow down their fall in March at a still steep -9.4% year-on-year to  37,560 units. The Q1 tally is down -17.3% over the same period a year ago to 91,397 sales. Keep in mind 2022 figures were at all-time record levels. Passenger cars are down -34.6% to 6,907 for the month and -37.3% YTD to 17,883, SUVs drop -28.8% to 13.399 and -23.7% YTD to 36,565, pickups soar 48.6% to 11,457 and +21.3% YTD to 22,255 and vans also show great health at +32.1% to 5.797 for the month and -11.4% YTD to 11,694.

Mitsubishi (+21.4%) brilliantly swims upstream to snap its first ever Chilean monthly win with 6.4% share. It now ranks #2 year-to-date vs. #13 over the Full Year 2022. Chevrolet (-39%) suffers in 2nd place and is off -38.6% year-to-date to #3 whereas it led the Full Year 2022 ranking. Chinese fare Maxus (+84.5%) surges to its first ever podium finish with record volumes (2,232) and share (5.9%). Leader last month, Toyota (-20.6%) falls to #4 now. Ram (+102.3%), Nissan (+102.1%), Peugeot (+52.2%) and Kia (+11.5%) defy the negative environment in the remainder of the Top 10.

The Mitsubishi L200 (+26%) continues to dominate the models charts, but less so than last month at 5.9% share. The Maxus T60 (+82.4%) is #2 both for the month and over Q1 while the Nissan Navara (+170.8%) climbs up 15 spots on February to #3. The Great Wall Poer (+1.2%) is up 7 ranks to make the Top 4 a exclusively pickup affair. The Chevrolet Groove (+0.8%) is the best of the rest ahead of the Toyota Hilux (+38%) and Ram Van 700 City (+76.7%).

Previous month: Chile February 2023: Mitsubishi (+113.1%), Toyota (+96.7%) dominate market off  -17.4%

One year ago: Chile March 2022: Mitsubishi L200 and VW Gol top record market (+27.5%)

Full March 2023 Top 65 All brands, Top 30 models, Top 40 models YTD and sales for 80 models below.

Chile March 2023 – brands:

Pos Brand Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Mitsubishi 2,403 6.4% 21.4% 2 6,064 6.6% 35.5% 2 13
2 Chevrolet   2,258 6.0% -39.0% 3 5,903 6.5% -38.6% 3 1
3 Maxus 2,232 5.9% 84.5% 13 3,840 4.2% 19.4% 9 12
4 Toyota   2,181 5.8% -20.6% 1 6,564 7.2% -0.4% 1 2
5 Nissan 2,144 5.7% 102.1% 8 4,693 5.1% 1.7% 6 11
6 Hyundai   2,089 5.6% 2.8% 5 5,268 5.8% -2.6% 5 4
7 Peugeot  2,085 5.6% 52.2% 4 5,296 5.8% -12.7% 4 7
8 Suzuki 1,793 4.8% -16.6% 6 4,370 4.8% -34.6% 7 5
9 Kia    1,762 4.7% 11.5% 7 4,316 4.7% 20.5% 8 8
10 Ram 1,329 3.5% 102.3% 18 2,465 2.7% 53.1% 17 18
11 Mazda 1,184 3.2% 46.2% 15 2,647 2.9% 68.5% 14 19
12 Chery 1,177 3.1% -66.5% 9 3,552 3.9% -60.2% 10 3
13 Ford  1,154 3.1% -22.8% 12 2,909 3.2% -18.9% 13 14
14 Volkswagen 1,122 3.0% -53.1% 17 2,502 2.7% -34.7% 16 10
15 MG 1,105 2.9% -42.8% 10 3,429 3.8% -19.4% 11 6
16 JAC 1,044 2.8% -33.5% 11 3,003 3.3% -34.1% 12 15
17 ChangAn 1,001 2.7% -22.2% 14 2,639 2.9% -35.3% 15 9
18 Great Wall 988 2.6% -15.0% 16 2,261 2.5% -27.4% 18 16
19 Haval 595 1.6% -10.9% 22 1,345 1.5% -15.1% 21 23
20 Foton 556 1.5% 33.0% 29 958 1.0% -20.1% 25 27
21 Citroen 527 1.4% 16.6% 20 1,490 1.6% -26.1% 20 20
22 Subaru 509 1.4% 44.2% 21 1,332 1.5% 30.5% 22 25
23 DongFeng (DFSK+DFM) 487 1.3% -22.3% 19 1,573 1.7% -20.8% 19 17
24 JMC 435 1.2% -20.8% 30 884 1.0% -11.1% 26 24
25 Opel 424 1.1% 0.0% 23 996 1.1% -25.8% 24 26
26 Renault   362 1.0% -65.0% 26 846 0.9% -69.0% 27 21
27 SsangYong 358 1.0% 4.1% 25 1,106 1.2% 52.3% 23 22
28 Karry 330 0.9% 182.1% 42 460 0.5% 22.7% 36 42
29 Fiat 322 0.9% 302.5% 34 550 0.6% 66.2% 32 35
30 Geely 292 0.8% 12.3% 27 772 0.8% 9.5% 28 29
31 Jeep 272 0.7% 92.9% 33 542 0.6% -48.7% 33 31
32 ZX Auto 267 0.7% 709.1% 50 331 0.4% 80.9% 39 46
33 Honda 251 0.7% -13.7% 36 522 0.6% -29.3% 34 28
34 Mercedes 238 0.6% -8.8% 28 686 0.8% -20.3% 29 30
35 Brilliance 237 0.6% -35.1% 24 600 0.7% -42.8% 30 33
36 ZNA 216 0.6% 248.4% 35 433 0.5% 122.1% 38 45
37 BMW 215 0.6% -24.0% 32 558 0.6% -19.4% 31 32
38 BAIC 213 0.6% -43.4% 31 511 0.6% -44.8% 35 38
39 GAC Motor 194 0.5% 29.3% 37 435 0.5% 69.9% 37 34
40 KYC 117 0.3% -62.4% 38 301 0.3% -62.9% 40 36
41 Mahindra 108 0.3% -35.3% 44 198 0.2% -57.3% 44 40
42 Audi 107 0.3% -30.5% 40 241 0.3% -23.0% 43 39
43 Jetour 99 0.3% -76.1% 39 282 0.3% -69.2% 41 37
44 Volvo 93 0.2% -25.0% 41 244 0.3% -23.5% 42 41
45 Kaiyi 80 0.2% new 46 123 0.1% new 49  –
46 Exeed 77 0.2% new 43 186 0.2% new 45 47
47 Skoda 74 0.2% -1.3% 48 178 0.2% 11.3% 46 44
48 Cupra 67 0.2% new 45 168 0.2% new 47 50
49 Seat 49 0.1% 2.1% 47 137 0.1% 17.1% 48 43
50 DS 46 0.1% 48.4% 54 75 0.1% -19.4% 51 48
51 Fuso 39 0.1% 30.0% 55 63 0.1% -29.2% 52 51
52 Mini 35 0.1% -36.4% 51 81 0.1% 1.3% 50 49
53 Lexus 23 0.1% 155.6% 53 59 0.1% 15.7% 54 53
54 Land Rover 20 0.1% 81.8% 52 57 0.1% 32.6% 55 54
55 Porsche 16 0.0% -44.8% 49 61 0.1% -35.8% 53 52
56 Iveco 8 0.0% 166.7% 56 27 0.0% 800.0% 56 59
57 Jaguar 6 0.0% 500.0% 58 13 0.0% 160.0% 58 57
58 Alfa Romeo 6 0.0% -25.0% 59 12 0.0% -50.0% 59 55
59 Dodge 5 0.0% 400.0% 57 14 0.0% 100.0% 57 56
60 Maserati 4 0.0% -60.0% 61 6 0.0% -62.5% 60 58
61 Ferrari 2 0.0% 0.0%  – 3 0.0% -57.1% 62 60
62 BYD 1 0.0% new 60 5 0.0% new 61
63 Bentley 1 0.0% n/a  – 1 0.0% 0.0% 64 61
64 Chrysler 0 0.0% n/a  – 1 0.0% n/a 63 63
Total Chinese 11,743 31.3% -21.9%  – 27,923 30.6% -29.0%

Chile March 2023 – models:

Pos Model Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Mitsubishi L200 2,198 5.9% 26.0% 1 5,482 6.0% 46.9% 1 1
2 Maxus T60 1,713 4.6% 82.4% 3 2,793 3.1% 8.6% 2 2
3 Nissan Navara 1,186 3.2% 170.8% 18 1,908 2.1% 52.4% 4 17
4 Great Wall Poer 606 1.6% 1.2% 11 1,171 1.3% -36.3% 11 9
5 Chevrolet Groove 602 1.6% 0.8% 5 1,668 1.8% 35.1% 5 12
6 Toyota Hilux 596 1.6% 38.0% 2 2,027 2.2% 29.9% 3 3
7 Ram Van 700 City 532 1.4% 76.7% 9 1,001 1.1% 83.7% 16 n/a
8 Suzuki Baleno 471 1.3% -29.3% 10 1,223 1.3% -23.7% 9 15
9 Suzuki Swift 468 1.2% n/a 12 1,280 1.4% n/a 8 24
10 MG ZS 461 1.2% -41.8% 6 1,440 1.6% -31.1% 6 5
11 Hyundai Porter 448 1.2% 95.6% n/a 858 0.9% 44.2% 22 n/a
12 Mazda BT-50 447 1.2% n/a n/a 830 0.9% n/a 26 n/a
13 Toyota Yaris 437 1.2% -36.2% 14 1,000 1.1% -47.1% 17 10
14 Peugeot 208 435 1.2% n/a 27 1,003 1.1% n/a 15 n/a
15 JMC Vigus Work 425 1.1% 54.5% n/a 840 0.9% 52.2% 25 44
16 Peugeot Landtrek 420 1.1% n/a 21 871 1.0% n/a 21 n/a
17 Toyota Raize 409 1.1% n/a 4 1,363 1.5% n/a 7 30
18 Peugeot Partner 402 1.1% 38.1% 8 1,026 1.1% -49.7% 14 16
19 Mazda CX-5 382 1.0% n/a 15 1,043 1.1% n/a 13 n/a
20 Ram Van 1000 381 1.0% new n/a 410 0.4% new n/a  –
21 Kia Soluto 380 1.0% n/a 13 1,061 1.2% n/a 12 23
22 Nissan Versa 376 1.0% 408.1% 7 1,195 1.3% -11.7% 10 20
23 Hyundai Grand i10 373 1.0% n/a 16 940 1.0% n/a 18 n/a
24 Chevrolet Colorado 366 1.0% 36.6% n/a 778 0.9% 6.0% 28 25
25 Kia Morning 363 1.0% -11.2% 19 855 0.9% -48.2% 23 13
26 VW Amarok 349 0.9% n/a n/a 708 0.8% n/a 31 n/a
27 Toyota Corolla Cross 348 0.9% n/a 20 902 1.0% n/a 20 28
28 Haval Jolion 324 0.9% n/a n/a 706 0.8% n/a 33 45
29 Chery Tiggo 2 Pro 306 0.8% -62.1% 22 820 0.9% -50.6% 27 35
30 Ford Territory 298 0.8% -22.4% 30 711 0.8% -44.3% 30 32
n/a Ford Ranger 297 0.8% -8.0% 23 851 0.9% 47.5% 24 29
n/a Suzuki S-Presso 291 0.8% n/a 25 576 0.6% n/a 46 19
n/a MG3 278 0.7% -35.6% n/a 744 0.8% -13.4% 29 27
n/a ZX Auto Terralord 267 0.7% n/a n/a 331 0.4% n/a n/a n/a
n/a JAC JS2 260 0.7% n/a 17 934 1.0% n/a 19 38
n/a Chevrolet Sail 254 0.7% -77.8% n/a 571 0.6% -78.4% 47 7
n/a Foton TM3 250 0.7% 30.9% n/a 436 0.5% -35.2% n/a n/a
n/a Nissan Kicks 249 0.7% -51.6% 29 693 0.8% -56.6% 34 18
n/a Geely Coolray 242 0.6% n/a n/a 619 0.7% n/a 39 n/a
n/a JAC T8 237 0.6% -43.7% n/a 680 0.7% -51.5% 35 31
n/a Chevrolet Tracker 237 0.6% -27.7% n/a 634 0.7% -57.5% 38 6
n/a Chevrolet Silverado 235 0.6% n/a 24 707 0.8% n/a 32 n/a
n/a Changan Hunter 235 0.6% n/a n/a 612 0.7% n/a 41 n/a
n/a Foton Midi 221 0.6% 13.3% n/a 374 0.4% -20.1% n/a n/a
n/a ZNA DF6 214 0.6% n/a n/a 393 0.4% n/a n/a n/a
n/a Karry Q22 213 0.6% n/a n/a 295 0.3% n/a n/a n/a
n/a Subaru Forester 210 0.6% n/a n/a 606 0.7% n/a 42 n/a
n/a Great Wall Wingle 7 203 0.5% n/a n/a 434 0.5% n/a n/a n/a
n/a Chery Tiggo 2 201 0.5% -79.4% 26 654 0.7% -79.7% 37 4
n/a Ram 700 Pickup 199 0.5% n/a n/a 591 0.6% n/a 43 33
n/a Toyota RAV4 194 0.5% -68.9% n/a 665 0.7% -47.7% 36 8
n/a Hyundai HD 35 186 0.5% n/a n/a 269 0.3% n/a n/a n/a
n/a Fiat Ducato 178 0.5% n/a n/a 250 0.3% n/a n/a n/a
n/a Hyundai Tucson 174 0.5% n/a n/a 583 0.6% n/a 45 34
n/a Peugeot 3008 170 0.5% n/a n/a 559 0.6% n/a 48 37
n/a Peugeot Boxer 163 0.4% n/a n/a 290 0.3% n/a n/a n/a
n/a Chery Tiggo 8 Pro 162 0.4% n/a n/a 614 0.7% n/a 40 n/a
n/a Maxus G10 159 0.4% n/a n/a 356 0.4% n/a n/a n/a
n/a Hyundai Accent HCI 158 0.4% n/a n/a 532 0.6% n/a n/a n/a
n/a Chevrolet N400 Max 154 0.4% -62.1% n/a 433 0.5% -38.6% n/a 36
n/a Ssangyong Grand Musso 153 0.4% n/a n/a 486 0.5% n/a n/a n/a
n/a Renault Kwid 153 0.4% n/a n/a 355 0.4% n/a n/a n/a
n/a MG ZX 151 0.4% n/a n/a 584 0.6% n/a 44 11
n/a JAC Sunray 149 0.4% n/a n/a 272 0.3% n/a n/a n/a
n/a Maxus C35 147 0.4% n/a n/a 240 0.3% n/a n/a n/a
n/a Peugeot 2008 143 0.4% n/a n/a 546 0.6% n/a 49 n/a
n/a Ford Transit 138 0.4% n/a n/a 305 0.3% n/a n/a n/a
n/a Great Wall Wingle 5 136 0.4% -52.6% 28 519 0.6% -14.4% n/a n/a
n/a Citroen Berlingo 117 0.3% 138.8% n/a 487 0.5% -1.2% n/a n/a
n/a Changan MD201 114 0.3% n/a n/a 265 0.3% n/a n/a n/a
n/a Peugeot 301 109 0.3% n/a n/a 261 0.3% n/a n/a n/a
n/a Hyundai Grand i10 Sedan 107 0.3% n/a n/a 291 0.3% n/a n/a n/a
n/a Kia Rio 106 0.3% n/a n/a 284 0.3% n/a n/a n/a
n/a Chevrolet Onix 105 0.3% -83.0% n/a 320 0.4% -72.2% n/a 21
n/a Peugeot 308 103 0.3% n/a n/a 307 0.3% n/a n/a n/a
n/a Suzuki Celerio 102 0.3% n/a n/a 300 0.3% n/a n/a n/a
n/a Kia Frontier 99 0.3% n/a n/a 284 0.3% n/a n/a n/a
n/a Mercedes Sprinter 97 0.3% -35.8% n/a 288 0.3% -28.4% n/a n/a
n/a Opel Combo L1 88 0.2% -48.2% n/a 232 0.3% -47.7% n/a n/a
n/a Suzuki Dzire Sedan 86 0.2% -59.6% n/a 299 0.3% -76.8% n/a 39

Source: ANAC

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