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Mitsubishi L200 (+113.1%), Toyota Hilux (+96.7%) dominate market off -17.4% – Finest Promoting Vehicles Weblog


The Mitsubishi L200 sells almost 3 times any other vehicle in the country.

New light vehicle sales in Chile continue to freefall at -17.4% year-on-year in February to 26,220 units, leading to a year-to-date volume down -22% to 53,837. Passenger Cars skid -28.7% to 5,216 and -38.9% year-to-date to 10,976, SUVs fall -25.7% to 10,922 and -20.5% YTD to 23,166, pickups spectacularly swim upstream with a 17.4% year-on-year gain to 6,931 tilting its YTD evolution into positive at +5.2% to 13,798. Finally vans are down -17.9% to 3,151 for the month at -33% YTD to 5,897.

Toyota (+19.4%) defies the negative market to 8.1% share, identical to its YTD level where it gains 14%. Mitsubishi (+91.2%) does even better at #2 with 7.8% of the market. In contrast, Chevrolet (-40.5%) and Peugeot (-20.6%) fare even worse than the market while Hyundai (+0.7%) edges up to round out the Top 5. Kia (+71%) also posts a fantastic uptick but its the only remaining Top 10 brand to outpace the market, with Chery (-55.7%) and MG (-34.8%) hit the hardest. All in all, Chinese manufacturers hold  a 30.2% share with sales off -37.1% on an all-time record 39.6% share a year ago.

Model-wise, the Mitsubishi L200 (+113.1%) tightens its stranglehold on the market with a fantastic 7.1% share, that’s almost 3 times the amount of any other vehicle in the ranking. The Toyota Hilux (+96.7%) is also in outstanding shape at #2 while the Maxus T60 (-23.6%) completes a podium 100% pickups. The Toyota Raize is up a further four spots on last month to #4 just as the Chevrolet Groove (aka Baojun 510) is down two to #5. Notice also the Peugeot Partner (-51.2%) up 20 ranks on January to #8 but freefalling year-on-year. The Ram Van 700 City (+286.5%) surges from outside the January Top 45 directly to #9.

Previous month: Chile January 2023: MG (+64.1%), Toyota (+9.5%) defy market sinking -25.9%

One year ago: Chile February 2022: Chinese hold record 39.6% of market up 29.6%

Full February Top 60 all brands and sales for 80 models below.

Chile February 2023 – brands:

Pos Brand Feb-23 % /22 Jan 2023 % /21 Pos FY22
1 Toyota   2,113 8.1% 19.4% 1 4,383 8.1% 14.0% 1 2
2 Mitsubishi 2,042 7.8% 91.2% 5 3,661 6.8% 46.7% 2 13
3 Chevrolet   1,678 6.4% -40.5% 2 3,645 6.8% -38.3% 3 1
4 Peugeot  1,588 6.1% -20.6% 4 3,211 6.0% -31.6% 4 7
5 Hyundai   1,498 5.7% 0.7% 3 3,179 5.9% -5.9% 5 4
6 Suzuki 1,234 4.7% -30.8% 7 2,577 4.8% -43.2% 6 5
7 Kia    1,221 4.7% 71.0% 9 2,554 4.7% 27.5% 7 8
8 Nissan (incl. Infiniti) 1,129 4.3% -21.8% 6 2,549 4.7% -28.2% 8 11
9 Chery 1,080 4.1% -55.7% 10 2,375 4.4% -56.1% 9 3
10 MG 983 3.7% -34.8% 8 2,324 4.3% 0.0% 10 6
11 JAC 890 3.4% -37.2% 11 1,959 3.6% -34.5% 11 15
12 Ford  869 3.3% 23.6% 12 1,755 3.3% -16.2% 12 14
13 Maxus 862 3.3% -16.6% 14 1,608 3.0% -19.9% 14 12
14 ChangAn 766 2.9% -45.9% 13 1,638 3.0% -41.4% 13 9
15 Mazda 717 2.7% 62.2% 15 1,463 2.7% 92.2% 15 19
16 Great Wall 711 2.7% -37.2% 17 1,273 2.4% -34.8% 17 16
17 Volkswagen 695 2.7% 41.8% 16 1,380 2.6% -4.0% 16 10
18 Ram 615 2.3% 44.0% 19 1,136 2.1% 19.2% 18 18
19 DongFeng (DFSK+DFM) 558 2.1% -26.3% 18 1,086 2.0% -20.0% 19 17
20 Citroen 453 1.7% -24.2% 20 963 1.8% -38.5% 20 20
21 Subaru 405 1.5% 23.1% 22 823 1.5% 23.2% 21 25
22 Haval 388 1.5% -16.0% 23 750 1.4% -18.2% 22 23
23 Opel 327 1.2% -22.5% 25 572 1.1% -37.7% 24 26
24 Brilliance 274 1.0% -4.2% 37 363 0.7% -46.9% 30 33
25 SsangYong 255 1.0% 27.5% 21 748 1.4% 95.8% 23 22
26 Renault   246 0.9% -68.0% 27 484 0.9% -71.4% 25 21
27 Geely 242 0.9% 5.7% 26 480 0.9% 7.9% 26 29
28 Mercedes 225 0.9% -17.3% 28 448 0.8% -25.3% 28 30
29 Foton 185 0.7% -50.5% 29 402 0.7% -48.5% 29 27
30 JMC 178 0.7% -31.8% 24 449 0.8% 0.9% 27 24
31 BAIC 168 0.6% -54.5% 32 298 0.6% -45.7% 32 38
32 BMW 157 0.6% -36.4% 30 343 0.6% -16.1% 31 32
33 Jeep 154 0.6% -54.2% 34 270 0.5% -70.5% 34 31
34 Fiat 143 0.5% 68.2% 38 228 0.4% -9.2% 36 35
35 ZNA 134 0.5% 94.2% 40 217 0.4% 63.2% 37 45
36 Honda 123 0.5% -26.8% 31 271 0.5% -39.4% 33 28
37 GAC Motor 122 0.5% 90.6% 33 241 0.4% 127.4% 35 34
38 KYC 100 0.4% -70.1% 39 184 0.3% -63.3% 38 36
39 Jetour 86 0.3% -61.1% 35 183 0.3% -63.5% 39 37
40 Audi 63 0.2% -24.1% 42 134 0.2% -15.7% 41 39
41 Volvo 57 0.2% -40.6% 36 151 0.3% -22.6% 40 41
42 Karry 57 0.2% -47.2% 41 130 0.2% -49.6% 42 42
43 Exeed 57 0.2% new 45 109 0.2% new 43 47
44 Mahindra 49 0.2% -56.6% 47 90 0.2% -69.7% 46 40
45 Cupra 44 0.2% new 44 101 0.2% new 45 50
46 Kaiyi 42 0.2% new 63 43 0.1% new 51  –
47 Seat 41 0.2% -22.6% 46 88 0.2% 27.5% 47 43
48 Skoda 37 0.1% -24.5% 43 104 0.2% 22.4% 44 44
49 Porsche 25 0.1% -10.7% 51 45 0.1% -31.8% 50 52
50 ZX Auto 24 0.1% -76.2% 48 64 0.1% -57.3% 48 46
51 Mini 23 0.1% 35.3% 49 46 0.1% 84.0% 49 49
52 Land Rover 23 0.1% 53.3% 54 37 0.1% 15.6% 52 54
53 Lexus 15 0.1% -21.1% 50 36 0.1% -14.3% 53 53
54 DS 13 0.0% -58.1% 52 29 0.1% -53.2% 54 48
55 Fuso 9 0.0% -59.1% 53 24 0.0% -59.3% 55 51
56 Iveco 8 0.0% n/a 55 19 0.0% n/a 56 59
57 Dodge 4 0.0% 33.3% 56 9 0.0% 50.0% 57 56
58 Jaguar 4 0.0% 100.0% 58 7 0.0% 75.0% 58 57
59 Alfa Romeo 2 0.0% -71.4% 57 6 0.0% -62.5% 59 55
60 BYD 1 0.0% n/a 59 4 0.0% n/a 60
61 Maserati 1 0.0% -50.0% 60 2 0.0% -66.7% 61 58
62 Chrysler 0 0.0% n/a 61 1 0.0% n/a 62 63
63 Ferrari 0 0.0% -100.0% 62 1 0.0% -80.0% 63 60
Total Chinese 7,828 29.9% -37.8% 16,100 29.9% 17.5%
 – Others 7 0.0% -84.4% 84 0.2% 10.9%  –  –

Chile February 2023 – models:

Pos Model Feb-23 % /22 Jan 2023 % /22 Pos FY22
1 Mitsubishi L200 1,867 7.1% 113.1% 1 3,284 6.1% 65.2% 1 1
2 Toyota Hilux 661 2.5% 96.7% 2 1,431 2.7% 26.7% 2 3
3 Maxus T60 651 2.5% -23.6% 9 1,080 2.0% -33.9% 3 2
4 Toyota Raize 520 2.0% n/a 8 954 1.8% n/a 6 30
5 Chevrolet Groove 472 1.8% n/a 3 1,066 2.0% 109.8% 4 12
6 MG ZS 392 1.5% -55.0% 4 979 1.8% -24.6% 5 5
7 Nissan Versa 384 1.5% -17.4% 7 819 1.5% -36.0% 7 20
8 Peugeot Partner 380 1.4% -51.2% 28 624 1.2% -64.3% 14 16
9 Ram Van 700 City 371 1.4% 286.5% n/a 469 0.9% 92.2% 25 n/a
10 Suzuki Baleno 337 1.3% 9.4% 10 752 1.4% -19.7% 9 15
11 Great Wall Poer 334 1.3% -58.1% 34 565 1.0% -54.4% 17 9
12 Suzuki Swift 328 1.3% -7.3% 5 812 1.5% 1.9% 8 24
13 Kia Soluto 316 1.2% n/a 12 681 1.3% n/a 11 23
14 Toyota Yaris 315 1.2% -43.5% 25 563 1.0% -53.3% 18 10
15 Mazda CX-5 309 1.2% n/a 13 661 1.2% n/a 13 n/a
16 Hyundai Grand i10 305 1.2% n/a 19 567 1.1% n/a 16 n/a
17 JAC JS2 284 1.1% n/a 11 674 1.3% n/a 12 38
18 Nissan Navara 272 1.0% -17.8% 6 722 1.3% -11.3% 10 17
19 Kia Morning 270 1.0% -27.0% 38 492 0.9% -60.4% 22 13
20 Toyota Corolla Cross 257 1.0% n/a 17 554 1.0% n/a 20 28
21 Peugeot Landtrek 256 1.0% n/a 45 451 0.8% n/a 29 n/a
22 Chery Tiggo 2 Pro 255 1.0% -32.7% 22 514 1.0% -39.7% 21 35
23 Ford Ranger 238 0.9% n/a 16 554 1.0% n/a 19 29
24 Chevrolet Silverado 234 0.9% 20.6% 30 472 0.9% 30.0% 23 n/a
25 Suzuki S-Presso 231 0.9% 6.5% n/a 285 0.5% -53.7% n/a 19
26 Chery Tiggo 2 220 0.8% -78.4% 32 453 0.8% -79.9% 27 4
27 Peugeot 208 218 0.8% n/a 14 568 1.1% n/a 15 n/a
28 Great Wall Wingle 5 212 0.8% 48.3% n/a 383 0.7% 19.7% 43 n/a
29 Nissan Kicks 208 0.8% -62.4% 31 444 0.8% -59.0% 30 18
30 Ford Territory 206 0.8% 5.6% 39 413 0.8% -53.8% 33 32
n/a Changan Hunter 206 0.8% n/a n/a 377 0.7% n/a 45 n/a
n/a MG3 205 0.8% n/a 21 466 0.9% n/a 26 27
n/a JAC T8 202 0.8% -49.0% 29 443 0.8% -54.9% 31 31
n/a VW Amarok 198 0.8% n/a n/a 359 0.7% 72.6% n/a n/a
n/a Haval Jolion 196 0.7% n/a n/a 382 0.7% n/a 44 45
n/a Geely Coolray 195 0.7% n/a n/a 377 0.7% n/a 46 n/a
n/a Citroen Berlingo 195 0.7% 143.8% n/a 370 0.7% -16.7% n/a n/a
n/a Chevrolet Tracker 194 0.7% -68.4% 42 397 0.7% -65.9% 38 6
n/a Toyota RAV4 190 0.7% -57.5% 18 471 0.9% -27.4% 24 8
n/a Subaru Forester 190 0.7% n/a 40 396 0.7% n/a 39 n/a
n/a MG ZX 189 0.7% n/a 27 433 0.8% n/a 32 11
n/a Peugeot 3008 186 0.7% n/a 43 389 0.7% n/a 41 37
n/a Chevrolet Sail 186 0.7% -79.6% n/a 317 0.6% -78.9% n/a 7
n/a Chevrolet Colorado 181 0.7% -18.5% 33 412 0.8% -11.6% 34 25
n/a Hyundai Tucson 180 0.7% n/a 35 409 0.8% n/a 36 34
n/a Hyundai Porter 162 0.6% 9.5% 24 410 0.8% 12.0% 35 n/a
n/a Mazda BT-50 156 0.6% n/a 36 383 0.7% n/a 42 n/a
n/a Hyundai Accent HCI 148 0.6% n/a 37 374 0.7% n/a n/a n/a
n/a Peugeot 2008 146 0.6% -56.4% 23 403 0.7% -44.9% 37 n/a
n/a Chevrolet N400 Max 134 0.5% 59.5% n/a 279 0.5% -6.7% n/a 36
n/a Chery Tiggo 8 Pro 133 0.5% n/a 15 452 0.8% n/a 28 n/a
n/a Ram 700 Pickup 130 0.5% -5.1% 20 392 0.7% 2.6% 40 33
n/a Great Wall Wingle 7 125 0.5% n/a n/a 231 0.4% n/a n/a n/a
n/a Hyundai Grand i10 Sedan 113 0.4% n/a n/a 184 0.3% n/a n/a n/a
n/a VW Saveiro 107 0.4% n/a n/a 209 0.4% n/a n/a n/a
n/a ZNA DF6 107 0.4% n/a n/a 179 0.3% n/a n/a n/a
n/a Renault Kwid 102 0.4% -54.7% n/a 202 0.4% -71.7% n/a n/a
n/a Suzuki Dzire Sedan 100 0.4% -76.9% n/a 213 0.4% -80.2% n/a 39
n/a Peugeot 308 100 0.4% n/a n/a 204 0.4% n/a n/a n/a
n/a JMC Vigus Work 97 0.4% n/a n/a 261 0.5% n/a n/a 44
n/a Opel Combo L1 95 0.4% 10.5% n/a 144 0.3% -47.4% n/a n/a
n/a Suzuki Celerio 94 0.4% n/a n/a 198 0.4% n/a n/a n/a
n/a Kia Frontier 87 0.3% n/a n/a 185 0.3% n/a n/a n/a
n/a Ford Transit 87 0.3% n/a n/a 167 0.3% n/a n/a n/a
n/a Ssangyong Grand Musso 86 0.3% n/a 26 333 0.6% n/a n/a n/a
n/a Kia Rio 86 0.3% n/a n/a 178 0.3% n/a n/a n/a
n/a Foton TM3 85 0.3% -59.5% n/a 186 0.3% -61.4% n/a n/a
n/a Mercedes Sprinter 83 0.3% -32.0% n/a 191 0.4% -23.9% n/a n/a
n/a Peugeot Boxer 83 0.3% n/a n/a 127 0.2% n/a n/a n/a
n/a Chevrolet Onix 80 0.3% -76.6% n/a 215 0.4% -59.9% n/a 21
n/a Peugeot 301 80 0.3% n/a n/a 152 0.3% n/a n/a n/a
n/a Brilliance T52 74 0.3% n/a n/a 88 0.2% n/a n/a n/a
n/a Foton Midi 70 0.3% -53.0% n/a 153 0.3% -44.0% n/a n/a
n/a Changan MD201 69 0.3% n/a n/a 151 0.3% 5.6% n/a n/a
n/a Maxus G10 68 0.3% n/a n/a 197 0.4% n/a n/a n/a
n/a Renault Express 58 0.2% n/a n/a 96 0.2% n/a n/a n/a
n/a JAC Sunray 54 0.2% n/a n/a 123 0.2% n/a n/a n/a
n/a JAC X200 45 0.2% -63.7% n/a 108 0.2% -65.2% n/a n/a
n/a Changan MS201 43 0.2% n/a n/a 93 0.2% n/a n/a n/a
n/a Maxus C35 42 0.2% n/a n/a 93 0.2% n/a n/a n/a

Source: ANAC

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