The Triton pickup just might be the most interesting thing in Mitsubishi’s lineup. The midsize pickup is available in approximately 150 countries, though the U.S. isn’t among them. Overseas it’s a serious contender against the Toyota Hilux and Ford Ranger, so the next version is very important for the company.
As such, Mitsubishi is drumming up excitement for the next-generation pickup with the Triton XRT Concept, unveiled today at the Bangkok Motor Show. The truck features a more blocky, upright grille than the outgoing model, a trend we’ve seen on full-size pickups in the past few years. The bulked-up XRT features wears flared fenders, a snorkel and mud-terrain tires that likely won’t be found on run-of-the-mill Tritons when the model debuts.
It’s possible, however, that Mitsubishi plans to offer its own interpretation of an off-road rig similar to Toyota’s TRD Pro line of trucks. The Triton XRT concept wears the logo of Ralliart, Mitsubishi’s motorsports division that racked up many victories in the WRC and Paris-Dakar Rally. Mitsubishi recently relaunched Ralliart after over a decade of dormancy.
Though initially Ralliart appears to be peddling only cosmetic upgrades, the Triton XRT could change that. Ralliart entered and won the Asia Cross Country Rally last year and plans to do so again for 2023. Helming the program was Hiroshi Masuoka, a Mitsubishi factory driver that won the Dakar Rally twice.
While the dearly departed Lancer Evolution doesn’t appear to be anywhere on the horizon, a truck-based Ralliart program might be just what Mitsubishi needs to rekindle the brand in enthusiasts’ hearts. These days 4x4s and overlanders are arguably more popular with customizers than all-wheel-drive sedans, and Mitsubishi is well-poised to capitalize on that with its many off-road motorsports accomplishments.
Unfortunately, the Triton has huge hurdles to overcome if it’s to make it to U.S. shores. Foreign pickups are still subject to the Chicken Tax, a 25% tariff on trucks that aren’t assembled in the U.S. Toyota and Nissan build their trucks in America to bypass the tax, but Mitsubishi doesn’t have the manufacturing base to do that. Still, it’s something Mitsubishi execs are trying to figure out, as our insatiable appetite for pickups isn’t going away anytime soon.
