Do you need every amenity and ample personal space when your hotel is in the middle of one of the world’s great cities?
That’s the question Hilton aims to answer with their Motto brand (launched in 2018) in New York’s Chelsea neighborhood.
What can you live without during your next hotel stay? Can thoughtful, modern design and technology, combined with multi-purpose social spaces inspired by the local neighborhood, create a smart new city hotel concept for 2023?
I checked in to the Motto by Hilton New York City Chelsea to try this model.
What is the Motto by Hilton New York City Chelsea?
Hilton opened its first New York Motto property on 24th Street near Madison Square Park in Chelsea in early 2022.
Described by the hotel group as a “micro-hotel with an urban vibe in prime global locations,” the brand boasts purposely small, affordable and efficient rooms with lighter environmental footprints to compete with hostels in big cities.
The 374-room property spread across a dizzying 42 floors embraces flexibility and plenty of technology for the modern traveler.
Chelsea is a great location for new and returning New York visitors. Located on a quieter street rather than a busier avenue, the vibe on 24th Street is more suburban than megacity. It is within walking distance from attractions like Madison Square Garden while being quiet enough to take a breath from the city that never sleeps.
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How to book the Motto by Hilton New York City Chelsea
Depending on the date, you can book a Standard Room Reward at Motto Chelsea for between 57,000 and 80,000 Hilton Honors points per night. Based on TPG’s valuation of 0.6 cents per Hilton point, this would require between $342 and $480 worth of points.
Like most hotels in New York City, cash room rates vary significantly depending on the season. Midweek in wintry January, you can book a base room from as little as $168 per night, up to $700 per night on peak periods like summer holidays.
It would make sense to pay cash during low periods, while in summer and over major holidays, a Hilton Honors redemption could be a great way to maximize your travel.
TPG paid $469 per night for my September stay, which is hardly a rate the hostel regulars Motto aims to attract would be willing to pay. In addition, all guests were invited to “enjoy” a frustrating new mandatory “urban destination charge” of $30 plus tax per night, which includes a group training session at the nearby Kadampa Meditation Center, a $10 daily food credit, enhanced Wi-Fi and bottled water.
You can transfer American Express Membership Rewards points to Hilton Honors at a 1:2 ratio if you need more Hilton points for an upcoming stay. Or, you can sign up for a new Hilton Honors card and earn more points as you use your card, such as the Hilton Honors American Express Surpass® Card, The Hilton Honors American Express Business Card or the no-annual-fee Hilton Honors American Express Card (see rates and fees).
You’ll also earn Hilton Honors points on your stay as a Hilton member. I earned 20 points per dollar as a Hilton Diamond member.
Related: Which credit card should you use for Hilton stays?
Guest rooms have clever space-saving options
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Motto Chelsea offers eight different room types, though don’t expect any opulent suites, with the largest family rooms measuring just 340 square feet. The design favors flexibility to cater to as many different types of guests and groups as possible, with plenty of connecting rooms, including some with twin bunk beds, bound to be popular with younger guests to give them their own space.
I booked a 165-square-foot “flex room with wall bed.” At first glance, it appeared to be a standard, cozy Manhattan hotel room with a comfortable king-size bed.
On closer inspection, I saw a Murphy-style bed had been pulled over the sofa below, with the sofa cushions stored in a closet next to the bed.
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This brilliant room design meant that by raising the bed, the bedroom instantly became a living room, with a full-size chaise lounge and coffee table, quite a luxury in a standard hotel room in this city.
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This design did have one significant flaw, however. The bed can only be raised or lowered by the staff, using a special key to release it from the wall and lock it back up. It does not stay up without this key, even if the guest manages to lift the heavy contraption.
While a staff member happily arrived to switch the room over after a quick call to reception, I wish this design allowed guests to switch the room layout without needing to call the staff to assist multiple times each day. I also wish the staff had advised me how it worked during check-in rather than trying to work out how to lift it myself.
Bathrooms are smart and spacious
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The bathroom vanity in the entrance hallway rather than the bathroom could lead some guests to feel exposed while getting ready for the day, but this design allowed plenty of bench space for personal toiletries.
With no vanity to squeeze in, the bathroom was a good size for New York, continuing the upmarket color scheme with shining brassware and white and royal blue tiles. Basd toiletries were available in fixed, refillable bottles in the shower and vanity.
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Sacrifice some home comforts
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Having stayed in some Manhattan hotel rooms where the entry door sweeps the corner of the bed and closing the bathroom door behind you can require significant agility and flexibility around the toilet, I loved the relative spaciousness of Motto Chelsea’s guest rooms.
On closer inspection, however, some basic hotel amenities aren’t included, so set your expectations. While this is certainly not a luxury hotel, it is a huge step up from the hostels it aims to compete with.
There is no desk and with the bed folded down, nowhere to place anything like a laptop beyond the one bedside table or vanity, which may be wet. While there is a small fridge, no tea- or coffee-making facilities are provided, and the single closet is full of sofa cushions, leaving only a few hooks, hangers and a fold-out luggage rack that will have your luggage almost touching the entry door.
Lulla has a wonderful outdoor space with excellent Italian food
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The first thing guests will notice when arriving at Motto is the outdoor bar and lounge space on 24th Street. Named Lulla, it is a lovely outdoor area on a nice day, attracting in-house guests and curious passersby alike.
A thoughtful cocktail menu includes an excellent spicy margarita with Del Maguey Vida Mezcal, habanero and grapefruit ($18).
Aperitivo hour from 3 to 7 p.m. each day offers an extensive Italian charcuterie box for two ($26), including house-made focaccia, spiced nuts, marinated olives, nduja crostini and panzanella salad.
The inspired Italian cuisine continues at dinner with a tasty frito misto appetizer containing fried summer vegetables, toasted pine nut pesto and labneh ( $18), followed by an entree of skirt steak with a pink peppercorn rub, citrus gremolata and decadent beef jus ($32), all served by professional and cheerful staff members.
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Breakfast from 7 to 11 a.m. daily features traditional favorites like overnight oats ($14), a light avocado toast with two poached eggs, sundried tomato, Italian vinaigrette and puffed faro ($18) and a heavier Italian-inspired breakfast sandwich with a fried egg, cured meats, burrata and spinach ($18).
I would recommend everything that I tried here; it was all excellent.
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Indoors, the ground floor is a poor use of space
With real estate at a premium in Manhattan, it is understandable that a new hotel would not give over any more space than is necessary for a reception and lobby area.
Like my guest room, the ground floor had multiple uses, with reception, a lobby-type waiting area, a coffee shop, a bar/lounge and a restaurant, all sharing one space.
The problem is that there isn’t enough space for any one element to function properly. While the staff was efficient and welcoming during my arrival and departure, the reception/concierge area for almost 400 rooms is a single desk for a maximum of only four staff members, with almost no space for guests to line up when checking in or out.
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With plenty of the general public enjoying the hospitality options at Lulla, indoors and outdoors, the seating quickly fills up and you will not likely find space for dinner without a reservation, with no priority given to in-house guests.
Each morning, a line formed at the coffee counter in the already tight space with hotel guests and passersby heading into the lobby, looking for their caffeine fix. The vibe was awkward, apologetic and frustrating.
Even more perplexing was that just one floor up, a huge lounge area on the first floor remained completely empty and unused. Perhaps as a new hotel, the owners are still working out the best uses of each common space.
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It would have made far more sense to move the restaurant upstairs, allowing reception to occupy the area at the rear of the ground floor with space and furniture for waiting guests, freeing up space around the current entrance.
The fitness center is insufficient
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While equipped with basic exercise equipment like treadmills, dumbbells and exercise balls, the fitness center on the fourth floor might be open 24/7, but it is too small for up to 700 guests who could access it each day.
Even at 6 a.m. sharp, there was a line for cardio equipment. If you plan to exercise at a peak time, expect to wait your turn.
Reasons why Motto by Hilton New York City Chelsea might not be for you
- Rooms are compact, and the ground floor common space is cramped.
- If you have a lot of luggage, there isn’t much space in your room to store it.
- You may struggle to find a seat for a drink or meal in the evenings without a reservation, even if you are staying at the hotel.
- The property has eliminated many traditional hotel perks, like room service, minibars and closets, as well as amenities such as a swimming pool and day spa.
Accessibility
Motto’s ground floor is all on the same level, except for one sunken cocktail lounge, though it can be cramped to navigate the multipurpose space during busy periods. All levels can be accessed by the four elevators, and considering the fairly tight measurements of the guest rooms, the hallways and elevators were generously wide.
Each of the eight room types has mobility-accessible (with accessible bathtubs and/or roll-in showers) and hearing-accessible options (with visual displays to indicate fire alarms, doorbells and phone calls) displayed during the booking process.
Checking out of Motto by Hilton New York City Chelsea
If this concept of accommodation is a glimpse of the future of hotels in space-conscious destinations like Manhattan, it was equally impressive and frustrating.
Having a dual-use guest room was a masterstroke — a full-size sofa in a standard room in New York is a step above most hotels I’ve stayed in. However, calling staff members to raise and lower the bed was tiresome. From a safety perspective, I can understand that the bed’s weight cannot be left to guests to wrangle, but I wish they had designed a system so guests could transform the rooms themselves, which would be a huge selling point.
The ground floor is cramped, but if you can find a seat, Lulla has an excellent outdoor space for an aperitif or in the restaurant for great Italian food. I would stop there for a meal or a drink to sit outside on a nice day, even if I were not staying there.
I’m excited to see where multipurpose accommodation concepts can lead, and if I stayed during the off-peak months when rates are reasonable, I would book this property again.
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