Friday, August 30, 2024
HomeTourismMtgs. Startup Deliberate Makes Plans for Corp. Journey with $35M Fundraise

Mtgs. Startup Deliberate Makes Plans for Corp. Journey with $35M Fundraise


Self-service meetings management platform Planned has raised $35 million in Series B funding, the start-up announced Thursday. 

The latest round—led by Drive Capital, with the participation of Outsider Capital and two other firms—brings total funding since Planned’s 2017 launch to $65 million. 

The Quebec-based company said it will use the re-upped funding to expand globally and begin development of an AI-powered online booking tool for business travel, ultimately to create a “one-stop-shop” for travel and meetings management.

“The meetings and events industry is highly complex and remains profoundly traditional and labor intensive to this day. But AI changed everything,” said CEO Marc Bonin in a statement. “Our vision is that by combining human service and AI, we can challenge the status quo that traditional travel and sourcing agencies present and provide a faster, more personalized service to clients. We believe that the TMC of the future has to be tech-enabled, and fundraising will allow us to accelerate our development.”

Planned also added Hopper co-founder and CEO Frederic Lalonde to its board of directors. “Joining Planned at this pivotal moment is incredibly exciting,” Lalonde said. “Planned’s innovative approach makes it a standout in an industry that is almost tragically old school. I look forward to contributing to its continued success and expansion.”

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