The Nissan X-Trail is up to #4 in Taiwan in August.
New light vehicle sales in Taiwan grow 3.5% year-on-year in September at 37,083 units, leading to a year-to-date volume up 12.2% to 349,720. Interestingly, sales of locally-produced vehicles have returned to more tham 50% of the market. Toyota (-16.9%) struggles this month but remains the faraway leader in the brands charts with 24% share, that’s almost four times the #2, Honda (+22.5%) in great shape. Nissan (+48.4%) climbs back up from outside the August Top 10 directly to #3 with 6.1% share vs. 4.5% year-to-date. Hyundai (+13.9%) also shines at #4 as do Lexus (+31.1%) at #6 and Tesla (+87.7%) at #9. CMC (-34.4%), Mercedes (-16.7%) and Ford (-15.7%) are in a rut while Volkswagen (+3%) matches the market at #11.
Model-wise, no surprise on top with the Toyota Corolla Cross (-13%) still dominating despite a hefty year-on-year loss. The Toyota Town Ace (+61.8%) advances to #2 and the Honda CR-V (+75.3%) is up three spots on August to #3, a ranking it also holds year-to-date. Boosted by a new generation, the Nissan X-Trail surges directly to #4 overall, distancing the CMC Veryca (-13.2%) and Toyota RAV4 (-27.8%) both in difficulty. The MG HS (+2411.4%) celebrates one year in market at # and the Lexus NX (+47.7%) soars to #9, yet this is way lower than its year-to-date level (#6).
Previous month: Taiwan August 2023: 4 Toyotas in Top 4, MG HS breaks ranking record again
One year ago: Taiwan September 2022: Hyundai (+44.9%) best performer, market off -12.9%
Full September 2023 Top 10 brands and Top 60 models below.
Taiwan September 2023 – brands:
| Pos | Brand | Sep-23 | % | /22 | Aug | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 8,892 | 24.0% | -16.9% | 1 | 91,612 | 26.2% | -0.4% | 1 | 1 |
| 2 | Honda | 2,454 | 6.6% | 22.5% | 2 | 20,517 | 5.9% | 0.7% | 3 | 2 |
| 3 | Nissan | 2,251 | 6.1% | 48.4% | n/a | 15,908 | 4.5% | -8.5% | 7 | 4 |
| 4 | Hyundai | 1,958 | 5.3% | 13.9% | 5 | 16,982 | 4.9% | 61.6% | 6 | n/a |
| 5 | Mercedes | 1,843 | 5.0% | -16.7% | 10 | 18,201 | 5.2% | 7.2% | 4 | 5 |
| 6 | Lexus | 1,813 | 4.9% | 31.1% | 4 | 24,094 | 6.9% | 67.3% | 2 | 8 |
| 7 | CMC | 1,594 | 4.3% | -19.9% | n/a | 13,863 | 4.0% | -18.3% | 9 | 6 |
| 8 | Ford | 1,382 | 3.7% | -15.7% | 3 | 17,405 | 5.0% | -4.0% | 5 | 3 |
| 9 | BMW | 1,375 | 3.7% | -3.4% | 7 | 14,000 | 4.0% | 4.8% | 8 | 9 |
| 10 | Tesla | 1,241 | 3.3% | 87.7% | n/a | n/a | n/a | n/a | n/a | 12 |
| 11 | Volkswagen | 1,159 | 3.1% | 3.0% | 6 | 12,349 | 3.5% | 43.6% | 10 | 11 |
Taiwan September 2023 – models:
| Pos | Model | Sep-23 | % | /22 | Aug | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota Corolla Cross | 2,859 | 7.7% | -13.0% | 1 | 27,126 | 7.8% | -7.0% | 1 | 1 |
| 2 | Toyota Town Ace | 1,684 | 4.5% | 61.8% | 3 | 13,146 | 3.8% | 81.9% | 2 | 10 |
| 3 | Honda CR-V | 1,388 | 3.7% | 75.3% | 6 | 12,763 | 3.6% | 23.8% | 3 | 5 |
| 4 | Nissan X-Trail | 1,311 | 3.5% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 5 | CMC Veryca | 1,304 | 3.5% | -13.2% | 8 | 10,401 | 3.0% | -14.3% | 7 | 4 |
| 6 | Toyota RAV4 | 1,230 | 3.3% | -27.8% | 2 | 12,548 | 3.6% | -4.9% | 4 | 2 |
| 7 | MG HS | 1,105 | 3.0% | 2411.4% | 5 | 8,356 | 2.4% | n/a | 9 | n/a |
| 8 | Toyota Corolla Altis | 1,066 | 2.9% | -16.5% | 4 | 11,478 | 3.3% | -9.2% | 5 | 3 |
| 9 | Lexus NX | 749 | 2.0% | 47.7% | 10 | 10,753 | 3.1% | 95.2% | 6 | 13 |
| 10 | Ford Focus | 682 | 1.8% | -25.3% | 7 | 9,687 | 2.8% | 6.0% | 8 | 7 |
| 11 | Mitsubishi Delica | 667 | 1.8% | -7.2% | 11 | 6,282 | 1.8% | -7.2% | 12 | 11 |
| 12 | Tesla Model Y | 633 | 1.7% | n/a | 16 | 7,163 | 2.0% | n/a | 10 | 28 |
| 13 | Hyundai Tucson | 628 | 1.7% | 26.1% | 26 | 4,137 | 1.2% | 25.8% | 19 | 26 |
| 14 | Hyundai Custin | 591 | 1.6% | new | 17 | 5,024 | 1.4% | new | 15 | n/a |
| 15 | Toyota Vios | 578 | 1.6% | 6.6% | 9 | 4,420 | 1.3% | -11.4% | 17 | 16 |
| 16 | Honda HR-V | 576 | 1.6% | -3.7% | 14 | 5,053 | 1.4% | 34.0% | 14 | 21 |
| 17 | Mercedes GLE Class | 515 | 1.4% | 75.2% | 39 | 1,839 | 0.5% | -21.4% | 38 | 36 |
| 18 | Nissan Kicks | 506 | 1.4% | -33.6% | 13 | 7,008 | 2.0% | -22.6% | 11 | 6 |
| 19 | Toyota Sienta | 432 | 1.2% | -32.5% | 18 | 4,093 | 1.2% | -25.4% | 20 | 15 |
| 20 | Volvo XC40 | 431 | 1.2% | 16.5% | 15 | n/a | n/a | n/a | n/a | 32 |
| 21 | Ford Kuga | 418 | 1.1% | -33.3% | 12 | 5,326 | 1.5% | -28.0% | 13 | 9 |
| 22 | Honda Fit | 411 | 1.1% | -32.1% | 19 | 3,868 | 1.1% | -32.4% | 21 | 14 |
| 23 | Tesla Model X | 398 | 1.1% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 24 | Mazda CX-5 | 394 | 1.1% | -60.0% | 22 | 3,621 | 1.0% | -12.5% | 23 | 17 |
| 25 | Suzuki Swift | 392 | 1.1% | -5.5% | 28 | 2,718 | 0.8% | #VALUE! | 30 | n/a |
| 26 | Lexus RX | 368 | 1.0% | 80.4% | 20 | 4,983 | 1.4% | 64.1% | 16 | 30 |
| 27 | Skoda Octavia | 357 | 1.0% | 693.3% | 44 | 1,393 | 0.4% | 269.5% | 42 | n/a |
| 28 | VW Tiguan | 354 | 1.0% | -34.2% | 21 | n/a | n/a | n/a | n/a | 38 |
| 29 | Lexus UX | 347 | 0.9% | 10.5% | 23 | 4,201 | 1.2% | 65.7% | 18 | 27 |
| 30 | Mitsubishi Colt Plus | 316 | 0.9% | -18.3% | 30 | 2,874 | 0.8% | -6.5% | 29 | 23 |
| 31 | Hyundai Porter | 311 | 0.8% | -27.5% | n/a | 2,896 | 0.8% | -8.8% | 28 | 24 |
| 32 | Hyundai Venue | 292 | 0.8% | -52.8% | 32 | 3,179 | 0.9% | 7.1% | 26 | 22 |
| 33 | CMC Zinger | 290 | 0.8% | -40.5% | n/a | 3,464 | 1.0% | -27.2% | 25 | 18 |
| 34 | Kia Sportage | 284 | 0.8% | n/a | 24 | 2,160 | 0.6% | n/a | 36 | n/a |
| 35 | Mercedes C Class | 259 | 0.7% | -39.1% | 45 | 2,278 | 0.7% | -14.6% | 35 | 34 |
| 36 | Toyota Camry | 249 | 0.7% | -36.2% | n/a | 2,403 | 0.7% | -19.7% | 34 | 25 |
| 37 | Fuso Canter | 247 | 0.7% | -0.4% | 35 | n/a | n/a | n/a | n/a | n/a |
| 38 | Mazda CX-30 | 233 | 0.6% | n/a | 37 | n/a | n/a | n/a | n/a | 33 |
| 39 | Mazda3 | 227 | 0.6% | n/a | 29 | 3,018 | 0.9% | 47.7% | 27 | 31 |
| 40 | Lexus ES | 223 | 0.6% | -28.3% | 36 | 2,668 | 0.8% | 6.3% | 31 | 29 |
| 41 | Skoda Kodiaq | 221 | 0.6% | 36.4% | 40 | 1,538 | 0.4% | n/a | 41 | n/a |
| 42 | Tesla Model S | 210 | 0.6% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 43 | VW T-Roc | 194 | 0.5% | n/a | 31 | 2,410 | 0.7% | #VALUE! | 33 | n/a |
| 44 | Nissan Sentra | 191 | 0.5% | -14.7% | 33 | 3,490 | 1.0% | -18.3% | 24 | 19 |
| 45 | Volvo XC60 | 186 | 0.5% | -10.1% | 25 | 1,657 | 0.5% | -0.2% | 39 | 37 |
| 46 | Nissan Tiida | 184 | 0.5% | -24.0% | 34 | 2,412 | 0.7% | 19.2% | 32 | 35 |
| 47 | Mercedes GLC Class | 179 | 0.5% | -46.1% | 41 | 3,796 | 1.1% | 9.9% | 22 | 20 |
| 48 | VW Golf | 173 | 0.5% | 60.2% | 27 | 1,935 | 0.6% | 32.2% | 37 | n/a |
| 49 | BMW X6 | 168 | 0.5% | 4.3% | 43 | n/a | n/a | n/a | n/a | n/a |
| 50 | BMW i4 | 146 | 0.4% | 1725.0% | n/a | 517 | 0.1% | 274.6% | n/a | n/a |
| 51 | Ford Tourneo | 142 | 0.4% | n/a | 56 | n/a | n/a | n/a | n/a | n/a |
| 52 | MG ZS | 142 | 0.4% | new | n/a | n/a | n/a | new | n/a | – |
| 53 | Subaru Forester | 136 | 0.4% | n/a | 42 | 1,651 | 0.5% | n/a | 40 | n/a |
| 54 | Kia Carnival | 132 | 0.4% | n/a | 47 | n/a | n/a | n/a | n/a | n/a |
| 55 | Skoda Kamiq | 132 | 0.4% | -18.0% | 58 | n/a | n/a | n/a | n/a | n/a |
| 56 | BMW X3 | 128 | 0.3% | -23.4% | n/a | 1,060 | 0.3% | -49.1% | 50 | 40 |
| 57 | Volvo S90 | 127 | 0.3% | 154.0% | n/a | n/a | n/a | n/a | n/a | n/a |
| 58 | BMW X4 | 127 | 0.3% | -48.0% | 53 | 1,197 | 0.3% | -26.8% | 48 | n/a |
| 59 | Kia Picanto | 126 | 0.3% | n/a | n/a | 817 | 0.2% | 17.9% | 55 | n/a |
| 60 | BMW X5 | 124 | 0.3% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
Source: u-car.com.tw
