The Peugeot 2008 is the best-selling vehicle in Finland in July.
New car sales in Finland advance 9.4% year-on-year in August to 7,666 units, bringing the year-to-date volume up 9.3% to 60,076. Toyota (+10.9%) remains on top of the brands ranking albeit with a shy 14.8% share vs. 17.2% so far this year. The performer of the month is Peugeot (+92.2%) surging from #10 in July to #2 tis month with 9.4% of the market vs. 2.9% year-to-date. Kia (+17.1%) stays in third position while Skoda (-2.5%) falls two spots on last month to #4. Tesla (+755.2%) stuns once again and advances to #6 with 7.5% vs. #7 and 6.1% year-to-date. Audi (+26.6%) is the last gainer in the Top 10 just as Volvo (-10.1%), Mercedes (-13%) and Volkswagen (-18%) all struggle.
Model-wise, there is a big surprise on top: the Peugeot 2008 (+213.3%) becomes the best-selling vehicle in Finland for the first time with a splendid 8.6% share. It already ranked #8 in July, and #3 in August 2022 which shows traditional strong summers for the model but this is nevertheless a fantastic achievement which could be due to offers on the outgoing pre-facelift model. If you live in Finland and have an explanation for this performance please comment on this article. The Tesla Model Y (+581.8%) is equally impressive in 2nd place but remains below the Toyota Corolla (+87.9%) in the year-to-date order. The Toyota RAV4 (+30.5%) and Volvo XC60 (+126.4%) ensure the entire Top 5 models brilliantly outpace the market.
Previous month: Finland July 2023: Toyota Corolla #1, Yaris Cross and Volvo XC60 impress
One year ago: Finland August 2022: Skoda Octavia leads, Peugeot 2008 on podium, sales down -7.8%
Full August 2023 Top 30 brands and models below.
Finland August 2023 – brands:
| Pos | Brand | Aug-23 | % | /22 | Jul | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 1,132 | 14.8% | 10.9% | 1 | 10,334 | 17.2% | 4.0% | 1 | 1 |
| 2 | Peugeot | 719 | 9.4% | 92.2% | 10 | 1,748 | 2.9% | 14.7% | 12 | 13 |
| 3 | Kia | 671 | 8.8% | 17.1% | 3 | 4,565 | 7.6% | -6.4% | 5 | 3 |
| 4 | Skoda | 670 | 8.7% | -2.5% | 2 | 5,614 | 9.3% | 27.5% | 3 | 4 |
| 5 | Volkswagen | 625 | 8.2% | -18.0% | 4 | 5,917 | 9.8% | 21.0% | 2 | 2 |
| 6 | Tesla | 573 | 7.5% | 755.2% | 14 | 3,678 | 6.1% | 403.8% | 7 | 14 |
| 7 | Volvo | 500 | 6.5% | -10.1% | 5 | 5,026 | 8.4% | 22.8% | 4 | 5 |
| 8 | BMW | 442 | 5.8% | 19.1% | 7 | 3,425 | 5.7% | 1.2% | 8 | 7 |
| 9 | Mercedes | 429 | 5.6% | -13.0% | 6 | 3,920 | 6.5% | 15.1% | 6 | 6 |
| 10 | Audi | 281 | 3.7% | 26.6% | 8 | 2,598 | 4.3% | 35.8% | 9 | 10 |
| 11 | Hyundai | 274 | 3.6% | 63.1% | 11 | 1,536 | 2.6% | -9.5% | 14 | 12 |
| 12 | Ford | 245 | 3.2% | -23.2% | 9 | 1,844 | 3.1% | -29.5% | 11 | 8 |
| 13 | Nissan | 230 | 3.0% | -6.5% | 13 | 1,857 | 3.1% | -10.8% | 10 | 9 |
| 14 | Citroen | 106 | 1.4% | -27.4% | 15 | 949 | 1.6% | -5.2% | 15 | 15 |
| 15 | Mazda | 97 | 1.3% | 38.6% | 20 | 687 | 1.1% | 45.9% | 16 | 20 |
| 16 | Polestar | 97 | 1.3% | 321.7% | 17 | 668 | 1.1% | 55.3% | 17 | 18 |
| 17 | Dacia | 75 | 1.0% | -17.6% | 22 | 552 | 0.9% | -37.1% | 18 | 17 |
| 18 | Land Rover | 74 | 1.0% | 640.0% | 19 | 328 | 0.5% | 24.2% | 23 | 25 |
| 19 | Opel | 59 | 0.8% | -68.3% | 12 | 1,543 | 2.6% | -21.9% | 13 | 11 |
| 20 | Lexus | 58 | 0.8% | 383.3% | 18 | 301 | 0.5% | 83.5% | 24 | 28 |
| 21 | Suzuki | 46 | 0.6% | -60.0% | 21 | 491 | 0.8% | 4.9% | 20 | 21 |
| 22 | Mitsubishi | 43 | 0.6% | -53.3% | 23 | 400 | 0.7% | -43.9% | 21 | 19 |
| 23 | Renault | 40 | 0.5% | -61.9% | 24 | 497 | 0.8% | -53.7% | 19 | 16 |
| 24 | Mini | 32 | 0.4% | 23.1% | 26 | 125 | 0.2% | -8.8% | 30 | 30 |
| 25 | Cupra | 29 | 0.4% | -34.1% | 16 | 345 | 0.6% | 2.4% | 22 | 22 |
| 26 | Seat | 29 | 0.4% | 26.1% | 25 | 250 | 0.4% | -16.4% | 25 | 23 |
| 27 | Honda | 19 | 0.2% | -40.6% | 30 | 151 | 0.3% | -10.7% | 27 | 26 |
| 28 | Subaru | 10 | 0.1% | -67.7% | 28 | 174 | 0.3% | -0.6% | 26 | 29 |
| 29 | Fiat | 10 | 0.1% | -86.1% | 27 | 130 | 0.2% | -42.2% | 29 | 27 |
| 30 | Porsche | 5 | 0.1% | -81.5% | 29 | 137 | 0.2% | -53.6% | 28 | 24 |
Finland August 2023 – models:
| Pos | Model | Aug-23 | % | /22 | Jul | 2023 | % | /22 | Pos | FY22 |
| 1 | Peugeot 2008 | 658 | 8.6% | 213.3% | 8 | 1,073 | 1.8% | 127.8% | 11 | 46 |
| 2 | Tesla Model Y | 450 | 5.9% | 581.8% | n/a | 2,877 | 4.8% | 463.0% | 2 | 13 |
| 3 | Toyota Corolla | 387 | 5.0% | 87.9% | 1 | 3,729 | 6.2% | 11.3% | 1 | 1 |
| 4 | Toyota RAV4 | 214 | 2.8% | 30.5% | 7 | 1,160 | 1.9% | -25.1% | 10 | 3 |
| 5 | Volvo XC60 | 197 | 2.6% | 126.4% | 5 | 1,735 | 2.9% | 32.6% | 3 | 4 |
| 6 | Toyota Yaris | 183 | 2.4% | -25.3% | 2 | 1,720 | 2.9% | -12.8% | 4 | 2 |
| 7 | Skoda Octavia | 177 | 2.3% | -35.2% | 3 | 1,375 | 2.3% | 20.9% | 7 | 5 |
| 8 | Kia Ceed | 172 | 2.2% | 57.8% | 13 | 1,011 | 1.7% | -22.4% | 13 | 6 |
| 9 | Toyota Yaris Cross | 166 | 2.2% | 0.0% | 4 | 1,369 | 2.3% | 16.4% | 8 | 7 |
| 10 | Skoda Enyaq | 156 | 2.0% | 4.7% | 6 | 1,582 | 2.6% | 118.5% | 5 | 12 |
| 11 | Volvo XC40 | 132 | 1.7% | -32.3% | 12 | 1,346 | 2.2% | 34.2% | 9 | 9 |
| 12 | BMW i4 | 126 | 1.6% | 137.7% | 9 | 983 | 1.6% | 314.8% | 14 | 38 |
| 13 | Tesla Model 3 | 121 | 1.6% | 12000.0% | n/a | 661 | 1.1% | 201.8% | 23 | 70 |
| 14 | VW ID.4 | 115 | 1.5% | 11.7% | 10 | 1,473 | 2.5% | 188.8% | 6 | 20 |
| 15 | Nissan Qashqai | 115 | 1.5% | 19.8% | 19 | 864 | 1.4% | -37.9% | 16 | 8 |
| 16 | Audi Q4 | 105 | 1.4% | 176.3% | 17 | 876 | 1.5% | 192.0% | 15 | 61 |
| 17 | VW Tiguan | 101 | 1.3% | 2.0% | 16 | 593 | 1.0% | 12.7% | 28 | 34 |
| 18 | Polestar 2 | 97 | 1.3% | 321.7% | n/a | 668 | 1.1% | 56.1% | 22 | 18 |
| 19 | Toyota C-HR | 95 | 1.2% | -47.5% | n/a | 1,042 | 1.7% | -22.2% | 12 | 10 |
| 20 | Volvo V60 | 85 | 1.1% | 1.2% | 15 | 764 | 1.3% | 11.5% | 17 | 11 |
| n/a | Ford Kuga | 77 | 1.0% | 6.9% | n/a | 587 | 1.0% | -7.0% | 30 | 26 |
| n/a | Ford Focus | 71 | 0.9% | -26.8% | 18 | 602 | 1.0% | -2.0% | 27 | 27 |
| n/a | Kia Stonic | 69 | 0.9% | -21.6% | n/a | 675 | 1.1% | 21.0% | 20 | 28 |
| n/a | VW Golf | 63 | 0.8% | -41.7% | n/a | 683 | 1.1% | -2.6% | 19 | 14 |
| n/a | Skoda Kamiq | 57 | 0.7% | 11.8% | 14 | 592 | 1.0% | 11.1% | 29 | 29 |
| n/a | VW ID.3 | 49 | 0.6% | 11.4% | n/a | 702 | 1.2% | 296.6% | 18 | 74 |
| n/a | Mercedes C Class | 41 | 0.5% | -19.6% | 20 | 617 | 1.0% | 42.5% | 26 | 37 |
| n/a | Toyota bZ4x | 38 | 0.5% | n/a | n/a | 629 | 1.0% | 31350.0% | 24 | 120 |
| n/a | Volvo C40 | 27 | 0.4% | -74.0% | n/a | 671 | 1.1% | 128.2% | 21 | 44 |
| n/a | Opel Mokka | 16 | 0.2% | -75.0% | 11 | 625 | 1.0% | 35.0% | 25 | 52 |
Source: AUT
