The Peugeot 2008 is only 7 sales off a second pole position in three months.
The Finnish new car market is up 3.6% year-on-year in October to 6,309 units, leading to a year-to-date volume up 8.8% to 73,770. We have wildly varying performances among the Top 5 brands. Toyota (-19.9%) is hit hard but stays on top with 14.3% share vs. 16.6% so far this year, Skoda (+7.1%) advances to #2 year-to-date and Kia (+18.4%) impresses at #3 with 9.5% of the market vs. 7.8% YTD. In contrast Volvo (-27.1%) and Volkswagen (-27.7%) both freefall. Hyundai (+168.5%) registers the largest year-on-year gain in the Top 10, followed closely by Peugeot (+163.8%) with Audi (+35.9%) and BMW (+18.3%) also very solid. Below, Tesla (+2880%!), Porsche (+488.9%), Mazda (+184.9%), Land Rover (+153l.8%) and Cupra (+134.6%) stand out.
In the models ranking, the Toyota Corolla (-6.2%) returns to the top spot it holds year-to-date with 5% share but is only 7 sales above the Peugeot 2008 (+2483.3%) delivering another stellar performance after leading the charts outright last August. The Skoda Enyaq (+160.6%) is also in great shape at #3 and advances to #4 year-to-date as a result vs. #12 over the Full Year 2022. The Skoda Octavia (-10.2%) stays at #4 ahead of the Toyota Yaris Cross (+28.9%) up two spots on September to #5. The Audi Q4 (+441.4%), BMW i4 (+31.7%) and Kia Ceed (+26.8%) also make themselves noticed in the remainder of the Top 10. #1 with 15% share last month, the Tesla Model Y is down to #11 in October but still up a surreal 6750% year-on-year.
Previous month: Finland September 2023: Tesla most popular brand for the first time, single-handedly title market into positive
One year ago: Finland October 2022: Toyota Yaris, Skoda Octavia impress in market back in negative (-6%)
Full October 2023 Top 30 brands and models below.
Finland October 2023 – brands:
| Pos | Brand | Oct-23 | % | /22 | Sep | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota | 903 | 14.3% | -19.9% | 2 | 12,274 | 16.6% | 1.9% | 1 | 1 |
| 2 | Skoda | 695 | 11.0% | 7.1% | 3 | 7,001 | 9.5% | 21.1% | 2 | 4 |
| 3 | Kia | 598 | 9.5% | 18.4% | 4 | 5,784 | 7.8% | -4.8% | 5 | 3 |
| 4 | Volvo | 577 | 9.1% | -27.1% | 5 | 6,108 | 8.3% | 11.3% | 4 | 5 |
| 5 | Volkswagen | 420 | 6.7% | -27.7% | 7 | 6,793 | 9.2% | 13.0% | 3 | 2 |
| 6 | BMW | 394 | 6.2% | 18.3% | 8 | 4,220 | 5.7% | 2.7% | 8 | 7 |
| 7 | Mercedes | 365 | 5.8% | -7.4% | 6 | 4,749 | 6.4% | 9.9% | 7 | 6 |
| 8 | Peugeot | 364 | 5.8% | 163.8% | 14 | 2,256 | 3.1% | 21.0% | 11 | 13 |
| 9 | Audi | 299 | 4.7% | 35.9% | 10 | 3,152 | 4.3% | 36.0% | 9 | 10 |
| 10 | Hyundai | 247 | 3.9% | 168.5% | 12 | 1,953 | 2.6% | 2.7% | 13 | 12 |
| 11 | Nissan | 195 | 3.1% | 0.0% | 9 | 2,330 | 3.2% | -7.3% | 10 | 9 |
| 12 | Mazda | 151 | 2.4% | 184.9% | 15 | 918 | 1.2% | 53.8% | 16 | 20 |
| 13 | Tesla | 149 | 2.4% | 2880.0% | 1 | 5,030 | 6.8% | 427.8% | 6 | 14 |
| 14 | Ford | 132 | 2.1% | -41.6% | 11 | 2,206 | 3.0% | -28.6% | 12 | 8 |
| 15 | Citroen | 121 | 1.9% | 1.7% | 23 | 1,102 | 1.5% | -10.6% | 15 | 15 |
| 16 | Opel | 96 | 1.5% | 20.0% | 13 | 1,790 | 2.4% | -17.0% | 14 | 11 |
| 17 | Renault | 61 | 1.0% | -41.3% | 19 | 620 | 0.8% | -52.7% | 19 | 16 |
| 18 | Cupra | 61 | 1.0% | 134.6% | 17 | 475 | 0.6% | 13.4% | 22 | 22 |
| 19 | Mitsubishi | 56 | 0.9% | 33.3% | 21 | 502 | 0.7% | -39.7% | 21 | 19 |
| 20 | Dacia | 55 | 0.9% | -34.5% | 18 | 673 | 0.9% | -38.1% | 18 | 17 |
| 21 | Porsche | 53 | 0.8% | 488.9% | 28 | 211 | 0.3% | -32.6% | 27 | 24 |
| 22 | Polestar | 38 | 0.6% | -57.8% | 16 | 782 | 1.1% | 35.5% | 17 | 18 |
| 23 | Suzuki | 37 | 0.6% | -45.6% | 20 | 589 | 0.8% | -4.5% | 20 | 21 |
| 24 | Land Rover | 33 | 0.5% | 153.8% | 22 | 405 | 0.5% | 40.6% | 23 | 25 |
| 25 | Seat | 31 | 0.5% | 14.8% | 25 | 313 | 0.4% | -14.0% | 25 | 23 |
| 26 | Subaru | 30 | 0.5% | 100.0% | 27 | 230 | 0.3% | 9.5% | 26 | 29 |
| 27 | Mini | 25 | 0.4% | 66.7% | n/a | 159 | 0.2% | -7.0% | 30 | 30 |
| 28 | Lexus | 23 | 0.4% | -8.0% | 24 | 356 | 0.5% | 68.7% | 24 | 28 |
| 29 | Honda | 17 | 0.3% | -15.0% | 29 | 188 | 0.3% | -16.8% | 28 | 26 |
| 30 | Fiat | 4 | 0.1% | -20.0% | 26 | 162 | 0.2% | -36.7% | 29 | 27 |
Finland October 2023 – models:
| Pos | Model | Oct-23 | % | /22 | Sep | 2023 | % | /22 | Pos | FY22 |
| 1 | Toyota Corolla | 317 | 5.0% | -6.2% | 2 | 4,373 | 5.9% | 10.1% | 1 | 1 |
| 2 | Peugeot 2008 | 310 | 4.9% | 2483.3% | 20 | 1,454 | 2.0% | 168.8% | 11 | 46 |
| 3 | Skoda Enyaq | 258 | 4.1% | 160.6% | 5 | 2,021 | 2.7% | 114.5% | 4 | 12 |
| 4 | Skoda Octavia | 203 | 3.2% | -10.2% | 4 | 1,781 | 2.4% | 3.8% | 6 | 5 |
| 5 | Toyota Yaris Cross | 196 | 3.1% | 28.9% | 7 | 1,735 | 2.4% | 23.0% | 7 | 7 |
| 6 | Volvo XC60 | 191 | 3.0% | -19.1% | 9 | 2,070 | 2.8% | 23.7% | 3 | 4 |
| 7 | Volvo XC40 | 178 | 2.8% | 9.2% | 6 | 1,700 | 2.3% | 24.0% | 8 | 9 |
| 8 | Kia Ceed | 161 | 2.6% | 26.8% | 11 | 1,308 | 1.8% | -23.6% | 12 | 6 |
| 9 | BMW i4 | 158 | 2.5% | 31.7% | 10 | 1,277 | 1.7% | 168.3% | 13 | 38 |
| 10 | Audi Q4 | 157 | 2.5% | 441.4% | 17 | 1,126 | 1.5% | 210.2% | 15 | 61 |
| 11 | Tesla Model Y | 137 | 2.2% | 6750.0% | 1 | 4,148 | 5.6% | 544.1% | 2 | 13 |
| 12 | Toyota RAV4 | 131 | 2.1% | 52.3% | 3 | 1,499 | 2.0% | -19.2% | 10 | 3 |
| 13 | Kia Niro | 98 | 1.6% | 18.1% | 16 | 760 | 1.0% | -7.5% | 23 | 15 |
| 14 | Nissan Qashqai | 93 | 1.5% | -17.0% | 8 | 1,110 | 1.5% | -31.5% | 16 | 8 |
| 15 | Toyota Yaris | 92 | 1.5% | -66.9% | 13 | 1,931 | 2.6% | -23.5% | 5 | 2 |
| 16 | Volvo C40 | 82 | 1.3% | -5.7% | 14 | 864 | 1.2% | 81.9% | 17 | 44 |
| 17 | VW ID.4 | 76 | 1.2% | -25.5% | 15 | 1,651 | 2.2% | 139.6% | 9 | 20 |
| 18 | VW Tiguan | 72 | 1.1% | 157.1% | n/a | 736 | 1.0% | 24.5% | 24 | 34 |
| 19 | Toyota C-HR | 70 | 1.1% | -53.3% | 12 | 1,234 | 1.7% | -20.1% | 14 | 10 |
| 20 | Volvo V60 | 67 | 1.1% | -63.4% | n/a | 864 | 1.2% | -9.5% | 18 | 11 |
| n/a | Kia Stonic | 54 | 0.9% | -5.3% | 18 | 805 | 1.1% | 16.7% | 19 | 28 |
| n/a | Kia Rio | 53 | 0.8% | -8.6% | n/a | 706 | 1.0% | -3.4% | 27 | 23 |
| n/a | Ford Kuga | 40 | 0.6% | -11.1% | n/a | 680 | 0.9% | -9.0% | 31 | 26 |
| n/a | Polestar 2 | 38 | 0.6% | -57.8% | 19 | 782 | 1.1% | 35.5% | 20 | 18 |
| n/a | VW ID.3 | 37 | 0.6% | -35.1% | n/a | 762 | 1.0% | 185.4% | 22 | 74 |
| n/a | VW Golf | 35 | 0.6% | -72.0% | n/a | 764 | 1.0% | -16.4% | 21 | 14 |
| n/a | Ford Focus | 34 | 0.5% | -26.1% | n/a | 696 | 0.9% | 0.3% | 29 | 27 |
| n/a | Mercedes C Class | 26 | 0.4% | -43.5% | n/a | 702 | 1.0% | 26.3% | 28 | 37 |
| n/a | Opel Mokka | 24 | 0.4% | 41.2% | n/a | 715 | 1.0% | 42.7% | 25 | 52 |
| n/a | Skoda Kamiq | 23 | 0.4% | -58.9% | n/a | 683 | 0.9% | 6.6% | 30 | 29 |
| n/a | Tesla Model 3 | 5 | 0.1% | 66.7% | n/a | 707 | 1.0% | 128.8% | 26 | 70 |
Source: Aut
