by: Linda Hohnholz, eTN editor |
This is the first-of-its kind “bagvertising” initiative from innovative lifestyle hotel brand Cook’s Club which is being used to launch its Calvia Beach property in Mallorca.
The brand, which already has a popular hotel in Palma Beach in Mallorca, is now recruiting “bagvertisers” in the run up to the launch of the new Cook’s Club Calvia Beach in Palmanova, its 11th hotel opening.
Cook’s Club is looking for frequent travelers in the UK – either people who travel regularly on the UK rail network, or those flying from the UK to the Balearic Islands – to sign up to be a “bagvertiser” during April and May.
The hotel brand, whose upper-midscale lifestyle hotels appeal to a younger, adult-only customer, will give “bagvertisers” a…
Free Holiday in Mallorca
…in exchange for swapping their existing luggage to Cook’s Club-branded suitcases – frequent travelers can apply for the roles via the brand’s social media channels.
A spokesperson for Cook’s Club, said:
“Our guests are young, interesting, and fun-loving holidaymakers so we wanted to celebrate the launch of our new Calvia Beach hotel with something equally fun and interesting.”
“We believe our ‘bagvertising’ concept is a first-of-its-kind initiative and we will be rolling out our Cook’s Club-branded luggage during April and May.”
Cook’s Club Calvia Beach opens in May 2023 in Palmanova, a resort popular with UK holidaymakers, and is the brand’s 11th hotel. The new hotel will boast an idyllic infinity pool and its own private sandy beach area. The stylish, adults-only hotel, the brand’s second hotel in Mallorca, has 211 rooms decorated in a sophisticated, modern style.
To apply to be a “bagvertiser,” frequent travelers taking regular journeys in April and May on the UK rail network, or flying from the UK to the Balearic Islands, can nominate themselves via DM to the Cook’s Club Instagram account.
Cook’s Club Calvia Beach Fact Box
Hotel: Cook’s Club Calvia Beach
Location: 300 meters from Palmanova Beach, Palmanova, Mallorca. 28km from Palma de Mallorca Airport.
Rooms: 211 (adults only)
Rating: Upper midscale lifestyle
Facilities: Large main outdoor pool, infinity pool, private sandy poolside beach area, gym, Cantina restaurant, Beach Bar, indoor bar, live DJs
Price: From £82 per night for two guests for the Bed & Breakfast board. Price also includes taxes.
Booking at cooksclub.com/en/cooks-club-calvia-beach.
About Cook’s Club
Cook’s Club is a new, innovative lifestyle hotel concept designed for a new generation of traveler. The Cook’s Club collection features 11 hotels in prime sun & beach destinations: Cook’s Club City Beach Rhodes, Cook’s Club Sunny Beach (Bulgaria), Cook’s Club Palma Beach, Cook’s Club Calvia Beach, Cook’s Club Alanya (Turkey), Cook’s Club Adakoy (Turkey), Cook’s Club El Gouna (Egypt), Cook’s Club Hersonissos, Crete, Cook’s Club Ialysos Rhodes, Cook’s Club Corfu and Cook’s Club Kolymbia, Rhodes.
The Cook’s Club brand was acquired in December 2019 by the Fosun Tourism Group, a leading leisure-focused, integrated tourism group listed in Hong Kong.
Full article: Hotel Brand To Reward Frequent Travelers As Bagvertisers
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