Sabre will serve as Air Serbia’s New Distribution Capability IT provider under the terms of an expanded partnership, the technology company announced Tuesday. The deal enables Air Serbia to create and manage its NDC content as well as make it available through third-party channels.
“With Sabre’s solutions we can extend our reach to third-party channels including travel agencies and aggregators, ensuring seamless access to our products and services,” Air Serbia CEO Jiri Marek said in a statement.
Sabre’s NDC airline IT solutions are part of SabreMosaic, the company’s “offer and order” approach to retailing, announced in May. The modular and open technology is powered by Google’s AI capabilities.
