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Skoda and Octavia on high in market down – Finest Promoting Vehicles Weblog


The Skoda Octavia is the best-selling vehicle in Croatia in July.

5,211 new cars found a buyer in Croatia in July, a -3.3% year-on-year dip. The year-to-date tally remains very strong however at +34.9% to 39,010. This month Skoda (+18.8%) snaps the brands leadership for the third time in the past 8 months with 14.2% share vs. 10.6% so far this year. Year-to-date leader Volkswagen (-22.9%) is in difficulty at #2 but the year-ago comparison base was particularly high as it reached 16.6% share. In fact at 13.2% for the month, the German manufacturer is above its YTD level of 12.2%. Renault (+82.9%) is down one spot on June to #3, distancing Kia (+13.6%) and Suzuki (+90.4%). Audi (+38.3%) is the only additional gainer in the Top 10 as Opel (-47.9%), Dacia (-41.3%) and Peugeot (-22.7%) all freefall. 

Model-wise, the Skoda Octavia (-27.3%) reclaims the top spot despite being hit hard year-on-year. Leader last month and YTD, the Renault Clio (+62.3%) falls to #2 with 4.7% share. The VW Taigo (-13.6%) also loses ground but claims its best ranking since last November when it finished first. The Renault Captur (+120.6%) surges ahead at #4 above the Kia Stonic (+1.5%) up 8 ranks on last month to #5. The Skoda Kamiq (+175%), Suzuki Vitara (+142.6%) and Suzuki SX4 S-Cross (+45.9%) also impress in the remainder of the Top 10. 

Previous month: Croatia June 2023: Renault Clio distant leader, market up 41%

One year ago: Croatia July 2022: Volkswagen up to 16.6% share, places three models in Top 5, market dips -5%

Full July 2023 Top 36 All brands and Top 20 models below.

Croatia July 2023 – brands:

Pos Brand Jul-23 % /22 Jun 2023 % /22 Pos FY22
1 Skoda 741 14.2% 18.8% 3 4,128 10.6% 53.8% 3 2
2 Volkswagen 690 13.2% -22.9% 1 4,741 12.2% 44.1% 1 1
3 Renault 534 10.2% 82.9% 2 4,560 11.7% 199.0% 2 7
4 Kia 409 7.8% 13.6% 4 2,820 7.2% 7.0% 4 3
5 Suzuki 318 6.1% 90.4% 6 2,311 5.9% 141.0% 7 9
6 Toyota 257 4.9% -37.3% 12 1,747 4.5% -11.1% 9 6
7 Dacia 246 4.7% -41.3% 8 2,452 6.3% 5.7% 5 5
8 Peugeot 231 4.4% -22.7% 11 1,176 3.0% 10.8% 12 10
9 Opel 214 4.1% -47.9% 9 2,413 6.2% 10.6% 6 4
10 Audi 213 4.1% 38.3% 10 1,771 4.5% 62.6% 8 12
11 Hyundai 213 4.1% -7.4% 13 1,430 3.7% -4.9% 11 8
12 Mazda 147 2.8% 88.5% 15 873 2.2% 5.4% 15 14
13 Seat 133 2.6% 58.3% 7 975 2.5% 45.1% 13 16
14 BMW 124 2.4% 17.0% 19 800 2.1% 13.3% 16 15
15 Mercedes 100 1.9% -7.4% 18 946 2.4% 27.0% 14 13
16 Citroen 85 1.6% -19.0% 17 658 1.7% 7.2% 18 17
17 Cupra 84 1.6% 236.0% 16 520 1.3% 61.5% 20 22
18 Fiat 76 1.5% -41.5% 20 594 1.5% -6.5% 19 19
19 MG 69 1.3% 527.3% 14 730 1.9% 3073.9% 17 28
20 Nissan 62 1.2% -49.2% 21 401 1.0% -35.2% 21 18
21 Ford 59 1.1% -65.1% 5 1,526 3.9% 52.0% 10 11
22 Volvo 59 1.1% 96.7% 22 318 0.8% 4.3% 22 20
23 Porsche 33 0.6% 57.1% 24 218 0.6% 44.4% 23 23
24 Land Rover 23 0.4% -14.8% 25 106 0.3% -12.4% 26 25
25 Honda 17 0.3% 41.7% 28 69 0.2% -11.5% 28 27
26 Tesla 12 0.2% 300.0% 23 208 0.5% 395.2% 24 24
27 Jeep 12 0.2% -57.1% 30 94 0.2% -80.2% 27 21
28 Lexus 11 0.2% 120.0% 31 42 0.1% 68.0% 32 32
29 Alfa Romeo 10 0.2% 900.0% 34 45 0.1% 200.0% 31 33
30 Mini 8 0.2% 0.0% 29 139 0.4% 98.6% 25 29
31 Subaru 8 0.2% 33.3% 27 50 0.1% 177.8% 30 34
32 Jaguar 6 0.1% -40.0% 32 42 0.1% -34.4% 33 30
33 DS 4 0.1% 33.3% 26 57 0.1% 54.1% 29 31
34 Mitsubishi 1 0.0% -95.8% 33 15 0.0% -82.6% 34 26
35 Maserati 1 0.0% n/a  – 4 0.0% n/a 37 46
36 Bentley 1 0.0% -50.0% 36 2 0.0% -71.4% 39 38

Croatia July 2023 – models:

Pos Model Jul-23 % /22 Jun 2023 % /22 Pos FY22
1 Skoda Octavia 277 5.3% -27.3% 2 1,654 4.2% 39.3% 2 1
2 Renault Clio 245 4.7% 62.3% 1 2,125 5.4% 291.3% 1 9
3 VW Taigo 140 2.7% -13.6% 5 1,063 2.7% 72.6% 5 6
4 Renault Captur 139 2.7% 120.6% 4 1,169 3.0% 140.0% 3 15
5 Kia Stonic 135 2.6% 1.5% 13 754 1.9% -9.6% 12 5
6 Suzuki Vitara 131 2.5% 142.6% 7 1,054 2.7% 229.4% 6 18
7 VW T-Cross 130 2.5% -30.1% 3 967 2.5% 48.3% 8 7
8 Dacia Duster 126 2.4% -43.0% n/a 1,099 2.8% -1.3% 4 2
9 Suzuki SX4 S-Cross 124 2.4% 45.9% 8 1,012 2.6% 114.9% 7 13
10 Skoda Kamiq 121 2.3% 175.0% 16 702 1.8% 102.9% 13 n/a
11 Opel Mokka 98 1.9% -37.6% n/a 570 1.5% -13.0% 19 12
12 Skoda Scala 97 1.9% n/a n/a n/a n/a n/a n/a n/a
13 VW T-Roc 97 1.9% 102.1% 6 860 2.2% 44.3% 10 10
14 Dacia Sandero 93 1.8% -37.2% 12 877 2.2% -2.2% 9 4
15 VW Polo 90 1.7% -33.8% n/a n/a n/a n/a n/a n/a
16 Hyundai Tucson 84 1.6% 100.0% n/a n/a n/a n/a n/a 11
17 VW Golf 81 1.6% 0.0% 14 n/a n/a n/a n/a n/a
18 Opel Crossland 80 1.5% -47.7% n/a 627 1.6% -13.0% 15 3
19 Renault Megane 79 1.5% 2533.3% 11 582 1.5% 755.9% 18 n/a
20 Toyota Yaris 76 1.5% -51.9% n/a n/a n/a n/a n/a 8
n/a VW Tiguan 73 1.4% -57.8% 15 613 1.6% 43.6% 16 14
n/a Kia Xceed 72 1.4% 140.0% n/a 547 1.4% 0.2% 20 20
n/a Kia Sportage 67 1.3% -10.7% 18 627 1.6% 69.0% 14 n/a
n/a MG ZS 49 0.9% 600.0% n/a 594 1.5% 4850.0% 17 n/a
n/a Opel Corsa 8 0.2% -11.1% n/a 806 2.1% 75.6% 11 16

Source: Promocija Plus

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