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Skoda Octavia new chief, ends Suzuki domination – Greatest Promoting Vehicles Weblog

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The Skoda Octavia is the best-selling vehicle in Hungary over H1 2023.

The Hungarian new passenger car market is down -1.4% year-on-year in June to 9,360 units, leading to a year-to-date tally down -1.6% to 56,467. When adding light commercials, sales are up 2.4% to 68,339 units. Skoda tops the June PC charts ahead of Toyota, Suzuki and Volkswagen, but it is Toyota that leads over H1 above Skoda, Volkswagen and Suzuki. Ford and Kia follow. Toyota also tops the H1 PC+LCV charts with 13.2% share, distancing Ford (9.1%), Volkswagen (9.7%), Skoda (8.1%) and Suzuki (7.2%). In all aspects, we are witnessing local producer Suzuki reducing its footprint. 

Over in the models ranking, the Skoda Octavia (+207.7%) easily tops the June order with 5.8% share. It is followed by a Suzuki S-Cross in difficulty (-11.4%), while the Toyota Corolla (+43.9%) and Suzuki Vitara (+109.8%) advance significantly year-on-year. The Renault Master (+30%), Opel Corsa (#7), Ssangyong Korando (+109.3%), Toyota Yaris (+27.6%) and Fiat Ducato (+377.5%) also impress below. Over H1, the Skoda Octavia (+111.9%) is the new overall leader after ranking #6 over the Full Year 2022, toppling the Suzuki S-Cross (-37.7%). The Kia Ceed (-10.3%) stays in third place, overtaking the Suzuki Vitara (-21.6%) with the Toyota Corolla (-19.4%) also in a rut at #5.

Previous month: Hungary May 2023: Volkswagen takes charge in disappointing market (-11.2%)

One year ago: Hungary June/H1 2022: Dacia Duster #1 in June, Suzuki S-Cross and Vitara win H1

Full June 2023 Top 6 brands and Top 10 models and H1 2023 Top 150 models below.

Hungary June 2023 – brands (PC only):

Pos Brand Jun-23 % May
1 Skoda 1,277 13.6% 2
2 Toyota 1,248 13.3% 3
3 Suzuki 970 10.4% 4
4 Volkswagen 818 8.7% 1
5 Kia 701 7.5% 5
6 Ford 484 5.2% 8

Hungary H1 2023 – brands (PC only):

Pos Brand 2023 % FY22
1 Toyota 7,560 13.4% 2
2 Skoda 5,566 9.9% 6
3 Volkswagen 4,871 8.6% 3
4 Suzuki 4,767 8.4% 1
5 Ford 3,907 6.9% 4
6 Kia 3,782 6.7% 5
n/a Mazda 950 1.7% 19
n/a Tesla 704 1.2% 24
n/a MG 679 1.2% 30
n/a Lexus 595 1.1% 23
n/a Seat 574 1.0% 21
n/a Mini 351 0.6% 26
n/a Porsche 294 0.5% 28
n/a Cupra 253 0.4% 29
n/a Honda 243 0.4% 22
n/a Jeep 226 0.4% 25
n/a Land Rover 160 0.3% 31
n/a Alfa Romeo 105 0.2% 27
n/a DS 62 0.1% 34
n/a Maserati 4 0.0% 42
n/a Lotus 3 0.0%  –
n/a Rolls Royce 1 0.0% 43
n/a Alpine 1 0.0% 44

Hungary H1 2023 – brands (PC+LCV):

Pos Brand H1 2023 % /22
1 Toyota 9,007 13.2% 9.8%
2 Ford 6,236 9.1% -15.2%
3 Volkswagen 5,964 8.7% 9.7%
4 Skoda 5,566 8.1% n/a
5 Suzuki 4,887 7.2% -27.7%

Hungary June 2023 – models (PC+LCV):

Pos Model Jun-23 % /22 May
1 Skoda Octavia 723 5.8% 207.7% 1
2 Suzuki S-Cross 465 3.7% -11.4% 2
3 Toyota Corolla 387 3.1% 43.9% 4
4 Suzuki Vitara 365 2.9% 109.8% 3
5 Kia Ceed 349 2.8% 7.7% 7
6 Renault Master 273 2.2% 30.0% 6
7 Opel Corsa 249 2.0% n/a 24
8 Ssangyong Korando 224 1.8% 109.3% 29
9 Toyota Yaris 194 1.5% 27.6% 28
10 Fiat Ducato 191 1.5% 377.5% 44

Hungary H1 2023 – models (PC+LCV):

Pos Model 2023 % /22 FY22
1 Skoda Octavia 2,903 4.2% 111.9% 6
2 Suzuki S-Cross 2,341 3.4% -37.7% 1
3 Kia Ceed 1,926 2.8% -10.3% 3
4 Suzuki Vitara 1,773 2.6% -21.6% 2
5 Toyota Corolla 1,586 2.3% -19.4% 4
6 Ford Tourneo Custom 1,465 2.1% 41.5% 11
7 Dacia Duster 1,394 2.0% -26.8% 5
8 Toyota Yaris Cross 1,249 1.8% 62.4% 12
9 Toyota C-HR 1,188 1.7% 5.5% 15
10 Toyota Yaris 1,162 1.7% 8.6% 9
11 Renault Master 1,083 1.6% 13.3% n/a
12 Toyota Hilux 1,041 1.5% 50.4% n/a
13 Fiat 500 994 1.5% -17.0% 8
14 Ssangyong Korando 819 1.2% 18.9% 16
15 Dacia Jogger 812 1.2% 57.1% 20
16 Kia Sportage 809 1.2% -12.9% 13
17 Fiat Ducato 808 1.2% 151.7% n/a
18 Toyota RAV4 797 1.2% -26.5% 10
19 Ford Transit 767 1.1% -22.7% n/a
20 VW T-Cross 749 1.1% 7.8% 23
21 Hyundai Tucson 744 1.1% 10.9% 18
22 Opel Corsa 719 1.1% n/a 34
23 Ford Ranger 708 1.0% -11.7% n/a
24 VW Golf 692 1.0% 63.6% 25
25 Skoda Kodiaq 658 1.0% 44.0% 28
26 VW Passat 623 0.9% 11.1% 24
27 VW T-Roc 583 0.9% -52.8% 7
28 Hyundai i30 570 0.8% -35.5% 19
29 Opel Mokka 568 0.8% 35.9% 38
30 Skoda Scala 551 0.8% 30.9% 36
31 Ford Puma 550 0.8% -27.0% 14
32 Audi A3  546 0.8% 65.0% 47
33 Opel Crossland 517 0.8% 0.4% 21
34 Mercedes Sprinter 513 0.8% 17.7% n/a
35 VW Crafter 495 0.7% 88.2% n/a
36 Ford Kuga 494 0.7% -44.7% 17
37 Volvo XC60 493 0.7% 4.4% 29
38 Tesla Model Y 493 0.7% n/a n/a
39 Ford Focus 489 0.7% -22.1% 22
40 Nissan Qashqai 486 0.7% 40.1% 35
41 Skoda Superb 481 0.7% -15.8% 27
42 Suzuki Swift 471 0.7% 98.7% 40
43 Toyota Corolla Cross 470 0.7% new n/a
44 MG ZS 469 0.7% n/a n/a
45 Volvo XC40 456 0.7% 16.0% 31
46 Ford Transit Custom 450 0.7% n/a n/a
47 VW Taigo 442 0.6% 6.3% 30
48 Renault Express Van 438 0.6% 84.8% n/a
49 VW Arteon 406 0.6% 36.2% 33
50 Mercedes GLC 376 0.6% 35.7% n/a
51 VW Tiguan 375 0.5% 4.7% 26
52 VW Caddy 375 0.5% n/a n/a
53 Toyota Aygo X 347 0.5% n/a 43
54 Skoda Karoq 333 0.5% 46.1% n/a
55 BMW X5 330 0.5% -20.9% 32
56 Lexus NX 327 0.5% n/a n/a
57 Dacia Sandero 326 0.5% -28.2% 39
58 BMW 3 Series 326 0.5% -1.8% 50
59 Citroen C3 312 0.5% n/a n/a
60 Kia Niro 301 0.4% 4.5% 37
61 Skoda Fabia 295 0.4% n/a n/a
62 Toyota Proace City  290 0.4% n/a n/a
63 Hyundai i20 283 0.4% 11.0% 46
64 Ford Transit Courier 274 0.4% n/a n/a
65 Opel Movano 274 0.4% n/a n/a
66 Seat Ateca 272 0.4% n/a n/a
67 Isuzu D-Max 272 0.4% n/a n/a
68 Renault Megane 265 0.4% n/a n/a
69 Opel Astra 264 0.4% -53.0% 44
70 Skoda Kamiq 263 0.4% n/a n/a
71 Audi Q3 258 0.4% n/a n/a
72 Renault Clio 253 0.4% -4.2% n/a
73 Peugeot 2008 240 0.4% n/a n/a
74 Audi Q8 238 0.3% n/a n/a
75 BMW 5 Series 235 0.3% n/a n/a
76 BMW X3 222 0.3% n/a n/a
77 Kia Xceed 221 0.3% -38.1% 41
78 Mercedes C Class 219 0.3% -1.4% n/a
79 Toyota Proace Combi 219 0.3% n/a n/a
80 Ford Transit Connect Van 209 0.3% n/a n/a
81 BMW X6 208 0.3% -8.0% n/a
82 Mazda CX-60 204 0.3% n/a n/a
83 Audi A4 203 0.3% n/a n/a
84 Toyota Camry 203 0.3% n/a n/a
85 Kia Sorento 201 0.3% n/a n/a
86 Peugeot 208 200 0.3% n/a n/a
87 Renault Trafic 198 0.3% -29.5% n/a
88 Mini Hatch 198 0.3% n/a n/a
89 Mercedes A Class 197 0.3% n/a n/a
90 Audi Q7 196 0.3% n/a n/a
91 Cupra Formentor 194 0.3% n/a n/a
92 Renault Captur 190 0.3% n/a n/a
93 Peugeot Boxer 188 0.3% -44.4% n/a
94 Opel Combo 188 0.3% n/a n/a
95 Mercedes V Class 188 0.3% n/a n/a
96 Opel Vivaro Tour 188 0.3% n/a n/a
97 Hyundai Kona 186 0.3% -47.2% n/a
98 BMW 4 Series Coupe Cabrio 184 0.3% n/a n/a
99 Mercedes CLA 181 0.3% n/a n/a
100 Volvo V60 174 0.3% n/a n/a
101 Tesla Model 3 172 0.3% n/a n/a
102 Peugeot Partner 169 0.2% n/a n/a
103 Mercedes GLE 167 0.2% -35.8% n/a
104 Mazda CX-5 166 0.2% n/a n/a
105 Lexus RX 164 0.2% n/a n/a
106 Mercedes Citan 163 0.2% n/a n/a
107 Seat Arona 155 0.2% n/a n/a
108 Abarth 500 154 0.2% n/a n/a
109 Toyota Proace City Verso 152 0.2% -49.7% n/a
110 Piaggio Porter 152 0.2% n/a n/a
111 VW Transporter Kombi 151 0.2% n/a n/a
112 VW Touran 151 0.2% n/a n/a
113 Audi Q5 150 0.2% n/a n/a
114 Citroen C4 150 0.2% n/a n/a
115 VW Polo 148 0.2% -59.9% n/a
116 VW Touareg 148 0.2% n/a n/a
117 Citroen Jumper 148 0.2% n/a n/a
118 Mazda2 145 0.2% n/a n/a
119 VW Transporter 143 0.2% n/a n/a
120 Fiat 500X 142 0.2% n/a n/a
121 Peugeot 5008 141 0.2% n/a n/a
122 Volvo XC90 141 0.2% -40.8% n/a
123 Citroen Berlingo 138 0.2% n/a n/a
124 BMW 4 Series Gran Coupe 136 0.2% n/a n/a
125 Mazda3 133 0.2% n/a n/a
126 Iveco Daily 133 0.2% n/a n/a
127 Mazda6 131 0.2% n/a n/a
128 MG HS 130 0.2% n/a n/a
129 Peugeot 308 130 0.2% n/a n/a
130 Audi A6 129 0.2% n/a n/a
131 Citroen C3 Van 126 0.2% n/a n/a
132 Mini Countryman 124 0.2% -42.9% n/a
133 Nissan Juke 123 0.2% -43.6% n/a
134 Opel Grandland 122 0.2% n/a n/a
135 BMW X1 121 0.2% n/a n/a
136 Suzuki Jimny 120 0.2% -54.4% n/a
137 Peugeot 3008 119 0.2% -47.3% n/a
138 Suzuki Ignis 119 0.2% n/a n/a
139 Mazda CX-30 118 0.2% n/a n/a
140 Mercedes S Class 117 0.2% n/a n/a
141 BMW iX 116 0.2% n/a n/a
142 Jeep Renegade 112 0.2% n/a n/a
143 Porsche Cayenne 111 0.2% n/a n/a
144 Ssangyong Tivoli Grand 110 0.2% n/a n/a
145 Ssangyong Musso Grand 109 0.2% n/a n/a
146 Mercedes Vito 109 0.2% n/a n/a
147 Mercedes GLC Coupe 108 0.2% n/a n/a
148 Fiat Tipo 107 0.2% n/a n/a
149 Nissan X-Trail 107 0.2% n/a n/a
150 Jeep Compass 103 0.2% n/a n/a
151 Dacia Spring 102 0.1% n/a n/a
152 Seat Leon 101 0.1% n/a n/a
153 BMW X4 101 0.1% n/a n/a

Source: Datahouse. Many thanks to Csaba

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