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Skoda Octavia overtakes Tesla Mannequin Y to #1 – Finest Promoting Automobiles Weblog


The Skoda Octavia is now #1 year-to-date in Austria.

New car sales in Austria gain 7.7% year-on-year in June to 24,511 units, leading to a year-to-date tally up  16.7% to 126,690. Volkswagen (-1.3%) underperforms and goes against the market with a negative result, yet posts a solid 14.9% share in line with the 14.7% it holds year-to-date. Skoda (+28.1%) remains in 2nd place while Audi (+65.9%) bypasses BMW (+15.1%) to land on the third step of the podium. Hyundai (-18.9%) rallies back up 9 spots on May to #5 but freefalls year-on-year. Toyota (+25.9%), Renault (+24.2%), Mercedes (+11.8%) and Kia (+10.9%) all beat the market in the remainder of the Top 10. Tesla (+10.3%) is uncharacteristically soft and falls four ranks on last month to #11.

Looking at the models ranking, the Skoda Octavia (+218.6%) overtakes the Tesla Model Y (-10.8%) both for June and year-to-date to rank #1 in both rankings. They are followed by three Volkswagens: the Tiguan (+64.1%), Golf (+1%) and Caddy (+58.4%). The Toyota Yaris/Cross (+16.9%) is down two spots on May to #6 ahead of the VW T-Roc (-9.7%). The Skoda Enyaq (+107.7%), VW Polo (+31.1%) and Seat Ateca (+72.9%) make it 8 VW Group models in the June Top 10. The BMW X1 (+130%) and Hyundai Kona (+61.5%) shine below.

Previous month: Austria May 2023: Cupra #10, breaks all records in market up 20.6%

One year ago: Austria June 2022: VW Bus climbs to #1 in June and YTD, sales down -12.7%

Full June 2023 Top 50 All brands and Top 20 models below.

Austria June 2023 – brands:

Pos Brand Jun-23 % /22 May 2023 % /22 Pos FY22
1 Volkswagen 3,642 14.9% -1.3% 1 18,637 14.7% 22.9% 1 1
2 Skoda 2,320 9.5% 28.1% 2 12,428 9.8% 30.8% 2 2
3 Audi 1,823 7.4% 65.9% 4 8,755 6.9% 23.4% 3 4
4 BMW 1,507 6.1% 15.1% 3 8,606 6.8% 12.3% 4 3
5 Hyundai 1,379 5.6% -18.9% 14 4,728 3.7% -9.7% 13 6
6 Seat 1,288 5.3% 4.6% 5 7,113 5.6% 21.7% 5 8
7 Mercedes 1,068 4.4% 11.8% 8 6,291 5.0% 11.7% 6 5
8 Renault 995 4.1% 24.2% 11 4,796 3.8% 9.2% 11 11
9 Kia 993 4.1% 10.9% 9 4,828 3.8% 2.8% 10 10
10 Toyota 949 3.9% 25.9% 6 5,236 4.1% 13.9% 7 9
11 Tesla 924 3.8% 10.3% 7 4,895 3.9% 106.9% 9 15
12 Opel 767 3.1% -1.7% 15 3,071 2.4% 1.5% 16 17
13 Mazda 762 3.1% 88.1% 16 3,446 2.7% 10.0% 15 14
14 Dacia 745 3.0% -22.4% 13 4,750 3.7% 43.5% 12 12
15 Ford 723 2.9% -30.6% 12 5,145 4.1% -8.5% 8 7
16 Cupra 682 2.8% 17.0% 10 3,775 3.0% 35.5% 14 16
17 Peugeot 568 2.3% -35.0% 17 2,779 2.2% -23.7% 17 13
18 Citroen 521 2.1% 20.0% 20 2,284 1.8% 27.7% 18 19
19 Fiat 514 2.1% -10.0% 19 2,217 1.7% 2.1% 19 18
20 Suzuki 382 1.6% 26.1% 18 2,020 1.6% 13.2% 20 20
21 Nissan 280 1.1% 54.7% 25 1,177 0.9% 22.0% 23 23
22 Volvo 239 1.0% 46.6% 23 1,557 1.2% 7.8% 21 21
23 Mitsubishi 237 1.0% 3.0% 21 1,116 0.9% 9.8% 24 24
24 MG 203 0.8% 262.5% 22 1,347 1.1% 216.9% 22 27
25 Porsche 165 0.7% 28.9% 26 938 0.7% 27.3% 26 25
26 Mini 161 0.7% -32.6% 24 1,049 0.8% -3.8% 25 22
27 Jeep 112 0.5% -25.3% 29 466 0.4% -40.4% 29 26
28 Land Rover 92 0.4% -19.3% 27 610 0.5% 11.9% 28 29
29 Polestar 89 0.4% 0.0% 28 359 0.3% 20.1% 30 31
30 BYD 84 0.3% new 31 312 0.2% new 32  –
31 Alfa Romeo 66 0.3% -26.7% 30 651 0.5% 130.9% 27 30
32 Honda 50 0.2% -54.5% 32 354 0.3% -47.6% 31 28
33 Jaguar 41 0.2% 5.1% 34 205 0.2% 5.1% 33 32
34 Subaru 37 0.2% 164.3% 33 201 0.2% 11.0% 34 33
35 DS 26 0.1% -46.9% 35 130 0.1% -1.5% 36 34
36 Lexus 24 0.1% -22.6% 36 142 0.1% -2.7% 35 35
37 Ferrari 13 0.1% 8.3% 38 71 0.1% 7.6% 37 36
38 Smart 8 0.0% 60.0% 43 30 0.0% -42.3% 38 37
39 McLaren 6 0.0% n/a 42 23 0.0% n/a 40 51
40 Fisker 5 0.0% n/a  – 5 0.0% n/a 51  –
41 Maserati 4 0.0% 300.0% 37 29 0.0% 190.0% 39 38
42 Bentley 3 0.0% -40.0% 41 17 0.0% -15.0% 42 40
43 Chrysler  3 0.0% 50.0%  – 10 0.0% 25.0% 45 43
44 Aston Martin 2 0.0% 0.0% 40 21 0.0% -4.5% 41 41
45 Lamborghini 2 0.0% -77.8% 44 15 0.0% -37.5% 43 39
46 Chevrolet 2 0.0% 0.0% 45 11 0.0% 120.0% 44 47
47 Ineos 1 0.0% new 39 9 0.0% new 46  –
48 MAN 1 0.0% 0.0% 48 6 0.0% 100.0% 48 50
49 Skywell 1 0.0% n/a 47 6 0.0% 100.0% 49 49
50 SsangYong 1 0.0% n/a 49 5 0.0% -28.6% 50 44
51 Lotus 1 0.0% n/a 51 4 0.0% -33.3% 52 46

Austria June 2023 – models:

Pos Model Jun-23 % /22 May 2023 % /22 Pos FY22
1 Skoda Octavia 755 3.1% 218.6% 1 3,792 3.0% 121.5% 1 1
2 Tesla Model Y 701 2.9% -10.8% 2 3,749 3.0% 97.3% 2 3
3 VW Tiguan 476 1.9% 64.1% 13 2,092 1.7% 47.0% 6 8
4 VW Golf 414 1.7% 1.0% 5 2,638 2.1% 48.6% 3 4
5 VW Caddy 407 1.7% 58.4% 6 2,063 1.6% 70.1% 7 20
6 Toyota Yaris/Cross 401 1.6% 16.9% 4 2,251 1.8% 16.4% 4 2
7 VW T-Roc 382 1.6% -9.7% 3 1,746 1.4% 5.7% 12 11
8 Skoda Enyaq 376 1.5% 107.7% 14 1,467 1.2% 81.6% 18 n/a
9 VW Polo 371 1.5% 31.1% n/a 1,720 1.4% -12.0% 14 9
10 Seat Ateca 370 1.5% 72.9% 9 2,102 1.7% 112.1% 5 n/a
11 Hyundai Kona 352 1.4% 61.5% n/a n/a n/a n/a 67 n/a
12 Fiat 500 lineup 346 1.4% -21.9% n/a n/a n/a n/a n/a 12
13 Seat Ibiza 326 1.3% 9.0% 10 1,727 1.4% 14.8% 13 17
14 BMW X1 322 1.3% 130.0% 7 1,897 1.5% 82.1% 9 n/a
15 Skoda Karoq 318 1.3% 28.2% n/a 1,759 1.4% 49.7% 11 19
16 VW Bus 316 1.3% -64.4% 16 1,463 1.2% -39.4% 20 7
17 Audi Q3 298 1.2% 39.3% n/a 1,472 1.2% 25.7% 17 44
18 Dacia Sandero 292 1.2% -51.6% n/a 1,811 1.4% -8.0% 10 5
19 Hyundai Tucson 284 1.2% -37.6% n/a n/a n/a n/a n/a 16
20 Seat Arona 266 1.1% -15.8% 11 1,900 1.5% 39.8% 8 n/a
n/a VW ID.3 232 0.9% 166.7% n/a 777 0.6% 71.1% n/a n/a
n/a VW ID.4 227 0.9% -26.1% 20 1,238 1.0% 139.5% n/a 10
n/a Dacia Duster 218 0.9% -12.4% n/a 1,516 1.2% 73.5% 16 15
n/a Cupra Born 216 0.9% 0.9% 17 1,465 1.2% 23.2% 19 18
n/a Skoda Fabia 214 0.9% -53.1% 19 1,640 1.3% -22.6% 15 6
n/a Tesla Model 3 175 0.7% 236.5% n/a 854 0.7% 83.3% n/a n/a
n/a Audi Q4 159 0.6% 174.1% 8 1,227 1.0% 110.5% n/a 48

Source: Statistik Austria

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