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Skoda Octavia reclaims prime spot, market up 13.1% – Greatest Promoting Vehicles Weblog


The Skoda Octavia is the best-selling vehicle in Austria in April.

The Austrian new car market is up 13.1% year-on-year in April to 18,504 registrations. April 2022 was off -26.6% over the year prior so we remain at historical low levels. Sales are up 18.6% year-to-date at 81,556. Atop the brands ranking, Volkswagen (+26.1%) and Skoda (+18.8%) both vastly outpace the market in contrast with BMW (-9.1%), Audi (stable), Ford (-3.5%) and Mercedes (-16.3%) all underperforming. At #7, Hyundai (+16.2%) is the only additional Top 10 member to grow faster than the average rate. Below, Dacia (+63.7%) impresses once again while MG (+204.2%), Tesla (+530.8%), Nissan (+125.6%), Alfa Romeo (+125.5%), Citroen (+102.8%), Suzuki (+59.4%) and Peugeot (+52.5%) stand out further down.

Over in the models aisle, the Skoda Octavia (+116.2%) reclaims the top spot it held over the Full Year 2022 with 2.7% share vs. 2.8% so far this year. It is the only model to surpass 2% share, illustrating a very fragmented market. The Toyota Yaris/Cross (+1.5%) is up 11 spots on last month to #2 just as the Tesla Model Y (+540.7%) sports a surreal gain and drops just two ranks on March to #3. The Model Y keeps the year-to-date crown. The VW Golf (+55.7%) is once again unusually strong, distancing the BMW X1 (+70.3%) and Hyundai Tucson (+155.9%) surging up to #6. The VW Tiguan (+123.2%), Cupra Born (+76.4%) and VW Caddy (+74.3%) also shine below.

Previous month: Austria March 2023: Dacia (+108.8%) shows off again, Tesla Model Y #1, Ford Galaxy in Top 20

One year ago: Austria April 2022: VW T-Cross best-seller in market down another -26.6%

Full April 2023 Top 47 All brands and Top 20 models below.

Austria April 2023 – brands:

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Volkswagen 2,779 15.0% 26.1% 1 11,888 14.6% 29.7% 1 1
2 Skoda 1,650 8.9% 18.8% 2 8,020 9.8% 29.8% 2 2
3 BMW 1,363 7.4% -9.1% 4 5,449 6.7% 7.0% 3 3
4 Audi 1,228 6.6% 0.0% 3 5,441 6.7% 11.2% 4 4
5 Ford 915 4.9% -3.5% 7 3,669 4.5% 4.1% 7 7
6 Mercedes 852 4.6% -16.3% 6 4,381 5.4% 15.6% 6 5
7 Hyundai 852 4.6% 16.2% 11 2,767 3.4% 8.6% 13 6
8 Kia 843 4.6% 0.5% 13 3,017 3.7% 0.2% 12 10
9 Seat 827 4.5% -4.4% 8 4,640 5.7% 34.2% 5 8
10 Toyota 753 4.1% -3.2% 12 3,348 4.1% 10.3% 9 9
11 Dacia 712 3.8% 63.7% 9 3,354 4.1% 68.7% 8 12
12 Renault 680 3.7% -12.4% 10 3,040 3.7% 2.6% 11 11
13 Cupra 583 3.2% 28.4% 15 2,300 2.8% 44.5% 14 16
14 Mazda 578 3.1% 25.7% 14 2,236 2.7% -2.4% 15 14
15 Peugeot 424 2.3% 52.5% 17 1,840 2.3% -21.2% 16 13
16 Tesla 410 2.2% 530.8% 5 3,123 3.8% 108.5% 10 15
17 Citroen 361 2.0% 102.8% 18 1,486 1.8% 28.0% 18 19
18 Suzuki 349 1.9% 59.4% 20 1,314 1.6% 6.3% 20 20
19 Opel 308 1.7% -18.9% 16 1,759 2.2% -4.7% 17 17
20 Fiat 301 1.6% 54.4% 19 1,407 1.7% 10.4% 19 18
21 MG 216 1.2% 204.2% 22 895 1.1% 210.8% 22 27
22 Volvo 205 1.1% -3.8% 21 1,102 1.4% 5.5% 21 21
23 Mitsubishi 195 1.1% 6.6% 28 625 0.8% 1.1% 26 24
24 Nissan 194 1.0% 125.6% 26 731 0.9% 30.5% 23 23
25 Porsche 164 0.9% 43.9% 24 627 0.8% 25.9% 25 25
26 Mini 135 0.7% -2.9% 23 675 0.8% -1.7% 24 22
27 Alfa Romeo 106 0.6% 125.5% 27 519 0.6% 255.5% 27 30
28 BYD 92 0.5% new 31 168 0.2% new 32  –
29 Land Rover 88 0.5% -12.0% 25 424 0.5% 22.5% 28 29
30 Jeep 85 0.5% -27.4% 30 283 0.3% -46.2% 29 26
31 Polestar 75 0.4% 59.6% 35 192 0.2% 50.0% 31 31
32 Lexus 36 0.2% 89.5% 34 100 0.1% 17.6% 35 35
33 Honda 33 0.2% -75.0% 29 247 0.3% -45.0% 30 28
34 Subaru 33 0.2% 13.8% 36 117 0.1% -10.0% 34 33
35 Jaguar 26 0.1% -46.9% 32 124 0.2% -10.1% 33 32
36 DS 17 0.1% 21.4% 37 83 0.1% 66.0% 36 34
37 Ferrari 8 0.0% -68.0% 33 50 0.1% 8.7% 37 36
38 Smart 6 0.0% -40.0% 41 19 0.0% -50.0% 38 37
39 McLaren 5 0.0% n/a 39 13 0.0% n/a 41 51
40 Maserati 3 0.0% 0.0% 40 16 0.0% 100.0% 39 38
41 Aston Martin 3 0.0% -50.0% 38 14 0.0% -17.6% 40 41
42 Lamborghini 2 0.0% -71.4% 42 10 0.0% 0.0% 42 39
43 Bentley 2 0.0% 0.0% 43 9 0.0% -18.2% 43 40
44 Chevrolet 2 0.0% n/a 45 6 0.0% 200.0% 45 47
45 BAIC 2 0.0% new  – 2 0.0% new 51 53
46 Skywell 2 0.0% n/a  – 2 0.0% -33.3% 52 49
47 KTM 1 0.0% -50.0%  – 2 0.0% -50.0% 49 42

April 2023 – models:

Pos Model Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Skoda Octavia 495 2.7% 116.2% 2 2,283 2.8% 89.0% 2 1
2 Toyota Yaris/Cross 347 1.9% 1.5% 13 1,400 1.7% 9.3% 5 2
3 Tesla Model Y 346 1.9% 540.7% 1 2,410 3.0% 121.5% 1 3
4 VW Golf 344 1.9% 55.7% 3 1,805 2.2% 70.0% 3 4
5 BMW X1 332 1.8% 70.3% 4 1,184 1.5% 57.7% 12 n/a
6 Hyundai Tucson 325 1.8% 155.9% n/a n/a n/a n/a n/a 16
7 VW Polo 320 1.7% -9.6% n/a 1,209 1.5% -13.4% 10 9
8 VW Tiguan 308 1.7% 123.2% 5 1,347 1.7% 38.9% 6 8
9 VW Bus 296 1.6% 13.4% n/a n/a n/a n/a n/a 7
10 VW Caddy 291 1.6% 74.3% 7 1,250 1.5% 64.5% 9 20
11 Dacia Sandero 281 1.5% 25.4% 6 1,336 1.6% 14.0% 8 5
12 Cupra Born 254 1.4% 76.4% n/a 1,005 1.2% 38.6% 16 18
13 Hyundai i30 247 1.3% 35.7% n/a n/a n/a n/a n/a n/a
14 VW T-Roc 235 1.3% 0.0% n/a n/a n/a n/a n/a 11
15 VW ID.4 233 1.3% 513.2% n/a 769 0.9% 320.2% n/a 10
16 Seat Arona 229 1.2% 13.9% 17 1,342 1.6% 65.5% 7 n/a
17 Ford Galaxy 228 1.2% 94.9% 18 0 0.0% #DIV/0! n/a n/a
18 Skoda Fabia 222 1.2% -38.8% 12 1,184 1.5% -11.0% 13 6
19 Skoda Enyaq 220 1.2% 111.5% n/a 830 1.0% 66.0% n/a n/a
20 Skoda Karoq 215 1.2% 85.3% 8 1,205 1.5% 60.5% 11 19
n/a Dacia Duster 208 1.1% 116.7% 9 1,093 1.3% 111.8% 15 15
n/a Audi Q4 206 1.1% 329.2% n/a 747 0.9% 68.6% n/a 48
n/a Seat Ibiza 197 1.1% -8.4% 19 1,096 1.3% 22.6% 14 17
n/a Seat Ateca 190 1.0% 77.6% 15 1,427 1.7% 129.4% 4 n/a
n/a Skoda Kamiq 154 0.8% -0.6% 10 965 1.2% 24.5% 18 n/a
n/a Audi Q3 146 0.8% -20.2% 11 996 1.2% 28.0% 17 44
n/a VW T-Cross 146 0.8% -60.5% 16 934 1.1% 10.1% 20 n/a
n/a VW ID.3 129 0.7% 59.3% n/a 424 0.5% 43.7% n/a n/a
n/a VW Taigo 122 0.7% -20.3% 20 943 1.2% 59.0% 19 42

Source: Statistik Austria

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