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Skoda Octavia topples Suzuki S-Cross to rank #1 YTD – Greatest Promoting Automobiles Weblog


The Skoda Octavia is now the best-selling car in Hungary over the first 4 months of 2023.

New car sales in Hungary dip -6% year-on-year in April, a poor result given April 2022 was already down -16.9% on the year prior. The year-to-date cume is now up just 0.8% to 38,091. Toyota (+5.3%) easily remains the favourite brand in the country with 13% share vs. 14.2% so far this year. Skoda (+62.4%) soars to 10% share vs. 8.5% year-to-date while former leader Suzuki (-37.7%) implodes again but rallies back up two spots on March to #3. It still ranks at a very low #5 year-to-date vs. #1 over the Full Year 2022. Ford (-23.2%) is also in a bad way at #4 while Kia (+15.6%) very solidly closes up the Top 5. Mercedes is up four ranks on last month to #7, BMW stays at #8 and Hyundai is also up 4 to #10.

Over in the models lane, the Skoda Octavia (+262.2%) compensates for a particularly drab year-ago volume and repeats at #1, also toppling the Suzuki S-Cross (-45%) to rank in the YTD pole position. The Kia Ceed (+14.4%) rounds out the podium with 4% share just above the Suzuki Vitara (-39.9%). The Ford Tourneo Custom (+22.4%) is very solid at #5, distancing the Toyota C-HR (+13.8%) and a struggling Toyota Corolla (-31.4%). The Toyota Yaris Cross (+136%) and Hilux (+59.8%) also shine in the remainder of the Top 10. Notice also the Dacia Jogger at #11, the VW Golf (+238.2%) at #18 and the Opel Corsa at #20. In the YTD charts, the MG ZS ranks #45 and the new Mazda CX-60 at #75.

Previous month: Hungary March 2023: Skoda Octavia takes the lead, Tesla Model Y in Top 10, sales edge up 3.1%

One year ago: Hungary April 2022: Suzuki S-Cross retains lead in market off -16.9%

Full April 2023 Top 20 brands, Top 50 models below and Jan-Apr 2023 Top 100 models below.

Hungary April 2023 – models (PC only):

Pos Brand Apr-23 % /22 Mar 2023 % /22 Pos FY22
1 Toyota 1,108 13.0% 5.3% 1 5,416 14.2% 11.5% 1 2
2 Skoda 856 10.0% 62.4% 2 3,234 8.5% 35.1% 2 6
3 Suzuki 818 9.6% -37.7% 5 2,977 7.8% -41.3% 5 1
4 Ford 702 8.2% -23.2% 3 2,996 7.9% -15.7% 3 4
5 Kia 666 7.8% 15.6% 6 2,581 6.8% -5.4% 6 5
6 Volkswagen 663 7.8% -16.2% 4 2,984 7.8% 6.0% 4 3
7 Mercedes 370 4.3% n/a 11 1,495 3.9% n/a 9 8
8 BMW 353 4.1% n/a 8 1,734 4.6% n/a 8 9
9 Dacia 333 3.9% -38.0% 9 1,912 5.0% 3.9% 7 7
10 Hyundai 298 3.5% n/a 14 1,372 3.6% n/a 11 11
11 Audi 296 3.5% n/a 12 1,268 3.3% n/a 12 13
12 Opel 291 3.4% 0.3% 7 1,410 3.7% -5.5% 10 10
13 Mazda 203 2.4% n/a 19 665 1.7% n/a 17 19
14 Volvo 192 2.2% n/a 15 928 2.4% n/a 14 14
15 Renault 176 2.1% n/a 18 816 2.1% n/a 15 18
16 Lexus 136 1.6% n/a n/a 379 1.0% n/a n/a 23
17 MG 120 1.4% n/a n/a 430 1.1% n/a n/a 30
18 SsangYong 103 1.2% -53.8% 20 705 1.9% 4.0% 16 16
19 Fiat 100 1.2% -6.5% 10 1,092 2.9% 48.8% 13 12
20 Tesla 90 1.1% 4400.0% 16 541 1.4% 229.9% 18 24
n/a Peugeot 72 0.8% n/a 17 474 1.2% n/a 20 15
n/a Nissan 46 0.5% n/a 13 536 1.4% n/a 19 17
23 Seat 367 1.0% 59.6% n/a 21
24 Porsche 224 0.6% 55.6% n/a 28
25 Mini 221 0.6% n/a n/a 26
26 Honda 182 0.5% n/a n/a 22
27 Cupra 121 0.3% 83.3% n/a 29
28 Land Rover 103 0.3% 98.1% n/a 31
29 Alfa Romeo 67 0.2% n/a n/a 27
30 Jaguar 21 0.1% 40.0% n/a 36
31 Bentley 11 0.0% n/a n/a 39
32 Dongfeng (DFSK) 8 0.0% n/a n/a 38
33 Aston Martin 6 0.0% n/a n/a 41
34 Lotus 3 0.0% n/a n/a  –
35 Rolls Royce 1 0.0% n/a n/a 43

Hungary April 2023 – models (PC+LCV):

Pos Model Apr-23 % /22
1 Skoda Octavia 489 5.7% 262.2%
2 Suzuki S-Cross 386 4.5% -45.0%
3 Kia Ceed 342 4.0% 14.4%
4 Suzuki Vitara 338 4.0% -39.9%
5 Ford Tourneo Custom 312 3.6% 22.4%
6 Toyota C-HR 256 3.0% 13.8%
7 Toyota Corolla 229 2.7% -31.4%
8 Ford Transit 217 2.5% -7.7%
9 Toyota Yaris Cross 203 2.4% 136.0%
10 Toyota Hilux 195 2.3% 59.8%
11 Dacia Jogger 161 1.9% new
12 Kia Sportage 153 1.8% 9.3%
13 Renault Master 141 1.6% 0.7%
14 Toyota RAV4 131 1.5% 24.8%
15 Skoda Kodiaq 129 1.5% 92.5%
16 Dacia Duster 125 1.5% -28.2%
17 Hyundai i30 125 1.5% 23.8%
18 VW Golf 115 1.3% 238.2%
19 Ford Puma 108 1.3% -55.2%
20 Opel Corsa 103 1.2% n/a
21 VW Passat 100 1.2% -29.6%
22 Hyundai Tucson 90 1.1% 5.9%
23 Fiat Ducato 86 1.0% n/a
24 Ssangyong Korando 81 0.9% -49.1%
25 VW Taigo 81 0.9% n/a
26 Fiat 500 79 0.9% 14.5%
27 Tesla Model Y 75 0.9% n/a
28 Toyota Yaris 74 0.9% -45.2%
29 Toyota Corolla Cross 73 0.9% new
30 Skoda Scala 73 0.9% -11.0%
31 VW T-Roc 73 0.9% -60.3%
32 Ford Transit Custom Van 71 0.8% 18.3%
33 Ford Focus 71 0.8% n/a
34 MG ZS 69 0.8% n/a
35 Mercedes Sprinter 67 0.8% n/a
36 Suzuki Swift 67 0.8% n/a
37 Skoda Karoq 66 0.8% n/a
38 Opel Astra 65 0.8% 209.5%
39 Skoda Fabia 64 0.7% n/a
40 Ford Ranger 61 0.7% -50.0%
41 Opel Mokka 60 0.7% -42.3%
42 Volvo XC40 59 0.7% 0.0%
43 Ford Kuga 58 0.7% -64.8%
44 Volvo XC60 58 0.7% -27.5%
45 VW Arteon 58 0.7% n/a
46 Mercedes GLC 55 0.6% n/a
47 Ford Transit Courier 55 0.6% n/a
48 Renault Express Van 54 0.6% n/a
49 Opel Crossland 53 0.6% -19.7%
50 Audi Q3 52 0.6% n/a
51 Isuzu D-Max 52 0.6% n/a

Hungary January-April 2023 – models (PC+LCV):

Pos Model 2023 % /22 FY22
1 Skoda Octavia 1,552 4.1% 61.3% 6
2 Suzuki S-Cross 1,487 3.9% -46.8% 1
3 Kia Ceed 1,366 3.6% 2.3% 3
4 Ford Tourneo Custom 1,203 3.2% 71.1% 11
5 Suzuki Vitara 1,150 3.0% -39.1% 2
6 Toyota Yaris Cross 995 2.6% 72.1% 12
7 Toyota C-HR 983 2.6% 24.1% 15
8 Dacia Duster 980 2.6% 1.6% 5
9 Toyota Corolla 959 2.5% -29.1% 4
10 Fiat 500 878 2.3% 69.8% 8
11 Toyota Yaris 869 2.3% 12.9% 9
12 Toyota Hilux 725 1.9% 46.2% n/a
13 Dacia Jogger 655 1.7% new 20
14 Renault Master 589 1.5% 7.5% n/a
15 Fiat Ducato 545 1.4% n/a n/a
16 Toyota RAV4 530 1.4% -19.3% 10
17 VW T-Cross 525 1.4% 28.7% 23
18 Ford Transit 524 1.4% -6.1% n/a
19 Kia Sportage 498 1.3% -15.9% 13
20 Ssangyong Korando 496 1.3% 0.2% 16
21 Hyundai Tucson 460 1.2% 20.7% 18
22 Skoda Kodiaq 418 1.1% 38.9% 28
23 Hyundai i30 397 1.0% -3.4% 19
24 Tesla Model Y 389 1.0% n/a n/a
25 Ford Transit Custom Van 384 1.0% 26.3% n/a
26 Toyota Corolla Cross 383 1.0% new n/a
27 VW Passat 373 1.0% 1.4% 24
28 Ford Kuga 372 1.0% -42.2% 17
29 Opel Crossland 365 1.0% 23.3% 21
30 Opel Corsa 363 1.0% n/a 34
31 Opel Mokka 362 1.0% 4.3% 38
32 Mercedes Sprinter 359 0.9% 37.5% n/a
33 Nissan Qashqai 358 0.9% 62.0% 35
34 Ford Puma 357 0.9% -44.2% 14
35 Ford Ranger 356 0.9% -25.2% n/a
36 Skoda Scala 354 0.9% 20.4% 36
37 Ford Focus 338 0.9% -25.1% 22
38 VW Golf 332 0.9% 30.2% 25
39 Volvo XC60 305 0.8% -5.9% 29
40 VW Taigo 300 0.8% n/a 30
41 VW Arteon 300 0.8% n/a 33
42 VW T-Roc 295 0.8% -52.2% 7
43 Audi A3  293 0.8% n/a 47
44 VW Caddy 291 0.8% n/a n/a
45 MG ZS 289 0.8% n/a n/a
46 Renault Express Van 286 0.8% n/a n/a
47 Skoda Superb 284 0.7% -23.9% 27
48 Mercedes GLC 280 0.7% n/a n/a
49 Volvo XC40 259 0.7% -1.5% 31
50 VW Tiguan 242 0.6% n/a 26
51 Suzuki Swift 241 0.6% n/a 40
52 Hyundai i20 228 0.6% n/a 46
53 Skoda Fabia 225 0.6% n/a n/a
54 Renault Megane 217 0.6% n/a n/a
55 Kia Niro 215 0.6% -7.3% 37
56 BMW X5 208 0.5% -15.1% 32
57 Toyota Aygo X 207 0.5% n/a 43
58 BMW 3 Series 206 0.5% -13.1% 50
59 Lexus NX 203 0.5% n/a n/a
60 Opel Astra 197 0.5% -63.2% 44
61 Dacia Sandero 194 0.5% -26.0% 39
62 Ford Transit Courier 188 0.5% n/a n/a
63 Skoda Karoq 182 0.5% n/a n/a
64 Opel Movano 180 0.5% n/a n/a
65 VW Crafter 179 0.5% n/a n/a
66 Audi Q3 174 0.5% n/a n/a
67 Isuzu D-Max 174 0.5% n/a n/a
68 Skoda Kamiq 173 0.5% n/a n/a
69 Audi Q8 172 0.5% n/a n/a
70 BMW X3 172 0.5% n/a n/a
71 Renault Clio 169 0.4% n/a n/a
72 Ford Transit Connect Van 168 0.4% n/a n/a
73 Toyota Proace City  167 0.4% n/a n/a
74 Kia Xceed 158 0.4% n/a 41
75 Mazda CX-60 150 0.4% new n/a
76 Renault Trafic 149 0.4% n/a n/a
77 Toyota Proace Combi 143 0.4% n/a n/a
78 Mercedes C Class 140 0.4% n/a n/a
79 Seat Ateca 139 0.4% n/a n/a
80 Abarth 500 138 0.4% n/a n/a
81 Kia Sorento 137 0.4% n/a n/a
82 BMW 5 Series 135 0.4% n/a n/a
83 Mazda CX-5 133 0.3% n/a n/a
84 Tesla Model 3 131 0.3% n/a n/a
85 Audi Q7 127 0.3% n/a n/a
86 Renault Captur 122 0.3% n/a n/a
87 Seat Arona 122 0.3% n/a n/a
88 Toyota Camry 122 0.3% n/a n/a
89 Mini Hatch 113 0.3% n/a n/a
90 Volvo V60 113 0.3% n/a n/a
91 Citroen C3 113 0.3% n/a n/a
92 Mercedes GLE 112 0.3% n/a n/a
93 Hyundai Kona 111 0.3% -56.1% n/a
94 Opel Vivaro Tour 110 0.3% n/a n/a
95 Peugeot Boxer 109 0.3% n/a n/a
96 Peugeot 2008 108 0.3% n/a n/a
97 Mazda3 106 0.3% n/a n/a
98 Peugeot Partner 105 0.3% n/a n/a
99 Mercedes A Class 104 0.3% n/a n/a
100 Mercedes V Class 103 0.3% n/a n/a
101 BMW X6 102 0.3% n/a n/a

Source: Datahouse, many thanks to Csaba

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