The average U.S. hotel daily rate in July slightly increased year over year while occupancy slightly decreased, according to hotel analytics firm STR. Meanwhile, the company separately said U.S. business travel demand remains stout.
U.S. ADR in July increased 0.5 percent year over year to $161.09, according to STR, while occupancy decreased 0.5 percent to 68.8 percent. U.S. revenue per available room in July held just about steady, increasing to $111.18 from $110.33 the year before.
As it has for several months, STR said its top 25 markets “showed higher occupancy and ADR than all other markets.”
In a separate note, STR said that overall August U.S. performance figures are “off to a strong start” and suggested business travel demand shows no sign of waning. “Business transient will also increase in September and the strong weekday performance seen all summer serves as a good indication that business travel will continue,” STR noted.
The Hawaiian island of Oahu posted July’s highest figures among STR’s top 25 markets in all three performance metrics: occupancy (up 4.5 percent year over year to 88.3 percent), ADR (up 1.4 percent to $310.46) and RevPAR (up 5.9 percent to $274.13).
Phoenix posted the lowest July occupancy among STR’s top 25 markets at 56.9 percent, followed by New Orleans at 58.9 percent. Thos two cities also posted the lowest June occupancy levels, in reverse order.
