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Suzuki Alto again on high in market off -65.6% – Finest Promoting Vehicles Weblog


The Suzuki Alto holds 27.2% of the Pakistani market in March.

According to local association PAMA, 9,351 new locally assembled light vehicles found a buyer in Pakistan in March, that’s a heavy -65.6% year-on-year fall. The Q1 2022 volume is off -62.6% to just 25,980 units. Note not all manufacturers present in Pakistan are members of PAMA such as Kia, Changan and MG notably and therefore don’t appear in these statistics. Non-availability of CKD parts due to Letter of Credit issues continues to penalise production and sales in the country. Imports of goods into Pakistan generally require a Compulsory Letter of Credit.

The brands and models rankings are back to some kind of normalcy though after a wild February. Suzuki (-65.8%) follows the market to a 55% share vs. 34.9% so far this year, it is followed by Toyota (-65.8%) and Hyundai (-36%). Honda (-77.1%) is hit hard and falls to #4 after ranking #2 in February. Sazgar Haval now has sales available and holds 1.1% of the market. Model-wise, the Suzuki Alto (-74.1%) is in total freefall but easily reclaims the top spot with 27.2% share. It distances the Suzuki Swift up 16 spots on last month to #2 and the Suzuki Bolan (-39.6%) up 13 to #3. 

Previous month: Pakistan February 2023: Hyundai (-13.5%) resists in market devastated by production issues (-73.4%)

One year ago: Pakistan March 2022: Suzuki Alto (+106.8%) breaks volume record, sales up 30.7%

Full March 2023 Top 8 All brands and Top 21 All models below.

Pakistan March 2023 – brands:

Pos Brand Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Suzuki 5,139 55.0% -65.8% 4 9,063 34.9% -75.3% 1 1
2 Toyota 1,912 20.4% -72.9% 1 7,285 28.0% -60.6% 2 2
3 Hyundai 836 8.9% -36.0% 3 3,247 12.5% -4.1% 4 4
4 Honda 835 8.9% -77.1% 2 5,175 19.9% -50.5% 3 3
5 Sazgar Haval 100 1.1% new 5 796 3.1% new 5 8
6 JAC 21 0.2% -73.4% 6 145 0.6% -37.8% 6 5
7 BAIC 18 0.2% -74.6% 7 68 0.3% -46.0% 7 7
8 Isuzu 1 0.0% -93.8% 8 22 0.1% -61.4% 8 9

Pakistan March 2023 – models:

Pos Model Mar-23 % /22 Feb 2023 % /22 Pos FY22
1 Suzuki Alto 2,542 27.2% -74.1% 4 3,130 12.0% -85.0% 1 1
2 Suzuki Swift 877 9.4% n/a 18 1,448 5.6% n/a 10 7
3 Suzuki Bolan 782 8.4% -39.6% 16 1,429 5.5% -57.0% 11 10
4 Toyota Corolla (est) 611 6.5% -79.3% 3 2,146 8.3% -73.0% 2 2
5 Toyota Yaris (est) 508 5.4% -79.3% 6 1,783 6.9% -73.0% 5 3
6 Suzuki WagonR 489 5.2% -76.8% 15 1,253 4.8% -76.3% 12 4
7 Suzuki Cultus 475 5.1% 55.2% 17 1,090 4.2% -65.6% 14 6
8 Suzuki Ravi 463 5.0% -69.0% 14 1,202 4.6% -70.6% 13 9
9 Toyota Hilux (est) 437 4.7% -52.6% 8 1,849 7.1% -14.5% 4 11
10 Hyundai Tucson 380 4.1% -34.0% 2 1,708 6.6% 15.0% 6 13
11 Toyota Fortuner (est) 356 3.8% -52.6% 9 1,507 5.8% -14.5% 8 12
12 Honda Civic (est) 348 3.7% -81.4% 1 1,980 7.6% -62.3% 3 5
13 Honda City (est) 263 2.8% -81.3% 5 1,495 5.8% -62.3% 9 8
14 Honda BR-V & HR-V 224 2.4% -39.9% 7 1,700 6.5% 35.8% 7 14
15 Hyundai Elantra 188 2.0% -47.3% 11 604 2.3% -22.4% 16 15
16 Hyundai Porter 150 1.6% 22.0% 13 429 1.7% -9.9% 18 17
17 Hyundai Sonata 118 1.3% -52.8% 12 506 1.9% -21.9% 17 16
18 Sazgar Haval H6 100 1.1% new 10 796 3.1% new 15 21
19 JAC X200 21 0.2% -73.4% 19 145 0.6% -37.8% 19 18
20 BAIC BJ40L 18 0.2% -74.6% 20 68 0.3% -45.2% 20 20
21 Isuzu D-Max 1 0.0% -93.8% 21 22 0.1% -61.4% 21 22

Source: PAMA

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