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Suzuki Alto breaks share document at 42.1%, Hyundai Santa Fe lands – Finest Promoting Automobiles Weblog


The Suzuki Alto holds 42.1% of the Pakistani market this month.

The Pakistani new light vehicle market continues its freefall in October at -53.8% to a measly 6,180 units, bringing the year-to-date volume down -63.4% to 69,927. Note Changan and Kia do not report sales figures to PAMA but are reported to be quite successful here. Suzuki (-52.4%) falls slightly slower than the market to reach a gargantuan 61.7% share vs. 45.4% so far this year, well above Toyota (-69%) at 16.9% vs. 26.2% year-to-date. Hyundai (+13.6%) defies the negative market and overtakes Honda (-67.8%) to rank third overall. Sazgar Haval (+110%) celebrates one year in market with a strong 4.1% share thanks to its unique model the H6. Model-wise, the Suzuki Alto (-37.8%) hits a record 42.1% share, eclipsing the 41.7% it reached back in September 2019. The Toyota Corolla and Yaris are estimated to follow ahead of the Suzuki Cultus (-70.9%) and Swift (-76.7%). The Sazgar Haval H6 climbs five spots on September to a best-ever #6. We welcome the Hyundai Santa Fe at #10 with 2.8% share.

Previous month: Pakistan September 2023: Suzuki Alto, Hyundai Tucson defy market down

One year ago: Pakistan October 2022: Suzuki up to 59.9% share, Sazgar Haval lands

Full October 2023 Top 8 All brands and Top 22 All models below.

Pakistan October 2023 – brands:

Pos Brand Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Suzuki 3,810 61.7% -52.4% 1 31,749 45.4% -68.9% 1 1
2 Toyota 1,047 16.9% -69.0% 2 18,355 26.2% -62.3% 2 2
3 Hyundai 552 8.9% 13.6% 4 7,752 11.1% -34.5% 4 4
4 Honda 459 7.4% -67.8% 3 8,745 12.5% -67.6% 3 3
5 Sazgar Haval 252 4.1% 110.0% 5 2,179 3.1% 973.4% 5 8
6 JAC 59 1.0% 15.7% 6 358 0.5% -47.8% 7 5
7 BAIC 1 0.0% -92.3% 8 139 0.2% -70.6% 8 7
8 Isuzu 0 0.0% -100.0% 7 88 0.1% -68.8% 9 9
9 Chery  n/a n/a n/a n/a 562 0.8% 11.1% 6 6

Pakistan October 2023 – models:

Pos Model Oct-23 % /22 Sep 2023 % /22 Pos FY22
1 Suzuki Alto 2,602 42.1% -37.8% 1 17,127 24.5% -67.2% 1 1
2 Toyota Corolla (est) 435 7.0% -56.7% 3 5,901 8.4% -69.7% 2 2
3 Toyota Yaris (est) 361 5.8% -56.7% 6 4,904 7.0% -69.7% 3 3
4 Suzuki Cultus 328 5.3% -70.9% 9 2,955 4.2% -74.5% 9 6
5 Suzuki Swift 315 5.1% -76.7% 4 3,779 5.4% -58.7% 6 7
6 Sazgar Haval H6 252 4.1% 110.0% 11 2,179 3.1% 973.4% 15 21
7 Suzuki Ravi 225 3.6% -23.7% 12 2,368 3.4% -70.1% 14 9
8 Honda Civic (est) 216 3.5% -72.3% 2 3,489 5.0% -74.5% 7 5
9 Suzuki WagonR 197 3.2% -74.3% 8 2,825 4.0% -79.4% 10 4
10 Hyundai Santa Fe 175 2.8% new  – 175 0.3% new 21  –
11 Honda City (est) 163 2.6% -72.4% 5 2,667 3.8% -74.1% 12 8
12 Hyundai Porter 151 2.4% 106.8% 16 1,269 1.8% -12.9% 16 17
13 Suzuki Bolan 143 2.3% -48.9% 14 2,695 3.9% -64.5% 11 10
14 Toyota Hilux (est) 138 2.2% -83.7% 10 4,159 5.9% -42.1% 4 11
15 Hyundai Tucson 136 2.2% -32.3% 7 3,879 5.5% -26.0% 5 13
16 Toyota Fortuner (est) 113 1.8% -83.6% 13 3,391 4.8% -42.1% 8 12
17 Honda BR-V & HR-V 80 1.3% 48.1% 15 2,589 3.7% -12.6% 13 14
18 JAC X200 59 1.0% 15.7% 19 358 0.5% -47.8% 20 18
19 Hyundai Elantra 52 0.8% -61.5% 18 1,201 1.7% -61.7% 18 15
20 Hyundai Sonata 38 0.6% -50.6% 17 1,228 1.8% -38.7% 17 16
21 BAIC BJ40L 1 0.0% -92.3% 21 139 0.2% -70.0% 22 20
22 Isuzu D-Max 0 0.0% -100.0% 20 88 0.1% -68.8% 23 22
23 Chery Tiggo n/a n/a n/a n/a 562 0.8% 11.1% 19 19

Source: PAMA

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