The Travel and Meeting Society on May 22 will open applications for its third cohort for its incubator program, TAMS incubator committee founder and leader Hansini Sharma told BTN.
TAMS’ focus this year is to select companies whose goal is to demonstrate the return on investment of corporate travel. Early-stage, pre-Series A travel startups are invited to apply. The application period will run until June 4.
TAMS is looking to select three to six companies “who demonstrate a clear understanding of the ROI of travel, which is not just the financials,” Sharma said. “There is engagement, there are ongoing sales conversations, retention and, of course, direct sales conversion.”
The focus on ROI helps build business cases for travel managers, for suppliers thinking about the way they develop their products, and for travelers considering the ways in which they choose to book travel, Sharma added.
For the first time, the cohort will participate in a live “Shark Tank-style” pitch competition at TAMS’ first live event in September, Sharma said.
