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Tesla hottest model for the primary time, single-handedly tilts market into constructive – Finest Promoting Vehicles Weblog


The Tesla Model Y is by far the best-selling vehicle in Finland in August.

New car sales in Finland gain a solid 10% year-on-year in September to 7,382 units, leading to a year-to-date tally up 9.3% to 67,459. This month and for the first time in Finnish history, Tesla (+451.4%) is the best-selling manufacturer overall. It smashes all its records at 1,202 sales (previous best 899 last June) and 16.3% share (previous best 11.8% last June) and a previous best ranking of #2 last March. This is a spectacular result that confirms Tesla is the king of Northern Europe. Toyota (+5%) follows at 14% share vs. 16.9% so far this year, with the next five brand all in negative: Skoda (-5.1%), Kia (-10.5%), Volvo (-16.4%), Mercedes (-11.3%) and Volkswagen (-15.1%). In fact without Tesla the Finnish market would be down -4.8% to 6,180 sales! Other great performers include Land Rover (+266.7%), Porsche (+133.3%), Hyundai (+53.2%), Opel (+51%) and Audi (+38.6%).

Over in the models lane, the Tesla Model Y (+765.6%) shoots up to 15.4% share, which could well be largest monthly market share ever recorded by a single nameplate in Finland. It is now enough (yet) however to snap the YTD top spot, still the property of the Toyota Corolla (+15.5%) for 45 sales. The Toyota RAV4 (-5.9%) is up to #3, well above the #10 spot it commands year-to-date and is followed by the Skoda Octavia (-42.5%) and Enyaq (-52.1%) both on diametrically opposed year-on-year trajectories. The Toyota Yaris Cross (+104.8%), Nissan Qashqai (+31.9%) and BMW i4 (+14.3%) also beat the market in the remainder of the Top 10.

Previous month: Finland August 2023: Peugeot 2008 best-seller for the first time

One year ago: Finland September 2022: Skoda Octavia #1 again, BMW i4 in Top 10, market up for first time in 15 months

Full September 2023 Top 30 brands and Top 20 models below.

Finland September 2023 – brands:

Pos Brand Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Tesla 1,202 16.3% 451.4% 6 4,880 7.2% 414.8% 6 14
2 Toyota 1,037 14.0% 5.0% 1 11,371 16.9% 4.1% 1 1
3 Skoda 692 9.4% -5.1% 4 6,306 9.3% 22.9% 3 4
4 Kia 621 8.4% -10.5% 3 5,186 7.7% -6.9% 5 3
5 Volvo 505 6.8% -16.4% 7 5,531 8.2% 17.8% 4 5
6 Mercedes 464 6.3% -11.3% 9 4,384 6.5% 11.6% 7 6
7 Volkswagen 456 6.2% -15.1% 5 6,373 9.4% 17.4% 2 2
8 BMW 401 5.4% 2.6% 8 3,826 5.7% 1.3% 8 7
9 Nissan 278 3.8% 17.8% 13 2,135 3.2% -7.9% 10 9
10 Audi 255 3.5% 38.6% 10 2,853 4.2% 36.1% 9 10
11 Ford 230 3.1% -7.6% 12 2,074 3.1% -27.6% 11 8
12 Hyundai 170 2.3% 53.2% 11 1,706 2.5% -5.7% 13 12
13 Opel 151 2.0% 51.0% 19 1,694 2.5% -18.4% 14 11
14 Peugeot 144 2.0% -28.7% 2 1,892 2.8% 9.6% 12 13
15 Mazda 80 1.1% 9.6% 15 767 1.1% 41.0% 16 20
16 Polestar 76 1.0% 28.8% 16 744 1.1% 52.1% 17 18
17 Cupra 69 0.9% 23.2% 25 414 0.6% 5.3% 22 22
18 Dacia 66 0.9% -47.6% 17 618 0.9% -38.4% 18 17
19 Renault 62 0.8% -53.4% 23 559 0.8% -53.6% 19 16
20 Suzuki 61 0.8% -24.7% 21 552 0.8% 0.5% 20 21
21 Mitsubishi 46 0.6% -40.3% 22 446 0.7% -43.5% 21 19
22 Land Rover 44 0.6% 266.7% 18 372 0.6% 35.3% 23 25
23 Citroen 32 0.4% -71.7% 14 981 1.5% -11.9% 15 15
24 Lexus 32 0.4% 45.5% 20 333 0.5% 79.0% 24 28
25 Seat 32 0.4% -15.8% 26 282 0.4% -16.3% 25 23
26 Fiat 28 0.4% 7.7% 29 158 0.2% -37.1% 28 27
27 Subaru 26 0.4% 30.0% 28 200 0.3% 2.6% 26 29
28 Porsche 21 0.3% 133.3% 30 158 0.2% -48.0% 29 24
29 Honda 20 0.3% -45.9% 27 171 0.3% -17.0% 27 26
30 DS 17 0.2% n/a n/a 68 0.1% 1.6% 31 32

Finland September 2023 – models:

Pos Model Sep-23 % /22 Aug 2023 % /22 Pos FY22
1 Tesla Model Y 1,134 15.4% 765.6% 2 4,011 5.9% 524.8% 2 13
2 Toyota Corolla 327 4.4% 15.5% 3 4,056 6.0% 11.6% 1 1
3 Toyota RAV4 208 2.8% -5.9% 4 1,368 2.0% -22.7% 10 3
4 Skoda Octavia 203 2.7% -42.5% 7 1,578 2.3% 5.9% 6 5
5 Skoda Enyaq 181 2.5% 52.1% 10 1,763 2.6% 109.1% 5 12
6 Volvo XC40 176 2.4% -14.1% 11 1,522 2.3% 26.0% 9 9
7 Toyota Yaris Cross 170 2.3% 104.8% 9 1,539 2.3% 22.2% 8 7
8 Nissan Qashqai 153 2.1% 31.9% 15 1,017 1.5% -32.6% 15 8
9 Volvo XC60 144 2.0% 10.8% 5 1,879 2.8% 30.7% 3 4
10 BMW i4 136 1.8% 14.3% 12 1,119 1.7% 214.3% 14 38
11 Kia Ceed 136 1.8% -51.9% 8 1,147 1.7% -27.7% 12 6
12 Toyota C-HR 122 1.7% 117.9% 19 1,164 1.7% -16.6% 11 10
13 Toyota Yaris 119 1.6% -56.4% 6 1,839 2.7% -18.1% 4 2
14 Volvo C40 111 1.5% 18.1% n/a 782 1.2% 101.5% 18 44
15 VW ID.4 102 1.4% 32.5% 14 1,575 2.3% 168.3% 7 20
16 Kia Niro 98 1.3% 3.2% n/a 662 1.0% -10.4% 28 15
17 Audi Q4 93 1.3% 173.5% 16 969 1.4% 190.1% 16 61
18 Kia Stonic 76 1.0% 1.3% n/a 751 1.1% 18.6% 19 28
19 Polestar 2 76 1.0% 28.8% 18 744 1.1% 52.8% 20 18
20 Peugeot 2008 71 1.0% 22.4% 1 1,144 1.7% 116.3% 13 46
n/a VW Tiguan 71 1.0% 91.9% 17 664 1.0% 17.9% 26 34
n/a Kia Rio 68 0.9% -13.9% n/a 653 1.0% -3.0% 30 23
n/a Skoda Kamiq 68 0.9% 30.8% n/a 660 1.0% 12.8% 29 29
n/a Opel Mokka 66 0.9% 214.3% n/a 691 1.0% 42.8% 24 52
n/a Ford Focus 60 0.8% 76.5% n/a 662 1.0% 2.2% 27 27
n/a Mercedes C Class 59 0.8% -23.4% n/a 676 1.0% 32.5% 25 37
n/a VW Golf 46 0.6% -47.7% n/a 729 1.1% -7.6% 21 14
n/a Tesla Model 3 41 0.6% -52.9% 13 702 1.0% 129.4% 23 70
n/a Volvo V60 32 0.4% -63.2% 20 796 1.2% 3.1% 17 11
n/a VW ID.3 23 0.3% -30.3% n/a 725 1.1% 245.2% 22 74

Source: AUT

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